Visual Metaphor

Author : Gerard J. Steen
Publisher : John Benjamins Publishing Company
Page : 198 pages
File Size : 45,6 Mb
Release : 2018-12-15
Category : Language Arts & Disciplines
ISBN : 9789027263476

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Visual Metaphor by Gerard J. Steen Pdf

Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.

Author : Mark Staff Brandl
Publisher : Bloomsbury Publishing
Page : 241 pages
File Size : 46,5 Mb
Release : 2023-02-23
Category : Philosophy
ISBN : 9781350073845

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A Philosophy of Visual Metaphor in Contemporary Art by Mark Staff Brandl Pdf

Metaphor, which allows us to talk about things by comparing them to other things, is one of the most ubiquitous and adaptable features of language and thought. It allows us to clarify meaning, yet also evaluate and transform the ways we think, create and act. While we are alert to metaphor in spoken or written texts, it has, within the visual arts, been critically overlooked. Taking into consideration how metaphors are inventively embodied in the formal, technical, and stylistic aspects of visual artworks, Mark Staff Brandl shows how extensively artists rely on creative metaphor within their work. Exploring the work of a broad variety of artists – including Dawoud Bey, Dan Ramirez, Gaëlle Villedary, Raoul Deal, Sonya Clark, Titus Kaphar, Charles Boetschi, and more– he argues that metaphors are the foundation of visual thought, are chiefly determined by bodily and environmental experiences, and are embodied in artistic form. Visual artistic creation is philosophical thought. By grounding these arguments in the work of philosophers and cultural theorists, including Noël Carroll, Hans Georg Gadamer, and George Lakoff, Brandl shows how important metaphor is to understanding contemporary art. A Philosophy of Visual Metaphor in Contemporary Art takes a neglected feature of the visual arts and shows us what a vital role it plays within them. Bridging theory and practice, and drawing upon a capacious array of examples, this book is essential reading for art historians and practitioners, as well as analytic philosophers working in aesthetics and meaning.

Author : Elisabeth El Refaie
Publisher : Oxford University Press, USA
Page : 241 pages
File Size : 52,9 Mb
Release : 2019-01-10
Category : Autobiographical comic books, strips, etc
ISBN : 9780190678173

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Visual Metaphor and Embodiment in Graphic Illness Narratives by Elisabeth El Refaie Pdf

Metaphors help us understand abstract concepts, emotions, and social relations through the concrete experience of our own bodies. Conceptual Metaphor Theory (CMT), which dominates the field of contemporary metaphor studies, is centered on this claim. According to this theory, correlations in the way the world is perceived in early childhood (e.g., happy/good is up, understanding is seeing) persist in our conceptual system, influencing our thoughts throughout life at a mostly unconscious level. What happens, though, when ordinary embodied experience is disrupted by illness? In this book, Elisabeth El Refaie explores how metaphors change according to our body's alteration due to disease. She analyzes visual metaphor in thirty-five graphic illness narratives (book-length stories about disease in the comics medium), re-examining embodiment in traditional CMT and proposing the notion of "dynamic embodiment." Building on recent strands of research within CMT and engaging relevant concepts from phenomenology, psychology, semiotics, and media studies, El Refaie demonstrates how the experience of our own bodies is constantly adjusting to changes in our individual states of health, socio-cultural practices, and the modes and media by which we communicate. This fundamentally interdisciplinary work also proposes a novel classification system of visual metaphor, based on a three-way distinction between pictorial, spatial, and stylistic metaphors. This approach will enable readers to advance knowledge and understanding of phenomena involved in shaping our everyday thoughts, interactions, and behavior.

Author : Charles Forceville,Eduardo Urios-Aparisi
Publisher : Walter de Gruyter
Page : 487 pages
File Size : 51,8 Mb
Release : 2009
Category : Language Arts & Disciplines
ISBN : 9783110205152

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Multimodal Metaphor by Charles Forceville,Eduardo Urios-Aparisi Pdf

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad

Author : Jaakko Hintikka
Publisher : Springer Science & Business Media
Page : 264 pages
File Size : 49,9 Mb
Release : 2013-03-09
Category : Philosophy
ISBN : 9789401583152

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Aspects of Metaphor by Jaakko Hintikka Pdf

Metaphor is one of the most frequently evoked but at the same time most poorly understood concepts in philosophy and literary theory. In recent years, several interesting approaches to metaphor have been presented or outlined. In this volume, authors of some of the most important new approaches re-present their views or illustrate them by means of applications, thus allowing the reader to survey some of the prominent ongoing developments in this field. These authors include Robert Fogelin, Susan Haack, Jaakko Hintikka (with Gabriel Sandu), Bipin Indurkhya and Eva Kittay (with Eric Steinhart). Their stance is in the main constructive rather than critical; but frequent comparisons of different views further facilitate the reader's overview. In the other contributions, metaphor is related to the problems of visual representation (Noël Carroll), to the open class test (Avishai Margalit and Naomi Goldblum) as well as to Wittgenstein's idea of 'a way of life' (E.M. Zemach).

Author : Carl R. Hausman
Publisher : CUP Archive
Page : 264 pages
File Size : 50,9 Mb
Release : 1989-04-28
Category : Art
ISBN : 0521363853

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Metaphor and Art by Carl R. Hausman Pdf

Author : Ben Crothers
Publisher : "O'Reilly Media, Inc."
Page : 370 pages
File Size : 55,9 Mb
Release : 2017-10-19
Category : Computers
ISBN : 9781491994238

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Presto Sketching by Ben Crothers Pdf

Do you feel like your thoughts, ideas, and plans are being suffocated by a constant onslaught of information? Do you want to get those great ideas out of your head, onto the whiteboard and into everyone else’s heads, but find it hard to start? No matter what level of sketching you think you have, Presto Sketching will help you lift your game in visual thinking and visual communication. In this practical workbook, Ben Crothers provides loads of tips, templates, and exercises that help you develop your visual vocabulary and sketching skills to clearly express and communicate your ideas. Learn techniques like product sketching, storyboarding, journey mapping, and conceptual illustration. Dive into how to use a visual metaphor (with a library of 101 visual metaphors), as well as tips for capturing and sharing your sketches digitally, and developing your own style. Designers, product managers, trainers, and entrepreneurs will learn better ways to explore problems, explain concepts, and come up with well-defined ideas - and have fun doing it.

Author : Anders Ortenblad
Publisher : Oxford University Press
Page : 529 pages
File Size : 48,6 Mb
Release : 2024-02-17
Category : Business & Economics
ISBN : 9780192895707

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The Oxford Handbook of Metaphor in Organization Studies by Anders Ortenblad Pdf

The Oxford Handbook of Metaphor in Organization Studies provides a comprehensive reference for researchers, educators, and managers. The book comprises twenty-nine chapters, which are authored by over forty contributors, many of whom have played major roles in the development of the field over the years.

Author : Fiona MacArthur,José Luis Oncins-Martínez,Manuel Sánchez-García,Ana María Piquer-Píriz
Publisher : John Benjamins Publishing
Page : 391 pages
File Size : 44,5 Mb
Release : 2012-10-17
Category : Language Arts & Disciplines
ISBN : 9789027273468

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Metaphor in Use by Fiona MacArthur,José Luis Oncins-Martínez,Manuel Sánchez-García,Ana María Piquer-Píriz Pdf

Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse ‘real world’ contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.

Author : Francesca Ervas,Elisabetta Gola,Maria Grazia Rossi
Publisher : Walter de Gruyter GmbH & Co KG
Page : 331 pages
File Size : 49,8 Mb
Release : 2017-08-07
Category : Language Arts & Disciplines
ISBN : 9783110549928

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Metaphor in Communication, Science and Education by Francesca Ervas,Elisabetta Gola,Maria Grazia Rossi Pdf

This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.

Author : Marianna Bolognesi,Mario Brdar,Kristina Despot
Publisher : John Benjamins Publishing Company
Page : 275 pages
File Size : 43,6 Mb
Release : 2019-08-06
Category : Language Arts & Disciplines
ISBN : 9789027262295

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Metaphor and Metonymy in the Digital Age by Marianna Bolognesi,Mario Brdar,Kristina Despot Pdf

This book describes methods, risks, and challenges involved in the construction of metaphor and metonymy digital repositories. The first part of this volume showcases established and new projects around the world in which metaphors and metonymies are harvested and classified. The second part provides a series of cognitive linguistic studies focused on highlighting and discussing theoretical and methodological risks and challenges involved in building these digital resources. The volume is a result of an interdisciplinary collaboration between cognitive linguists, psychologists, and computational scientists supporting an overarching idea that metaphor and metonymy play a central role in human cognition, and that they are deeply entrenched in recurring patterns of bodily experience. Throughout the volume, a variety of methods are proposed to collect and analyze both conceptual metaphors and metonymies and their linguistic and visual expressions.

Author : Wilfried Van Damme
Publisher : BRILL
Page : 442 pages
File Size : 52,7 Mb
Release : 1996
Category : Social Science
ISBN : 9004106081

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Beauty in Context by Wilfried Van Damme Pdf

In surveying the field of the anthropology of aesthetics, the author argues that the phenomenon of cultural relativism in easthetic preference may be accounted for by demonstrating that culturally varying notions of beauty are inspired by culturally varying sociocultural ideals.

Author : Kenneth L. Smith,Sandra Moriarty,Keith Kenney,Gretchen Barbatsis
Publisher : Routledge
Page : 633 pages
File Size : 50,7 Mb
Release : 2004-12-13
Category : Language Arts & Disciplines
ISBN : 9781135636524

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Handbook of Visual Communication by Kenneth L. Smith,Sandra Moriarty,Keith Kenney,Gretchen Barbatsis Pdf

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Author : Nathan Kogan
Publisher : Unknown
Page : 534 pages
File Size : 40,8 Mb
Release : 1980
Category : Child development
ISBN : UCSC:32106006321712

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Understanding Visual Metaphor by Nathan Kogan Pdf

Author : Manuela Romano
Publisher : Walter de Gruyter GmbH & Co KG
Page : 378 pages
File Size : 55,7 Mb
Release : 2024-05-06
Category : Language Arts & Disciplines
ISBN : 9783111001531

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Metaphor in Socio-Political Contexts by Manuela Romano Pdf

Metaphor studies is a vibrant and fascinating field. The present book brings together the work of influential researchers analyzing metaphor empirically from Critical Socio-Cognitive perspectives (CSCDA). The case studies focus on the role of metaphor as a powerful strategy for the creation of specific world views and ideological frames, as well as for their contestation in current crises.