Transmedia In Asia And The Pacific

Author : Filippo Gilardi,Celia Lam
Publisher : Springer Nature
Page : 349 pages
File Size : 54,9 Mb
Release : 2021-03-06
Category : Social Science
ISBN : 9789811578571

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Transmedia in Asia and the Pacific by Filippo Gilardi,Celia Lam Pdf

Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understanding and definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling. Chapters “Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Author : Filippo Gilardi,Celia Lam
Publisher : Unknown
Page : 0 pages
File Size : 51,5 Mb
Release : 2021
Category : Electronic
ISBN : 9811578583

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Transmedia in Asia and the Pacific by Filippo Gilardi,Celia Lam Pdf

This book examines transmedia practices in the Asia and Pacific region. Transmedia is a form of storytelling where multiple platforms are used to tell a common story. This is normally used to tell complex fictional stories-Star Wars-, to cover complex events-2014 Winter Olympic Games in Sochi-, or to involve a big audience such as in the case of advertisements-Coca-Cola-Happiness Factory "Open Happiness". This volume explores the current status of the transmedia phenomenon and its specific characteristics in countries from the Asia and Pacific Region through diverse case studies. It provides a key resource for scholars and educators in the Asia Pacific and beyond, who seek diverse examples with which to improve understanding of the Transmedia phenomenon and the inclusiveness of media and communication curricula. Chapters "Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions" are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Author : Dal Yong Jin
Publisher : Routledge
Page : 0 pages
File Size : 51,7 Mb
Release : 2022
Category : Digital media
ISBN : 1032400226

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TRANSMEDIA STORYTELLING IN EAST ASIA by Dal Yong Jin Pdf

This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market. Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.

Author : Dal Yong Jin
Publisher : Taylor & Francis
Page : 295 pages
File Size : 49,6 Mb
Release : 2023-07-31
Category : Social Science
ISBN : 9781000932195

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Understanding the Korean Wave by Dal Yong Jin Pdf

A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon. This book provides an accessible introduction to the Korean Wave—the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years—providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies—from television dramas, film, and K-pop to online games, and webtoons—and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement. This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.

Author : United States. Securities and Exchange Commission
Publisher : Unknown
Page : 920 pages
File Size : 54,7 Mb
Release : 2006
Category : Securities
ISBN : NWU:35559006357960

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SEC Docket by United States. Securities and Exchange Commission Pdf

Author : Hongwei Bao
Publisher : Taylor & Francis
Page : 176 pages
File Size : 45,6 Mb
Release : 2022-08-19
Category : Political Science
ISBN : 9781000635737

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Contemporary Chinese Queer Performance by Hongwei Bao Pdf

In this ground-breaking study, Hongwei Bao analyses queer theatre and performance in contemporary China. This book documents various forms of queer performance – including music, film, theatre, and political activism – in the first two decades of the twenty first century. In doing so, Bao argues for the importance of performance for queer identity and community formation. This trailblazing work uses queer performance as an analytical lens to challenge heteronormative modes of social relations and hegemonic narratives of historiography. It will be of great interest to students and scholars of theatre and performance studies, gender and sexuality studies and Asian studies.

Author : Larissa Hjorth,Michael Arnold
Publisher : Routledge
Page : 220 pages
File Size : 50,9 Mb
Release : 2013-03-20
Category : Computers
ISBN : 9781136657610

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Online@AsiaPacific by Larissa Hjorth,Michael Arnold Pdf

Media across the Asia-Pacific region are at once social, locative and mobile. Social in that these media facilitate public and interpersonal interaction, locative in that this social communication is geographically placed, and mobile in so much as the media is ever-present. The Asia–Pacific region has been pivotal in the production, shaping and consumption of personal new media technologies and through social and mobile media we can see emerging certain types of personal politics that are inflected by the local. The six case studies that inform this book—Seoul, Tokyo, Shanghai, Manila, Singapore and Melbourne—offer a range of economic, socio-cultural, and linguistic differences, enabling the authors to provide new insights into specific issues pertaining to mobile media in each city. These include social, mobile and locative media as a form of crisis management in post 3/11 Tokyo; generational shifts in Shanghai; political discussion and the shifting social fabric in Singapore; and the erosion of public and private, and work and leisure paradigms in Melbourne. Through its striking case studies, this book sheds new light on how the region and its contested and multiple identities are evolving, and concludes by revealing the impact of mobile media on how place is shaped, as well as shaping, practices of mobility, intimacy and a sense of belonging. Employing comprehensive, cross-disciplinary frameworks from theoretical approaches such as media sociology, ethnography, cultural studies and media and communication studies, Online@AsiaPacific will be of huge interest to students and scholars of Asian culture and society, cybercultures, new media studies, communication studies and internet studies.

Author : Francesca Saggini,Anna Enrichetta Soccio
Publisher : Rutgers University Press
Page : 297 pages
File Size : 40,7 Mb
Release : 2018-10-19
Category : Performing Arts
ISBN : 9781684480623

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Transmedia Creatures by Francesca Saggini,Anna Enrichetta Soccio Pdf

On the 200th anniversary of the first edition of Mary Shelley’s Frankenstein, Transmedia Creatures presents studies of Frankenstein by international scholars from converging disciplines such as humanities, musicology, film studies, television studies, English and digital humanities. These innovative contributions investigate the afterlives of a novel taught in a disparate array of courses - Frankenstein disturbs and transcends boundaries, be they political, ethical, theological, aesthetic, and not least of media, ensuring its vibrant presence in contemporary popular culture. Transmedia Creatures highlights how cultural content is redistributed through multiple media, forms and modes of production (including user-generated ones from “below”) that often appear synchronously and dismantle and renew established readings of the text, while at the same time incorporating and revitalizing aspects that have always been central to it. The authors engage with concepts, value systems and aesthetic-moral categories—among them the family, horror, monstrosity, diversity, education, risk, technology, the body—from a variety of contemporary approaches and highly original perspectives, which yields new connections. Ultimately, Frankenstein, as evidenced by this collection, is paradoxically enriched by the heteroglossia of preconceptions, misreadings, and overreadings that attend it, and that reveal the complex interweaving of perceptions and responses it generates. Published by Bucknell University Press. Distributed worldwide by Rutgers University Press.

Author : Larissa Hjorth,Dean Chan
Publisher : Routledge
Page : 328 pages
File Size : 51,7 Mb
Release : 2009-06-24
Category : Computers
ISBN : 9781135843168

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Gaming Cultures and Place in Asia-Pacific by Larissa Hjorth,Dean Chan Pdf

This collection explores the relationship between digital gaming and its cultural context by focusing on the burgeoning Asia-Pacific region. Encompassing key locations for global gaming production and consumption such as Japan, China, and South Korea, as well as increasingly significant sites including Australia and Singapore, the region provides a wealth of divergent examples of the role of gaming as a socio-cultural phenomenon. Drawing from micro ethnographic studies of specific games and gaming locales to macro political economy analyses of techno-nationalisms and trans-cultural flows, this collection provides an interdisciplinary model for thinking through the politics of gaming production, representation, and consumption in the region.

Author : Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz
Publisher : IGI Global
Page : 599 pages
File Size : 54,9 Mb
Release : 2018-07-06
Category : Social Science
ISBN : 9781522553588

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Handbook of Research on Transmedia Storytelling and Narrative Strategies by Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz Pdf

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Author : Jeremy A. Murray,Kathleen Nadeau
Publisher : Bloomsbury Publishing USA
Page : 382 pages
File Size : 54,9 Mb
Release : 2016-08-15
Category : Social Science
ISBN : 9798216130277

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Pop Culture in Asia and Oceania by Jeremy A. Murray,Kathleen Nadeau Pdf

This ready reference is a comprehensive guide to pop culture in Asia and Oceania, including topics such as top Korean singers, Thailand's sports heroes, and Japanese fashion. This entertaining introduction to Asian pop culture covers the global superstars, music idols, blockbuster films, and current trends—from the eclectic to the underground—of East Asia and South Asia, including China, Japan, Korea, India, the Philippines, Thailand, Vietnam, and Pakistan, as well as Oceania. The rich content features an exploration of the politics and personalities of Bollywood, a look at how baseball became a huge phenomenon in Taiwan and Japan, the ways in which censorship affects social media use in these regions, and the influence of the United States on the movies, music, and Internet in Asia. Topics include contemporary literature, movies, television and radio, the Internet, sports, video games, and fashion. Brief overviews of each topic precede entries featuring key musicians, songs, published works, actors and actresses, popular websites, top athletes, video games, and clothing fads and designers. The book also contains top-ten lists, a chronology of pop culture events, and a bibliography. Sidebars throughout the text provide additional anecdotal information.

Author : Usha M. Rodrigues,Belinda Smaill
Publisher : Cambridge Scholars Publishing
Page : 266 pages
File Size : 51,7 Mb
Release : 2009-05-05
Category : Social Science
ISBN : 9781443810395

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Youth, Media and Culture in the Asia Pacific Region by Usha M. Rodrigues,Belinda Smaill Pdf

Youth, Media and Culture in the Asia Pacific Region presents an analysis of youth media activities in a diverse, but geographically connected Asia Pacific region. The region, which is spatially connected by its colonial and imperial past, is becoming a significant player in the globalized world. In this context, youth situated in these economically, politically and socially structured communities are redefining their locales through their patterns of media use. The discourse of ‘youth’ in this disparate region is manifest in the media through their identity articulations and social activism. The book illustrates that these ‘youth subcultures’ in the Asia Pacific are part of the well marketed global consumerism culture, and yet at other times independent of the commodifying impetus of global capital. It draws on case studies to examine some of the media practices youth in the region are engaged in and elucidates the process of social change taking place in some Asia Pacific nations. 'This book contributes to the important and growing field of youth media studies. The regionalization of media research is necessarily recuperated here, bringing large populations of media users into a frame of reference that allows critical reflection on the new waves of use and sociality in the Asia Pacific region.' Stephanie Hemelryk Donald, Professor of International Studies, UTS

Author : Youna Kim
Publisher : Routledge
Page : 311 pages
File Size : 51,9 Mb
Release : 2022-05-15
Category : Social Science
ISBN : 9781000584356

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Media in Asia by Youna Kim Pdf

This book is an upper-level student source book for contemporary approaches to media studies in Asia, which will appeal across a wide range of social sciences and humanities subjects including media and communication studies, Asian studies, cultural studies, sociology and anthropology. Drawing on a wide range of perspectives from media and communications, sociology, cultural studies, anthropology and Asian studies, it provides an empirically rich and stimulating tour of key areas of study. The book combines theoretical perspectives with grounded case studies in one up-to-date and accessible volume, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today.

Author : Brian Yecies,Ae-Gyung Shim
Publisher : Rowman & Littlefield
Page : 254 pages
File Size : 47,5 Mb
Release : 2021-04-09
Category : Social Science
ISBN : 9781786606365

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South Korea's Webtooniverse and the Digital Comic Revolution by Brian Yecies,Ae-Gyung Shim Pdf

This book investigates the meteoric rise of mobile webtoons – also known as webcomics – and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them. It offers an engaging discussion of webtoons themselves, and what makes this new media form so compelling and attractive to millions upon millions of readers. Why have webtoons taken off, and how do users interact with them? Each of the case studies we explore raises interesting questions for both general readers and scholars of new media about how webtoons have become a modern form of popular culture. The book also addresses larger questions about East Asia’s contributions to global popular culture and Asian society in general, as well as South Korea’s rapid social and cultural transformation since the 1990s. This is a significant – and understudied – aspect of the new screen ecologies and their role in a new wave of media globalisation as we approach the end of the second decade of the 21st century.

Author : Larissa Hjorth
Publisher : Routledge
Page : 319 pages
File Size : 53,9 Mb
Release : 2008-10-13
Category : Computers
ISBN : 9781134072071

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Mobile Media in the Asia-Pacific by Larissa Hjorth Pdf

This century has been marked by the rapid and divergent uptake of mobile telephony throughout the world. The mobile phone has become a poignant symbol for postmodernity and the attendant modes of global mobility and immobility. Most notably, the icon of the mobile phone is most palpable in the Asia-Pacific in which a diversity of innovation and consumer practices – reflecting gender and locality – can be found. Through the lens of gendered mobile media, Mobile Media in the Asia Pacific provides insight into this phenomenon by focusing on case studies in Japan, South Korea, China and Australia. Despite the ubiquity and multi-layered nature of mobile media in the region, the patterns of female consumption have received little attention in the growing literature on mobile communication globally. Utilising ethnographic research conducted in the Asia-Pacific over a six-year period, this book investigates the relationship between gender, technology and various forms of mobility and immobility in the region. This book outlines the emerging modes of gender performativity that makes the Asia-Pacific region so distinct to other regions globally. Mobile Media in the Asia Pacific is a fascinating read for students and scholars interested in new media and gender in the Asia-Pacific region.