Wine Labels

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Author : Jeffrey Caldewey,Chuck House
Publisher : Board and Bench Publishing
Page : 228 pages
File Size : 44,7 Mb
Release : 2004-01-01
Category : Design
ISBN : 9781891267307

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Icon by Jeffrey Caldewey,Chuck House Pdf

The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.

Wine Labels

Author : Eduardo Del Fraile
Publisher : Unknown
Page : 304 pages
File Size : 45,7 Mb
Release : 2015-11
Category : Electronic
ISBN : 8415308817

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Wine Labels by Eduardo Del Fraile Pdf

What hides behind a wine bottle label? Can such a small piece of paper transmit the essence of a wine which has been matured during long years? Behind the design of each label nearly always lies a short story. This book features some of the world's best wine labels designed in the past two decades.

Wine Labels Art & Design

Author : Lin Chong
Publisher : Unknown
Page : 320 pages
File Size : 53,9 Mb
Release : 2019-09
Category : Antiques & Collectibles
ISBN : 1912268248

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Wine Labels Art & Design by Lin Chong Pdf

A collection of 155 wine label designs from various countries with different styles. -Artistic value of wine labels is highlighted with design elements such as shape, colour scheme, graphics, material selection and printing techniques. -Full information on the label is given including grape varieties, wine regions, grade, year and chateau, and interesting stories about the wine and the label design are told.

Wine For Dummies

Author : Ed McCarthy,Mary Ewing-Mulligan
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 40,6 Mb
Release : 2011-03-03
Category : Cooking
ISBN : 9781118050712

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Wine For Dummies by Ed McCarthy,Mary Ewing-Mulligan Pdf

Wine enthusiasts and novices, raise your glasses! The #1 wine book has been extensively updated! If you’re a connoisseur, Wine For Dummies, Fourth Edition will get you up to speed on what’s in and show you how to take your hobby to the next level. If you’re new to the world of wine, it will clue you in on what you’ve been missing and show you how to get started. It begins with the basic types of wine, how wines are made, and more. Then it gets down to specifics: How to handle snooty wine clerks, navigate restaurant wine lists, decipher cryptic wine labels, and dislodge stubborn corks How to sniff and taste wine How to store and pour wine and pair it with food Four white wine styles: fresh, unoaked; earthy; aromatic; rich, oaky Four red wine styles: soft, fruity, and relatively light-bodied; mild-mannered, medium-bodied; spicy; powerful, full-bodied, and tannic What’s happening in the “Old World” of wine, including France, Italy, Spain, Portugal, Germany, Switzerland, Austria, Hungary, and Greece What’s how (and what’s not) in the New World of Wine, including Australia, New Zealand, Chile, Argentina, and South Africa U.S. wines from California, Oregon, Washington, and New York Bubbling beauties and medieval sweets: champagne, sparkling wines, sherry, port, and other exotic dessert wines Authors Ed McCarthy, CWE, who is a regular contributor to Wine Enthusiast and The Wine Journal and Mary Ewing-Mulligan, MW, who owns the International Wine Center in New York, have co-authored six wine books in the For Dummies series. In an easy-to-understand, unpretentious style that’s as refreshing as a glass of Chardonnay on a summer day, they provide practical information to help you enjoy wine, including: Real Deal symbols that alert you to good wines that are low in price compared to other wines of similar type, style, or quality A Vintage Wine Chart with specifics on numerous wines Info on ordering wine from out of state, collecting wine, and more Wine For Dummies, Fourth Edition is not just a great resource and reference, it’s a good read. It’s full-bodied, yet light...rich, yet crisp...robust, yet refreshing....

The Inside Story of a Wine Label

Author : Ann Reynolds
Publisher : Createspace Independent Pub
Page : 76 pages
File Size : 52,8 Mb
Release : 2012-12-29
Category : Cooking
ISBN : 1481859846

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The Inside Story of a Wine Label by Ann Reynolds Pdf

US wine consumers currently have many thousands of wines to choose from. This often leaves them feeling overwhelmed as to how to make an informed choice. Along comes "The story of a wine label"! With this book you can now know the inside story about any wine, make smart wine-buying choices, and impress the snootiest wine snob with your wine savvy...just by reading the wine label! With this knowledge you will feel completely confident in your ability to choose a good wine, for any occassion. And the next tme you're enjoying a wine with friends or colleagues, you can equally enjoy talking about that wine, sharing interesting and impressive information... because you know the inside story!

BURP - the other wine book

Author : Bas Korpel,Jur Baart
Publisher : Fitzroy Publishing
Page : 128 pages
File Size : 44,8 Mb
Release : 2020-11-25
Category : Cooking
ISBN : 9789090337814

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BURP - the other wine book by Bas Korpel,Jur Baart Pdf

A wine book that turns the world of wine upside down. This time the starting point is not the differences between wine regions, grape varieties, top producers or exceptional terroir. In Burp - the other wine book the focus is on the design and the stories behind the labels. Bas Korpel, writer and wine specialist: “The world of wine is infinite. Behind every label, there is a story. And we strongly believe that a wine tastes better when you know the story behind it. While making the book we discovered stories about battling armies, a logistical nightmare and an inventive importer. Thanks to the book we got our hands on the work of the art director of The Godfather, a label turned into a sobriety test and we exposed an artist’s disputable choices he made during World War II. The good thing is that our readers can now discover all these trivia themselves.” Jur Baart, concept maker and illustrator: “By looking at wine from the starting point of the label, you suddenly get completely different stories when opening a nice bottle. You no longer have to be a ‘wine nerd’ to have an entertaining story at the table. Burp is suitable for both the wine freak and the novice enthusiast. It not only describes the wine, but also the world of design, storytelling and branding. " The book contains 260 pages and describes 40 different wines. The makers Bas Korpel and Jur Baart call it a "punk wine book", because not only the stories are outspoken, but also the illustrations and photography. They published Burp - the other wine book themselves under the name of Fitzroy Publishing.

Guide to Enjoying Wine

Author : Allen R. Balik,Virginia B. Morris
Publisher : Lightbulb Press, Inc.
Page : 35 pages
File Size : 47,5 Mb
Release : 2005
Category : Wine and wine making
ISBN : 9780976474951

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Guide to Enjoying Wine by Allen R. Balik,Virginia B. Morris Pdf

My Wine Club Has a Book Problem

Author : Denham Rogers
Publisher : Blurb
Page : 24 pages
File Size : 52,8 Mb
Release : 2016-01-30
Category : Crafts & Hobbies
ISBN : 1364413124

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My Wine Club Has a Book Problem by Denham Rogers Pdf

Collect your wine labels, fill in stars to rate the wine, and leave whatever note you want. It can be anything from where and when you had the wine or an elegant critique. Collect up to 11 wine labels.

99 Bottles

Author : CF Napa Brand Design
Publisher : Unknown
Page : 0 pages
File Size : 54,7 Mb
Release : 2012-04-11
Category : Electronic
ISBN : 0984884904

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99 Bottles by CF Napa Brand Design Pdf

Fifty years ago, no one dreamed that America could make great wine; that was the exclusive province of France, Italy, Germany and Spain. There has been a revolution and today America is not only making amazing wines, but we are at the forefront of research, science, technology, design and innovation throughout the wine industry and beyond. 99 Bottles is the story of contemporary wine packaging, and it brings readers and wine lovers an illuminating perspective on what makes for a successful brand. It is not just the quality of wines that has made America a world leader, it is also the fresh and innovative look and feel of the labels, bottles and packaging created here that are now influencing the wine industry throughout the world. 99 Bottles is a celebration of this unique art form; the result is a book to savor for years to come.

Social Impact of Wine Marketing

Author : Mojca Ramšak
Publisher : Springer Nature
Page : 123 pages
File Size : 54,9 Mb
Release : 2022-01-24
Category : Business & Economics
ISBN : 9783030892241

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Social Impact of Wine Marketing by Mojca Ramšak Pdf

This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.

Wine at Your Fingertips

Author : Jennifer D. Frank
Publisher : Penguin
Page : 404 pages
File Size : 55,8 Mb
Release : 2008
Category : Cooking
ISBN : 159257789X

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Wine at Your Fingertips by Jennifer D. Frank Pdf

For millions of people, to enjoy wine is to enjoy life. Yet, to get the most of out of the wine experience, you need to understand it. With dozens of countries producing wonderful wines of all varieties, it can be full time job just getting to know the basics. That why you nedd sommelier and seasoned wine expert Jennifer D. Frank to distill the mysteries and pleasures of wine for every wine lover, from novice to connoisseur, in her Wine at Your Fingertips. Employing the signature attributes of this encyclopedic, quick reference series, Frank explains every aspect of the wine world without the snobbery or jargon one might fine in other wine books. Read all about- The basic types of wine, their differences, and their origins. The process of making wine and how it can inform your taste and choices. The best way to buy wine and the most practical ways to choose the right wine for your budget. An overview of the dizzyingly rich global wine landscape outside California and France. Food pairing, storage, even online auction tips, and much more.

Wine Label Language

Author : Peter Lionel Saunders
Publisher : Firefly Books
Page : 376 pages
File Size : 48,5 Mb
Release : 2004
Category : Cooking
ISBN : CORNELL:31924102638040

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Wine Label Language by Peter Lionel Saunders Pdf

An explanation of the information contained on wine labels from major wine producing countries including France, Italy, Spain, Portugal, Germany, USA, Canada, South Africa, Australia, New Zealand, Chile and Argentina.

Wine Labels, 1730-2003

Author : John Salter
Publisher : Antique Collectors Club Dist
Page : 456 pages
File Size : 51,7 Mb
Release : 2004
Category : Antiques & Collectibles
ISBN : IND:30000101087413

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Wine Labels, 1730-2003 by John Salter Pdf

"This is a book for collectors of wine labels. It is the first detailed work to be published on this subject since 1947 and covers labels made of gold, silver, old Sheffield plate, electroplate, bone china, porcelain, pottery, paktong, enamel, bone, aluminium, celluloid, brass, tin, gilt metal, mother-of-pearl, tortoiseshell, coconut shell and woven fabric."--BOOK JACKET.

Contemporary Trends in Innovative Marketing Strategies

Author : Barbosa, Belem
Publisher : IGI Global
Page : 413 pages
File Size : 47,6 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 9798369312322

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Contemporary Trends in Innovative Marketing Strategies by Barbosa, Belem Pdf

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.