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Author : Phil Green
Publisher : Unknown
Page : 368 pages
File Size : 52,7 Mb
Release : 1999
Category : Color printing
ISBN : 1858024501
This work examines digital colour. The key topics addressed include: creating, modifying and transporting digital colour files; colour management systems; image compression techniques; postscript errors; and digital proofing and inks.
Author : Phil Green,Pira Staff
Publisher : Unknown
Page : 352 pages
File Size : 45,7 Mb
Release : 1995-07-01
Category : Color printing
ISBN : 1857130022
Author : Jon Tarrant
Publisher : CRC Press
Page : 358 pages
File Size : 55,8 Mb
Release : 2007-02-16
Category : Photography
ISBN : 9781136105104
Understanding Digital Cameras will help you to: * Choose the right camera, lens and output option to capture the perfect image * Develop great technique, whatever your style or subject matter * Be inspired! Showcasing a wide range of images, plus the work and insights of guest photographers This key resource for all photographers will help you get the very best from today's sophisticated digital cameras. Discover which type of camera, lens, lighting and printer is right for you with clear explanations and close-ups of camera settings and menus. A key tool to improve your photography is to see comparison images side by side. Tarrant shoots the same scene with different equipment or a different approach, to show exactly what a camera and technique can or can't do. He also shows you images that haven't worked - and explains precisely why. In this book you will learn essential photographic techniques, before moving on to specific genres: people, nature, action shots and working in the studio. Detailed captions throughout explain which camera and lens was used for each shot and highlight key factors in getting the right exposure, lighting and composition. There is an essential troubleshooting guide to printing errors such as smudges, lines and colour casts. Discover how to produce fine art prints and optimize images for the Web. Plus key technical information on digital and optical quality and colour management. Packed with tips, clear explanations, with all photography terms defined, box outs with key information, and showcasing a wide range of image styles and subjects, this book (and a camera!), is all you need to start creating great images! Jon Tarrant has spent many years as an award-winning professional photographer and much-published photographic writer. He is former editor of the British Journal of Photography, to which he still contributes, and of Professional Photographer and HotShoe International magazines.
Author : Charles S. Swartz
Publisher : Taylor & Francis
Page : 354 pages
File Size : 45,9 Mb
Release : 2005
Category : Language Arts & Disciplines
ISBN : 9780240806174
The definitive work on digital cinema by all the Hollywood insiders!
Author : Damian Ryan
Publisher : Kogan Page Publishers
Page : 464 pages
File Size : 46,7 Mb
Release : 2016-11-03
Category : Business & Economics
ISBN : 9780749478445
Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
Author : Linda Holtzschue
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 52,7 Mb
Release : 2017-01-30
Category : Design
ISBN : 9781118920787
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Author : Tim Savage
Publisher : The Crowood Press
Page : 486 pages
File Size : 47,6 Mb
Release : 2016-08-31
Category : Photography
ISBN : 9781785001987
Black and white photography can deliver images with levels of beauty and impact that are sometimes lost or diluted by the presence of colour. This practical book is written for readers with a passion for monochrome photography, who wish to use digital photography to match and exceed the level of control and finish that was possible with film. With visual examples throughout, it systematically teaches skills that underpin photographic creativity, from capture to digital development, before considering a range of outputs and finishes. Contents include: photographic equipment, camera settings, exposure parameters and file composition (bit depth, colour space resolution); editing software, notably the key features of Lightroom and Photoshop dedicated to black and white photography; using HDR techniques to maximise tonal information while recreating Ansel Adam's analogue Zone System approach using digital technologies; simulating traditional darkroom techniques by emulating the appearance and characteristics of popular films, toning techniques, adding edges, borders and dodging and burning; outputting monochrome photographs for publication online, social media, screen, projection and high quality archival prints suited to exhibitions. This book will help the reader understand the principles of digital black and white photography to create powerful images with the quality of traditional darkroom practices, and is aimed at all photographers - particularly artistic. Fully illustrated with 291 images - many are black & white with a few colour to demonstrate the loss of impact that colour can have.
Author : Rodney H. Jones,Christoph A. Hafner
Publisher : Routledge
Page : 218 pages
File Size : 46,5 Mb
Release : 2021-07-04
Category : Language Arts & Disciplines
ISBN : 9781000394030
Understanding Digital Literacies Second Edition provides an accessible and timely introduction to new media literacies. This book equips students with the theoretical and analytical tools with which to explore the linguistic dimensions and social impact of a range of digital literacy practices. Each chapter in the volume covers a different topic, presenting an overview of the major concepts, issues, problems, and debates surrounding it, while also encouraging students to reflect on and critically evaluate their own language and communication practices. Features of the second edition include: • expanded coverage of a diverse range of digital media practices that now includes Instagram, Snapchat, TikTok, Tinder, and WhatsApp; • two entirely new chapters on mobility and materiality, and surveillance and privacy; • updated activities in each chapter which engage students in reflecting on and analysing their own media use; • e-resources featuring a glossary of key terms and supplementary material for each chapter, including additional activities and links to useful websites, articles, and videos. This book is an essential textbook for undergraduate and postgraduate students studying courses in new media and digital literacies.
Author : Stephen Romaniello
Publisher : John Wiley & Sons
Page : 546 pages
File Size : 42,8 Mb
Release : 2007-05-07
Category : Computers
ISBN : 9780470102640
"Photoshop channels and masks are complex and powerful tools that give designers tremendous control over color and make it easy to create composite images. This title aims to untangle the complexities of channels and masks, and shows Photoshop users how to use them like the pros do, offering real-world examples"--Publisher's description.
Author : Maureen C. Stone
Publisher : Unknown
Page : 250 pages
File Size : 40,6 Mb
Release : 2016
Category : Coding theory
ISBN : 0429187408
"Maureen Stone's field guide to digital color presents a survey of digital color with special emphasis on those fields important for computer graphics. The book provides the foundation for understanding color and its applications, discusses color media and color management and the use of color in computer graphics, including color design and selection. The book provides a guide for anyone who wants to understand and apply digital color. An annotated bibliography provides in-depth references for further study on each topic."--Provided by publisher.
Author : Phil Green
Publisher : Printing Industries Press
Page : 368 pages
File Size : 47,7 Mb
Release : 1999
Category : Computers
ISBN : 0883622335
This PIA/GATF bestseller is the standard text for digital color theory and practice in the industry, addressing key topics from creating, modifying, and transporting digital color files to PostScript errors, digital proofing, and printing.
Author : Adrian Davies,Phil Fennessy
Publisher : Taylor & Francis
Page : 226 pages
File Size : 53,7 Mb
Release : 2001-07-20
Category : Photography
ISBN : 9781136096853
First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Jessamy Perriam,Simon Carter
Publisher : SAGE
Page : 282 pages
File Size : 46,7 Mb
Release : 2021-03-24
Category : Social Science
ISBN : 9781529733877
Understanding Digital Societies provides a framework for understanding our changing, technologically shaped society and how sociology can help us make sense of it. You will be introduced to core sociological ideas and texts along with exciting global examples that shed light on how we can use sociology to understand the world around us. This innovative, new textbook: Provides unique insights into using theory to help explain the prevalence of digital objects in everyday interactions. Explores crucial relationships between humans, machines and emerging AI technologies. Discusses thought-provoking contemporary issues such as the uses and abuses of technologies in local and global communities. Understanding Digital Societies is a must-read for students of digital sociology, sociology of media, digital media and society, and other related fields.
Author : Maureen Stone
Publisher : CRC Press
Page : 344 pages
File Size : 53,5 Mb
Release : 2016-04-19
Category : Computers
ISBN : 9781466578333
Maureen Stone's field guide to digital color presents a survey of digital color with special emphasis on those fields important for computer graphics. The book provides the foundation for understanding color and its applications, discusses color media and color management and the use of color in computer graphics, including color design and selecti
Author : Edward J Giorgianni,Thomas E Madden
Publisher : John Wiley & Sons
Page : 438 pages
File Size : 42,9 Mb
Release : 2009-01-12
Category : Technology & Engineering
ISBN : 9780470512449
All successful imaging systems employ some form of color management for previewing, controlling and adjusting color throughout the image-production process. Today’s increasingly complex systems pose challenging problems: they must support numerous devices and media having disparate color properties, and they also must provide for the interchange of images among dissimilar systems. In this book, the authors address and solve these problems using innovative methods of representing color in the digital domain. The second edition of this popular book explains the capabilities and limitations of existing color management systems and provides comprehensive practical solutions for communicating color within and among imaging systems, from the simplest to the most complex. Beginning with the fundamentals of color and human color perception, the book progresses to in-depth analyses of the nature of color images, digital color encoding, color management systems and digital color interchange. Fully revised and updated, this second edition of Digital Color Management features new and expanded coverage including: electronic displays and electronic imaging systems; scene-based and appearance-based color encoding methods; color management for digital cinema; a Unified Paradigm—a comprehensive, integrated color-managed environment for the color-imaging industry; four new chapters, two new appendices, and more than 80 new figures. This book is an essential resource for engineers, programmers and imaging professionals designing and engineering color-imaging systems and for others simply looking to increase their understanding of the field. Scientists, researchers, advanced undergraduates and graduate students involved in imaging technology also will find this book of significant interest and usefulness. Reviews for the first edition: ‘The absence of unnecessary jargon, the impeccable writing style, the material depth leads only to one conclusion: If you buy one digital color book this year, buy this one.’ W. David Schwaderer, Digital Camera Magazine ‘It [Digital Color Management] fulfils the need among engineers and scientists for a comprehensive understanding of color management, imaging, media, viewing conditions, appearance and communication.’ Arthur S. Diamond, Imaging News
