We Were Yahoo

Author : Jeremy Ring
Publisher : Post Hill Press
Page : 442 pages
File Size : 46,7 Mb
Release : 2018-01-23
Category : Business & Economics
ISBN : 9781682615799

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We Were Yahoo! by Jeremy Ring Pdf

For anyone paying attention, the beginning of the end for Yahoo! began with decisions made by the first team of executives while the company was on its way up, which set the stage for horrific decisions made by subsequent generations of Yahoo! leadership. Most decisions were either pure incompetence or just lack of vision by CEOs from 2001 to the present. Twenty-one years after its incorporation and sixteen years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Also on that day, the iPhone was more than seven years away from launch, Google was four years from its IPO, Amazon was hemorrhaging money, and Mark Zuckerberg was still in high school! At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google’s Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo! Yahoo!’s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo’s hand in the Facebook negotiations haunted the rest of the company’s existence. In addition, factors outside of Yahoo’s control—most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. The story of Yahoo! is a cautionary tale not intended for the faint of heart.

Author : Nicholas Carlson
Publisher : Hachette UK
Page : 318 pages
File Size : 48,7 Mb
Release : 2015-01-06
Category : Business & Economics
ISBN : 9781455556625

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Marissa Mayer and the Fight to Save Yahoo! by Nicholas Carlson Pdf

A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.

Author : Jessica Livingston
Publisher : Apress
Page : 468 pages
File Size : 53,9 Mb
Release : 2008-11-01
Category : Business & Economics
ISBN : 9781430210771

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Founders at Work by Jessica Livingston Pdf

Now available in paperback—with a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do—create value—more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

Author : Chris Barr,Yahoo!
Publisher : St. Martin's Griffin
Page : 528 pages
File Size : 55,9 Mb
Release : 2010-07-06
Category : Language Arts & Disciplines
ISBN : 1429922168

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The Yahoo! Style Guide by Chris Barr,Yahoo! Pdf

WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

Author : Sydney Chellen
Publisher : Routledge
Page : 256 pages
File Size : 42,5 Mb
Release : 2015-05-11
Category : Computers
ISBN : 9781134404643

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The Essential Guide to the Internet for Health Professionals by Sydney Chellen Pdf

First published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

Author : David Lester
Publisher : Crimson Publishing
Page : 256 pages
File Size : 48,9 Mb
Release : 2012-06-22
Category : Business & Economics
ISBN : 9781780591612

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How They Started Digital by David Lester Pdf

Bringing to life the stories behind the world's most successful digital businesses, How They Started Digital showcases profiles from gaming companies to social media brands. Giving insight and inspiration, each profile reveals how each idea originated and became the success it is today.

Author : Douglas Edwards
Publisher : HMH
Page : 437 pages
File Size : 43,5 Mb
Release : 2011-07-12
Category : Business & Economics
ISBN : 9780547549033

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I'm Feeling Lucky by Douglas Edwards Pdf

A marketing director’s story of working at a startup called Google in the early days of the tech boom: “Vivid inside stories . . . Engrossing” (Ken Auletta). Douglas Edwards wasn’t an engineer or a twentysomething fresh out of school when he received a job offer from a small but growing search engine company at the tail end of the 1990s. But founders Larry Page and Sergey Brin needed staff to develop the brand identity of their brainchild, and Edwards fit the bill with his journalistic background at the San Jose Mercury News, the newspaper of Silicon Valley. It was a change of pace for Edwards, to say the least, and put him in a unique position to interact with and observe the staff as Google began its rocket ride to the top. In entertaining, self-deprecating style, he tells his story of participating in this moment of business and technology history, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes the idiosyncratic Page and Brin, the evolution of the famously nonhierarchical structure in which every employee finds a problem to tackle and works independently, the races to develop and implement each new feature, and the many ideas that never came to pass. I’m Feeling Lucky reveals what it’s like to be “indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time” (Seth Godin, author of Linchpin). “An affectionate, compulsively readable recounting of the early years (1999–2005) of Google . . . This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados.” —Publishers Weekly, starred review “Edwards recounts Google’s stumbles and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale.” —Ken Auletta, author of Greed and Glory on Wall Street “Funny, revealing, and instructive, with an insider’s perspective I hadn’t seen anywhere before. I thought I had followed the Google story closely, but I realized how much I’d missed after reading—and enjoying—this book.” —James Fallows, author of China Airborne

Author : Ronald J. Mann
Publisher : Aspen Publishing
Page : 924 pages
File Size : 54,6 Mb
Release : 2011-03-23
Category : Law
ISBN : 9780735507166

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Electronic Commerce by Ronald J. Mann Pdf

The only casebook dealing with e-commerce, Electronic Commerce, Fourth Edition, utilizes problems to expound a transactional approach to electronic commerce. Written by Ronald J. Mann, a preeminent and prolific Commercial Law scholar, this system-oriented text is structured around the hypothetical representation of a technology company. The new edition has been meticulously updated with the latest cases and problems that reflect those cases and current issues. This concise casebook offers: Distinguished authorship: Ronald Mann is a leading scholar in Commercial Law and recently served as Reporter for revisions to UCC Articles 3, 4, and 4A. Lucid and concise reading assignments that use non-technical language whenever possible. Need-to-know technology is explained clearly and accessibly. Exercises that clearly illustrate current issues in e-commerce practice. Dozens of separate assignments so that professors can easily concentrate on their own areas of interest. Coverage of important commercial law topics, including: Click-through contracts Cybersquatting Web site development Software licensing Electronic payments New to the Fourth Edition: Updated problems based on recent case law and current issues. New cases, including: Rescuecom Corp. v. Google and Second Circuit decision permitting lawsuit against Google for selling ads based on trademarked name Jacobsen v. Katzer and First appellate decision validating licenses for open-source software Jaynes v. Commonwealth of Virginia and Virginia Supreme Court case invalidating Virginia anti-spam law under First Amendment Fair Housing Council v. Roommates.com and Ninth Circuit en banc decision on liability of Web site for discriminatory postings seeking roommates Chicago Lawyers and Committee for Civil Rights Under Law, Inc. v. CraigsList, Inc. and Easterbrook decision exonerating CraigsList for behavior similar to Roommates behavior condemned by Ninth Circuit Conwell v. Gray Loon Outdoor Marketing Group, Inc. and Indiana Supreme Court case interpreting contract for design of Web site

Author : Peter Koslowki,Christoph Hubig,Peter Fischer
Publisher : Springer Science & Business Media
Page : 255 pages
File Size : 55,9 Mb
Release : 2013-06-29
Category : Business & Economics
ISBN : 9783662061893

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Business Ethics and the Electronic Economy by Peter Koslowki,Christoph Hubig,Peter Fischer Pdf

The internet and the electronic economy are a technological revolution whose secular importance is apparent. The internet eliminates the temporal and spatial constraints on the exchange of information. It changes deeply the world of production and of labour. It transforms the exchange relationships between producers and consumers as well as between the suppliers within the supply-chain. The electronic economy is able to generate more accurate con sumer profiles and, therefore, a more powerful and effective marketing di rected to the individual consumer. There is no industry that is not undergoing thorough changes caused by the internet. The volume at hand gives an analysis of the internet revolution. It covers questions reaching form the highly controversial thesis of the end of property rights in the internet caused by the non-rivalry of the "consumption" of in formation to questions regarding the repercussions of the internet on our understanding of the human person. Technological changes like the introduction of the electronic economy pose the question of how to handle it and how to manage reasonably its ethi cal problems and dilemmas. The ethical problems and the business ethics of the electronic economy in the fields of production and labour, of consump tion, and in handling trust and the abuse of trust are analysed by the contribu tions from applied ethics and business ethics.

Author : Kara Swisher
Publisher : Three Rivers Press
Page : 336 pages
File Size : 41,5 Mb
Release : 2003
Category : Business & Economics
ISBN : 9781400049646

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There Must Be a Pony in Here Somewhere by Kara Swisher Pdf

A look at the AOL Time Warner merger and its aftermath examines the financial implications of the deal, the problems that continue to threaten the company, and the implications of the merger for business practice and the digital revolution.

Author : Howard Karloff
Publisher : Springer Nature
Page : 201 pages
File Size : 53,7 Mb
Release : 2023-08-09
Category : Mathematics
ISBN : 9783031332036

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Mathematical Thinking by Howard Karloff Pdf

This textbook invites readers to explore mathematical thinking by finding the beauty in the subject. With an accessible tone and stimulating puzzles, the author will convince curious non-mathematicians to continue their studies in the area. It has an expansive scope, covering everything from probability and graph theory to infinities and Newton’s method. Many examples of proofs appear as well, offering readers the opportunity to explore these topics with the amount of rigor that suits them. Programming exercises in Python are also included to show how math behaves in action. Mathematical Thinking is an ideal textbook for transition courses aimed at undergraduates moving from lower level to more advanced topics, as well as for math recruitment and invitational courses at the freshman or sophomore level. It may also be of interest in computer science departments and can be used as a supplemental text for courses in discrete mathematics and graph theory.

Author : Great Britain: Parliament: House of Commons: Foreign Affairs Committee
Publisher : The Stationery Office
Page : 334 pages
File Size : 53,7 Mb
Release : 2006-08-13
Category : Political Science
ISBN : 9780215030504

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East Asia by Great Britain: Parliament: House of Commons: Foreign Affairs Committee Pdf

East Asia : Seventh report of session 2005-06, Vol. 2: Oral and written Evidence

Author : United States. Congress. House. Committee on International Relations. Subcommittee on Africa, Global Human Rights, and International Operations
Publisher : Unknown
Page : 294 pages
File Size : 42,9 Mb
Release : 2006
Category : Business & Economics
ISBN : PSU:000058842485

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The Internet in China by United States. Congress. House. Committee on International Relations. Subcommittee on Africa, Global Human Rights, and International Operations Pdf

Author : Karen Angel
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 52,5 Mb
Release : 2002-10-01
Category : Business & Economics
ISBN : 9780471421023

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Inside Yahoo! by Karen Angel Pdf

An intriguing look at an Internet pioneer and global powerhouse Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of this unique company and see how it keeps reinventing itself to keep ahead of a changing marketplace.

Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, the Internet, and Intellectual Property
Publisher : Unknown
Page : 184 pages
File Size : 53,6 Mb
Release : 2002
Category : Copyright
ISBN : PURD:32754073720033

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Copyright Arbitration Royalty Panel (CARP) Structure and Process by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, the Internet, and Intellectual Property Pdf