Tourism Promotion And Power

Author : Nigel Morgan,Annette Pritchard
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 46,6 Mb
Release : 1998
Category : Business & Economics
ISBN : STANFORD:36105023204857

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Tourism Promotion and Power by Nigel Morgan,Annette Pritchard Pdf

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Author : Nigel Morgan
Publisher : Unknown
Page : 266 pages
File Size : 43,9 Mb
Release : 1998
Category : Electronic
ISBN : OCLC:860209517

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Tourism, promotion and power by Nigel Morgan Pdf

Author : Rami K. Isaac,C. Michael Hall,Freya Higgins-Desbiolles
Publisher : Routledge
Page : 293 pages
File Size : 47,8 Mb
Release : 2015-12-14
Category : Business & Economics
ISBN : 9781317580270

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The Politics and Power of Tourism in Palestine by Rami K. Isaac,C. Michael Hall,Freya Higgins-Desbiolles Pdf

Tourism in Palestine has been receiving an increasingly important profile given its economic and religious importance and the significant role it plays in Israeli-Palestinian relations, representation of Palestinian statehood and identity, and wider Middle Eastern politics. Nevertheless, Palestine, like much of the Middle East as a whole, remains extremely underrepresented in tourism literature. This title aims to fill this void by being the first book dedicated to exploring the significance of tourism in relationship to Palestine. The book examines the role of tourism in Palestine at three main levels. First, it provides an overview of destination management and marketing issues for the tourism industry in Palestine and addresses not only the visitor markets and the economic significance of tourism but also the realities of the difficulties of destination management, marketing and promotion of the Palestinian state. Second, it provides a series chapters and case studies that interrogate not only the various forms of tourism in Palestine but also its economic, social, environmental and spiritual importance. This section also conveys a dimension to tourism in Palestine that is not usually appreciated in the Western mainstream media. The third section indicates the way in which tourism in Palestine highlights broader questions and debates in tourism studies and the way in which travel in the region is framed in wider discourses. A significant dimension of the book is the attention it gives to the different voices of stakeholders in Palestinian tourism at varying levels of scale. This timely volume will offer the reader significant insight into the challenges and issues of tourism in this area now and in the future. It will benefit those interested in tourism, Middle East studies, politics, economics, development studies and geography.

Author : Donald V. L. Macleod,James G. Carrier
Publisher : Channel View Publications
Page : 232 pages
File Size : 40,5 Mb
Release : 2010-01-01
Category : Social Science
ISBN : 9781845411244

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Tourism, Power and Culture by Donald V. L. Macleod,James G. Carrier Pdf

Power and culture are inextricably bound up with tourism. The anthropological case studies in this groundbreaking book explore this relationship in Latin America, the Caribbean, Europe, Africa, Australia and South East Asia. Two sections deal with tourism and the power struggle for resources; and tourism and culture: presentation, promotion and the manipulation of image. A concluding chapter investigates the relationship between tourism and power.

Author : Colin Michael Hall
Publisher : Unknown
Page : 256 pages
File Size : 51,8 Mb
Release : 1994
Category : Science
ISBN : NWU:35556025700543

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Tourism and Politics by Colin Michael Hall Pdf

Contains a thorough analysis and discussion of the political dimensions of tourism and the who gets what, where, how and why of tourism development. Examines tourism and politics at international, national, regional, local and individual levels, analyzing the relationship between them in terms of a number of critical issues such as tourism, terrorism and political instability; urban tourism development; and tourism's impact on culture. Features a complete overview of relevant literature from a number of disciplines and uses a variety of case studies from around the globe to illustrate major issues.

Author : Claudia Ba,Sybille Frank,Claus Müller,Anna Laura Raschke,Kristin Wellner,Annika Zecher
Publisher : Routledge
Page : 215 pages
File Size : 52,7 Mb
Release : 2021-07-21
Category : Business & Economics
ISBN : 9781000417586

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The Power of New Urban Tourism by Claudia Ba,Sybille Frank,Claus Müller,Anna Laura Raschke,Kristin Wellner,Annika Zecher Pdf

The Power of New Urban Tourism explores new forms of tourism in urban areas with their social, political, cultural, architectural and economic implications. By investigating various showcases of New Urban Tourism within its social and spatial frames, the book offers insights into power relations and connections between tourism and cityscapes in various socio-spatial settings around the world. Contributors to the volume show how urban space has become a battleground between local residents and visitors, with changing perceptions of tourists as co-users of public and private urban spaces and as influencers of the local economies. This includes different roles of digital platforms as resources for access to the city and touristic opportunities as well as ways to organise and express protest or shifting representations of urban space. With contemporary cases from a wide disciplinary spectrum, the contributors investigate the power of New Urban Tourism in Africa, Asia, the Americas, Europe and Oceania. This focus allows a cross-cultural evaluation of New Urban Tourism and its dynamic, and changing conception transforming and subverting cities and tourism alike. The Power of New Urban Tourism will be of great interest to academics, researchers and students in the fields of cultural studies, sociology, the political sciences, economics, history, human geography, urban design and planning, architecture, ethnology and anthropology.

Author : Andrew Church,Tim Coles
Publisher : Psychology Press
Page : 310 pages
File Size : 43,6 Mb
Release : 2007
Category : Leisure industry
ISBN : 9780415329521

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Tourism, Power And Space by Andrew Church,Tim Coles Pdf

This book considers how leisure and tourism acts as a major focus by which power may be understood in a geographical context.

Author : Diego Bonelli,Alfio Leotta
Publisher : Springer Nature
Page : 274 pages
File Size : 49,8 Mb
Release : 2022-01-03
Category : Social Science
ISBN : 9789811664106

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Audiovisual Tourism Promotion by Diego Bonelli,Alfio Leotta Pdf

This book deploys the concept of ‘audiovisual tourism promotion’ to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines.

Author : Ronnie Donaldson
Publisher : Springer
Page : 180 pages
File Size : 41,5 Mb
Release : 2017-10-14
Category : Science
ISBN : 9783319680880

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Small Town Tourism in South Africa by Ronnie Donaldson Pdf

This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. Because the book focuses on small town geographies in South Africa, the literature on small town tourism in the country is reviewed in Chapter 2 to provide a contextual background. Each subsequent chapter begins with an overview of international literature to give the conceptual context of the case studies each chapter explores. In Chapter 3 the concept of small town tourism branding is illustrated by an exploration of the Richmond book town. In Chapter 4 the branding theme is probed further in an investigation of two winners of the Kwêla Town of the Year competition namely Fouriesburg and De Rust. Chapter 5 documents the branding of Sedgefield through its proclamation as Africa’s first Cittaslow (slow town), a process driven by the local power elite to the exclusion of town’s poor who have no understanding of the intentions of the Cittaslow movement and its potential benefits for the town. Chapter 6 is a case study of Greyton’s tourism-led rural gentrification by which a small town has transformed in three decades to become a sought after place of residence for elite inmigrants so making the town a jewel tourism destination while reinforcing racial segregation. Because festivals and events - creations of the wealthy - have made significant financial contributions to small towns, Chapter 7 considers festivals and events as strategies to market and brand small towns in a particular way. Case studies of the economic impacts of festivals on small towns are assessed and the assessment methodologies used are critiqued. Chapter 8 provides a synthesis by drawing on the thesis of the urban growth machine by power elites.

Author : Scott McCabe
Publisher : Routledge
Page : 600 pages
File Size : 55,6 Mb
Release : 2014-01-03
Category : Business & Economics
ISBN : 9781317936206

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The Routledge Handbook of Tourism Marketing by Scott McCabe Pdf

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Author : Richard Tresidder,Craig Hirst
Publisher : Goodfellow Pub Limited
Page : 224 pages
File Size : 47,6 Mb
Release : 2012
Category : Business & Economics
ISBN : 1906884226

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Marketing in Food, Hospitality, Tourism and Events by Richard Tresidder,Craig Hirst Pdf

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

Author : Kathleen M. Adams
Publisher : University of Hawaii Press
Page : 313 pages
File Size : 48,8 Mb
Release : 2006-08-31
Category : Social Science
ISBN : 9780824861483

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Art as Politics by Kathleen M. Adams Pdf

Art as Politics explores the intersection of art, identity politics, and tourism in Sulawesi, Indonesia. Based on long-term ethnographic research from the 1980s to the present, the book offers a nuanced portrayal of the Sa’dan Toraja, a predominantly Christian minority group in the world’s most populous Muslim country. Celebrated in anthropological and tourism literatures for their spectacular traditional houses, sculpted effigies of the dead, and pageantry-filled funeral rituals, the Toraja have entered an era of accelerated engagement with the global economy marked by on-going struggles over identity, religion, and social relations. In her engaging account, Kathleen Adams chronicles how various Toraja individuals and groups have drawn upon artistically-embellished "traditional" objects—as well as monumental displays, museums, UNESCO ideas about "word heritage," and the World Wide Web—to shore up or realign aspects of a cultural heritage perceived to be under threat. She also considers how outsiders—be they tourists, art collectors, members of rival ethnic groups, or government officials—have appropriated and reframed Toraja art objects for their own purposes. Her account illustrates how art can serve as a catalyst in identity politics, especially in the context of tourism and social upheaval. Ultimately, this insightful work prompts readers to rethink persistent and pernicious popular assumptions—that tourism invariably brings a loss of agency to local communities or that tourist art is a compromised form of expression. Art as Politics promises to be a favorite with students and scholars of anthropology, sociology, cultural studies, ethnic relations, art, and Asian studies.

Author : Nigel Morgan,Annette Pritchard
Publisher : University of Exeter Press
Page : 268 pages
File Size : 54,7 Mb
Release : 1999
Category : Business & Economics
ISBN : 0859895718

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Power and Politics at the Seaside by Nigel Morgan,Annette Pritchard Pdf

The seaside is the 20th century's pre-eminent global tourism site and this work examines political and power relations in modern seaside resort development. As an historical study of seaside tourism in Devon - England's most popular domestic holiday desitination - it reveals the complex interplay between ideology, class and power and the comsumption of landscape and place.

Author : Yvette Reisinger
Publisher : CABI
Page : 235 pages
File Size : 55,8 Mb
Release : 2015-08-14
Category : Business & Economics
ISBN : 9781780643922

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Transformational Tourism by Yvette Reisinger Pdf

Transformational Tourism deals with the important issue of how travel and tourism can change human behaviour and have a positive impact on the world. The book focuses on human development in a world dominated by post-9/11 security and political challenges, economic and financial collapses, as well as environmental threats; it identifies various types of tourism that can transform human beings, such as educational, volunteer, survival, community-based, eco, farm, extreme, religious, spiritual, wellness, and mission tourism.

Author : Nigel Morgan,Annette Pritchard
Publisher : Routledge
Page : 360 pages
File Size : 46,6 Mb
Release : 2012-09-11
Category : Business & Economics
ISBN : 9781136002090

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Advertising in Tourism and Leisure by Nigel Morgan,Annette Pritchard Pdf

'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book examines * the role of advertising and its relationship with other aspects of tourism and leisure marketing * the techniques used in advertising to key market segments * new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.