Transforming Organizations For The Subscription Economy

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Transforming Organizations for the Subscription Economy

Alexander Manu
Transforming Organizations for the Subscription Economy Book PDF

Author : Alexander Manu
Publisher : Routledge
Page : 170 pages
File Size : 42,5 Mb
Release : 2017-08-18
Category : Business & Economics
ISBN : 9781351983730

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Transforming Organizations for the Subscription Economy by Alexander Manu Pdf

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek. Transforming Organizations for the Subscription Economy: Starting from Scratch aims to prepare executives for a world in which everything is social, augmented and autonomous; objects and spaces will have multiple purposes, capabilities and meanings. This is a new territory full of opportunity which is generally discussed only at the level of technology involved instead of the intellectual level, where the real understanding of the need for transformation resides. The book reveals ideas about what is possible if we transform the present. The narrative is organized around what is actual and what is potential; what is the probable future that we can arrive at through change, and what is the possible future that we can build through transformation. When engaging in transformation, the following strategic question develops: if you were designing your organization today, how would you design it? In other words, how would you go about it starting from scratch? This book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.

Subscribed

Tien Tzuo,Gabe Weisert
Subscribed Book PDF

Author : Tien Tzuo,Gabe Weisert
Publisher : Penguin
Page : 256 pages
File Size : 41,5 Mb
Release : 2018-06-05
Category : Business & Economics
ISBN : 9780525536475

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Subscribed by Tien Tzuo,Gabe Weisert Pdf

A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Platforms Everywhere

Nenad Rava
Platforms Everywhere Book PDF

Author : Nenad Rava
Publisher : Emerald Group Publishing
Page : 189 pages
File Size : 49,9 Mb
Release : 2021-10-07
Category : Business & Economics
ISBN : 9781801177962

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Platforms Everywhere by Nenad Rava Pdf

Platforms Everywhere: Transforming Organizations by Integrating Ecosystems in Business Design presents a new comprehensive paradigm for platform businesses and a practical methodology for platforming organizations across sectors and industries.

Digital Brand Romance

Anna Harrison
Digital Brand Romance Book PDF

Author : Anna Harrison
Publisher : Business Expert Press
Page : 212 pages
File Size : 52,5 Mb
Release : 2022-03-23
Category : Business & Economics
ISBN : 9781637422243

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Digital Brand Romance by Anna Harrison Pdf

In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

Subscribed

Tien Tzuo,Gabe Weisert
Subscribed Book PDF

Author : Tien Tzuo,Gabe Weisert
Publisher : Penguin UK
Page : 265 pages
File Size : 41,8 Mb
Release : 2018-06-05
Category : Business & Economics
ISBN : 9780241363683

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Subscribed by Tien Tzuo,Gabe Weisert Pdf

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

Customer Service Marketing

Edwin N. Torres,Tingting Zhang
Customer Service Marketing Book PDF

Author : Edwin N. Torres,Tingting Zhang
Publisher : Taylor & Francis
Page : 355 pages
File Size : 51,9 Mb
Release : 2022-12-05
Category : Business & Economics
ISBN : 9780429558993

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Customer Service Marketing by Edwin N. Torres,Tingting Zhang Pdf

This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the best practices of service enterprises and the delivery of superior customer service. It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting. The book uses real-life applications through examples from business enterprises in various service sectors, including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, and finance. This book covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s servicescape, quality measurement tools, and use of technologies. The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty. It also looks at developments in service theory and practice which remain relatively unexplored by existing textbooks. Filled with real-world case studies in various service sectors, this textbook will be particularly useful for students in hospitality guest services and services marketing.

Dynamic Future-Proofing

Alexander Manu
Dynamic Future Proofing Book PDF

Author : Alexander Manu
Publisher : Emerald Group Publishing
Page : 192 pages
File Size : 47,9 Mb
Release : 2021-02-18
Category : Business & Economics
ISBN : 9781800435261

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Dynamic Future-Proofing by Alexander Manu Pdf

Recognising that companies which respond to disruptions in the early stages of amplification can convert potentially existential threats into transformative opportunities, this book shows us how good leadership, intelligent informed opinion, and rapid action in a time of change can help organizations not only to predict the future, but create it.

The Philosophy of Disruption

Alexander Manu
The Philosophy of Disruption Book PDF

Author : Alexander Manu
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 46,7 Mb
Release : 2022-07-28
Category : Business & Economics
ISBN : 9781802628517

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The Philosophy of Disruption by Alexander Manu Pdf

The Philosophy of Disruption provides a structural understanding of how disruption differs from regular change, presenting methods for conceptualizing beneficial responses into products, services, or experiences.

Information Systems and Neuroscience

Fred D. Davis,René Riedl,Jan vom Brocke,Pierre-Majorique Léger,Adriane B. Randolph,Thomas Fischer
Information Systems and Neuroscience Book PDF

Author : Fred D. Davis,René Riedl,Jan vom Brocke,Pierre-Majorique Léger,Adriane B. Randolph,Thomas Fischer
Publisher : Springer Nature
Page : 379 pages
File Size : 42,5 Mb
Release : 2020-10-26
Category : Computers
ISBN : 9783030600730

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Information Systems and Neuroscience by Fred D. Davis,René Riedl,Jan vom Brocke,Pierre-Majorique Léger,Adriane B. Randolph,Thomas Fischer Pdf

This book presents the proceedings of the virtual conference NeuroIS Retreat 2020, June 2–4, hosted in Austria, reporting on topics at the intersection of information systems (IS) research, neurophysiology and the brain sciences. Readers will discover the latest findings from top scholars in the field of NeuroIS, which offer detailed insights on the neurobiology underlying IS behavior, essential methods and tools and their applications for IS, as well as the application of neuroscience and neurophysiological theories to advance IS theory.

Intellectual Property, Design Innovation, and Entrepreneurship

Matthias Hillner
Intellectual Property Design Innovation and Entrepreneurship Book PDF

Author : Matthias Hillner
Publisher : Springer Nature
Page : 213 pages
File Size : 41,9 Mb
Release : 2021-01-30
Category : Business & Economics
ISBN : 9783030627881

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Intellectual Property, Design Innovation, and Entrepreneurship by Matthias Hillner Pdf

This book focuses on intellectual property (IP) in the context of product innovation and design-led start-up management. A distinguished feature is that it analyses innovation-related scenarios within their continuously changing contexts. IP is discussed in relation to the way in which its value changes over time as a venture matures. The book reveals how IP strategies can enhance a start-up’s survival prospects and its growth potential if they are connected systematically to other business development attributes. Being mainly addressed to enterprising designers, it may also support business administration programmes, innovation hubs, design educators, incubator managers, as well as business coaches and IP attorneys who support creatives and inventors. All in all, this book offers a unique and timely strategic guidance in the field of design and innovation management. “Design and design rights have long been overlooked in the plethora of studies on the links between IPR and innovation. Matthias Hillner’s thoughtful and eloquent journey provides a contemporary and meaningful analysis which will no doubt assist governments, economists, academics and designers’ better understanding of design in the context of successful business strategies and IPR. Given design’s significant contribution to global economies, I am confident it will offer much needed guidance.” Dids Macdonald OBE, founder CEO of Anticopying in Design (ACID) "This is an immensely practical book for designers and entrepreneurs who want to understand the issues of IP, product innovation, and business development. With clear explanations, many vivid examples, and strategically useful tips, it will be a valuable resource for creative minds at all levels of experience. A serious book but written with a sensitive touch on how to protect new ideas." Richard Buchanan, Professor of Design, Management, and Innovation, Weatherhead School of Management, Case Western Reserve University

Digital Pricing Strategy

Stephan M. Liozu,Andreas Hinterhuber
Digital Pricing Strategy Book PDF

Author : Stephan M. Liozu,Andreas Hinterhuber
Publisher : Taylor & Francis
Page : 265 pages
File Size : 40,7 Mb
Release : 2023-06-27
Category : Business & Economics
ISBN : 9781000892888

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Digital Pricing Strategy by Stephan M. Liozu,Andreas Hinterhuber Pdf

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

Time's Up!

Paul Dunn,Ronald J. Baker
Time s Up Book PDF

Author : Paul Dunn,Ronald J. Baker
Publisher : John Wiley & Sons
Page : 406 pages
File Size : 44,5 Mb
Release : 2022-11-14
Category : Business & Economics
ISBN : 9781119893547

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Time's Up! by Paul Dunn,Ronald J. Baker Pdf

Put values—and value—over volume with a professional services subscription model Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model — a model centered on selling transactions and inputs, not outcomes that deepen and strengthen relationships. Time’s Up! offers you a guide to building a more valuable firm, one where relationships and lifetime customer value are at the center of how you create and capture value. You’ll learn how to: Create customer lifetime values that far exceed acquisition and retention costs Move customer relationships to the center of your firm Leverage the collective knowledge of your customers Elevate customers from where they are to their desired future by providing transformations, where the customer is the product. Only uncommon offerings command uncommon prices. Time’s Up! introduces you to a revolutionary new business model that transforms your firm, your teams and your results with the customer right at the center of the process.

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Robbie Kellman Baxter
The Membership Economy Find Your Super Users Master the Forever Transaction and Build Recurring Revenue Book PDF

Author : Robbie Kellman Baxter
Publisher : McGraw Hill Professional
Page : 288 pages
File Size : 40,8 Mb
Release : 2015-03-20
Category : Business & Economics
ISBN : 9780071839334

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter Pdf

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Information Technology for Management

Efraim Turban,Ephraim McLean,James Wetherbe
Information Technology for Management Book PDF

Author : Efraim Turban,Ephraim McLean,James Wetherbe
Publisher : Unknown
Page : 808 pages
File Size : 41,6 Mb
Release : 2004
Category : Business & Economics
ISBN : UVA:X004742957

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Information Technology for Management by Efraim Turban,Ephraim McLean,James Wetherbe Pdf

A practical, managerial-oriented approach that shows how IT is used in organizations to improve quality and productivity Case studies highlight new technology and applications, including fuzzy logic, neural computing, and hypermedia Contains a variety of cases that emphasize problems many corporations encounter Features international cases, illustrating how IT can be adapted to other cultures

The Forever Transaction: : How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Robbie Kellman Baxter
The Forever Transaction How to Build a Subscription Model So Compelling Your Customers Will Never Want to Leave Book PDF

Author : Robbie Kellman Baxter
Publisher : McGraw-Hill Companies
Page : 0 pages
File Size : 42,6 Mb
Release : 2023-03-31
Category : Business & Economics
ISBN : 1265594767

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The Forever Transaction: : How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by Robbie Kellman Baxter Pdf

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay--and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You'll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.