Ux For Business

Author : Jeff Gothelf,Josh Seiden
Publisher : "O'Reilly Media, Inc."
Page : 205 pages
File Size : 49,7 Mb
Release : 2016-09-12
Category : Business & Economics
ISBN : 9781491953570

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Lean UX by Jeff Gothelf,Josh Seiden Pdf

UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies.

Author : Clive Howard,Jeremy Baines
Publisher : Mercury Learning and Information
Page : 169 pages
File Size : 45,5 Mb
Release : 2023-10-03
Category : Computers
ISBN : 9781501518058

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UX Lifecycle by Clive Howard,Jeremy Baines Pdf

This book is for business leaders looking to build software that creates better business outcomes by delivering effective product experiences. Over the last decade one of the biggest trends in technology has been a growing appreciation for the User Experience (UX). UX Lifecycle provides a UX methodology framework for implementing continuous improvement within organizations. It will help to address the basics such as defining what UX is; the importance of research; how UX is a process and not a job title; and where business value comes from improving efficiency, effectiveness, and satisfaction. At the heart of the UX process is the most important stakeholder - the user. This book will help you create the business case, education, processes, skills, tools, and the philosophy to deliver effective and enjoyable user experiences. These in turn will drive success in the modern software-enabled organization. FEATURES: Demonstrates a flexible 3-stage methodology that can be applied to organizations of all sizes to implement an end-to-end, iterative UX process Includes two case studies, one for a medium-sized organization and another for a large enterprise that outlines the story for each, from identifying the UX need, through creating a business case, to implementation of the UX Lifecycle, and successful outcomes Discusses key considerations for readers looking to create a business case for UX within their organization and engaging senior business roles around the necessary business changes required Each chapter includes key take-aways that summarize actionable and easy to reference insights

Author : Emrah Yayici
Publisher : Unknown
Page : 100 pages
File Size : 40,9 Mb
Release : 2014-04
Category : Electronic
ISBN : 6058603722

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UX Design and Usability Mentor Book by Emrah Yayici Pdf

UX Design and Usability Mentor Book includes best practices and real-life examples in a broad range of topics like: UX design techniques Usability testing techniques such as eye-tracking User interface design guidelines Mobile UX design principles Prototyping Lean product development with agile vs. waterfall Use cases User profiling Personas Interaction design Information architecture Content writing Card sorting Mind-mapping Wireframes Automation tools Customer experience evaluation The book includes real-life experiences to help readers apply these best practices in their own organizations. UX Design and Usability Mentor Book is an extension of best-selling Business Analyst's Mentor Book. Thanks to the integrated business analysis and UX design methodology it presents, the book can be used as a guideline to create user interfaces that are both functional and usable.

Author : Torrey Podmajersky
Publisher : O'Reilly Media
Page : 195 pages
File Size : 44,8 Mb
Release : 2019-06-12
Category : Computers
ISBN : 9781492049364

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Strategic Writing for UX by Torrey Podmajersky Pdf

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Author : David Travis,Philip Hodgson
Publisher : CRC Press
Page : 296 pages
File Size : 51,6 Mb
Release : 2023-07-26
Category : Computers
ISBN : 9781000910353

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Think Like a UX Researcher by David Travis,Philip Hodgson Pdf

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers, exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

Author : Joel Marsh
Publisher : "O'Reilly Media, Inc."
Page : 363 pages
File Size : 50,8 Mb
Release : 2023-12
Category : Business & Economics
ISBN : 9781098110567

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UX for Business by Joel Marsh Pdf

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design. You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems. With this book, you'll learn: How to design the right things by understanding value, diagnostics, and probability How to conduct UX research and analysis without the luxury of time or money The most important aspects of common digital business models Methods for getting things done under less-than-ideal circumstances How to avoid common pitfalls caused by inexperience

Author : Brian Solis
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 42,8 Mb
Release : 2015-10-13
Category : Business & Economics
ISBN : 9781118526804

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X by Brian Solis Pdf

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
Page : 312 pages
File Size : 52,9 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781449373016

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UX Strategy by Jaime Levy Pdf

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Author : Jeff Gothelf
Publisher : "O'Reilly Media, Inc."
Page : 152 pages
File Size : 55,7 Mb
Release : 2013-03-15
Category : Business & Economics
ISBN : 9781449311650

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Lean UX by Jeff Gothelf Pdf

User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX

Author : Dave Gray,Thomas Vander Wal
Publisher : "O'Reilly Media, Inc."
Page : 312 pages
File Size : 50,9 Mb
Release : 2014-12-02
Category : Business & Economics
ISBN : 9781491919439

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The Connected Company by Dave Gray,Thomas Vander Wal Pdf

With a foreword by Alex Osterwalder. The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence. Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.

Author : Johannes Robier
Publisher : Springer
Page : 121 pages
File Size : 50,9 Mb
Release : 2015-09-15
Category : Business & Economics
ISBN : 9783319210629

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UX Redefined by Johannes Robier Pdf

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

Author : SATYAM. KANTAMNENI
Publisher : Unknown
Page : 256 pages
File Size : 40,7 Mb
Release : 2022-04-05
Category : Electronic
ISBN : 1119829208

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User Experience Design by SATYAM. KANTAMNENI Pdf

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
Page : 302 pages
File Size : 50,8 Mb
Release : 2021-03-12
Category : Business & Economics
ISBN : 9781492052401

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UX Strategy by Jaime Levy Pdf

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

Author : Russ Unger,Carolyn Chandler
Publisher : New Riders
Page : 558 pages
File Size : 48,8 Mb
Release : 2012-03-23
Category : Computers
ISBN : 9780132931724

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A Project Guide to UX Design by Russ Unger,Carolyn Chandler Pdf

User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance

Author : Joel Marsh
Publisher : "O'Reilly Media, Inc."
Page : 624 pages
File Size : 45,8 Mb
Release : 2015-12-21
Category : Computers
ISBN : 9781491912645

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UX for Beginners by Joel Marsh Pdf

Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right place: 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical material. This bookâ??based on the wildly popular UX Crash Course from Joel Marshâ??s blog The Hipper Elementâ??is laced with the author's snarky brand of humor, and teaches UX in a simple, practical way. Becoming a professional doesnâ??t have to be boring. Follow the real-life UX process from start-to-finish and apply the skills as you learn, or refresh your memory before the next meeting. UX for Beginners is perfect for non-designers who want to become designers, managers who teach UX, and programmers, salespeople, or marketers who want to learn more. Start from scratch: the fundamentals of UX Research the weird and wonderful things users do The process and science of making anything user-friendly Use size, color, and layout to help and influence users Plan and create wireframes Make your designs feel engaging and persuasive Measure how your design works in the real world Find out what a UX designer does all day