Type And Image

Author : Philip B. Meggs
Publisher : John Wiley & Sons
Page : 220 pages
File Size : 44,7 Mb
Release : 1992-03-15
Category : Architecture
ISBN : 0471284920

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Type and Image by Philip B. Meggs Pdf

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Author : Nancy Skolos,Tom Wedell
Publisher : Rockport Publishers
Page : 192 pages
File Size : 47,7 Mb
Release : 2006-06-01
Category : Design
ISBN : 9781616735913

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Type, Image, Message: A Graphic Design Layout Workshop by Nancy Skolos,Tom Wedell Pdf

Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.

Author : Barbara Brownie
Publisher : Unknown
Page : 224 pages
File Size : 53,8 Mb
Release : 2012-09
Category : Letter-pictures
ISBN : 756116002X

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字体图形 by Barbara Brownie Pdf

Alphabetic characters are now not only considered in terms of their potential to display linguistic information, but also their potential to act as artists' marks. This text presents a collection of contemporary works which challenge the divide between type and image.

Author : Richard Poulin
Publisher : Unknown
Page : 274 pages
File Size : 42,6 Mb
Release : 2012-11
Category : Architecture
ISBN : 9781592537792

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Graphic Design and Architecture, A 20th Century History by Richard Poulin Pdf

This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.

Author : Kevin Lynch
Publisher : MIT Press
Page : 212 pages
File Size : 45,6 Mb
Release : 1964-06-15
Category : Architecture
ISBN : 0262620014

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The Image of the City by Kevin Lynch Pdf

The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.

Author : Tom Eckersley
Publisher : Penguin Putnam
Page : 106 pages
File Size : 46,6 Mb
Release : 1954
Category : Art
ISBN : UOM:39015006721537

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Poster Design by Tom Eckersley Pdf

Author : Simon Garfield
Publisher : Penguin
Page : 384 pages
File Size : 51,6 Mb
Release : 2011-09-01
Category : Design
ISBN : 9781101577813

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Just My Type by Simon Garfield Pdf

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Author : Philip B. Meggs
Publisher : Unknown
Page : 200 pages
File Size : 41,5 Mb
Release : 1989
Category : Graphic arts
ISBN : OCLC:793854824

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Type & Image by Philip B. Meggs Pdf

Author : Shaoqiang Wang
Publisher : Unknown
Page : 0 pages
File Size : 41,6 Mb
Release : 2011
Category : Alphabets
ISBN : 1584234334

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Type Player 2 by Shaoqiang Wang Pdf

This title takes a fresh look at extraordinary examples of typographic design being created today in areas ranging from editorial, illustration and fashion design to installations and handcrafted sculptural forms utilizing unexpected materials including yarn and hair.

Author : Alex W. White
Publisher : Simon and Schuster
Page : 224 pages
File Size : 41,9 Mb
Release : 2011-03-15
Category : Design
ISBN : 9781581157802

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The Elements of Graphic Design by Alex W. White Pdf

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Karen Cheng
Publisher : Yale University Press
Page : 249 pages
File Size : 44,7 Mb
Release : 2020-10-20
Category : Design
ISBN : 9780300249927

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Designing Type by Karen Cheng Pdf

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Author : Agathe Jacquillat,Tomi Vollauschek
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 52,7 Mb
Release : 2011-04-20
Category : Design
ISBN : 1856697134

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The 3D Type Book by Agathe Jacquillat,Tomi Vollauschek Pdf

This book is the most comprehensive showcase of three-dimensional letterforms ever written, featuring over 1,300 images of more than 300 projects by more than 160 emerging talents and established individuals and studios including Sagmeister Inc, Vaughan Oliver, Milton Glaser, Alvin Lustig, Louis Danziger, Roger Excoffon, Paul Elliman, Marian Bantjes, Geoff Kaplan, Clotilde Olyff, Italo Lupi, Marion Bataille, Antoine+Manuel, Frost*Design, Mervyn Kurlansky, Non-Format, Oded Ezer, Rowland Scherman, Post Typography, Rinzen, Underwares Type Workshop, J. Kyle Daevel, Ji Lee, Pleaseletmedesign and Strange Attractors Design.As well as pioneering milestones from as far back as the 1940s, this book focuses on recent and brand new typographic projects. 3D type specialist Andrew Byrom explains the context and motivation behind these innovative works in an insightful foreword.

Author : J. C. Dainty,Rodney Shaw
Publisher : Unknown
Page : 424 pages
File Size : 44,9 Mb
Release : 1974
Category : Image processing
ISBN : UCSC:32106002749031

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Image Science by J. C. Dainty,Rodney Shaw Pdf

Author : Elisabeth Blaikie
Publisher : Unknown
Page : 128 pages
File Size : 51,9 Mb
Release : 2015-04-10
Category : Electronic
ISBN : 1320810586

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Fragrant Heart Daily Meditations by Elisabeth Blaikie Pdf

Author : Phil Baines,Andrew Haslam
Publisher : Laurence King Publishing
Page : 226 pages
File Size : 46,8 Mb
Release : 2005
Category : Graphic design (Typography)
ISBN : 1856694372

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Type & Typography by Phil Baines,Andrew Haslam Pdf

Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.