Understanding Iot Tips Recommendations And Strategies For Success

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Understanding IoT: Tips, Recommendations, and Strategies for Success

Author : Rick Spair
Publisher : Rick Spair
Page : 165 pages
File Size : 51,8 Mb
Release : 2024-06-26
Category : Computers
ISBN : 8210379456XXX

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Understanding IoT: Tips, Recommendations, and Strategies for Success by Rick Spair Pdf

Welcome to "Understanding IoT: Tips, Recommendations, and Strategies for Success." This comprehensive guide is designed to provide you with valuable insights into the world of the Internet of Things (IoT) and equip you with the knowledge and tools necessary to navigate the complexities of implementing successful IoT solutions. The IoT has emerged as a powerful force, transforming industries, enhancing connectivity, and revolutionizing the way we interact with our surroundings. From smart homes to industrial automation, from healthcare monitoring to smart cities, the IoT has the potential to reshape our lives and drive significant advancements in various sectors. However, the vast landscape of IoT can be overwhelming, with a multitude of technologies, challenges, and considerations to navigate. This guide aims to demystify the IoT ecosystem, offering practical tips, recommendations, and strategies to help you understand and harness the power of IoT for success. Throughout this book, we will delve into various aspects of IoT implementation, covering topics such as understanding the basic concepts of IoT, planning IoT projects, selecting the right IoT platforms, data management and analytics, connectivity options, sensors and actuators, security considerations, and much more. Each chapter is carefully crafted to provide comprehensive insights, practical tips, and real-world examples to guide you on your IoT journey. By reading this guide, you will gain a deep understanding of IoT principles, learn best practices for designing, implementing, and maintaining IoT solutions, and explore emerging trends and technologies that shape the future of IoT. Whether you are an individual looking to enhance your knowledge of IoT or an organization seeking to capitalize on the benefits of IoT, this book serves as a valuable resource to help you achieve your goals. It is important to note that IoT is a rapidly evolving field, and new developments continually emerge. While this guide provides a solid foundation and covers a wide range of topics, it is crucial to continue learning and staying updated with the latest advancements in the IoT landscape. By embracing ongoing learning, networking with industry professionals, and exploring emerging trends, you can stay ahead of the curve and capitalize on the ever-expanding possibilities of IoT. I hope that this comprehensive guide will empower you to embark on your IoT journey with confidence, make informed decisions, overcome challenges, and achieve success. Let's dive into the world of IoT and unlock its transformative potential together.

Understanding Blockchain: Tips, Recommendations, and Strategies for Success

Author : Rick Spair
Publisher : Rick Spair
Page : 281 pages
File Size : 40,5 Mb
Release : 2024-06-26
Category : Computers
ISBN : 8210379456XXX

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Understanding Blockchain: Tips, Recommendations, and Strategies for Success by Rick Spair Pdf

Welcome to "Understanding Blockchain: Tips, Recommendations, and Strategies for Success." This comprehensive guide is designed to provide you with valuable insights into the world of blockchain technology and equip you with the knowledge and tools necessary for navigating the complexities of this transformative field. Blockchain has emerged as a disruptive technology with the potential to revolutionize industries across the globe. Its decentralized and transparent nature, coupled with strong security features, has opened up new avenues for innovation, efficiency, and trust in various sectors. However, embracing blockchain technology and harnessing its full potential can be a daunting task without the right guidance. That's where this guide comes in. Over the course of 20 chapters, we will take you on a journey of understanding, exploration, and practical advice, covering a wide range of topics related to blockchain.

IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

Author : Bruce Sinclair
Publisher : McGraw Hill Professional
Page : 128 pages
File Size : 40,7 Mb
Release : 2017-06-02
Category : Business & Economics
ISBN : 9781260025903

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IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy by Bruce Sinclair Pdf

Grab the top spot in your industry by seizing the power of IoT Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust. Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade—far longer than the term has even existed. This essential guide provides an in-depth look into IoT—how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy. IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you. This is your playbook for transforming your company into a major player in the IoT Outcome economy.

The Ultimate Guide to Unlocking the Full Potential of Cloud Services

Author : Rick Spair
Publisher : Rick Spair
Page : 338 pages
File Size : 44,9 Mb
Release : 2023-06-04
Category : Computers
ISBN : 9798223873341

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The Ultimate Guide to Unlocking the Full Potential of Cloud Services by Rick Spair Pdf

By following this comprehensive guide, readers will embark on a journey to gain a deep understanding of cloud computing concepts, enabling them to navigate the complex landscape of cloud services with confidence. The guide covers a wide range of topics, providing valuable insights and practical strategies to optimize the use of cloud offerings. The first chapter introduces readers to the fundamental concepts of cloud computing, explaining the underlying principles and models such as Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). It lays the foundation for the subsequent chapters, ensuring a solid understanding of cloud computing basics. The guide then delves into the process of selecting the right cloud service provider. Chapter 2 offers guidance on evaluating factors such as pricing models, performance, reliability, security, and data privacy. Readers will learn how to assess and compare different providers to make informed decisions that align with their specific business needs. The subsequent chapters provide in-depth insights into various aspects of cloud services. From storage solutions to infrastructure management, security measures, and cost optimization strategies, readers will explore best practices, tips, and recommendations for maximizing the benefits of each cloud offering. Chapters dedicated to cloud storage solutions discuss different options available and guide readers on how to leverage cloud storage for data backup, disaster recovery, and efficient data management. The chapters on Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) provide readers with strategies for leveraging these services to scale and flexibly deploy computing resources, design and deploy virtual infrastructure, and optimize performance. The guide also delves into Software as a Service (SaaS), highlighting its benefits for software delivery and exploring popular SaaS applications across various industries. Readers will gain insights into customizing and integrating SaaS solutions to meet specific business needs and learn how to integrate SaaS with other cloud services for enhanced functionality. Security, governance, and compliance in the cloud are essential considerations, and the guide dedicates chapters to these topics. Readers will learn about implementing robust access controls, encryption, and monitoring techniques to ensure data security. They will also discover best practices for establishing cloud governance frameworks, ensuring compliance with industry regulations, and managing resources effectively. Optimizing cost and resource usage is a crucial aspect of cloud services, and the guide covers various strategies for cost optimization, analyzing cloud costs, and identifying cost drivers. It provides insights into leveraging reserved instances, spot instances, and rightsizing to optimize costs and maximize return on investment. The guide also explores cloud migration planning and execution, hybrid cloud integration, serverless computing, big data analytics, DevOps, and other advanced cloud technologies. Each chapter presents a comprehensive overview of the topic, offering practical advice and real-world examples to help readers understand and leverage these technologies effectively. By the end of the guide, readers will have a comprehensive understanding of cloud computing and its various offerings. They will be equipped with the knowledge and strategies to choose the right cloud service provider, optimize resource utilization, enhance security measures, and leverage advanced cloud technologies to drive innovation and business growth. Overall, this guide serves as a valuable resource for individuals and organizations seeking to harness the full potential of cloud services.

IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

Author : Bruce Sinclair
Publisher : McGraw-Hill Education
Page : 0 pages
File Size : 52,9 Mb
Release : 2017-05-29
Category : Business & Economics
ISBN : 1260025896

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IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy by Bruce Sinclair Pdf

Grab the top spot in your industry by seizing the power of IoT Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust. Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade—far longer than the term has even existed. This essential guide provides an in-depth look into IoT—how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy. IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you. This is your playbook for transforming your company into a major player in the IoT Outcome economy.

Internet of Things in Business Transformation

Author : Parul Gandhi,Surbhi Bhatia,Abhishek Kumar,Mohammad Ali Alojail,Pramod Singh Rathore
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 42,7 Mb
Release : 2020-12-31
Category : Computers
ISBN : 9781119711131

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Internet of Things in Business Transformation by Parul Gandhi,Surbhi Bhatia,Abhishek Kumar,Mohammad Ali Alojail,Pramod Singh Rathore Pdf

The objective of this book is to teach what IoT is, how it works, and how it can be successfully utilized in business. This book helps to develop and implement a powerful IoT strategy for business transformation as well as project execution. Digital change, business creation/change and upgrades in the ways and manners in which we work, live, and engage with our clients and customers, are all enveloped by the Internet of Things which is now named "Industry 5.0" or "Industrial Internet of Things." The sheer number of IoT(a billion+), demonstrates the advent of an advanced business society led by sustainable robotics and business intelligence. This book will be an indispensable asset in helping businesses to understand the new technology and thrive.

COMPREHENSIVE GUIDE TO ENTERPRISE INTERNET OF THINGS (IoT) SUCCESS

Author : David Kohen
Publisher : Unknown
Page : 316 pages
File Size : 41,7 Mb
Release : 2019-11-17
Category : Electronic
ISBN : 1708958908

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COMPREHENSIVE GUIDE TO ENTERPRISE INTERNET OF THINGS (IoT) SUCCESS by David Kohen Pdf

The internet of things, or IoT, is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers (UIDs) and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.A thing in the internet of things can be a person with a heart monitor implant, a farm animal with a biochip transponder, an automobile that has built-in sensors to alert the driver when tire pressure is low or any other natural or man-made object that can be assigned an IP address and is able to transfer data over a network.Increasingly, organizations in a variety of industries are using IoT to operate more efficiently, better understand customers to deliver enhanced customer service, improve decision-making and increase the value of the business.History of IoTKevin Ashton, co-founder of the Auto-ID Center at MIT, first mentioned the internet of things in a presentation he made to Procter & Gamble (P&G) in 1999. Wanting to bring radio frequency ID (RFID) to the attention of P&G's senior management, Ashton called his presentation "Internet of Things" to incorporate the cool new trend of 1999: the internet. MIT professor Neil Gershenfeld's book, When Things Start to Think, also appearing in 1999, didn't use the exact term but provided a clear vision of where IoT was headed.IoT has evolved from the convergence of wireless technologies, microelectromechanical systems (MEMS), micro services and the internet. The convergence has helped tear down the silos between operational technology (OT) and information technology (IT), enabling unstructured machine-generated data to be analysed for insights to drive improvements. Although Ashton's was the first mention of the internet of things, the idea of connected devices has been around since the 1970s, under the monikers embedded internet and pervasive computing.The first internet appliance, for example, was a Coke machine at Carnegie Mellon University in the early 1980s. Using the web, programmers could check the status of the machine and determine whether there would be a cold drink awaiting them, should they decide to make the trip to the machine.IoT evolved from machine-to-machine (M2M) communication, i.e., machines connecting to each other via a network without human interaction. M2M refers to connecting a device to the cloud, managing it and collecting data.Taking M2M to the next level, IoT is a sensor network of billions of smart devices that connect people, systems and other applications to collect and share data. As its foundation, M2M offers the connectivity that enables IoT.The internet of things is also a natural extension of SCADA (supervisory control and data acquisition), a category of software application program for process control, the gathering of data in real time from remote locations to control equipment and conditions. SCADA systems include hardware and software components. The hardware gathers and feeds data into a computer that has SCADA software installed, where it is then processed and presented it in a timely manner. The evolution of SCADA is such that late-generation SCADA systems developed into first-generation IoT systems.The concept of the IoT ecosystem, however, didn't really come into its own until the middle of 2010 when, in part, the government of China said it would make IoT a strategic priority in its five-year plan.How IoT worksAn IoT ecosystem consists of web-enabled smart devices that use embedded processors, sensors and communication hardware to collect, send and act on data they acquire from their environments. IoT devices share the sensor data they collect by connecting to an IoT gateway or other edge device where data is either sent to the cloud to be analyzed or analyzed locally.Thus, these devices communicate with other related devices and act on the information they get from one another driving business intelligence.

Research Anthology on Small Business Strategies for Success and Survival

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1496 pages
File Size : 54,9 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799891567

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Research Anthology on Small Business Strategies for Success and Survival by Management Association, Information Resources Pdf

Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.

Data Strategy: From Insight to Impact

Author : Subbarao Pothineni
Publisher : subbarao
Page : 97 pages
File Size : 46,7 Mb
Release : 2022-04-19
Category : Computers
ISBN : 8210379456XXX

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Data Strategy: From Insight to Impact by Subbarao Pothineni Pdf

Data Strategy: From Insight to Impact" is a comprehensive guide to help businesses understand and develop a successful data strategy. Starting with a look at the evolution of data and its impact on the business world, this book covers all the key elements of a successful data strategy. From understanding data and analytics, developing a data strategy, and data collection and management, to data-driven decision-making, data-driven business transformation, and data governance and compliance.

Enterprise IoT

Author : Dirk Slama,Frank Puhlmann,Jim Morrish,Rishi M Bhatnagar
Publisher : "O'Reilly Media, Inc."
Page : 492 pages
File Size : 43,7 Mb
Release : 2015-10-29
Category : Business & Economics
ISBN : 9781491925324

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Enterprise IoT by Dirk Slama,Frank Puhlmann,Jim Morrish,Rishi M Bhatnagar Pdf

Current hype aside, the Internet of Things will ultimately become as fundamental as the Internet itself, with lots of opportunities and trials along the way. To help you navigate these choppy waters, this practical guide introduces a dedicated methodology for businesses preparing to transition towards IoT-based business models. With a set of best practices based on case study analysis, expert interviews, and the authors’ own experience, the Ignite | IoT Methodology outlined in this book delivers actionable guidelines to assist you with IoT strategy management and project execution. You’ll also find a detailed case study of a project fully developed with this methodology. This book consists of three parts: Illustrative case studies of selected IoT domains, including smart energy, connected vehicles, manufacturing and supply chain management, and smart cities The Ignite | IoT Methodology for defining IoT strategy, preparing your organization for IoT adoption, and planning and executing IoT projects A detailed case study of the IIC Track & Trace testbed, one of the first projects to be fully developed according to the Ignite | IoT Methodology

AWS certification guide - AWS Certified Machine Learning - Specialty

Author : Anonim
Publisher : Cybellium Ltd
Page : 167 pages
File Size : 48,6 Mb
Release : 2024-06-26
Category : Computers
ISBN : 9798871220535

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AWS certification guide - AWS Certified Machine Learning - Specialty by Anonim Pdf

AWS Certification Guide - AWS Certified Machine Learning – Specialty Unleash the Potential of AWS Machine Learning Embark on a comprehensive journey into the world of machine learning on AWS with this essential guide, tailored for those pursuing the AWS Certified Machine Learning – Specialty certification. This book is a valuable resource for professionals seeking to harness the power of AWS for machine learning applications. Inside, You'll Explore: Foundational to Advanced ML Concepts: Understand the breadth of AWS machine learning services and tools, from SageMaker to DeepLens, and learn how to apply them in various scenarios. Practical Machine Learning Scenarios: Delve into real-world examples and case studies, illustrating the practical applications of AWS machine learning technologies in different industries. Targeted Exam Preparation: Navigate the certification exam with confidence, thanks to detailed insights into the exam format, including specific chapters aligned with the certification objectives and comprehensive practice questions. Latest Trends and Best Practices: Stay at the forefront of machine learning advancements with up-to-date coverage of the latest AWS features and industry best practices. Written by a Machine Learning Expert Authored by an experienced practitioner in AWS machine learning, this guide combines in-depth knowledge with practical insights, providing a rich and comprehensive learning experience. Your Comprehensive Resource for ML Certification Whether you are deepening your existing machine learning skills or embarking on a new specialty in AWS, this book is your definitive companion, offering an in-depth exploration of AWS machine learning services and preparing you for the Specialty certification exam. Advance Your Machine Learning Career Beyond preparing for the exam, this guide is about mastering the complexities of AWS machine learning. It's a pathway to developing expertise that can be applied in innovative and transformative ways across various sectors. Start Your Specialized Journey in AWS Machine Learning Set off on your path to becoming an AWS Certified Machine Learning specialist. This guide is your first step towards mastering AWS machine learning and unlocking new opportunities in this exciting and rapidly evolving field. © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com

Iot Security Complete Self-Assessment Guide

Author : Gerardus Blokdyk
Publisher : 5starcooks
Page : 128 pages
File Size : 53,9 Mb
Release : 2017-07-22
Category : Electronic
ISBN : 148914014X

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Iot Security Complete Self-Assessment Guide by Gerardus Blokdyk Pdf

How can you measure IoT Security in a systematic way? What role does communication play in the success or failure of a IoT Security project? What will be the consequences to the business (financial, reputation etc) if IoT Security does not go ahead or fails to deliver the objectives? What are specific IoT Security Rules to follow? How will variation in the actual durations of each activity be dealt with to ensure that the expected IoT Security results are met? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in IoT Security assessment. All the tools you need to an in-depth IoT Security Self-Assessment. Featuring 618 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which IoT Security improvements can be made. In using the questions you will be better able to: - diagnose IoT Security projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in IoT Security and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the IoT Security Scorecard, you will develop a clear picture of which IoT Security areas need attention. Included with your purchase of the book is the IoT Security Self-Assessment downloadable resource, which contains all questions and Self-Assessment areas of this book in a ready to use Excel dashboard, including the self-assessment, graphic insights, and project planning automation - all with examples to get you started with the assessment right away. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help.

Iot Security Complete Self-assessment Guide

Author : Gerardus Blokdyk
Publisher : Createspace Independent Publishing Platform
Page : 120 pages
File Size : 54,9 Mb
Release : 2017-07-30
Category : Electronic
ISBN : 1974045676

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Iot Security Complete Self-assessment Guide by Gerardus Blokdyk Pdf

How can you measure IoT Security in a systematic way? What role does communication play in the success or failure of a IoT Security project? What will be the consequences to the business (financial, reputation etc) if IoT Security does not go ahead or fails to deliver the objectives? What are specific IoT Security Rules to follow? How will variation in the actual durations of each activity be dealt with to ensure that the expected IoT Security results are met? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in IoT Security assessment. All the tools you need to an in-depth IoT Security Self-Assessment. Featuring 618 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which IoT Security improvements can be made. In using the questions you will be better able to: - diagnose IoT Security projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in IoT Security and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the IoT Security Scorecard, you will develop a clear picture of which IoT Security areas need attention. Included with your purchase of the book is the IoT Security Self-Assessment downloadable resource, which contains all questions and Self-Assessment areas of this book in a ready to use Excel dashboard, including the self-assessment, graphic insights, and project planning automation - all with examples to get you started with the assessment right away. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help.

The Amazon Way on IoT

Author : John Rossman
Publisher : Amazon Way
Page : 170 pages
File Size : 44,6 Mb
Release : 2016
Category : Business & Economics
ISBN : 0692739009

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The Amazon Way on IoT by John Rossman Pdf

La 4e de couverture indique : "The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies. Connected devices, wearables, cloud computing, sensors, machine learning and algorithms are all capabilities and technologies dramatically changing business, government and organizational landscapes. These are the core components enabling the Internet of things, which Harvard professor Michael Porter writes is the backbone for a third wave of technology-led innovation and digital disruption. This book gives you the easy recipes to identify the opportunities in your business."

Tourism Marketing in Western Europe

Author : Nikolaos Boukas,Dimitrios Stylidis
Publisher : CABI
Page : 252 pages
File Size : 53,5 Mb
Release : 2021-11-09
Category : Business & Economics
ISBN : 9781789248753

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Tourism Marketing in Western Europe by Nikolaos Boukas,Dimitrios Stylidis Pdf

Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.