Visual Metaphors

Author : Gerard J. Steen
Publisher : John Benjamins Publishing Company
Page : 198 pages
File Size : 40,7 Mb
Release : 2018-12-15
Category : Language Arts & Disciplines
ISBN : 9789027263476

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Visual Metaphor by Gerard J. Steen Pdf

Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.

Author : Réka Benczes,Veronika Szelid
Publisher : John Benjamins Publishing Company
Page : 292 pages
File Size : 53,9 Mb
Release : 2022-09-15
Category : Language Arts & Disciplines
ISBN : 9789027257406

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Visual Metaphors by Réka Benczes,Veronika Szelid Pdf

Whenever we think about the world – including its concrete and abstract entities – we typically see a series of so-called mental images in front of our eyes that aid us in everyday problem solving and navigating ourselves in the world. Visual metaphors, similarly to their linguistic counterparts, largely build on such images. Nevertheless, the interplay of metaphorical/metonymical text and imagery is not necessarily (and not usually) straightforward and raises complex theoretical and methodological questions. The eleven chapters in this collection address a wide range of such challenges, such as what are visual metaphors in the first place; how can they be identified; what is their relationship to linguistic metaphors; what are their most common manifestations; what knowledge structures are required for their interpretation; and how do they interact with metonymies. The studies cut across linguistics, politics, philosophy, poetry, art and history – highlighting the ubiquitous role that visual metaphor plays in everyday life and conceptualizations. Originally published as special issue of Cognitive Linguistic Studies 7:1 (2020).

Author : Michalle Gal
Publisher : Bloomsbury Publishing
Page : 224 pages
File Size : 45,7 Mb
Release : 2022-05-19
Category : Philosophy
ISBN : 9781350127722

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Visual Metaphors and Aesthetics by Michalle Gal Pdf

This book offers a new definition of metaphor-as an ontological and visual construction, whose roots are external visual forms, and its motivation is our attachment to forms. This definition, which Michalle Gal names “visualist,” challenges the ruling conceptualist theory of metaphors and places a new emphasis on how we experience rather than understand metaphors. In doing so, she responds to the visual turn that is taking place in literature and the media, demanding that the visual become a site of philosophical analysis. This focus on the external visual world allows Gal to employ visual theories to capture the essence of metaphor. She looks beyond conceptual or semantic mechanism, and returns to theories of Arnheim and Gombrich and the current evolution of ideas about the visual or material and embodied cognition. Proposing to see visual metaphors in their basic form, she uses a new externalist terminology of ontology, visuality, composition, affordance, construction, and emergence. Setting out a new theory that takes into account that humans are visual no less than cognitive creatures, Visual Metaphors and Aesthetics lays the foundation for a new vocabulary to talk about metaphors.

Author : Elisabeth El Refaie
Publisher : Oxford University Press
Page : 200 pages
File Size : 52,6 Mb
Release : 2018-12-11
Category : Language Arts & Disciplines
ISBN : 9780190678197

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Visual Metaphor and Embodiment in Graphic Illness Narratives by Elisabeth El Refaie Pdf

Metaphors help us understand abstract concepts, emotions, and social relations through the concrete experience of our own bodies. Conceptual Metaphor Theory (CMT), which dominates the field of contemporary metaphor studies, is centered on this claim. According to this theory, correlations in the way the world is perceived in early childhood (e.g., happy/good is up, understanding is seeing) persist in our conceptual system, influencing our thoughts throughout life at a mostly unconscious level. What happens, though, when ordinary embodied experience is disrupted by illness? In this book, Elisabeth El Refaie explores how metaphors change according to our body's alteration due to disease. She analyzes visual metaphor in thirty-five graphic illness narratives (book-length stories about disease in the comics medium), re-examining embodiment in traditional CMT and proposing the notion of "dynamic embodiment." Building on recent strands of research within CMT and engaging relevant concepts from phenomenology, psychology, semiotics, and media studies, El Refaie demonstrates how the experience of our own bodies is constantly adjusting to changes in our individual states of health, socio-cultural practices, and the modes and media by which we communicate. This fundamentally interdisciplinary work also proposes a novel classification system of visual metaphor, based on a three-way distinction between pictorial, spatial, and stylistic metaphors. This approach will enable readers to advance knowledge and understanding of phenomena involved in shaping our everyday thoughts, interactions, and behavior.

Author : Jaakko Hintikka
Publisher : Springer Science & Business Media
Page : 264 pages
File Size : 41,7 Mb
Release : 2013-03-09
Category : Philosophy
ISBN : 9789401583152

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Aspects of Metaphor by Jaakko Hintikka Pdf

Metaphor is one of the most frequently evoked but at the same time most poorly understood concepts in philosophy and literary theory. In recent years, several interesting approaches to metaphor have been presented or outlined. In this volume, authors of some of the most important new approaches re-present their views or illustrate them by means of applications, thus allowing the reader to survey some of the prominent ongoing developments in this field. These authors include Robert Fogelin, Susan Haack, Jaakko Hintikka (with Gabriel Sandu), Bipin Indurkhya and Eva Kittay (with Eric Steinhart). Their stance is in the main constructive rather than critical; but frequent comparisons of different views further facilitate the reader's overview. In the other contributions, metaphor is related to the problems of visual representation (Noël Carroll), to the open class test (Avishai Margalit and Naomi Goldblum) as well as to Wittgenstein's idea of 'a way of life' (E.M. Zemach).

Author : Elisabeth El Refaie
Publisher : Oxford University Press, USA
Page : 241 pages
File Size : 45,5 Mb
Release : 2019-01-10
Category : Autobiographical comic books, strips, etc
ISBN : 9780190678173

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Visual Metaphor and Embodiment in Graphic Illness Narratives by Elisabeth El Refaie Pdf

Metaphors help us understand abstract concepts, emotions, and social relations through the concrete experience of our own bodies. Conceptual Metaphor Theory (CMT), which dominates the field of contemporary metaphor studies, is centered on this claim. According to this theory, correlations in the way the world is perceived in early childhood (e.g., happy/good is up, understanding is seeing) persist in our conceptual system, influencing our thoughts throughout life at a mostly unconscious level. What happens, though, when ordinary embodied experience is disrupted by illness? In this book, Elisabeth El Refaie explores how metaphors change according to our body's alteration due to disease. She analyzes visual metaphor in thirty-five graphic illness narratives (book-length stories about disease in the comics medium), re-examining embodiment in traditional CMT and proposing the notion of "dynamic embodiment." Building on recent strands of research within CMT and engaging relevant concepts from phenomenology, psychology, semiotics, and media studies, El Refaie demonstrates how the experience of our own bodies is constantly adjusting to changes in our individual states of health, socio-cultural practices, and the modes and media by which we communicate. This fundamentally interdisciplinary work also proposes a novel classification system of visual metaphor, based on a three-way distinction between pictorial, spatial, and stylistic metaphors. This approach will enable readers to advance knowledge and understanding of phenomena involved in shaping our everyday thoughts, interactions, and behavior.

Author : Rick Wormeli
Publisher : Stenhouse Publishers
Page : 186 pages
File Size : 48,6 Mb
Release : 2009
Category : Education
ISBN : 9781571107589

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Metaphors & Analogies by Rick Wormeli Pdf

Metaphors show students how to make connections between the concrete and the abstract, prior knowledge and unfamiliar concepts, and language and image. But teachers must learn how to use metaphors and analogies strategically and for specific purposes, helping students discover and deconstruct effective comparisons. Metaphors & Analogies is filled with provocative illustrations of metaphors in action and practical tips.

Author : Dario Paniagua
Publisher : Unknown
Page : 0 pages
File Size : 54,6 Mb
Release : 2016-05-24
Category : Electronic
ISBN : 1515278581

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Visual Metaphors Inspirational Workbook by Dario Paniagua Pdf

This is an inspirational workbook with 100 visual triggers and 200 visual metaphors. The idea is simple: On the left pages you'll see the trigger concept where you can add your drawings to create a visual metaphor. Need inspiration? Get inspired by the two examples on the right pages.The possibilities are endless. After you finish creating your visual metaphors, you may use the drawings as a coloring book.Have fun!

Author : Ben Crothers
Publisher : "O'Reilly Media, Inc."
Page : 370 pages
File Size : 46,8 Mb
Release : 2017-10-19
Category : Computers
ISBN : 9781491994238

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Presto Sketching by Ben Crothers Pdf

Do you feel like your thoughts, ideas, and plans are being suffocated by a constant onslaught of information? Do you want to get those great ideas out of your head, onto the whiteboard and into everyone else’s heads, but find it hard to start? No matter what level of sketching you think you have, Presto Sketching will help you lift your game in visual thinking and visual communication. In this practical workbook, Ben Crothers provides loads of tips, templates, and exercises that help you develop your visual vocabulary and sketching skills to clearly express and communicate your ideas. Learn techniques like product sketching, storyboarding, journey mapping, and conceptual illustration. Dive into how to use a visual metaphor (with a library of 101 visual metaphors), as well as tips for capturing and sharing your sketches digitally, and developing your own style. Designers, product managers, trainers, and entrepreneurs will learn better ways to explore problems, explain concepts, and come up with well-defined ideas - and have fun doing it.

Author : Kenneth L. Smith,Sandra Moriarty,Keith Kenney,Gretchen Barbatsis
Publisher : Routledge
Page : 633 pages
File Size : 50,8 Mb
Release : 2004-12-13
Category : Language Arts & Disciplines
ISBN : 9781135636524

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Handbook of Visual Communication by Kenneth L. Smith,Sandra Moriarty,Keith Kenney,Gretchen Barbatsis Pdf

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Author : Sweetha Saji,Sathyaraj Venkatesan
Publisher : Routledge
Page : 138 pages
File Size : 41,6 Mb
Release : 2021-10-21
Category : Literary Criticism
ISBN : 9781000513486

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Metaphors of Mental Illness in Graphic Medicine by Sweetha Saji,Sathyaraj Venkatesan Pdf

This book investigates how graphic medicine enables sufferers of mental illness to visualise the intricacies of their internal mindscape through visual metaphors and reclaim their voice amidst stereotyped and prejudiced assumptions of mental illness as a disease of deviance and violence. In this context, by using Lakoff and Johnson’s conceptual metaphor theory (CMT), this study uncovers the broad spectrum of the mentally ills’ experiences, a relatively undertheorised area in medical humanities. The aim is to demonstrate that mentally ill people are often represented as either grotesquely exaggerated or overly romanticised across diverse media and biomedical discourses. Further, they have been disparaged as emotionally drained and unreasonable individuals, incapable of active social engagements and against the healthy/sane society. The study also aims to unsettle the sanity/insanity binary and its related patterns of fixed categories of normal/abnormal, which depersonalise the mentally ill by critically analysing seven graphic narratives on mental illness.

Author : Pawel Zeidler
Publisher : LIT Verlag Münster
Page : 185 pages
File Size : 41,9 Mb
Release : 2013
Category : Social Science
ISBN : 9783643903792

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Models and Metaphors as Research Tools in Science by Pawel Zeidler Pdf

The analysis of actual practice of scientific research within contemporary methodology and philosophy of science demonstrates the central role played by models and metaphors. This book puts forward an analysis of the basic reasons for this breakthrough and points to the major consequences that resulted from it, both for scientific practice and for the methodological and philosophical reflection on these practices. (Series: Development in Humanities - Vol. 10)

Author : Evelyn Payne Hatcher
Publisher : St. Paul : West Publishing Company
Page : 298 pages
File Size : 52,5 Mb
Release : 1974
Category : Social Science
ISBN : STANFORD:36105035943302

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Visual Metaphors by Evelyn Payne Hatcher Pdf

Author : Amy L. Milani
Publisher : Unknown
Page : 336 pages
File Size : 46,5 Mb
Release : 1994
Category : Electronic
ISBN : WISC:89050235738

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Visual Metaphors in Interior Design by Amy L. Milani Pdf

Author : Janis Teruggi Page,Margaret Duffy
Publisher : John Wiley & Sons
Page : 27 pages
File Size : 42,6 Mb
Release : 2021-07-07
Category : Social Science
ISBN : 9781119226475

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Visual Communication by Janis Teruggi Page,Margaret Duffy Pdf

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.