Virtual Social Identity And Consumer Behavior

Author : Natalie T. Wood,Michael R. Solomon
Publisher : Routledge
Page : 230 pages
File Size : 41,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317452577

Get Book

Virtual Social Identity and Consumer Behavior by Natalie T. Wood,Michael R. Solomon Pdf

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Author : Anonim
Publisher : M.E. Sharpe
Page : 249 pages
File Size : 55,6 Mb
Release : 2024-05-01
Category : Electronic
ISBN : 9780765641939

Get Book

Virtual Social Identity and Consumer Behavior by Anonim Pdf

Author : Natalie T Wood,Michael R Solomon
Publisher : Unknown
Page : 128 pages
File Size : 50,6 Mb
Release : 2011-01-01
Category : Electronic
ISBN : 8184050690

Get Book

Virtual Social Identity and Consumer Behavior by Natalie T Wood,Michael R Solomon Pdf

How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.

Author : Angeline Close Scheinbaum
Publisher : Routledge
Page : 402 pages
File Size : 47,9 Mb
Release : 2012-05-04
Category : Business & Economics
ISBN : 9781136342219

Get Book

Online Consumer Behavior by Angeline Close Scheinbaum Pdf

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Author : Angeline Close
Publisher : Routledge
Page : 402 pages
File Size : 55,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781848729698

Get Book

Online Consumer Behavior by Angeline Close Pdf

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Colin Campbell,Junzhao (Jonathon) Ma
Publisher : Springer
Page : 922 pages
File Size : 47,7 Mb
Release : 2015-12-01
Category : Business & Economics
ISBN : 9783319241845

Get Book

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing by Colin Campbell,Junzhao (Jonathon) Ma Pdf

​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Author : Americus Reed II,Mark Forehand
Publisher : Edward Elgar Publishing
Page : 496 pages
File Size : 40,5 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781788117739

Get Book

Handbook of Research on Identity Theory in Marketing by Americus Reed II,Mark Forehand Pdf

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Author : Stephen Brown,Sharon Ponsonby-McCabe
Publisher : Routledge
Page : 352 pages
File Size : 48,9 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781134053902

Get Book

Brand Mascots by Stephen Brown,Sharon Ponsonby-McCabe Pdf

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

Author : Ingo Winkler,Stefanie Reissner,Rosalía Cascón-Pereira
Publisher : Edward Elgar Publishing
Page : 311 pages
File Size : 51,8 Mb
Release : 2023-07-01
Category : Business & Economics
ISBN : 9781802207972

Get Book

Handbook of Research Methods for Studying Identity In and Around Organizations by Ingo Winkler,Stefanie Reissner,Rosalía Cascón-Pereira Pdf

This practical yet cutting-edge Handbook includes both established and innovative methods for studying identity in management, organisations, and cognate fields. Incorporating a breadth of narrative, visual, ethnographic and embodied methods, as well as ways for analysing naturally occurring data, this Handbook offers exciting new interdisciplinary perspectives on the study of identity in and around organisations.

Author : Rosa Llamas,Russell Belk
Publisher : Routledge
Page : 457 pages
File Size : 50,8 Mb
Release : 2013-05-07
Category : Business & Economics
ISBN : 9781136253379

Get Book

The Routledge Companion to Digital Consumption by Rosa Llamas,Russell Belk Pdf

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

Author : Russell W. Belk,Linda Scott,Soren Askegaard
Publisher : Emerald Group Publishing
Page : 386 pages
File Size : 48,5 Mb
Release : 2012-12-20
Category : Business & Economics
ISBN : 9781781900222

Get Book

Research in Consumer Behavior by Russell W. Belk,Linda Scott,Soren Askegaard Pdf

This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c

Author : Luppicini, Rocci
Publisher : IGI Global
Page : 741 pages
File Size : 51,5 Mb
Release : 2012-10-31
Category : Computers
ISBN : 9781466622128

Get Book

Handbook of Research on Technoself: Identity in a Technological Society by Luppicini, Rocci Pdf

"This book provides insights to better enhance the understanding of technology's widespread intertwinement with human identity within an advancing technological society"--Provided by publisher.

Author : Chantal Ammi
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 55,9 Mb
Release : 2013-03-01
Category : Business & Economics
ISBN : 9781118614846

Get Book

Global Consumer Behavior by Chantal Ammi Pdf

Globalization is a leading force for industry worldwide, especiallythe new technology sector. This presents both problems andopportunities in the emergence of a new type of consumer and theeffects of globalization on industry in terms of culture,economics, marketing, and social issues at every scale from localto global. The main aim of the book is to enhance the reader’sknowledge – especially from a multidisciplinary perspectiverather than from an individual functional perspective – ofinternational consumer behaviour. It also explores the role ofglobalization in the evolving world of the new technology sectorand provides an overview of the development of internationalconsumer behavior from historical, geographical and socialperspectives, while focusing on new technology products andservices. Professionals, students and researchers working in the fields ofnew technologies and information and communication technologies(ICT) as well as specialists of marketing and management are thetarget audience for this book. At the same time, the bookwill be pitched at a level so as to also appeal to a more generalreadership interested in globalization.

Author : Irene Connolly,Marion Palmer,Hannah Barton,Gráinne Kirwan
Publisher : Routledge
Page : 415 pages
File Size : 51,6 Mb
Release : 2016-03-17
Category : Psychology
ISBN : 9781317584520

Get Book

An Introduction to Cyberpsychology by Irene Connolly,Marion Palmer,Hannah Barton,Gráinne Kirwan Pdf

An Introduction to Cyberpsychology is the first book to provide a student-oriented introduction to this rapidly growing and increasingly studied topic. It is designed to encourage students to critically evaluate the psychology of online interactions, and to develop appropriate research methodologies to complete their own work in this field. The book is comprised of four main sections: An overview of cyberpsychology and online research methodologies Social psychology in an online context The practical applications of cyberpsychology The psychological aspects of other technologies. Each chapter includes: Explanations of key terms and a glossary to facilitate understanding Content summaries to aid student learning Activity boxes, discussion questions and recommended reading to guide further study. Further resources for students and instructors are available on the book’s companion website, including audio and video links, essay questions, a multiple-choice test bank, and PowerPoint lecture slides. Uniquely combining a survey of the field with a focus on the applied areas of psychology, the book is designed to be a core text for undergraduate modules in cyberpsychology and the psychology of the internet, and a primer for students of postgraduate programs in cyberpsychology.

Author : Rosa Llamas,Russell Belk
Publisher : Taylor & Francis
Page : 795 pages
File Size : 40,8 Mb
Release : 2022-09-26
Category : Business & Economics
ISBN : 9781000644647

Get Book

The Routledge Handbook of Digital Consumption by Rosa Llamas,Russell Belk Pdf

Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, this new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption. Divided into sections, it addresses key topics including digital entertainment, self-representation, communication, Big Data, digital spirituality, online surveillance, and algorithmic advertising. It explores developments such as consumer data collection techniques, peer-to-peer payment systems, augmented reality, and AI-enhanced consumer well-being, as well as digital transgression, secrecy, crypto-currencies, NFTs, and cultural concerns such as the spread of conspiracy theories and fake news. From digital influencers, digital nomads, and digital neo-tribalism to robots and cyborgs, it explores existences that blur boundaries between humans and machines, reality and the metaverse, and the emerging "technoculture" – a state of all-encompassing digital being. This unique volume is an essential resource for scholars, practitioners, and policy makers, and will continue to provide a new generation of readers with a deep understanding of the universe of digital consumption.