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Universal Principles Of Color Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Universal Principles Of Color book. This book definitely worth reading, it is an incredibly well-written.
Author : Stephen Westland,Maggie Maggio
Publisher : Rockport Universal
Page : 218 pages
File Size : 55,8 Mb
Release : 2023-09-26
Category : Art
ISBN : 9781631599255
Universal Principles of Color is an in-depth introduction to color and its myriad applications, presenting 100 elements, theories, innovative ideas, and effective uses and solutions.
Author : Chris Grimley,Kelly Harris Smith
Publisher : Unknown
Page : 218 pages
File Size : 40,9 Mb
Release : 2022-01-25
Category : Architecture
ISBN : 9780760372128
Universal Principles of Interior Design is a concise visual presentation of 100 fundamental elements of interior design.
Author : William Lidwell,Kritina Holden,Jill Butler
Publisher : Rockport Pub
Page : 272 pages
File Size : 55,5 Mb
Release : 2010
Category : Art
ISBN : 9781592535873
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.
Author : John A Parks
Publisher : Rockport Publishers
Page : 211 pages
File Size : 48,6 Mb
Release : 2014-11-15
Category : Art
ISBN : 9781627885584
A follow-up to Rockport Publishers' best-selling Universal Principles of Design, a new volume will present one hundred principles, fundamental ideas and approaches to making art, that will guide, challenge and inspire any artist to make better, more focused art.Universal Principles of Art serves as a wealth of prompts, hints, insights and roadmaps that will open a world of possibilities and provide invaluable keys to both understanding art works and generating new ones. Respected artist John A. Parks will explore principles that involve both techniques and concepts in art-making, covering everything from the idea of beauty to glazing techniques to geometric ideas in composition to minimalist ideology. Techniques are simple, direct and easily followed by any artist at any level. This incredibly detailed reference book is the standard for artists, historians, educators, professionals and students who seek to broaden and improve their art expertise.
Author : Irene Pereyra
Publisher : Rockport Publishers
Page : 226 pages
File Size : 48,8 Mb
Release : 2023-03-07
Category : Computers
ISBN : 9780760378052
Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And, features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Author : Lawrence A. Hirschfeld
Publisher : MIT Press
Page : 250 pages
File Size : 54,7 Mb
Release : 1996
Category : Philosophy
ISBN : 0262581728
Race in the Making provides a new understanding of how people conceptualize social categories and shows why this knowledge is so readily recruited to create and maintain systems of unequal power. Hirschfeld argues that knowledge of race is not derived from observations of physical difference nor does it develop in the same way as knowledge of other social categories. Instead, his central claim is that racial thinking is the product of a special-purpose cognitive competence for understanding and representing human kinds. The book also challenges the conventional wisdom that race is purely a social construction by demonstrating that a common set of abstract principles underlies all systems of racial thinking, whatever other historical and cultural specificities may be associated with them. Starting from the commonplace observation that race is a category of both power and the mind, Race in the Making directly tackles this issue. Through a sustained exploration of continuity and change in the child's notion of race and across historical variations in the race concept, Hirschfeld shows that a singular commonsense theory about human kinds constrains the way racial thinking changes, whether in historical time or during childhood. After surveying the literature on the development of a cultural psychology of race, Hirschfeld presents original studies that examine children's (and occasionally adults') representations of race. He sketches how a jointly cultural and psychological approach to race might proceed, showing how this approach yields new insights into the emergence and elaboration of racial thinking.
Author : WAI Architecture Think Tank,Cruz Garcia,Nathalie Frankowski
Publisher : Rockport Universal
Page : 226 pages
File Size : 40,5 Mb
Release : 2023-10-31
Category : Architecture
ISBN : 9780760380611
Universal Principles of Architecture is a concise, visual introduction to 100 of the most fundamental elements of architecture.
Author : William Lidwell,Kritina Holden,Jill Butler
Publisher : Rockport Publishers
Page : 272 pages
File Size : 54,7 Mb
Release : 2010-01-01
Category : Design
ISBN : 9781610580656
Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work: Baby-Face Bias Expectation Effect Golden Ration Ockham's Razor Proximity Scaling Fallacy The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles havealso been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...). Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes are included, and provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
Author : William Lidwell,Jill Butler,Kritina Holden
Publisher : Rockport Pub
Page : 322 pages
File Size : 46,7 Mb
Release : 2015-04
Category : Design
ISBN : 9781631590405
This pocket edition of the bestselling design reference book contains 150 essential principles.
Author : Carl Ratner
Publisher : Springer Science & Business Media
Page : 378 pages
File Size : 49,9 Mb
Release : 2013-06-29
Category : Psychology
ISBN : 9781489926142
The social character of psychological phenomena has never been easy to comprehend. Despite the fact that an intricate set of social relations forms our most intimate thoughts, feelings, and actions, we believe that psychology originates inside our body, in genes, hormones, the brain, and free will. Perhaps this asocial view stems from the alienated nature of most societies which makes individual activity appear to be estranged from social relations. One might have thought that the emergence of scientific psychology would have disclosed the social character of activity had overlooked. Unfortunately, a century and a which naive experience half of psychological science has failed to comprehend the elusive social character of psychological phenomena. Psychological science has evi dently been subjugated by the mystifying ideology of society. This book aims to comprehend the social character of psychological functioning. I argue that psychological functions are quintessentially so cial in nature and that this social character must be comprehended if psychological knowledge and practice are to advance. The social nature of psychological phenomena consists in the fact that they are constructed by individuals in the process of social interaction, they depend upon properties of social interaction, one of their primary purposes is facili tating social interaction, and they embody the specific character of his torically bound social relations. This viewpoint is known as sociohistorical psychology. It was artic ulated most profoundly and comprehensively by the Russian psycholo gists Lev Vygotsky and Alexander Luria during ,the 1920s and 1930s.
Author : Edwin Dwight Babbitt
Publisher : Unknown
Page : 308 pages
File Size : 43,6 Mb
Release : 1967
Category : Color
ISBN : MINN:319510015754435
Author : Michel Eugène Chevreul,Faber Birren
Publisher : Schiffer Publishing
Page : 200 pages
File Size : 45,9 Mb
Release : 1987
Category : Art
ISBN : UVA:X002558528
This monumental masterwork by the renowned nineteenth century scientist and authority on color, M.E. Chevreul, is unquestionably one of the greatest books ever written on color; the first English translation is reprinted here with the original color restored and an introduction and explanatory notes by Faber Birren, the leading color authority of the present time. Chevreul's book dominated the schools of Impressionism and Neo-Impressionism, and exerted profound influence on later schools of painting including today's Op Art. Chevreul set forth principles that have become basic in color training throughout the Western world. In his illuminating commentary Mr. Birren shows how many of Chevreul's ideas on color harmony, contrast effects, optical mixtures, and legibility have been validated by modern scientific research in visual perception. mr. Birren also provides a helpful glossary of Chevreul's terminology. Lavishly illustrated, the volume contains many color plates, including 15 plates from the original French edition, photographs of Gobelins tapestries, and full-page reproductions of outstanding Impressionist and Neo-Impressionist paintings. Essential as a reference book for artist and art educators, this volume will also be a source of fresh inspiration for fashion designers, interior decorators, and all others concerned with color in any medium-and it makes good reading for all those interested in the history of men and ideas.
Author : Edwin D. Babbitt
Publisher : Unknown
Page : 560 pages
File Size : 43,8 Mb
Release : 1878
Category : Electronic
ISBN : OCLC:456845136
Author : Anonim
Publisher : Unknown
Page : 308 pages
File Size : 45,7 Mb
Release : 1874
Category : Architecture
ISBN : UIUC:30112032462936
Author : William Lidwell,Kritina Holden,Jill Butler
Publisher : Rockport Publishers
Page : 426 pages
File Size : 40,6 Mb
Release : 2023-05-09
Category : Design
ISBN : 9780760375174
Universal Principles of Design, Completely Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated references for existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The first page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From 3D Projection to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creep Gamification Root cause Social trap Supernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.