When Millennials Rule

Author : David Cahn,Jack Cahn
Publisher : Simon and Schuster
Page : 333 pages
File Size : 46,5 Mb
Release : 2016-08-02
Category : Political Science
ISBN : 9781682610756

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When Millennials Rule by David Cahn,Jack Cahn Pdf

When Millennials Rule offers an optimistic story about how the generation that grew up through 9/11 and the Great Recession will rise above these setbacks to unify around common-sense solutions and take back America’s future. China has swallowed our jobs. Social security is going bankrupt. Radical Islamic terrorists threaten our safety. Our planet is on the brink of environmental disaster. Meanwhile, politicians pound their chests in ideological wars that enrich lobbyists and special interest groups at the expense of the American voter. If America today is at a crossroads, it is the millennial generation – long ridiculed as selfish egotists and narcissistic Twitter drones – that will face the momentous task of restoring the promise of a better future. But where are millennials leading America? How will this generation shape our nation’s future? These are questions everyone is asking – in newspapers, in books, on television and on Twitter. And they’re baffled. The Nation called it “Millennial Madness” and The Atlantic complained that millennial political views “don’t make any sense.” Five years ago, David and Jack Cahn – identical twins, competitive debaters, and New York magazine’s “Twin Titans” – set out to answer these questions and uncover their generation’s political identity. Traveling across the country, from Kentucky to Illinois to California, they talked with more than 10,000 young Americans about everything from campaign finance reform to nuclear proliferation, Beyoncé and Taylor Swift. When Millennials Rule is the story of their journey. They start in New Haven, Conn., just months after the Newtown shooting, and end in Philadelphia, where the 2016 Democratic National Convention is set to launch one of the most contentious elections in modern history. Combining thorough reporting with the compelling stories of their peers, the brothers craft an authentic, first-person portrait of what millennials stand for and why.

Author : T. Scott Gross
Publisher : Simon and Schuster
Page : 169 pages
File Size : 48,9 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781621534204

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Millennial Rules by T. Scott Gross Pdf

In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers—bearing the mantra “my way, right way, why pay?”—want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don’t want help, they expect the sales staff to be invisible. In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital World, veteran business owner T. Scott Gross demystifies the newest generation and shares how businesses can meet and exceed Millennials’ expectations to make the sale—without resorting to tricks and gimmicks. Invisible selling is built on ethical, common-sense business practices that yield success across the board, regardless of niche or industry. Armed with research into generational consumer preferences, humor, and a wealth of experience, Gross tackles the looming question, “How can you disappear and still deliver quality service?” The answer, he suggests, is by emphasizing serving above selling, a strategy that will make organizations successful not just with Millennials, but with all generations. For better or for worse, the Millennials aren’t going anywhere. By learning what has changed—and what hasn’t—you can cater to the wants and needs of each generation and still come out on top. Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making readers aware of what they’re already doing right—and how to do more of it. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Jeremy K. Balkin
Publisher : Createspace Independent Publishing Platform
Page : 132 pages
File Size : 53,7 Mb
Release : 2017-05-15
Category : Electronic
ISBN : 1545065195

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Millennialization of Everything by Jeremy K. Balkin Pdf

Millennials are the largest living generation in the USA, weighing in at an astonishing 92 million people. By 2025, Millennials will make up 40% of eligible voters and 75% of the global workforce. Their sheer size and unprecedented influence have disrupted every status quo impacting the world around us. Award-winning author Jeremy K. Balkin refers to this phenomenon as the "Millennialization of Everything." Socio-economic and historical events have fundamentally shaped the Millennial Mentality and their preferences and behaviors. Debunking commonly held stereotypes and understanding the Millennial Mentality are critical to harnessing the power of their best traits and unlocking future trends. Only then can we effectively engage, motivate and empower the most important generation in history.

Author : Jeremy K Balkin
Publisher : Lid Publishing
Page : 0 pages
File Size : 53,6 Mb
Release : 2017-04-18
Category : Electronic
ISBN : 0996943366

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The Millennial Book by Jeremy K Balkin Pdf

Welcome to the Millennialization of Everything! Millennials, also known as Generation Y, are disrupting the status quo in politics, business and banking, and media and communications thereby becoming the most impactful generation the world has ever known. The Millennial Book: How to Win When Millennials Rule the World methodically discusses factors that have shaped the Millennial generation, addresses broad sweeping stereotypes, and deconstructs common myths. The Millennial Book will deepen your knowledge of this key demographic, critical to the future, and impart valuable insight about how to best understand and empower Millennials in the 21st Century. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

Author : Raven Solomon
Publisher : Unknown
Page : 128 pages
File Size : 55,5 Mb
Release : 2019-03
Category : Electronic
ISBN : 173365450X

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Leading Your Parents by Raven Solomon Pdf

Paperback

Author : Jeff Fromm,Angie Read
Publisher : Amacom
Page : 224 pages
File Size : 48,8 Mb
Release : 2022-02
Category : Business & Economics
ISBN : 1400231086

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Marketing to Gen Z by Jeff Fromm,Angie Read Pdf

The next generation of consumers is rising up fast. Will you know how to reach them?

Author : Brad Karsh,Courtney Templin
Publisher : AMACOM
Page : 255 pages
File Size : 52,8 Mb
Release : 2013-06-24
Category : Business & Economics
ISBN : 9780814432907

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Manager 3.0 by Brad Karsh,Courtney Templin Pdf

This guide to rewriting the rules of management is perfect for millennials looking to achieve career and professional success. Millennials have begun moving into management positions everywhere and are shaking up the workplace as they go. The generation that was raised in an age of instant communication, and questioning authority has begun tearing down the corporate ladder, communicating on the fly, and bringing play to work. Even with all the exciting potential that lies ahead for these creative, bold thinkers, it will be pointless if they cannot effectively bridge the gap between the hierarchical management style of senior executives and the casual, collaborative approach of their peers. Manager 3.0 is the first management guide written exclusively for the Millennial generation, where you will learn how to master crucial skills such as: dealing with difficult people, delivering constructive feedback, and making tough decisions You will also gain insight into the four generations currently in the workplace and how they can successfully bring out the best in each. Packed with company interviews and corporate examples, Manager 3.0 will help these promising new managers connect with and encourage the unique talents of the generations around them, while also developing an effective leadership style of their own.

Author : David Freedlander
Publisher : Beacon Press
Page : 232 pages
File Size : 49,7 Mb
Release : 2021-03-30
Category : Political Science
ISBN : 9780807036440

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The AOC Generation by David Freedlander Pdf

A grassroots look at the future of US politics as the next generation of progressive organizers—sparked by the unstoppable rise of Alexandria Ocasio-Cortez—leads us toward a new direction The AOC Generation examines the resurgent young left—including groups like Justice Democrats, the Democratic Socialists of America and Brand New Congress—and documents how and why they got active and energized in political organizing, the success and limitations of their approaches—and through their stories, it tells the history and the future of a generation. In 2018, the country watched as Alexandria Ocasio-Cortez rose from unknown part-time bartender to the halls of Congress at the age of 29 and became a household name for her progressive, passionate politics. With firsthand accounts detailing the final days of her campaign, which he spent beside her as she fought for every last vote, Freedlander connects her ample political talents and ability to command the media and the public’s attention to the newfound political awakening of millennial activists. Inspired in part by the Bernie Sanders campaign, and furthered by a series of critical issues including catastrophic climate change, a rigid political system, and widening income inequality, these young people organized into new groups that became a conduit for their energy, ideas, and passions. And all of their activity isn’t just political. They’ve created their own media eco-system, with podcasts, streaming networks, and even dating sites that cater to their interests. With this new generation gaining traction, with little signs of backing down and securing crucial political seats as Ocasio-Cortez did in 2018, The AOC Generation presents a thoughtful analysis of how they came of age in an America they are determined to reshape.

Author : Jeff Fromm,Christie Garton
Publisher : AMACOM
Page : 220 pages
File Size : 42,7 Mb
Release : 2013-07-10
Category : Business & Economics
ISBN : 9780814433232

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Marketing to Millennials by Jeff Fromm,Christie Garton Pdf

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

Author : William Strauss,Neil Howe
Publisher : Crown
Page : 401 pages
File Size : 50,6 Mb
Release : 1997-12-29
Category : History
ISBN : 9780767900461

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The Fourth Turning by William Strauss,Neil Howe Pdf

NATIONAL BESTSELLER • Discover the game-changing theory of the cycles of history and what past generations can teach us about living through times of upheaval—with deep insights into the roles that Boomers, Generation X, and Millennials have to play—now with a new preface by Neil Howe. First comes a High, a period of confident expansion. Next comes an Awakening, a time of spiritual exploration and rebellion. Then comes an Unraveling, in which individualism triumphs over crumbling institutions. Last comes a Crisis—the Fourth Turning—when society passes through a great and perilous gate in history. William Strauss and Neil Howe will change the way you see the world—and your place in it. With blazing originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utterly persuasive prophecy about how America’s past will predict what comes next. Strauss and Howe base this vision on a provocative theory of American history. The authors look back five hundred years and uncover a distinct pattern: Modern history moves in cycles, each one lasting about the length of a long human life, each composed of four twenty-year eras—or “turnings”—that comprise history’s seasonal rhythm of growth, maturation, entropy, and rebirth. Illustrating this cycle through a brilliant analysis of the post–World War II period, The Fourth Turning offers bold predictions about how all of us can prepare, individually and collectively, for this rendezvous with destiny.

Author : Neil Howe,William Strauss
Publisher : Vintage
Page : 428 pages
File Size : 42,8 Mb
Release : 2009-01-16
Category : Social Science
ISBN : 9780307557940

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Millennials Rising by Neil Howe,William Strauss Pdf

By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.

Author : Larry Mogelonsky
Publisher : Author House
Page : 507 pages
File Size : 55,5 Mb
Release : 2013-09
Category : Business & Economics
ISBN : 9781491815007

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Llamas Rule by Larry Mogelonsky Pdf

This guide to marketing and management for hoteliers covers both traditional and contemporary facets of hotel operations and highlights modern success stories and potential pitfalls.--From dust jacket.

Author : Katina Mountanos
Publisher : Simon and Schuster
Page : 239 pages
File Size : 46,6 Mb
Release : 2020-11-24
Category : Self-Help
ISBN : 9781510758834

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On Adulting by Katina Mountanos Pdf

The go-to guide for millennials who are confused about growing up—and need advice on how to do so in a mindful, happy way. If you feel like the moment you entered adulthood your entire life has become a negotiation rather than a choice, you're not alone. Millions of adults around the world feel like they're not living up to their potential. But, mindset coach and creative entrepreneur Katina Mountanos has a secret: it's possible to get off the work-gym-sleep hamster wheel—and never look back. In On Adulting: A Guide To Growing Up In A Mindful, Happy Way, Mountanos shares her exact formula for crafting an adult life that's full of choices. Through her wildly popular blog and community, she's helped thousands of millennials start telling the truth about what they actually want their life to look like. And now, she's helping readers everywhere escape the rat race, make bill-paying and laundry more fun, and live a life they're passionate about. You'll learn Mountanos's blueprint for being a mindful and happy grown-up, which includes: Why you're addicted to collecting praise and trophies from a scientific perspective - and how to put an end to it How to stop following "the rules" even when it feels impossible because you're chained to your paycheck How to figure out what your passion is in less than 24-hours using a little known creative exercise Learning a mindset shift that you can apply to boring adulthood tasks such as paying off your loans or meal prepping on Sunday evenings How to navigate the shift in relationships—friendships, familial, romantic—as you grow, through advice from experts Developing a clear personal mission statement that guides who you want to be when you grow up, not only what. On Adulting is packed with tactical tips, real-life stories, and expert advice in order to live a mindful, happy, and conscious life.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 44,5 Mb
Release : 2024-07-02
Category : Electronic
ISBN : 9780472131075

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by Anonim Pdf

Author : Sarah Weise
Publisher : Bixa
Page : 232 pages
File Size : 43,9 Mb
Release : 2019-03-24
Category : Electronic
ISBN : 1717836798

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InstaBrain by Sarah Weise Pdf

In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming back - How to tailor your marketing strategy for this new generation If you don't know this about Generation Z, you'll be out of business before you can say "IG."