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Author : Harold Martin,Bruce Cook
Publisher : Capital Books
Page : 404 pages
File Size : 55,9 Mb
Release : 2004
Category : Language Arts & Disciplines
ISBN : 1931868581
From the editors and reporters of United Press International - an authoritative, easy-to-use and comprehensive guide to print and broadcast writing
Author : United Press International
Publisher : NTC/Contemporary Publishing Company
Page : 456 pages
File Size : 53,7 Mb
Release : 1992
Category : Language Arts & Disciplines
ISBN : UOM:39015021545390
Packed with essential information for writers in all the media.
Author : Robert McNeill,United Press International
Publisher : Unknown
Page : 436 pages
File Size : 53,8 Mb
Release : 1992
Category : Journalism
ISBN : OCLC:43688368
Author : Jo A. Cates
Publisher : Bloomsbury Publishing USA
Page : 310 pages
File Size : 46,9 Mb
Release : 2004-05-30
Category : Language Arts & Disciplines
ISBN : 9780313058844
Journalism: A Guide to the Reference Literature is a critically annotated bibliographic guide to print and electronic sources in print and broadcast journalism. The first edition was published in 1990; the second in 1997. It has been described as one of the critical reference sources in journalism today, and it is a key bibliographic guide to the literature. Choice magazine called it a benchmark publication for which there are no comparable sources. The format is similar to the second edition. What makes this edition significantly different is the separation of Commercial Databases and Internet Resources. Commercial Databases includes standard fee-based resources. The new chapter on Internet sources features Web-based resources not included in the commercial databases chapter as well as portals, other online files, listservs, newsgroups, and Web logs/blogs. All chapters have been revised, and there are significant revisions in Directories, Yearbooks, and Collections; Miscellaneous Sources; Core Periodicals; Societies and Associations; and Research Centers and Archives. The second edition has 789 entries. The third edition contains almost 1,000 entries. James Carey of Columbia University, who provided the foreword for the first two editions, has updated his foreword for this edition.
Author : Donald Treadwell,Jill B. Treadwell
Publisher : SAGE
Page : 548 pages
File Size : 54,8 Mb
Release : 2005-04-19
Category : Language Arts & Disciplines
ISBN : 1412905516
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Author : Diana Page
Publisher : Wheatmark, Inc.
Page : 370 pages
File Size : 43,7 Mb
Release : 2016-02-18
Category : Biography & Autobiography
ISBN : 9781627873529
Back in 1968 Diana Page was going to graduate from the University of Michigan without much hope for marriage or a career. She didn't have a boyfriend, so a prospective husband was unlikely to materialize before the semester ended, and a bachelor's in political science wasn't going to make her easily employable. The solution? Join the Peace Corps where she could help change the world . . . and possibly meet a guy who shared her values. Thus began Diana's adventures. Her travels as a journalist and diplomat took her down the dangerous roads of Latin American history from the 1960s into the twenty-first century. With excerpts from diaries, letters, and news articles, she weaves together a narrative of war and peace, presidents and peasants, but mostly of ordinary people who teach her about life. She also runs into a few extraordinary people along the way: Fidel Castro, Isabel Peron, Pele, Jorge Luis Borges, and Hilary Clinton among others. Looking for Love in Strange Places: A Memoir for My Stepdaughters is a hopeful, humorous account of what happens when you seize the day -- without too many expectations for the future.
Author : Mary Ellen Lepionka
Publisher : Atlantic Path Publishing
Page : 328 pages
File Size : 49,9 Mb
Release : 2008
Category : Education
ISBN : 097281647X
This is the comprehensively revised second edition of a popular professional book on textbook writing and finding one's way in the higher education publishing world--for academic authors and editors, college instructors, and instructional designers. The second edition has two new chapters on the latest industry trends--such as the pricing revolt, open access movement, and wiki-textbook phenomenon, and on the use of learning objectives to structure textbook package development. Every chapter features new sections, links, forms, models, or examples from an even greater range of college courses. Contains updated and expanded appendices, glossary entries, references, bibliography entries, and index. BISAC: Language Arts & Disciplines/Authorship and Publishing
Author : Ronald D. Smith
Publisher : Routledge
Page : 477 pages
File Size : 51,9 Mb
Release : 2016-08-05
Category : Business & Economics
ISBN : 9781317302988
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Author : Anonim
Publisher : Unknown
Page : 402 pages
File Size : 40,7 Mb
Release : 1977
Category : Journalism
ISBN : STANFORD:36105007098473
Author : Ron Smith
Publisher : Routledge
Page : 238 pages
File Size : 54,8 Mb
Release : 2013-08-15
Category : Business & Economics
ISBN : 9781135089740
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Author : Anonim
Publisher : Unknown
Page : 50 pages
File Size : 45,6 Mb
Release : 1978
Category : Electronic
ISBN : MINN:30000003900150
Author : Greg Roza
Publisher : The Rosen Publishing Group, Inc
Page : 164 pages
File Size : 50,8 Mb
Release : 2006-08-15
Category : Business & Economics
ISBN : 1404207503
Profiles the characteristics of and qualifications needed for fourteen jobs in the writing industry.
Author : Edward Bliss,James L. Hoyt
Publisher : Columbia University Press
Page : 180 pages
File Size : 45,7 Mb
Release : 1994
Category : Business & Economics
ISBN : 0231079737
The authoritative guide to writing for the broadcast medium.
Author : Milton Clifford Hollstein,Larry Kurtz
Publisher : MacMillan Publishing Company
Page : 356 pages
File Size : 42,6 Mb
Release : 1981
Category : Language Arts & Disciplines
ISBN : IND:39000016087798
Author : Tom McArthur,Jacqueline Lam-McArthur,Lise Fontaine
Publisher : Oxford University Press
Page : 768 pages
File Size : 52,8 Mb
Release : 2018-05-14
Category : Reference
ISBN : 9780191073878
The Oxford Companion to the English Language provides an authoritative single-volume source of information about the English language. It is intended both for reference and for browsing. The first edition of this landmark Companion, published in 1998, adopted a strong international perspective, covering topics from Cockney to Creole, Aboriginal English to Caribbean English and a historical range from Chaucer to Chomsky, Latin to the World Wide Web. It succinctly described and discussed the English language at the end of the twentieth century, including its distribution and varieties, its cultural, political, and educational impact worldwide, its nature, origins, and prospects, and its pronunciation, grammar, vocabulary, word-formation, and usage. This new edition notably focuses on World Englishes, English language teaching, English as an international language, and the effect of technological advances on the English language. More than 130 new entries include African American English, British Sign Language, China English, digital literacy, multimodality, social networking, superdiversity, and text messaging, among many others. It also includes new biographical entries on key individuals who have had an impact on the English language in recent decades, including Beryl (Sue) Atkins, Adam Kilgariff, and John Sinclair. It is an invaluable reference for English Language students, and fascinating reading for any general reader with an interest in language.
