Author : Kushal Lodha,Ishan Sharma
Publisher : Penguin Random House India Private Limited
Page : 214 pages
File Size : 53,9 Mb
Release : 2023-08-28
Category : Business & Economics
ISBN : 9789357082594
Unlocking Unicorn Secrets by Kushal Lodha,Ishan Sharma Pdf
In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls. Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India's new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative. The book is a manifestation of the authors' passion for inculcating the entrepreneurial mindset in our nation's youth, which they do masterfully, by illustrating the success stories of India's top unicorns.