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Author : John Kenney
Publisher : Simon and Schuster
Page : 336 pages
File Size : 46,9 Mb
Release : 2013-10
Category : Fiction
ISBN : 9781451675559
Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.
Author : Barbara Allen,Daniel Stevens
Publisher : Rowman & Littlefield
Page : 475 pages
File Size : 55,9 Mb
Release : 2018-10-18
Category : Business & Economics
ISBN : 9781498531603
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Author : Jon Steel
Publisher : John Wiley & Sons
Page : 330 pages
File Size : 54,5 Mb
Release : 1998-03-13
Category : Business & Economics
ISBN : UOM:39015040152376
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Author : Thomas Boysen Anker
Publisher : Routledge
Page : 130 pages
File Size : 54,7 Mb
Release : 2016-03-31
Category : Business & Economics
ISBN : 9781317535065
Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.
Author : United States. Congress. House. Committee on Government Operations
Publisher : Unknown
Page : 36 pages
File Size : 47,7 Mb
Release : 1958
Category : Advertising
ISBN : STANFORD:24503219475
Author : Chuck Anderson
Publisher : Unknown
Page : 307 pages
File Size : 42,7 Mb
Release : 2002-01-01
Category : Advertising
ISBN : 0951357336
Author : Samm Sinclair Baker
Publisher : Unknown
Page : 256 pages
File Size : 43,8 Mb
Release : 1968
Category : Advertising
ISBN : STANFORD:20501220417
Author : Sue Unerman,Jonathan Salem Baskin
Publisher : BenBella Books
Page : 258 pages
File Size : 50,7 Mb
Release : 2012-04-03
Category : Business & Economics
ISBN : 9781936661466
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.
Author : David Remnick,Henry Finder
Publisher : Modern Library
Page : 546 pages
File Size : 51,9 Mb
Release : 2010-03-09
Category : Humor
ISBN : 9780812979978
The New Yorker is, of course, a bastion of superb essays, influential investigative journalism, and insightful arts criticism. But for eighty years it’s also been a hoot. Now an uproarious sampling of its funny writings can be found in this collection, by turns satirical and witty, misanthropic and menacing. From the 1920s onward—but with a special focus on the latest generation—here are the humorists who have set the pace and stirred the pot, pulled the leg and pinched the behind of America. The comic lineup includes Christopher Buckley, Ian Frazier, Veronica Geng, Garrison Keillor, Steve Martin, Susan Orlean, Simon Rich, David Sedaris, Calvin Trillin, and many others. If laughter is the best medicine, Disquiet, Please! is truly a wonder drug.
Author : John O'Brien,David Gallagher
Publisher : Kogan Page Publishers
Page : 265 pages
File Size : 42,9 Mb
Release : 2021-04-03
Category : Business & Economics
ISBN : 9781398600171
Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'. However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.
Author : Dadwal, Sumesh Singh
Publisher : IGI Global
Page : 532 pages
File Size : 53,5 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 9781799801337
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Author : Paul Cash,James Trezona
Publisher : Practical Inspiration Publishing
Page : 172 pages
File Size : 51,9 Mb
Release : 2021-04-26
Category : Business & Economics
ISBN : 9781788602501
If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Author : John Kenney
Publisher : Unknown
Page : 128 pages
File Size : 41,8 Mb
Release : 2004
Category : Electronic
ISBN : OCLC:927117589
Author : Samm Sinclair Baker
Publisher : Unknown
Page : 256 pages
File Size : 55,6 Mb
Release : 1968
Category : Advertising
ISBN : STANFORD:36105060649345
Author : Stewart Alter
Publisher : Unknown
Page : 312 pages
File Size : 52,7 Mb
Release : 1994-01-01
Category : Advertising
ISBN : 0964262207
