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Business Market Management B2b Understanding Creating And Delivering Value Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Business Market Management B2b Understanding Creating And Delivering Value book. This book definitely worth reading, it is an incredibly well-written.
Author : Anderson James C.
Publisher : Pearson Education India
Page : 488 pages
File Size : 51,5 Mb
Release : 2011
Category : Industrial marketing
ISBN : 8131731634
Author : James C. Anderson,James A. Narus
Publisher : Unknown
Page : 0 pages
File Size : 40,7 Mb
Release : 1999
Category : Industrial marketing
ISBN : 0135226570
A dramatically different new book for Senior/MBA courses in business marketing based on value creation themes. Written by well known authors.
Author : James C. Anderson,James A. Narus,Das Narayandas
Publisher : Prentice Hall
Page : 0 pages
File Size : 44,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 0136000886
Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
Author : Philip Kotler,Waldemar Pfoertsch
Publisher : Springer Science & Business Media
Page : 368 pages
File Size : 41,8 Mb
Release : 2006-09-22
Category : Business & Economics
ISBN : 9783540447290
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Author : Lilien, Gary L.,Petersen, Andrew J.,Wuyts, Stefan
Publisher : Edward Elgar Publishing
Page : 713 pages
File Size : 45,5 Mb
Release : 2022-07-15
Category : Business & Economics
ISBN : 9781800376878
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Author : Mark S. Glynn,Arch G. Woodside
Publisher : Emerald Group Publishing
Page : 370 pages
File Size : 47,7 Mb
Release : 2012-04-04
Category : Business & Economics
ISBN : 9781780525761
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
Author : Anonim
Publisher : Pearson South Africa
Page : 520 pages
File Size : 55,7 Mb
Release : 2006
Category : Marketing
ISBN : 1868912906
Author : Alan Zimmerman,Jim Blythe
Publisher : Routledge
Page : 713 pages
File Size : 44,9 Mb
Release : 2017-09-25
Category : Business & Economics
ISBN : 9781317190073
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author : Santos, José Duarte
Publisher : IGI Global
Page : 392 pages
File Size : 52,5 Mb
Release : 2022-05-27
Category : Business & Economics
ISBN : 9781668434321
With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.
Author : Nikolina Koporcic,Jan-Åke Törnroos
Publisher : Emerald Group Publishing
Page : 176 pages
File Size : 52,5 Mb
Release : 2019-11-12
Category : Business & Economics
ISBN : 9781789739770
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Author : Sandip Mukhopadhyay,Srinivas Pingali,Amitabh Satyam
Publisher : Taylor & Francis
Page : 231 pages
File Size : 46,9 Mb
Release : 2021-09-26
Category : Business & Economics
ISBN : 9781000452587
Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.
Author : Titus De Silva
Publisher : CRC Press
Page : 327 pages
File Size : 54,9 Mb
Release : 2020-08-18
Category : Business & Economics
ISBN : 9781000097511
Integrating Business Management Processes: Volume 2: Support and Assurance Processes (978-0-367-48548-1) Shelving Guide: Business & Management The backbone of any organisation is its management system. It must reflect the needs of the organisation and the requirements of its customers. Compliance with legal requirements and ethical environmental practices contributes towards the sustainability of the management system. Whatever the state of maturity of the management, this book, one of three, provides useful guidance to design, implement, maintain and improve its effectiveness. This volume provides a comprehensive coverage of the key support and assurance processes. Topics include document control, communication, marketing, information systems and technology, human resource management, training and development, customer relations management, financial management and measurement and analysis to name a few. This book, with its series of examples and procedures, shows how organisations can benefit from satisfying customer requirement and the requirements of ISO standards to gain entry into lucrative markets. Titus De Silva is a consultant in management skills development, pharmacy practice, quality management and food safety and an advisor to the newly established National Medicines Regulatory Authority (NMRA) in Sri Lanka.
Author : Hedley Smyth
Publisher : Routledge
Page : 337 pages
File Size : 49,5 Mb
Release : 2014-09-25
Category : Business & Economics
ISBN : 9781134506330
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Author : D. Keith Pigues,Jerry D. Alderman
Publisher : John Wiley & Sons
Page : 502 pages
File Size : 53,6 Mb
Release : 2010-08-09
Category : Business & Economics
ISBN : 9780470547991
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.
Author : Hedley Smyth
Publisher : Routledge
Page : 354 pages
File Size : 51,7 Mb
Release : 2014-09-25
Category : Business & Economics
ISBN : 9781134506408
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
