Typography Pocket Essentials

Author : Alastair Campbell,Alistair Dabbs
Publisher : Ilex Press
Page : 224 pages
File Size : 50,7 Mb
Release : 2014-02-10
Category : Art
ISBN : 9781781571552

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Typography Pocket Essentials by Alastair Campbell,Alistair Dabbs Pdf

Typography is the most ubiquitous of the graphic arts, with all of us now having access to innumerable fonts and the typographic tools that can, in the right hands, lift any text from the mundane to the beautiful. Opening with an overview of the history of the art, Typography Pocket Essentials introduces the key principles and techniques of typography, and presents 200 of the most useful and important fonts, making it a handy primer and essential reference guide all rolled into one. - Learn the rich history of the art, from Gutenberg to Neville Brody and beyond - Master the principles of effective typography and create beautiful documents yourself - 200 key fonts are profiled for easy reference and rapid selection

Author : Ina Saltz
Publisher : Rockport Publishers
Page : 208 pages
File Size : 53,6 Mb
Release : 2019-02-12
Category : Design
ISBN : 9781631596483

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Typography Essentials Revised and Updated by Ina Saltz Pdf

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Author : Tony Seddon
Publisher : Yale University Press
Page : 194 pages
File Size : 48,8 Mb
Release : 2016-08-16
Category : Design
ISBN : 9780300222371

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Essential Type by Tony Seddon Pdf

A comprehensive and beautifully illustrated guide to fonts, essential for anyone who engages with type in their daily lives Have you ever wondered which typeface is used for airport signs? Or about the history behind the Times New Roman font? We are constantly engaging with type, yet many of us struggle to use it effectively or simply to understand the basics. This beautifully illustrated, easy to use companion is the perfect guide to everything typographic. Tony Seddon provides an essential lexicon that explains the history and functionality of 140 type terms and 20 unique typeface classifications. The book also features a timeline of typeface classification from the mid-15th century to the present day, and concludes with a chapter detailing over 40 important typeface families that reflect the history of typeface development and typographic style from the earliest days of movable type. Essential Type will help to build your knowledge of type and typeface use with a clear and comprehensive "what is it" and "why use it" approach to the subject. Five chapters explore topics including the anatomy of type, glyphs, typeface classification, and typefaces ranging from serif to sans serif to script and display. The chapter on typefaces pays particular attention to highlighting key design features and, along with illuminating backstories and tips to aid identification, makes this book the perfect companion for all type enthusiasts and practitioners.

Author : Gavin Ambrose,Paul Harris
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 40,5 Mb
Release : 2006-12-04
Category : Design
ISBN : 9782940439973

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The Fundamentals of Typography by Gavin Ambrose,Paul Harris Pdf

The Fundamentals of Typography offers an incisive guide to typographic theory and practice. Subjects include an introduction to the history of typography, the practice of typographic detailing, and font generation for print and web. The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world. A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. This book builds upon these principles and will become an invaluable reference for creatives and designers.

Author : Gavin Ambrose,Paul Harris
Publisher : AVA Publishing
Page : 187 pages
File Size : 51,7 Mb
Release : 2005-06
Category : Art
ISBN : 9782940373352

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Basics Design 03: Typography by Gavin Ambrose,Paul Harris Pdf

Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

Author : Gavin Ambrose,Paul Harris
Publisher : A&C Black
Page : 202 pages
File Size : 41,9 Mb
Release : 2011-08-31
Category : Design
ISBN : 9782940411764

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The Fundamentals of Typography by Gavin Ambrose,Paul Harris Pdf

Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.

Author : Ina Saltz
Publisher : Rockport Publishers
Page : 208 pages
File Size : 51,9 Mb
Release : 2009-07-01
Category : Design
ISBN : 1592535232

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Typography Essentials by Ina Saltz Pdf

A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional. This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

Author : Ron Goldberg
Publisher : Windsor Professional Information
Page : 278 pages
File Size : 47,9 Mb
Release : 2000
Category : Computers
ISBN : 1893190056

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Digital Typography Pocket Primer by Ron Goldberg Pdf

Author : Kristin Cullen
Publisher : Unknown
Page : 162 pages
File Size : 55,7 Mb
Release : 2012-06
Category : Art
ISBN : 9781592537679

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Design Elements, Typography Fundamentals by Kristin Cullen Pdf

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Author : Michael Harkins
Publisher : A&C Black
Page : 186 pages
File Size : 53,8 Mb
Release : 2011-09-01
Category : Design
ISBN : 9782940411559

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Basics Typography 02: Using Type by Michael Harkins Pdf

Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.

Author : Ellen Lupton
Publisher : Chronicle Books
Page : 225 pages
File Size : 52,7 Mb
Release : 2014-04-15
Category : Crafts & Hobbies
ISBN : 9781616890452

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Thinking with Type by Ellen Lupton Pdf

Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

Author : Jason Tselentis
Publisher : Rockport Publishers
Page : 209 pages
File Size : 47,6 Mb
Release : 2011-03-01
Category : Design
ISBN : 9781610580304

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Type Form & Function by Jason Tselentis Pdf

Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.

Author : Simon Garfield
Publisher : Penguin
Page : 384 pages
File Size : 40,5 Mb
Release : 2011-09-01
Category : Design
ISBN : 9781101577813

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Just My Type by Simon Garfield Pdf

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Author : Joshua Berger,Imin Pao
Publisher : Rockport Publishers
Page : 200 pages
File Size : 52,7 Mb
Release : 2006-03-01
Category : Design
ISBN : 1592532780

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30 Essential Typefaces for A Lifetime by Joshua Berger,Imin Pao Pdf

There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."

Author : Robert Bringhurst
Publisher : Unknown
Page : 0 pages
File Size : 48,9 Mb
Release : 2019
Category : Book design
ISBN : OCLC:1393442544

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The Elements of Typographic Style by Robert Bringhurst Pdf

The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.