War In The Boardroom

Author : Al Ries,Laura Ries
Publisher : Harper Collins
Page : 310 pages
File Size : 51,7 Mb
Release : 2009-10-06
Category : Business & Economics
ISBN : 9780061973130

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War in the Boardroom by Al Ries,Laura Ries Pdf

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

Author : Al Ries,Laura Ries
Publisher : Harper Collins
Page : 322 pages
File Size : 43,6 Mb
Release : 2009-03-17
Category : Business & Economics
ISBN : 9780061742736

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The Fall of Advertising and the Rise of PR by Al Ries,Laura Ries Pdf

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

Author : Patrick O'Farrell
Publisher : Unknown
Page : 210 pages
File Size : 47,6 Mb
Release : 2020-10-07
Category : Electronic
ISBN : 1646544447

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WAR ROOM to BOARDROOM by Patrick O'Farrell Pdf

War room to Board room is a well-organized collection containing over 50 leadership techniques used by West Pointers who developed their leadership skills as top officers in the military and now apply these same techniques in business. Now as Chairman's and CEOs, Medical Executive Doctors, Business Executives, Inventors and Founders of Companies built on Innovation, Combat Aviators, and current senior public executives offer their leadership lessons that helped them along the way. Each lesson told as a story when they learned it, then captured again at the end of the chapter with all lessons summarized at the end of the book for easy reference. A useful leader handbook to keep nearby on every business leader's desk. "Very useful for leaders in any environment: business, military, church group efforts, sports, volunteer projects... Any place there is a group to be led, universal lessons that apply from war room to boardroom." (Alex Gorsky, Chairman and Chief Executive Officer, Johnson & Johnson, West Point-Warrior Class) "Several war room to boardroom leadership examples included-a great read." (Mike Durant, President and Founder, Pinnacle Solutions Inc., Author of In the Company of Heroes, Combat Aviator-Black Hawk Down) "Excellent Leadership Lessons inside. War Room to Boardroom gets my vote!" (Delvin Sullivan, Entrepreneur and Philanthropist, Author, of The Wealthy Child, Iraqi Freedom Veteran [2X]) "O'Farrell and Hegarty offer many hands-on tips to use when leading organizations to victory. Well done!" (Nick Logan, Founder and Chairman of Cornerstone Payment Systems, Author and Screenwriter, Owner, College Hula Bowl)

Author : Gabriel Stricker
Publisher : St. Martin's Griffin
Page : 304 pages
File Size : 48,9 Mb
Release : 2003-06-28
Category : Humor
ISBN : 9781429981262

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Mao in the Boardroom by Gabriel Stricker Pdf

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly

Author : Mark L. Herman,Mark D. Frost
Publisher : McGraw Hill Professional
Page : 320 pages
File Size : 45,8 Mb
Release : 2008-12-01
Category : Business & Economics
ISBN : 9780071596893

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Wargaming for Leaders: Strategic Decision Making from the Battlefield to the Boardroom by Mark L. Herman,Mark D. Frost Pdf

If you had the opportunity to probe the future, make strategic choices, and view their consequences before making expensive and irretrievable decisions, wouldn't you take advantage of it? Of course you would. And in a world of asymmetrical conflict, security threats, intense global competition, and economic uncertainty, there is an even higher premium on road-testing plans and strategies--whether they're spearheaded by government organizations, transnational corporations, or emerging megacommunities. Wargaming for Leaders provides a methodology to get at the issues that one leader, no matter how visionary, cannot grasp on his or her own. How? By bringing together the real experts on the topic at hand to wage “cognitive warfare.” Through tapping the collective wisdom surrounding an issue, experts can experience the future in a risk-free environment and find answers to questions that had not been on their radar--often with unexpected and startling results. With examples from the fields of military, corporate, and public policy, three wargaming developers from Booz Allen Hamilton deliver compelling insights on this problem-solving method, including fascinating details on how A large equipment manufacturer determined whether making a merger was strategically right for its business growth, as well as which technology investments it needed to drop A four-star U.S. general tested his war plan for Iraq and uncovered specific fixes that might have prevented a prolonged conflict An increasingly clogged air-traffic system faced a security-versus-convenience issue determined whether military airspace could be used during peak demand periods Wargaming allows organizations of every type and every size to organize information, plot out scenarios, and tap into the collective expertise of participants. The results allow everyone to identify and tackle obstacles, solve problems, and find new ways to innovate and further performance goals. Get ready for the battle of your organizational life--and prepare to reap the spoils of victory.

Author : Stephen F. Kaufman
Publisher : Tuttle Publishing
Page : 134 pages
File Size : 40,7 Mb
Release : 2012-04-17
Category : Business & Economics
ISBN : 9781462906260

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Art of War by Stephen F. Kaufman Pdf

Sun Tzu's The Art of War is still one of the world's most influential treatises on strategic thought. Applicable everywhere from the boardroom to the bedroom, from the playing field to the battlefield, its wisdom has never been more highly regarded. Now available in its complete form, including the Chinese characters and English text, this essential examination of the art of strategic thinking features extensive commentary and an insightful historical introduction written by Lionel Giles, its original translator. This new edition includes an all-new introduction by the scholar of ancient Chinese literature, John Minford.

Author : Patrick O'Farrell
Publisher : Fulton Books, Inc.
Page : 163 pages
File Size : 52,8 Mb
Release : 2020-12-07
Category : Business & Economics
ISBN : 9781646544455

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WAR ROOM to BOARDROOM by Patrick O'Farrell Pdf

War room to Board room is a well-organized collection containing over 50 leadership techniques used by West Pointers who developed their leadership skills as top officers in the military and now apply these same techniques in business. Now as Chairman’s and CEOs, Medical Executive Doctors, Business Executives, Inventors and Founders of Companies built on Innovation, Combat Aviators, and current senior public executives offer their leadership lessons that helped them along the way. Each lesson told as a story when they learned it, then captured again at the end of the chapter with all lessons summarized at the end of the book for easy reference. A useful leader handbook to keep nearby on every business leader’s desk. “Very useful for leaders in any environment: business, military, church group efforts, sports, volunteer projects... Any place there is a group to be led, universal lessons that apply from war room to boardroom.” (Alex Gorsky, Chairman and Chief Executive Officer, Johnson & Johnson, West Point–Warrior Class) “Several war room to boardroom leadership examples included—a great read.” (Mike Durant, President and Founder, Pinnacle Solutions Inc., Author of In the Company of Heroes, Combat Aviator—Black Hawk Down) “Excellent Leadership Lessons inside. War Room to Boardroom gets my vote!” (Delvin Sullivan, Entrepreneur and Philanthropist, Author, of The Wealthy Child, Iraqi Freedom Veteran [2X]) “O’Farrell and Hegarty offer many hands-on tips to use when leading organizations to victory. Well done!” (Nick Logan, Founder and Chairman of Cornerstone Payment Systems, Author and Screenwriter, Owner, College Hula Bowl)

Author : Tony Zinni,Tony Koltz
Publisher : St. Martin's Press
Page : 258 pages
File Size : 50,7 Mb
Release : 2009-08-04
Category : Business & Economics
ISBN : 9780230623798

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Leading the Charge by Tony Zinni,Tony Koltz Pdf

"What's happened to our leaders and to our leadership?" Based on General Zinni's leadership experiences from the battlefield to the boardroom, Leading the Charge shows a new way through the significant leadership challenges of the 21st century. The times are changing at an ever-increasing velocity. Old systems, organizations, and ways of operating no longer work in our dynamic, complex and increasingly unstable new environment. Out of this chaos and confusion, a new and different leader must emerge. Old systems and methods will no longer work. Leading the Charge is a visionary leadership book that examines the trends that have reshaped our world and the ways in which visionary leaders and organizations can effectively respond. Tomorrow's successful leaders--in all fields, including the military, academia, politics, and business--must know how to create, operate, and thrive in very fluid, flattened, and integrated structures that are remarkably different from the traditional organizations we are used to seeing. They will have to manage rapidly changing technology and flows of information, and create faster and more far-reaching spans of control. Leading the Charge shows the way, and is an incisive and compelling guide to the new world of leadership, one that will prove indispensable for years to come. Organized around "Leading a New World," a revolutionary leadership course General Zinni developed and taught at the Terry Sanford Institute of Public Policy at Duke University, Leading the Charge makes a convincing case that leaders must . . . - change with the times to be relevant. - be ready for crisis mode at any given time. - have a moral compass and the ability to steer the company in the right direction. - be forward thinking, not reactive, to provide innovation and creativity. - develop great leaders.

Author : Nikolaos Dimitriadis,Neda Jovanovic Dimitriadis,Jillian Ney
Publisher : Kogan Page Publishers
Page : 321 pages
File Size : 54,9 Mb
Release : 2018-11-03
Category : Business & Economics
ISBN : 9780749480387

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Advanced Marketing Management by Nikolaos Dimitriadis,Neda Jovanovic Dimitriadis,Jillian Ney Pdf

Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

Author : Suzanne S. Harrison,Patrick H. Sullivan
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 42,6 Mb
Release : 2006-04-20
Category : Law
ISBN : 9780470007426

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Einstein in the Boardroom by Suzanne S. Harrison,Patrick H. Sullivan Pdf

Capitalize on Your Company's Intangible Assets... Leading Companies Show You How "Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital." --Julie Davis, coauthor, Edison in the Boardroom "Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results." --Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company "Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit." --Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company "Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book." --Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson "Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!" --Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants "Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization." --Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill

Author : Jeff Gramm
Publisher : HarperCollins
Page : 263 pages
File Size : 51,9 Mb
Release : 2016-02-23
Category : Business & Economics
ISBN : 9780062369840

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Dear Chairman by Jeff Gramm Pdf

A sharp and illuminating history of one of capitalism’s longest running tensions—the conflicts of interest among public company directors, managers, and shareholders—told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists. Recent disputes between shareholders and major corporations, including Apple and DuPont, have made headlines. But the struggle between management and those who own stock has been going on for nearly a century. Mixing never-before-published and rare, original letters from Wall Street icons—including Benjamin Graham, Warren Buffett, Ross Perot, Carl Icahn, and Daniel Loeb—with masterful scholarship and professional insight, Dear Chairman traces the rise in shareholder activism from the 1920s to today, and provides an invaluable and unprecedented perspective on what it means to be a public company, including how they work and who is really in control. Jeff Gramm analyzes different eras and pivotal boardroom battles from the last century to understand the factors that have caused shareholders and management to collide. Throughout, he uses the letters to show how investors interact with directors and managers, how they think about their target companies, and how they plan to profit. Each is a fascinating example of capitalism at work told through the voices of its most colorful, influential participants. A hedge fund manager and an adjunct professor at Columbia Business School, Gramm has spent as much time evaluating CEOs and directors as he has trying to understand and value businesses. He has seen public companies that are poorly run, and some that willfully disenfranchise their shareholders. While he pays tribute to the ingenuity of public company investors, Gramm also exposes examples of shareholder activism at its very worst, when hedge funds engineer stealthy land-grabs at the expense of a company’s long term prospects. Ultimately, he provides a thorough, much-needed understanding of the public company/shareholder relationship for investors, managers, and everyone concerned with the future of capitalism.

Author : June Breton Fisher
Publisher : Macmillan
Page : 288 pages
File Size : 44,6 Mb
Release : 2010-04-27
Category : Business & Economics
ISBN : 0230108520

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When Money Was In Fashion by June Breton Fisher Pdf

This epic biography tells the story of the rise of Wall Street and the growth of Goldman Sachs from a small commercial paper company to the international banking business we know today. At its heart is the story of Henry Goldman, a man who spoke out passionately for his beliefs, understood the importance of the bottom line, and was known to chuckle, draw on his cigar, and remind his young protégés, "Just keep in mind . . . Money is always in fashion." Though you will rarely find a mention of him in the official history of Goldman Sachs, it was Henry who established many of the practices of modern investment banking. He devised the plan that made Sears, Roebuck Co. the first publicly owned retail operation in the world, helped convince Woodrow Wilson to pass the Federal Reserve Act of 1913, and became a power player in the world of Wall Street finance at a time when Jews were considered outsiders. The book traces Henry Goldman's hard-fought and often frustrating career with Goldman Sachs, a company founded by his father Marcus and fraught with professional rivalries. The tensions between the Goldman and Sachs families extended outside of the boardroom and into the larger world as the United States went to war. Henry's steadfast support for Germany during World War I would tarnish his reputation and drive him from the firm. But his involvement with finance would continue throughout his life, as would close friendships with luminaries like Albert Einstein, whom he would later join in outspoken denunciation of Hitler's atrocities against European Jews. Here, June Breton Fisher, Henry Goldman's granddaughter, tells his whole story for the first time—a story that has shaped contemporary finance and continues to resonate with us today.

Author : Eric Karjaluoto
Publisher : New Riders
Page : 241 pages
File Size : 52,7 Mb
Release : 2013-08-12
Category : Art
ISBN : 9780133438949

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The Design Method by Eric Karjaluoto Pdf

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems. In this book, you will learn: - Ways to conduct research and gain insight into your clients’ situations - A process for establishing strategies and plans for your projects - How to develop a cohesive concept and visual direction for each client/job - An iterative approach to prototype, test, refine, and produce effective design - Techniques for presenting and documenting creative work - Tips for making your design studio operate efficiently and consistently

Author : Richard Koch
Publisher : Piatkus
Page : 272 pages
File Size : 43,5 Mb
Release : 2010-03-04
Category : Business & Economics
ISBN : 9780748118120

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The Star Principle by Richard Koch Pdf

Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options. Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.

Author : Owen Walker
Publisher : Pearson UK
Page : 265 pages
File Size : 45,7 Mb
Release : 2016-06-07
Category : Business & Economics
ISBN : 9781292114002

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Barbarians in the Boardroom by Owen Walker Pdf