Audiovisual Tourism Promotion

Author : Diego Bonelli,Alfio Leotta
Publisher : Springer Nature
Page : 274 pages
File Size : 41,7 Mb
Release : 2022-01-03
Category : Social Science
ISBN : 9789811664106

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Audiovisual Tourism Promotion by Diego Bonelli,Alfio Leotta Pdf

This book deploys the concept of ‘audiovisual tourism promotion’ to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines.

Author : Diego Bonelli,Alfio Leotta
Publisher : Unknown
Page : 0 pages
File Size : 53,6 Mb
Release : 2021
Category : Electronic
ISBN : 9811664110

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Audiovisual Tourism Promotion by Diego Bonelli,Alfio Leotta Pdf

This book deploys the concept of 'audiovisual tourism promotion' to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines. Dr. Diego Bonelli completed his PhD in Film at Victoria University of Wellington, New Zealand. His primary research interests focus on the relationship between film and tourism promotion. Diego's work has been published in various film and tourism studies journals including Studies in Australasian Cinema and The Journal of Tourism History. Dr. Alfio Leotta is Senior Lecturer in Film at Victoria University of Wellington, New Zealand. His primary research interests focus on the relation between film and tourism; the globalisation of film production; and fantasy cinema. Dr Leotta is the author of Touring the Screen: Tourism and New Zealand Film Geographies (2011); Peter Jackson (2016); and The Cinema of John Milius (2018).

Author : Nigel Morgan,Annette Pritchard
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 53,5 Mb
Release : 1998
Category : Business & Economics
ISBN : STANFORD:36105023204857

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Tourism Promotion and Power by Nigel Morgan,Annette Pritchard Pdf

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Author : Dhouha Jaziri,Raouf Ahmad Rather
Publisher : Emerald Group Publishing
Page : 329 pages
File Size : 52,7 Mb
Release : 2022-08-08
Category : Business & Economics
ISBN : 9781801176323

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Contemporary Approaches Studying Customer Experience in Tourism Research by Dhouha Jaziri,Raouf Ahmad Rather Pdf

Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.

Author : Sue Beeton
Publisher : Channel View Publications
Page : 284 pages
File Size : 49,6 Mb
Release : 2005-01-01
Category : Business & Economics
ISBN : 1845410149

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Film-induced Tourism by Sue Beeton Pdf

Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however, it carries with it unique problems. This book explores the downside of the phenomenon.

Author : Dallen J. Timothy,Alon Gelbman
Publisher : Taylor & Francis
Page : 445 pages
File Size : 55,6 Mb
Release : 2022-12-13
Category : Business & Economics
ISBN : 9781000798135

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Routledge Handbook of Borders and Tourism by Dallen J. Timothy,Alon Gelbman Pdf

The Routledge Handbook of Borders and Tourism examines the multiple and diverse relationships between global tourism and political boundaries. With contributions from international, leading thinkers, this book offers theoretical frameworks for understanding borders and tourism and empirical examples from borderlands throughout the world. This handbook provides comprehensive overview of historical and contemporary thinking about evolving national frontiers and tourism. Tourism, by definition, entails people crossing borders of various scales and is manifested in a wide range of conceptualizations of human mobility. Borders significantly influence tourism and determine how the industry grows, is managed, and manifests on the ground. Simultaneously, tourism strongly affects borders, border laws, border policies, and international relations. This book highlights the traditional relationships between borders and tourism, including borders as attractions, barriers, transit spaces, and determiners of tourism landscapes. It offers deeper insights into current thinking about space and place, mobilities, globalization, citizenship, conflict and peace, trans-frontier cooperation, geopolitics, "otherness" and here versus there, the heritagization of borders and memory-making, biodiversity, and bordering, debordering, and rebordering processes. Offering an unparalleled interdisciplinary glimpse at political boundaries and tourism, this handbook will be an essential resource for all students and researchers of tourism, geopolitics and border studies, geography, anthropology, sociology, history, international relations, and global studies.

Author : Erik Champion,Christina Lee,Jane Stadler,Robert Moses Peaslee
Publisher : Taylor & Francis
Page : 282 pages
File Size : 51,9 Mb
Release : 2022-12-30
Category : Business & Economics
ISBN : 9781000826357

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Screen Tourism and Affective Landscapes by Erik Champion,Christina Lee,Jane Stadler,Robert Moses Peaslee Pdf

This book explores ways in which screen-based storyworlds transfix, transform, and transport us imaginatively, physically, and virtually to the places they depict or film. Topics include fantasy quests in computer games, celebrity walking tours, dark tourism sites, Hobbiton as theme park, surf movies, and social gangs of Disneyland. How physical, virtual, and imagined locations create a sense of place through their immediate experience or visitation is undergoing a revolution in technology, travel modes, and tourism behaviour. This edited collection explores the rapidly evolving field of screen tourism and the affective impact of landscape, with provocative questions and investigations of social groups, fan culture, new technology, and the wider changing trends in screen tourism. We provide critical examples of affective landscapes across a wide range of mediums (from the big screen to the small screen) and locations. This book will appeal to students and scholars in film and tourism, as well as geography, design, media and communication studies, game studies, and digital humanities.

Author : Maria Månsson,Annæ Buchmann,Cecilia Cassinger,Lena Eskilsson
Publisher : Routledge
Page : 599 pages
File Size : 40,7 Mb
Release : 2020-07-07
Category : Business & Economics
ISBN : 9780429772832

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The Routledge Companion to Media and Tourism by Maria Månsson,Annæ Buchmann,Cecilia Cassinger,Lena Eskilsson Pdf

The Routledge Companion to Media and Tourism provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism. This Companion offers a holistic look at the relationship between media and tourism by drawing from a global range of contributions by scholars from disciplines across the humanities and social sciences. The book is divided into five parts, covering diverse aspects of mediatization of tourism including place and space, representation, cultural production, and transmedia. It features a comprehensive theoretical introduction and an afterword by leading scholars in this emerging field, delving into the ways in which different forms of media content and consumption converge, and the consequential effects on tourism and tourists. The collection is an invaluable resource for students and scholars of tourism studies, cultural studies, and media and communication, as well as those with a particular interest in mediatization, convergence culture, and contemporary culture.

Author : İnci ERDOĞAN TARAKÇI,Ramazan ASLAN
Publisher : Efe Akademi Yayınları
Page : 358 pages
File Size : 43,8 Mb
Release : 2023-06-30
Category : Social Science
ISBN : 9786256452817

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The Essentials of Today's Marketing-2 by İnci ERDOĞAN TARAKÇI,Ramazan ASLAN Pdf

CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN

Author : Jeanne Gay
Publisher : Unknown
Page : 128 pages
File Size : 45,6 Mb
Release : 1982-08-01
Category : Electronic
ISBN : 0935638059

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Travel and Tourism Audiovisual Guide by Jeanne Gay Pdf

Author : Roger Doswell
Publisher : Routledge
Page : 335 pages
File Size : 45,7 Mb
Release : 2009-11-03
Category : Business & Economics
ISBN : 9781136352645

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Tourism: How Effective Management Makes the Difference by Roger Doswell Pdf

Tourism: How effective management makes the difference builds tourism's components and impacts into a total framework showing how it should be made subject to an overall planning and management process. This is an essential guide which also explains effective management in relation to current trends in tourism. It incorporates extensive coverage of the characteristics of tourism, making it ideally suited for those studying tourism, travel and business studies. Individual managers and policy decision makers will also find that this book addresses vital management issues and provides practical help. It covers both public and private sectors and shows how they can be brought together as a cohesive whole. It examines the functions of management, from planning to the monitoring of performance and results. Coverage of the crucial aspects of tourism management also includes economics, politics and government action, the environment, cultural influences, marketing, physical planning, human resources development and public awareness. Roger Doswell, formerly a lecturer and Kobler research fellow of University of Surrey, is a leading expert on tourism and has written or co-written ten books on the subject. During a long career he has travelled the world for many international organisations as a tourism development consultant.

Author : El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim
Publisher : IGI Global
Page : 471 pages
File Size : 50,9 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799871941

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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by El-Gohary, Hatem,Edwards, David,Ben Mimoun, Mohamed Slim Pdf

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Author : Indrek Ibrus
Publisher : Emerald Group Publishing
Page : 248 pages
File Size : 42,7 Mb
Release : 2019-04-04
Category : Business & Economics
ISBN : 9781787699779

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Emergence of Cross-innovation Systems by Indrek Ibrus Pdf

The ebook edition of this title is Open Access and freely available to read online. This book combines economic studies of innovation systems with studies of mediatisation, media convergence and cultural change.

Author : World Tourism Organization
Publisher : Unknown
Page : 80 pages
File Size : 41,8 Mb
Release : 1998
Category : Place marketing
ISBN : CORNELL:31924085249963

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Tourism Promotion in Foreign Markets by World Tourism Organization Pdf

Author : Marianna Sigala,Richard N. S. Robinson
Publisher : Springer
Page : 399 pages
File Size : 54,5 Mb
Release : 2018-09-02
Category : Business & Economics
ISBN : 9783319754628

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Management and Marketing of Wine Tourism Business by Marianna Sigala,Richard N. S. Robinson Pdf

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.