Using Communication Theory

Author : Sven Windahl,Benno Signitzer,Jean T Olson
Publisher : SAGE
Page : 312 pages
File Size : 47,8 Mb
Release : 2008-11-18
Category : Business & Economics
ISBN : 9781446205129

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Using Communication Theory by Sven Windahl,Benno Signitzer,Jean T Olson Pdf

"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

Author : Sven Windahl,Signitzer B
Publisher : Unknown
Page : 248 pages
File Size : 41,9 Mb
Release : 1992
Category : Electronic
ISBN : OCLC:638835498

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Using Communication Theory: an Introduction to Planned Communication by Sven Windahl,Signitzer B Pdf

Author : Christine S. Davis
Publisher : Taylor & Francis
Page : 148 pages
File Size : 44,7 Mb
Release : 2016-11-25
Category : Business & Economics
ISBN : 9781315298504

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Focus Groups by Christine S. Davis Pdf

References -- Chapter 8: Taking It to the Next Level -- Focus Groups as a Feminist or Critical Method -- Interactive Focus Groups -- Leaderless Discussion Groups -- Focus Groups as Delphi Method -- Focus Groups in CBPR (Community-Based Participatory Research) -- Mini-Groups -- Larger Groups ("Town Forums") -- Preexisting or Bona Fide Groups -- Multiple or Ongoing Group Sessions -- Different Settings (Living Room vs. Conference Style) -- Focus Groups as Part of Multiple or Mixed Methods Research -- Summary -- References -- Index

Author : Mark P. Orbe,Jeanetta D. Sims,Jasmine T. Austin
Publisher : Cognella Academic Publishing
Page : 128 pages
File Size : 44,7 Mb
Release : 2021-12-17
Category : Electronic
ISBN : 1793553343

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Communication Theory by Mark P. Orbe,Jeanetta D. Sims,Jasmine T. Austin Pdf

Featuring contributed chapters from established and emerging communication theorists with varied cultural backgrounds and identities, Communication Theory: Racially Diverse and Inclusive Perspectives decenters traditional views of communication by highlighting perspectives from the global majority. The text deviates from a white-colonial-normative theoretical core to provide students with a more holistic exploration of communication theory. The book helps readers understand how the communicative experiences of marginalized groups represent important theoretical frames necessary for a full, comprehensive view of communication. It offers innovative conceptions of communication theorizing centered in and through the perspectives of African American/Black, Latinx, Asian American, and Indigenous/First Nations people. Through the presentation of canonized theories alongside innovative, cutting-edge theories, the text challenges students to expand and enhance the ways in which they see, use, and apply communication theory. A unique feature of the text is the inclusion of storied reflections--personal narratives that reveal scholars at various stages of their careers ruminating on their own experiences with theory. These reflections demonstrate how ethnic and racialized standpoints can inform and advance scholarship within the discipline. Communication Theory presents an inclusive, holistic approach to communication theory and inspires continued exploration, research, and theory in the discipline. It can serve as a primary textbook as well as a companion volume to other textbooks on communication theory.

Author : Swen Windahl,Benno Signitzer,Jean T Olson
Publisher : SAGE
Page : 260 pages
File Size : 48,8 Mb
Release : 1992-01-09
Category : Language Arts & Disciplines
ISBN : 0803984316

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Using Communication Theory by Swen Windahl,Benno Signitzer,Jean T Olson Pdf

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Author : Kory Floyd,Paul Schrodt,Larry A. Erbert,Angela Trethewey
Publisher : Taylor & Francis
Page : 413 pages
File Size : 52,6 Mb
Release : 2017-06-14
Category : Language Arts & Disciplines
ISBN : 9781315513249

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Exploring Communication Theory by Kory Floyd,Paul Schrodt,Larry A. Erbert,Angela Trethewey Pdf

This text presents and explains theories in communication studies from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories can have practical applications that students can use to their advantage in everyday life. Offering a comprehensive exploration of communication theories through multiple lenses, Exploring Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers. Online resources also accompany the text. For students: practice quizzes to review key concepts; for instructors: an instructor’s manual featuring chapter outlines, lists of key terms, discussion questions, suggested further readings, and both in-class and out-of-class exercises, as well as lecture slides and sample essay test questions.

Author : Dominic A. Infante,Andrew S. Rancer,Deanna F. Womack
Publisher : Unknown
Page : 588 pages
File Size : 54,6 Mb
Release : 1993
Category : Communication
ISBN : 0881337099

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Building Communication Theory by Dominic A. Infante,Andrew S. Rancer,Deanna F. Womack Pdf

Author : Kory Floyd,Paul Schrodt,Larry A. Erbert,Angela Trethewey
Publisher : Routledge
Page : 739 pages
File Size : 50,6 Mb
Release : 2017-06-14
Category : Language Arts & Disciplines
ISBN : 9781315513232

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Exploring Communication Theory by Kory Floyd,Paul Schrodt,Larry A. Erbert,Angela Trethewey Pdf

This text presents and explains theories in communication studies from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories can have practical applications that students can use to their advantage in everyday life. Offering a comprehensive exploration of communication theories through multiple lenses, Exploring Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers. Online resources also accompany the text. For students: practice quizzes to review key concepts; for instructors: an instructor’s manual featuring chapter outlines, lists of key terms, discussion questions, suggested further readings, and both in-class and out-of-class exercises, as well as lecture slides and sample essay test questions.

Author : S.M. Stocklmayer,M.M. Gore,C.R. Bryant
Publisher : Springer Science & Business Media
Page : 285 pages
File Size : 43,5 Mb
Release : 2012-12-06
Category : Science
ISBN : 9789401006200

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Science Communication in Theory and Practice by S.M. Stocklmayer,M.M. Gore,C.R. Bryant Pdf

This book provides an overview of the theory and practice of science communication. It deals with modes of informal communication such as science centres, television programs, and journalism and the research that informs practitioners about the effectiveness of their programs. It aims to meet the needs of those studying science communication and will form a readily accessible source of expertise for communicators.

Author : Maxwell E. McCombs,Lee B. Becker
Publisher : Prentice Hall
Page : 164 pages
File Size : 41,9 Mb
Release : 1979
Category : Language Arts & Disciplines
ISBN : MINN:31951001205627M

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Using Mass Communication Theory by Maxwell E. McCombs,Lee B. Becker Pdf

The audience; The communicator; The community.

Author : Richard L. West,Lynn H. Turner
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 0 pages
File Size : 53,8 Mb
Release : 2004
Category : Communication
ISBN : 0767430344

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Introducing Communication Theory by Richard L. West,Lynn H. Turner Pdf

This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.

Author : Marianne Dainton,Elaine D. Zelley
Publisher : SAGE Publications
Page : 287 pages
File Size : 49,9 Mb
Release : 2018-01-08
Category : Language Arts & Disciplines
ISBN : 9781506315485

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Applying Communication Theory for Professional Life by Marianne Dainton,Elaine D. Zelley Pdf

Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

Author : Maria M.
Publisher : GRIN Verlag
Page : 13 pages
File Size : 46,8 Mb
Release : 2021-01-11
Category : Business & Economics
ISBN : 9783346325372

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The traditional communication theory and the effective use of social media in public relations. A critical reflection by Maria M. Pdf

Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Queen Margaret University, language: English, abstract: This paper aims to address the question, whether an understanding of traditional communication theory can contribute to the effective use of social media or not. The question will be addressed by utilising relevant theoretical frameworks as well as examining current developments and dominant debates within PR practice. In order to discuss this topic, it is first necessary to define what traditional communication theory is and what role it plays within PR practice. Thus, the assumption of PR to be an interdisciplinary study constituted of humanities, sociology and communication appears important. Whilst humanities studies focus on the viewpoint of rhetorical and discursive approaches and sociology studies understand communication in terms of systems process by adopting systems theory, communication studies address PR from different ‘mindsets’. Human communication is explained with psychological concepts; persuasion is considered to be a goal of both mediated and direct communication; and mass communication focuses on media relations theories and media effects. Derived from this we can conclude that communication theory can be identified as an element of PR practice. Correspondingly. the use of social media is a technique of building media relations, and therefore a subject of mass communication. However, these considerations do not explain which part of communication theory can be identified as traditional. Communication is inevitable in public relations (PR) practice, because it contributes to the building of good relationships between an organisation and its stakeholders with the desired outcome of “...earning understanding and support and influencing opinion and behavior”. PR practitioners manage relations to community, employees, consumer and other stakeholders by understanding and using communication concepts and strategies. Recently, the communication practice of PR practitioners has been challenged by the heavy influence of the revolutionary character of the internet. In other words, they face the challenge of adapting their communication strategies at the same pace as the new technologies and tools are developing. Especially “the rise of social media” provided a rich debate ground for PR practitioners, PR theorists and academics of different disciplines.

Author : John S. Lyons
Publisher : Springer Science & Business Media
Page : 233 pages
File Size : 54,9 Mb
Release : 2009-06-19
Category : Psychology
ISBN : 9780387928227

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Communimetrics by John S. Lyons Pdf

Measurement in human services means one thing: how well the effort serves clients. But the data doesn’t exist in a vacuum and must be communicated clearly between provider and client, provider and management, and across systems. During the past decade, innovative communimetric measures have helped more than 50,000 professionals worldwide in health care, justice, and business settings deliver findings that enhance communication on all sides. Now, the theory and methods behind this fast-paced innovation are available in this informative volume. Communimetrics presents information in an accessible style, and its model of measurement as communication bolsters transparency and ease of interpretation without sacrificing validity or reliability. It conveys a deep appreciation for the unique position of service delivery systems at the intersection between science and management (and between quality and quantity), and shows readers how to create measures that can be used immediately to translate findings into practical action. This must-have volume offers readers the tools for understanding—and applying—this cutting-edge innovation by providing: The theoretical base for communimetrics. Practical illustrations comparing communimetrics with traditional methods. Guidelines for designing communimetric measures and evaluating their reliability and validity. Detailed examples of three widely used communimetric measures—the Child and Adolescent Needs and Strengths (CANS), the INTERMED, and the Entrepreneurial League System Assessment as well as detailed explanations for how they are used and why they work. Applications used in a range of settings, including children’s services, adult mental health, services for the aging, and business and organizational development. Communimetrics provides a wealth of real-world uses to a wide professional audience, including program evaluators, quality management professionals, enterprise managers, teachers of field research methods, and professionals involved in measurement and management design. It also makes an exceptionally useful text for program evaluation courses.

Author : Charles M. Goldie,Richard G. E. Pinch
Publisher : Cambridge University Press
Page : 232 pages
File Size : 52,6 Mb
Release : 1991-11-07
Category : Computers
ISBN : 0521406064

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Communication Theory by Charles M. Goldie,Richard G. E. Pinch Pdf

An introduction to the theories of information and codes. The authors exploit the connection to give a self-contained treatment relating the probabilistic and algebraic viewpoints. A background in discrete probability theory is required; the necessary Galois theory is developed as needed.