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The birth of a mass consumer society in western Europe has been the subject of much scholarly debate in recent years. In order to come to a further understanding of the issue, this book adopts an analytical approach, paying special attention to the socio-cultural and economic transfers which occur when different commodities are introduced to territories with diverse values and identities. In particular, it examines the role of merchants and their important influence on consumer decisions, describing how they created demand for new necessities in local, national and international markets of the western Mediterranean area. Through a systematic analysis of probate inventories from southern Spain, the study reveals shifts in the patterns of consumption of new goods in urban and rural families, underlining a growing interest in new, exotic and foreign goods. By connecting these local desires, aspirations and choices to a global movement in which human and material capital circulated trans-continentally, broader patterns of consumption are revealed. By observing a southern European society, such as Spain, where the industrialization process was slower than that in Anglo-Saxon territories, the book contributes to the on-going debates about 'industrious revolution' and 'trickle-down' theories and whether both occurred simultaneously or separately. The book also helps identify the socio-economic forces and agents that prompted the stimulus for new consumer aspirations, as well as the cultural consequences that the new modern consumerism brought about.
The birth of a mass consumer society in western Europe has been the subject of much scholarly debate in recent years. In order to come to a further understanding of the issue, this book adopts an analytical approach, paying special attention to the socio-cultural and economic transfers which occur when different commodities are introduced to territories with diverse values and identities. In particular, it examines the role of merchants and their important influence on consumer decisions, describing how they created demand for new necessities in local, national and international markets of the western Mediterranean area. Through a systematic analysis of probate inventories from southern Spain, the study reveals shifts in the patterns of consumption of new goods in urban and rural families, underlining a growing interest in new, exotic and foreign goods. By connecting these local desires, aspirations and choices to a global movement in which human and material capital circulated trans-continentally, broader patterns of consumption are revealed. By observing a southern European society, such as Spain, where the industrialization process was slower than that in Anglo-Saxon territories, the book contributes to the on-going debates about 'industrious revolution' and 'trickle-down' theories and whether both occurred simultaneously or separately. The book also helps identify the socio-economic forces and agents that prompted the stimulus for new consumer aspirations, as well as the cultural consequences that the new modern consumerism brought about.
The Theory of the Leisure Class by Thorstein Veblen Pdf
Considered the first in-depth critique of consumerism, economist Thorstein Veblen's 1899 book The Theory of the Leisure Class has come to be regarded as one of the great works of economic theory. Using contemporary and anthropological accounts, Veblen held that our economic and social norms are driven by traces of our early tribal life, rather than ideas of utility.
Social Stratification, Class, Race, and Gender in Sociological Perspective, Second Edition by David Grusky Pdf
This book assembles classic and contemporary articles representing the major sociological approaches to understanding social inequality. Although there are various competing texts covering issues of social inequality, this book is the only comprehensive source of classic and contemporary articles that have defined and redefined the contours of the field. The introductory articles in each section of the book provide examples of the major research traditions in the field, while the concluding essays (commissioned by leading scholars) provide broader programmatic statements that identify current controversies and unresolved issues.. The field of stratification is being transformed and reshaped by advances in theory and quantitative modeling as well as by new approaches to the analysis of economic, racial, and gender inequality. Although these developments are revolutionary in their implications, until now there has been no comprehensive effort to bring together the classic articles that have defined the contours of the field. In this revised and updated second edition of Social Stratification , the history of stratification research unfolds in systematic fashion, with the introductory articles in each section providing examples of the major research traditions in the field and the concluding essays (commissioned from leading scholars) providing broader programmatic statements that identify current controversies and unresolved issues. This comprehensive reader is designed as a primary text for introductory courses on social stratification and as a supplementary text for advanced courses on occupations, labor markets, or social mobility. The field of stratification is being transformed and reshaped by advances in theory and quantitative modeling as well as by new approaches to the analysis of economic, racial, and gender inequality. Although these developments are revolutionary in their implications, until now there has been no comprehensive effort to bring together the classic and contemporary articles that define the contours of the field. In this revised and updated edition of Social Stratification, the history of stratification research unfolds in systematic fashion, with the introductory articles in each section providing examples of the major research traditions in the field and the concluding essays (commissioned from leading scholars) providing broader programmatic statements that identify current controversies and unresolved issues. The resulting collection of articles both celebrates the diversity of theoretical approaches and reveals the cumulative nature of ongoing research. This comprehensive reader is designed as a primary text for introductory courses on social stratification and as a supplementary text for advanced courses on social classes, occupations, labor markets, or social mobility. The following types of questions and debates are addressed in the six sections of the reader:Forms and Sources of Stratif ication: What are the major forms of inequality in human history? Can the ubiquity of inequality be attributed to individual differences in talent or ability? Is some form of inequality an inevitable feature of human life? The Structure of Contemporary Stratification: What are the principal fault lines or social cleavages that define the contemporary class structure? Have these cleavages strengthened or weakened with the transition to modernity and postmodernity? Generating Stratification: How frequently do individuals move into new classes, occupations, or income groups? Is there a permanent underclass? To what extent are occupational outcomes determined by such forces as intelligence, effort, schooling, aspirations, social contacts, and individual luck? The Consequences of Stratification: How are the life-styles, attitudes, and behaviors of individuals shaped by their class locations? Are there identifiable class cultures in past and present societies? Ascriptive Processes: What types of social processes and state policies serve to maintain or alter racial, ethnic, and sex discrimination in labor markets? Have these forms of discrimination weakened or strengthened with the transition to modernity and postmodernity?The Future of Stratification: Will stratification systems take on completely new and distinctive forms in the future? How unequal will these systems be? Is the concept of social class still useful in describing postmodern forms of stratification? Are stratification systems gradually shedding their distinctive features and converging towards some common (i.e., postmodern) regime?The volume offers essential reading for undergraduates who need an introduction to the field, for graduate students who wish to broaden their understanding of stratification research, and for advanced scholars who seek a basic reference guide. Although most of the selections are middle-range theoretical pieces suitable for introductory courses, the anthology also includes advanced contributions on the cutting edge of research. The editor outlines a modified study plan for undergraduate students requiring a basic introduction to the field.
Foundations of Business Thought by Calvin Boardman,Alan Sandomir,Harris Sondak Pdf
Now published by Sage Foundations of Business Thought, Ninth Edition presents the writings of great contemporary and historical thinkers in an effort to develop the conceptual foundation for commercial activity in general and the ideals of accounting, finance, management, marketing, and operations/production in particular. This unique approach of using classical works of authorship reinforces the importance of clear, critical, and integrative thinking. Since 1993, many thousands of students across the United States have been introduced to the world of commerce and business through a process that makes business concepts at once understandable and intimately personal. Business is presented as a series of human connections designed to address the personal needs and wants of individuals based on sets of values and codes of ethics that guide our thoughts and actions in a market setting. Business techniques and tools may change over time but the essential goals and concepts of commercial activity remain unchanged across both geography and time. Inspired by a four volume set of books produced by the Harvard Business School in 1962, entitled The World of Business, this course and the book upon which it rests present the writings of great contemporary and historical thinkers in order to develop the conceptual foundation for commercial activity in general and the ideals of accounting, finance, management, marketing and operations/production in particular. This unique approach of using classical works of authorship reinforces the importance of clear, critical and integrative thinking. These works first outline the motivations for the development of commercial activity and, then, present the fundamental elements important to the foundation of a commercial society. These foundational concepts are followed by sections devoted to the various functional areas of business, again introduced by classical works that have both passed the test of time and provide unique insights into each of the areas. Faculty are provided with detailed instructions on methods of relating the material to contemporary business concepts and practice. While this roadmap provides structure for the material, faculty are encouraged to take advantage of their individual specialization and creativity. This could end up being one of the most enjoyable courses a faculty member will teach. Students are encouraged to be critical of the readings, of the concepts and, most particularly, their own notions about business and, at the same time, open to new ideas, the thoughts of others and the opportunities for personal growth. Through careful reading of the text, participating in classroom discussions, expanding knowledge through individual research and by writing position papers on contemporary business topics, this course has the potential to be one of the most impactful undergraduate or graduate courses students will take in their college career.
Cultural Theory: An Anthology is a collection of the essential readings that have shaped and defined the field of contemporary cultural theory Features a historically diverse and methodologically concise collection of readings including rare essays such as Pierre Bourdieu’s “Forms of Capital” (1986), Gilles Deleuze “Postscript on Societies of Control” (1992), and Fredric Jameson’s “Reification and Utopia in Mass Culture” (1979) Offers a radical new approach to teaching and studying cultural theory with material arranged around the central areas of inquiry in contemporary cultural study —the status and significance of culture itself, power, ideology, temporality, space and scale, and subjectivity Section introductions, designed to assist the student reader, provide an overview of each piece, explaining the context in which it was written and offering a brief intellectual biography of the author A large annotated bibliography of primary and secondary works for each author and topic promotes further research and discussion Features a useful glossary of critical terms
Building Customer-brand Relationships by Don E. Schultz,Beth E. Barnes,Heidi F. Schultz,Marian Azzaro Pdf
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
A Veblen Treasury: From Leisure Class to War, Peace and Capitalism by Rick Tilman Pdf
First Published in 2015. Thorstein Veblen (1857-1929) was a contemporary of John Dewey and C.S. Peirce and ranks as one of the seminal minds of his generation of American thinkers in economics and sociology. He was a caustic critic of American business culture and his prose being peppered with Latin vocabulary might have made his ideas difficult to comprehend to the layperson. This collection of his writings looks at Veblen's works, main concepts and enables the reader to sample the broad spectrum of his thought and to reach his or her own conclusions regarding its present relevance.
With its wry portrayal of a shallow, materialistic 'leisure class' obsessed by clothes, cars, consumer goods and climbing the social ladder, this withering satire on modern capitalism is as pertinent today as when it was written over a century ago.
Author : William A. Link,Susannah J. Link Publisher : John Wiley & Sons Page : 352 pages File Size : 40,6 Mb Release : 2012-01-25 Category : History ISBN : 9781118278628
The Gilded Age and Progressive Era by William A. Link,Susannah J. Link Pdf
This volume presents documents that illustrate the variety ofexperiences and themes involved in the transformation of Americanpolitical, economic, and social systems during the Gilded Age andProgressive Era (1870-1920). Includes nearly 70 documents which cover the period from theend of the Civil War and Reconstruction in the 1870s throughWorld War I Explores the experiences of people during the Gilded Age andProgressive Era from a variety of diverse perspectives, includingimportant political and cultural leaders as well as everydayindividuals Charts the nationalization of American life and theestablishment of the United States as a global power Introduces students to historical analysis and encourages themto engage critically with primary sources Introductory materials from the editors situate the documentswithin their historical context A bibliography provides essential suggestions for furtherreading and research
The Consumer Society Reader by Juliet Schor,Douglas B. Holt Pdf
The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited writings on "conspicuous consumption"; Betty Friedan on the housewife's central role in consumer society; John Kenneth Galbraith's influential analysis of the "affluent society"; and Pierre Bourdieu on the notion of "taste." "Consumer society--the 'air we breathe,' as George Orwell has described it--disappears during economic downtruns and political crises. It becomes visible again when prosperity seems secure, cultural transformation is too rapid, or enviornmental disasters occur. Such is the time in which we now find ourselves. As the roads clog with gas-guzzling SUVs and McMansions proliferate in the suburbs, the nation is once again asking fundamental questions about lifestyle. Has 'luxury fever,' to use Robert Frank's phrase, gotten out of hand? Are we really comfortable with the 'Brand Is Me' mentality? Have we gone too far in pursuit of the almighty dollar, to the detriment of our families, communities, and natural enviornment? Even politicians, ordinarily impermeable to questions about consumerism, are voicing doubts... [and] polls suggest majorities of Americans feel the country has become too materialistic, too focused on getting and spending, and increasingly removed from long-standing non-materialist values." —From the introduction by Douglas B. Holt and Juliet B. Schor
Author : Ross B. Emmett Publisher : Taylor & Francis Page : 480 pages File Size : 50,8 Mb Release : 2002 Category : Business & Economics ISBN : 041525423X
This book redirects the focus of public debate to issues of gender and racial segregation and suggests that they should be fundamental to thinking about the status of black Americans and the origins of the urban underclass. It is a starting point for students and advanced scholars of inequality.
BUSINESS & ECONOMICS Premium Collection: 30+ Titles in One Volume: The Theory of Business Enterprise, The Higher Learning in America, The Vested Interests and the Common Man, On the Nature of Capital… by Thorstein Veblen Pdf
This carefully crafted ebook: "BUSINESS & ECONOMICS Premium Collection: 30+ Titles in One Volume: The Theory of Business Enterprise, The Higher Learning in America, The Vested Interests and the Common Man, On the Nature of Capital…" is formatted for your eReader with a functional and detailed table of contents. Thorstein Veblen (1857-1929) was an American economist and sociologist. He is well known as a witty critic of capitalism. Veblen is famous for the idea of "conspicuous consumption." Conspicuous consumption, along with "conspicuous leisure," is performed to demonstrate wealth or mark social status. Content: The Theory of the Leisure Class The Theory of Business Enterprise The Instinct of Workmanship and the State of the Industrial Arts The Higher Learning in America Imperial Germany and the Industrial Revolution The Vested Interests and the Common Man The Engineers and the Price System The Place of Science in Modern Civilisation The Evolution of the Scientific Point of View Why Is Economics Not an Evolutionary Science? The Preconceptions of Economic Science Professor Clark's Economics The Limitations of Marginal Utility Gustav Schmoller's Economics Industrial and Pecuniary Employments On the Nature of Capital Some Neglected Points in the Theory of Socialism The Socialist Economics of Karl Marx Böhm-Bawerk's Definition of Capital and the Source of Wages The Overproduction Fallacy The Price of Wheat since 1867 Adolph Wagner's New Treatise The Food Supply and the Price of Wheat The Army of the Commonweal The Economic Theory of Women's Dress The Instinct of Workmanship and the Irksomeness of Labor The Beginning of Ownership The Barbarian Status of Women Mr. Cummings's Strictures on "The Theory of the Leisure Class" The Later Railway Combinations Levasseur on Hand and Machine Labor… The Use of Loan Credit in Modern Business Credit and Prices Fisher's Capital and Income Fisher's Rate of Interest The Industrial System and the Captains of Industry ...
