Understanding Superior New Product Development

Author : Ina Horn
Publisher : Kohlhammer Verlag
Page : 228 pages
File Size : 47,8 Mb
Release : 2011-08-25
Category : Business & Economics
ISBN : 9783170270480

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Understanding Superior New Product Development by Ina Horn Pdf

This book is available as Book on Demand. Over the past decade, many companies in the semiconductor and aerospace industries have significantly upgraded their new product development processes, with disciplined timelines, strict design reviews, 'gates' to decision making and cross-functional collaboration. Some companies are outperforming their industry peers in terms of time-to-market and meeting customer needs. This raises the question of how companies can achieve and sustain performance based on the new product development function. To answer this question the present book analyzes the new product development process with a focus on the underlying dynamic capabilities, how such routines evolve on different organizational levels, and what are the associated social phenomena. Comparative case study evidence suggests that higher order resource reconfiguration and integration routines are established idiosyncratically. It is argued that simple, perception-based and loosely-coupled routines seem to be more effective for reconfiguring responsibilities and task sequences. On the other hand, detailed, codified and rigid higher-order routines were found more effective for integrating personnel, outsourced services and new technology.

Author : Robin Karol,Beebe Nelson
Publisher : John Wiley & Sons
Page : 395 pages
File Size : 46,5 Mb
Release : 2011-02-14
Category : Business & Economics
ISBN : 9781118051283

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New Product Development For Dummies by Robin Karol,Beebe Nelson Pdf

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Author : Robert G. Cooper
Publisher : Basic Books
Page : 0 pages
File Size : 45,7 Mb
Release : 1998-10-19
Category : Business & Economics
ISBN : 0738200107

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Product Leadership by Robert G. Cooper Pdf

Product innovation is a high-risk war, the battles being fought both behind a company's doors and against the competition. But with all the effort companies exert to become product leaders, over a third of their new products still fail at launch, and many more never gain a profitable return. So what is it that product leaders like 3M, Merck, and Procter & Gamble know that allows them to continually lead the way with exceptional new products? In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R&D, and HR to triumph over the competition and become a leader in the new products war.

Author : Clement C. Wilson,Michael E. Kennedy,Carmen J. Trammell
Publisher : Wiley
Page : 276 pages
File Size : 40,9 Mb
Release : 1996-01-09
Category : Business & Economics
ISBN : 1557865094

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Superior Product Development by Clement C. Wilson,Michael E. Kennedy,Carmen J. Trammell Pdf

Superior Product Development presents lessons learned by actual firms whose high-value, robust and timely products have been technical and market successes.

Author : Robert G. Cooper,Elko J. Kleinschmidt
Publisher : Marketing Classics Press
Page : 57 pages
File Size : 46,5 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112304

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New Products: The Key Factors in Success by Robert G. Cooper,Elko J. Kleinschmidt Pdf

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Stage-Gate International
Page : 216 pages
File Size : 52,8 Mb
Release : 2009-03-06
Category : Business & Economics
ISBN : 9781439224601

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Lean, Rapid and Profitable New Product Development by Robert G. Cooper,Scott J. Edgett Pdf

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

Author : Ludwig Bstieler,Charles H. Noble
Publisher : John Wiley & Sons
Page : 692 pages
File Size : 45,9 Mb
Release : 2023-03-28
Category : Technology & Engineering
ISBN : 9781119890225

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The PDMA Handbook of Innovation and New Product Development by Ludwig Bstieler,Charles H. Noble Pdf

THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Product Development Institute
Page : 427 pages
File Size : 45,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 9780973282719

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Lean, Rapid, and Profitable New Product Development by Robert G. Cooper,Scott J. Edgett Pdf

Author : Dimitris G Assimakopoulos,Elias G. Carayannis,Rafiq Dossani
Publisher : Springer Science & Business Media
Page : 330 pages
File Size : 46,6 Mb
Release : 2011-12-02
Category : Science
ISBN : 1461402484

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Knowledge Perspectives of New Product Development by Dimitris G Assimakopoulos,Elias G. Carayannis,Rafiq Dossani Pdf

New Product Development (NPD) is about the ideation, formulation, and implementation of new and superior solutions in the market. Beyond the obvious need for organizations to innovate in order to compete, embedded in any NPD program are knowledge, technological expertise, and the social networks that convert these capabilities into offerings that create value at every level—for customers, industries, communities, and regions. This volume provides an array of knowledge perspective in NPD across multiple levels of analysis and geographic regions, including Europe, the United States, China, Japan, and India, to explore the dynamics of NPD in today’s global environment. Presenting case studies from such industries as ICT services, semiconductors, software development, bio-technology, higher education, and even safety for children’s toys, and drawing from a variety of theoretical perspectives, including technology and knowledge management, sociology, economic geography, and organizational behavior, the authors highlight critical success and failure factors in NPD. Among the topics covered: New product development teams, including multi-functional and multi-site teams De-localization and off-shoring of tasks and processes Individual competencies and organizational capabilities University-industry interactions, high-tech clusters, and technology transfer Technology policy

Author : Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong
Publisher : Pearson Higher Education AU
Page : 743 pages
File Size : 51,6 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781486001774

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Marketing by Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong Pdf

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

Author : Christoph Loch
Publisher : Routledge
Page : 560 pages
File Size : 47,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750685528

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Handbook of New Product Development Management by Christoph Loch Pdf

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

Author : Kenneth B. Kahn,Sally Evans Kay,Rebecca J. Slotegraaf,Steve Uban
Publisher : John Wiley & Sons
Page : 375 pages
File Size : 51,6 Mb
Release : 2012-11-28
Category : Technology & Engineering
ISBN : 9781118415498

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The PDMA Handbook of New Product Development by Kenneth B. Kahn,Sally Evans Kay,Rebecca J. Slotegraaf,Steve Uban Pdf

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Author : Tim Jones
Publisher : Butterworth-Heinemann
Page : 156 pages
File Size : 43,5 Mb
Release : 1997
Category : Business & Economics
ISBN : STANFORD:36105019307987

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New Product Development by Tim Jones Pdf

New Product Development presents a unique cross-discipline approach to new product development and goes further than most 'product design' books by drawing together the various strands that make up 'total design' now the accepted way to develop new products. The successful development of new products has become a complex process involving contributions from a range of different disciplines. Rarely is one individual responsible for the inception, creation and realisation of a new product, for today the inherent complexity of products, markets and the processes through which they are developed dictates that a number of functions, each with their own roles, work together to create the product. This book presents a cross-discipline discussion of new product development, its organisation, its management, the key stages and key functions involved. Through the use of six major case studies and numerous mini-cases, the author demonstrates how a number of manufacturing companies have successfully illustrated separate elements into the new product development process. Extensive use of photographs Includes case studies of Rover, Flymo, Logitech and Polaroid Provides a balanced overview of an often misunderstood process

Author : Hal MacFie
Publisher : Elsevier
Page : 624 pages
File Size : 52,5 Mb
Release : 2007-06-30
Category : Technology & Engineering
ISBN : 9781845693381

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Consumer-Led Food Product Development by Hal MacFie Pdf

Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area. Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers’ food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods. Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. Introduces the factors affecting consumer food choice Explores issues such as sensory perception, culture and ethics Analyses methods to understand food related attitudes

Author : Rajan Varadarajan,Satish Jayachandran
Publisher : Emerald Group Publishing
Page : 376 pages
File Size : 55,5 Mb
Release : 2018-06-29
Category : Business & Economics
ISBN : 9781787548305

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Innovation and Strategy by Rajan Varadarajan,Satish Jayachandran Pdf

This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.