Typography And Motion Graphics The Reading Image

Author : Michael Betancourt
Publisher : Routledge
Page : 156 pages
File Size : 42,8 Mb
Release : 2018-11-20
Category : Art
ISBN : 9780429627835

Get Book

Typography and Motion Graphics: The 'Reading-Image' by Michael Betancourt Pdf

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

Author : Michael Betancourt
Publisher : CRC Press
Page : 219 pages
File Size : 54,8 Mb
Release : 2021-09-16
Category : Art
ISBN : 9781000438444

Get Book

Cinematic Articulation in Motion Graphics by Michael Betancourt Pdf

This book develops a critical and theoretical approach to the semiotics of motion pictures as they are applied to a broader range of constructions than traditional commercial narrative productions. This interdisciplinary approach begins with the problems posed by motion perception to develop a model of cinematic interpretation that includes both narrative and non-narrative types of productions. Contrasting traditional theatrical projection and varieties of new media, this book integrates analyses of title sequences, music videos, and visual effects with discussions on classic and avant-garde films. It further explores the intersection between formative audio-visual cues identified by viewers and how viewers’ desires direct engagement with the motion picture to present a framework for understanding cinematic articulation. This new theoretical model incorporates much of what was neglected and gives greater prominence to formerly critical marginal productions by showing the fundamental connections that link all moving imagery and animated text, whether it tells a story or not. This insightful work will appeal to students and academics in film and media studies.

Author : Michael Betancourt
Publisher : Routledge
Page : 273 pages
File Size : 42,6 Mb
Release : 2019-08-13
Category : Art
ISBN : 9780429534300

Get Book

Ideologies of the Real in Title Sequences, Motion Graphics and Cinema by Michael Betancourt Pdf

This book explores the question of realism in motion pictures. Specifically, it explores how understanding the role of realism in the history of title sequences in film can illuminate discussions raised by the advent of digital cinema. Ideologies of the Real in Title Sequences, Motion Graphics and Cinema fills a critical and theoretical void in the existing literature on motion graphics. Developed from careful analysis of André Bazin, Stanley Cavell, and Giles Deleuze’s approaches to cinematic realism, this analysis uses title sequences to engage the interface between narrative and non-narrative media to consider cinematic realism in depth through highly detailed close readings of the title sequences for Bullitt (1968), Kolchak: The Night Stalker (1974), The Number 23 (2007), The Kingdom (2008), Blade Runner: 2049 (2017) and the James Bond films. From this critique, author Michael Betancourt develops a modal approach to cinematic realism where ontology is irrelevant to indexicality. His analysis shows the continuity between historical analogue film and contemporary digital motion pictures by developing a framework for rethinking how realism shapes interpretation.

Author : Tracy L.F. Worley
Publisher : Taylor & Francis
Page : 87 pages
File Size : 45,5 Mb
Release : 2024-02-09
Category : Performing Arts
ISBN : 9781040011966

Get Book

African American Female Leadership in Major Motion Pictures by Tracy L.F. Worley Pdf

This book explores the factors contributing to the under-representation of African American female directors in mainstream cinema leadership. It also unmasks the potential strategies African American female film directors might pursue to reduce this inequity. Author Tracy L. F. Worley draws on research around ethics to conclude that there are specific consequences of the male gaze on women in cinema leadership, especially African American female directors of box office cinema. Combining extensive analysis of ethics and ethical stance relative to the motion picture industry with perspectives from working African American female directors, the text discusses the ethical considerations and historical inequities, including the male gaze, and uses those findings to define how the inequities can be opportunities. The efficacy model for cinematic leadership is presented as a mechanism for viewing obstacles through the lenses of gender, ethnicity, and culture so they become drivers for African American women to achieve success. Ideal for students of directing and filmmaking, as well as aspiring professional filmmakers wishing to gain a better understanding of the industry as it stands today.

Author : Michael Betancourt
Publisher : Focal Press
Page : 130 pages
File Size : 54,9 Mb
Release : 2017
Category : Art
ISBN : 1315206854

Get Book

Semiotics and Title Sequences by Michael Betancourt Pdf

"Title sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows."--Provided by publisher.

Author : Barbara Brownie
Publisher : Bloomsbury Publishing
Page : 135 pages
File Size : 53,5 Mb
Release : 2014-12-18
Category : Design
ISBN : 9780857855336

Get Book

Transforming Type by Barbara Brownie Pdf

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

Author : Monika Bednarek
Publisher : Routledge
Page : 88 pages
File Size : 42,5 Mb
Release : 2019-01-22
Category : Art
ISBN : 9780429639340

Get Book

Creating Dialogue for TV by Monika Bednarek Pdf

As entertaining as it is enlightening, Creating Dialogue for TV: Screenwriters Talk Television presents interviews with five Hollywood professionals who talk about all things related to dialogue – from naturalistic style to the building of characters to swearing and dialect. Screenwriters/showrunners David Mandel (Curb Your Enthusiasm, Veep), Jane Espenson (Buffy, Battlestar Galactica, Once Upon a Time), Robert Berens (Supernatural), Sheila Lawrence (Gilmore Girls, Ugly Betty, The Marvelous Mrs Maisel), and Doris Egan (Tru Calling, House, Reign) field a linguist’s inquiries about the craft of writing dialogue. This book is for anyone who has ever wondered what creative processes and attitudes lie behind the words they encounter when tuning into their favourite television show. It provides direct insights into Hollywood writers’ knowledge and opinions of how language is used in television narratives, and in doing so shows how language awareness, attitudes and the craft of using words are utilised to create popular TV series. The book will appeal to students and teachers in screenwriting, creative writing and linguistics as well as lay readers.

Author : Agata Lulkowska
Publisher : Taylor & Francis
Page : 130 pages
File Size : 50,8 Mb
Release : 2024-05-01
Category : Performing Arts
ISBN : 9781040042397

Get Book

Filmmaking in Academia by Agata Lulkowska Pdf

Evaluating the existing position of film as research, Filmmaking in Academia offers clear guidance and practical advice from the planning and conception of research films to the making, evaluation, dissemination and impact of practice-based research. This book aspires to serve as a guide for new and current researchers in screen-based media and creative practice. It seeks to explore the scope, definitions, methodologies, and interdisciplinary (and post-disciplinary) nature of film research projects. Author Agata Lulkowska focuses on how to manage potential challenges when artistic creativity meets research requirements, emphasising how finding the middle ground that serves both purposes often requires redesigning brand-new methodological approaches. Looking specifically at the publication routes for research films, the book highlights current dissemination practices and raises the question of impact throughout to re-contextualise current publication methodologies for practice-based projects. This exciting new work provides key reading for graduate students, academics, and filmmakers looking to move into academia.

Author : Katarzyna Kopecka-Piech,Göran Bolin
Publisher : Taylor & Francis
Page : 192 pages
File Size : 51,9 Mb
Release : 2023-04-03
Category : Language Arts & Disciplines
ISBN : 9781000828160

Get Book

Contemporary Challenges in Mediatisation Research by Katarzyna Kopecka-Piech,Göran Bolin Pdf

This book focuses on key challenges related to conducting research on mediatisation, presenting the most current theoretical, empirical, and methodological challenges and problems, addressing ignored and less frequently discussed topics, critical and controversial themes, and defining niches and directions of development in mediatisation. With a focus on the under-representation of certain topics and aspects, as well as methodological, technological, and ethical dilemmas, the chapters consider the main critical objections formulated against mediatisation studies and exchange critical positions. Moving beyond areas of common focus – culture, sport, and religion – to emerging areas of study such as fashion, the military, business, and the environment, the book then offers a critical assessment of the transformation of fields and the relevance of new and dynamic (meta)processes including datafication, counter-mediatisation, and platformisation. Charting new paths of development in mediatisation, this book will be of interest to scholars and students of mediatisation, media studies, media literacy, communication studies, and research methods.

Author : Matthias Hillner
Publisher : AVA Publishing
Page : 187 pages
File Size : 40,9 Mb
Release : 2009-06
Category : Art
ISBN : 9782940373994

Get Book

Basics Typography 01: Virtual Typography by Matthias Hillner Pdf

Basics Typography: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.

Author : Matt Woolman
Publisher : National Geographic Books
Page : 0 pages
File Size : 55,8 Mb
Release : 2005-11-01
Category : Antiques & Collectibles
ISBN : 9780500512432

Get Book

Type in Motion 2 by Matt Woolman Pdf

Type in Motion 2 raises visual communication and motion graphics to new levels and captures the true spirit of innovation and imagination in the contemporary design scene. The most advanced typographic work from around the world, from one-person experimental studios to university-based research groups. It has been six years since the publication of the internationally successful Type in Motion, the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and creative innovation in motion graphics continues unabated. Over eighty projects are presented here in detail and arranged into five chapters that address particular issues facing today's designers. "Identifying" looks at kinetic typography's role in branding through media such as television identities, program titles, and transition sequences. The delivery of information about a product, service, or event through a typographic message is considered in "Informing." Stitching together word, image, and sound to create stories and establish a context, "Storytelling" addresses issues of narrative, in which the designer establishes the framework but the user crates the story. "Traveling" focuses on the user, from Web site navigation to chat rooms. "Speculating" features a wide spectrum of experimental projects in type and letter design, exploring new ideas, functions, and methods of communication.

Author : Richard Hunt
Publisher : Bloomsbury Publishing
Page : 257 pages
File Size : 43,7 Mb
Release : 2020-07-23
Category : Design
ISBN : 9781350055933

Get Book

Advanced Typography by Richard Hunt Pdf

Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

Author : Heather D. Freeman
Publisher : Bloomsbury Publishing
Page : 280 pages
File Size : 43,9 Mb
Release : 2017-07-06
Category : Computers
ISBN : 9781474253000

Get Book

The Moving Image Workshop by Heather D. Freeman Pdf

If you need a fun, hands-on introduction to core animation techniques - then look no further! Heather Freeman guides you through a wide range of practical projects, helping you establish and build skills in narrative animation, motion graphics and visual effects. Each chapter begins by summarizing historical and theoretical concerns and connecting them with current practice and applications - all beautifully illustrated with stills from classic commercial and independent films, as well as contemporary examples from student work. Having established this context, the remainder of the chapter focuses on walking readers through their own creative projects. Topics covered include early animation technologies and techniques, scenes and staging, character animation, animated type, visual effects and motion graphics, pre- through post-production and experimental approaches to motion graphics. Dozens of sample files are available online, for experimentation and to get readers started on each exercise. The companion website also includes example animations as well as links to recommended software tutorials, recommended artist websites, blogs and animation channels.

Author : Hilary Kenna,Jan Piechota (grafik),Anja Stöffler,Ralf Dringenberg,Polsko-Japońska Akademia Technik Komputerowych (Warszawa)
Publisher : Unknown
Page : 128 pages
File Size : 41,8 Mb
Release : 2021
Category : Electronic
ISBN : 1916894909

Get Book

Transformations in typography through the medium of the screen by Hilary Kenna,Jan Piechota (grafik),Anja Stöffler,Ralf Dringenberg,Polsko-Japońska Akademia Technik Komputerowych (Warszawa) Pdf

Author : Michael Betancourt
Publisher : Taylor & Francis
Page : 180 pages
File Size : 55,7 Mb
Release : 2017-09-19
Category : Art
ISBN : 9781351798280

Get Book

Semiotics and Title Sequences by Michael Betancourt Pdf

Title sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows.