Global Consumer Behavior

Author : Chantal Ammi
Publisher : John Wiley & Sons
Page : 276 pages
File Size : 49,8 Mb
Release : 2013-03-01
Category : Business & Economics
ISBN : 9781118614846

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Global Consumer Behavior by Chantal Ammi Pdf

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

Author : A. Coskun Samli
Publisher : Springer Science & Business Media
Page : 170 pages
File Size : 41,7 Mb
Release : 2012-11-28
Category : Business & Economics
ISBN : 9781461451259

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International Consumer Behavior in the 21st Century by A. Coskun Samli Pdf

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Author : Marieke de Mooij
Publisher : SAGE Publications
Page : 425 pages
File Size : 50,6 Mb
Release : 2010-09-29
Category : Business & Economics
ISBN : 9781412979900

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Consumer Behavior and Culture by Marieke de Mooij Pdf

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.

Author : A. Coskun Samli
Publisher : Praeger
Page : 0 pages
File Size : 55,7 Mb
Release : 1995-03-21
Category : Business & Economics
ISBN : 9780899308838

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International Consumer Behavior by A. Coskun Samli Pdf

Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in different culture groups is the foundation of international marketing success. In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that international consumer behavior is not just a simple extension of our knowledge about American consumer behavior. Rather, it is primarily culture-driven. Whereas culture is a given in studying consumer behavior in the West or in North America, foreign cultures must be understood before parameters of international consumer behavior patterns can be established. Understanding these patterns is the essence of successful international marketing. This orientation explains why successful marketing plans must be different in different world markets and that these markets are not at all homogeneous. Successful international marketing plans must dwell primarily on differences rather than similarities among international consumers. The key aspects of behavior patterns are connected to marketing plans throughout the book. Social class, hierarchy of needs, and formal and informal group memberships play quite different roles within the given constraints of culture. As a result, involvement, learning, and experiences of the individual form differently in different world markets. This process needs to be deciphered and understood so that adequate communication is established with consumers everywhere. Both marketing scholars and marketing practitioners need to understand that marketing plans around the world should be keyed to consumer needs and behavior patterns. These are the essence of competitive advantage.

Author : Marieke de Mooij
Publisher : SAGE
Page : 603 pages
File Size : 48,9 Mb
Release : 2018-10-27
Category : Business & Economics
ISBN : 9781526453518

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Global Marketing and Advertising by Marieke de Mooij Pdf

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

Author : Rajagopal,Raquel Castano
Publisher : IGI Global
Page : 223 pages
File Size : 53,5 Mb
Release : 2015-01-31
Category : Business & Economics
ISBN : 9781466675193

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Understanding Consumer Behavior and Consumption Experience by Rajagopal,Raquel Castano Pdf

Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

Author : Marieke de Mooij
Publisher : SAGE
Page : 473 pages
File Size : 43,9 Mb
Release : 2019-06-10
Category : Business & Economics
ISBN : 9781526471598

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Consumer Behavior and Culture by Marieke de Mooij Pdf

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

Author : Sarma, Sarmistha
Publisher : IGI Global
Page : 375 pages
File Size : 47,8 Mb
Release : 2017-07-13
Category : Business & Economics
ISBN : 9781522527282

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Global Observations of the Influence of Culture on Consumer Buying Behavior by Sarma, Sarmistha Pdf

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 565 pages
File Size : 49,8 Mb
Release : 2016-05-31
Category : Business & Economics
ISBN : 9781522502838

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Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Gbadamosi, Ayantunji Pdf

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Author : Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Publisher : IGI Global
Page : 420 pages
File Size : 47,5 Mb
Release : 2017-01-18
Category : Business & Economics
ISBN : 9781522521402

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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan Pdf

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Author : Isaac K. Ngugi,Helen O'Sullivan,Hanaa Osman
Publisher : CABI
Page : 225 pages
File Size : 40,9 Mb
Release : 2020-07-09
Category : Business & Economics
ISBN : 9781786392879

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Consumer Behaviour in Food and Healthy Lifestyles by Isaac K. Ngugi,Helen O'Sullivan,Hanaa Osman Pdf

This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.

Author : Ayalla Ruvio,Dawn Iacobucci
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 46,8 Mb
Release : 2023-02-01
Category : Business & Economics
ISBN : 9781119912415

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Consumer Behavior by Ayalla Ruvio,Dawn Iacobucci Pdf

In Consumer Behavior Insights, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior Insights is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank

Author : Rajagopal
Publisher : Unknown
Page : 342 pages
File Size : 46,5 Mb
Release : 2010
Category : Consumer behavior
ISBN : PSU:000067800308

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Consumer Behavior by Rajagopal Pdf

Book & CD. This book examines how consumer behaviour is influenced in emerging markets by the marketing strategies of global firms and analyses its impact on market, culture and consumption that contribute to the broader socio-economic development, values and lifestyle of consumers around. The discussions in the book analyse behaviour of consumers as individuals, decision makers, players in subcultures, and corporate associates in business performance of global firms. Discussions in this book delineate behavioural and relational factors of consumers in emerging markets that affect overall business performance of global firms. Strategies on building customer life time value, customer relationship management, and bottom of the pyramid consumer strategies to assure the high business performance of manufacturing, retailing and services sectors have also been analysed in the book. Managerial applications of consumer behaviour are also discussed in each chapter emphasising consumer behaviour concepts which can be employed to develop managerial strategy by the firms.

Author : Solomon
Publisher : Pearson Education India
Page : 562 pages
File Size : 55,7 Mb
Release : 1971
Category : Electronic
ISBN : 8177580329

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Consumer Behavior by Solomon Pdf

Author : Soares, Ana Maria,Elmashhara, Maher Georges
Publisher : IGI Global
Page : 424 pages
File Size : 53,8 Mb
Release : 2020-02-21
Category : Business & Economics
ISBN : 9781799822226

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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by Soares, Ana Maria,Elmashhara, Maher Georges Pdf

Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.