Contemporary Trends In Innovative Marketing Strategies

Author : Barbosa, Belem
Publisher : IGI Global
Page : 413 pages
File Size : 55,9 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 9798369312322

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Contemporary Trends in Innovative Marketing Strategies by Barbosa, Belem Pdf

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Author : Bedi,R. K. Ghai,Gurpartap Singh
Publisher : Unknown
Page : 409 pages
File Size : 43,8 Mb
Release : 2010-01-01
Category : Customer relations
ISBN : 8190886932

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Innovative Marketing Strategies Current Trends by Bedi,R. K. Ghai,Gurpartap Singh Pdf

Author : Barbosa, Belem
Publisher : IGI Global
Page : 490 pages
File Size : 48,8 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9798369341964

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Marketing Innovation Strategies and Consumer Behavior by Barbosa, Belem Pdf

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

Author : Philip Kotler,Subhadip Roy,Satyajit Chakrabarti,Dipak Saha,Rabin Mazumder
Publisher : Taylor & Francis
Page : 277 pages
File Size : 52,7 Mb
Release : 2023-09-29
Category : Business & Economics
ISBN : 9781000961263

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Perspectives in Marketing, Innovation and Strategy by Philip Kotler,Subhadip Roy,Satyajit Chakrabarti,Dipak Saha,Rabin Mazumder Pdf

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.

Author : Androniki Kavoura,Damianos P. Sakas,Petros Tomaras
Publisher : Springer
Page : 764 pages
File Size : 49,8 Mb
Release : 2016-09-26
Category : Business & Economics
ISBN : 9783319338651

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Strategic Innovative Marketing by Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Pdf

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Author : A. K. Pradeep,Andrew Appel,Stan Sthanunathan
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 50,6 Mb
Release : 2018-12-06
Category : Business & Economics
ISBN : 9781119484066

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AI for Marketing and Product Innovation by A. K. Pradeep,Andrew Appel,Stan Sthanunathan Pdf

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Author : Damianos P. Sakas,Dimitrios K. Nasiopoulos
Publisher : Springer
Page : 275 pages
File Size : 43,6 Mb
Release : 2019-05-25
Category : Business & Economics
ISBN : 9783030160999

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Strategic Innovative Marketing by Damianos P. Sakas,Dimitrios K. Nasiopoulos Pdf

This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

Author : Michael Chen
Publisher : Createspace Independent Publishing Platform
Page : 112 pages
File Size : 44,9 Mb
Release : 2016-04-03
Category : Electronic
ISBN : 1530571049

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The Art of Marketing by Michael Chen Pdf

Times are changing in today's digital world. With the boom of new startups and eCommerce platforms, old marketing techniques might not be the best option for new businesses today. If you are an entrepreneur, founder/part of a startup or in eCommerce, this book is for you. In The Art of Marketing: Innovative Strategies for Entrepreneurs, Startups and eCommerce, I will teach you how to use new and innovative marketing techniques and strategies to: -build an audience -establish a social media presence using social media and content marketing -increase revenue and profit -improve your business -- even if you are just starting out. -and way more! As the marketing director of Peerbuds, founder of a nonprofit apparel brand, blogger, marketing enthusiast and someone who just loves the art of marketing, I have read, utilized and studied hundreds of books and articles on the subject of marketing for the new age of startups and businesses. Whether you are an entrepreneur, college dropout who decided to start a business or both, you will benefit from this book by implementing the how-to's, tips and tricks used by many of the greatest startups and businesses you know today. Companies like Airbnb, Dropbox, Uber, Instagram and literally hundreds more have all utilized and benefitted from strategies that are found in this exact book -- and you can too. I promise that if you use what you learn from The Art of Marketing: Innovative Strategies for Entrepreneurs, Startups and eCommerce, you will see an increase in users, improve the image of your business, draw more attention from potential customers, help them solve their needs and ultimately lead them to purchase your product or service. Many marketing books all have one mistake in common: they are intended to be learned in classroom environments. They are too theoretical and difficult to utilize in a practical situation. However, this book will teach you actionable strategies you will be able to use the very same day. Don't be the person who misses out on the incredible opportunity to learn and use these effective marketing techniques today. Be the kind of person others look at and say "I don't know how they did it. I wish I knew what they knew." Be the kind of person who takes action today. The things you are about to learn will catapult your success in business by using effective and proven marketing strategies that modern companies today are using. Each chapter will teach you something new and something you can use today. Pick up your copy of The Art of Marketing: Innovative Strategies for Entrepreneurs, Startups and eCommerce!

Author : James Agarwal,Terry Wu
Publisher : Springer
Page : 374 pages
File Size : 46,7 Mb
Release : 2018-03-28
Category : Business & Economics
ISBN : 9783319741291

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Emerging Issues in Global Marketing by James Agarwal,Terry Wu Pdf

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Author : Chatterjee, Lagnajita,Gani, Nidhi
Publisher : IGI Global
Page : 315 pages
File Size : 40,5 Mb
Release : 2024-03-27
Category : Medical
ISBN : 9798369309292

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Multi-Sector Analysis of the Digital Healthcare Industry by Chatterjee, Lagnajita,Gani, Nidhi Pdf

In the wake of the digital healthcare revolution, a critical challenge has emerged: the lack of a comprehensive understanding stemming from fragmented research. Despite the industry's meteoric rise, existing literature often compartmentalizes insights, neglecting the intricate multi-sector collaborations that fuel its progress. This gap hinders scholars and industry professionals, leaving them with a myopic view of the digital healthcare landscape. The urgent need for a holistic exploration has never been more apparent. Multi-Sector Analysis of the Digital Healthcare Industry is a groundbreaking book that will uncover the complexities of digital healthcare with a panoramic lens. This carefully curated collection of cross-functional chapters is a beacon guiding academics and industry specialists through the difficulties of the industry's past, present, and future. With experts from fields spanning medicine, technology, business, and regulatory sectors, this book addresses the limitations of current research but serves as a compass for those seeking a more profound comprehension of digital healthcare's collaborative dynamics.

Author : Aarti Saini,Justin Paul,Satyanarayana Parayitam
Publisher : Springer Nature
Page : 161 pages
File Size : 55,8 Mb
Release : 2023-08-22
Category : Business & Economics
ISBN : 9783031365898

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Contemporary Trends in Marketing by Aarti Saini,Justin Paul,Satyanarayana Parayitam Pdf

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 818 pages
File Size : 51,9 Mb
Release : 2018-11-09
Category : Business & Economics
ISBN : 9781522577676

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Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by Khosrow-Pour, D.B.A., Mehdi Pdf

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Author : Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim
Publisher : IGI Global
Page : 348 pages
File Size : 46,8 Mb
Release : 2024-04-05
Category : Business & Economics
ISBN : 9798369322772

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Balancing Automation and Human Interaction in Modern Marketing by Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim Pdf

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Author : Azhar Ul Haque Sario
Publisher : Independently Published
Page : 0 pages
File Size : 50,7 Mb
Release : 2023-06-18
Category : Electronic
ISBN : 9798398818895

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Marketing Strategy by Azhar Ul Haque Sario Pdf

As the world advances, various marketing strategies have been developed to cater to the ever-growing market requirements. The need to keep up with the latest trends and innovation in marketing has become a must for businesses. This book, "Marketing Strategy," is a comprehensive guide that provides knowledge and practical application in marketing. The author has skilfully divided the book into eight sections, starting with an introduction to market research, product development, communication, branding, sales, and customer retention. The second section provides various case studies that give readers an in-depth analysis of how marketing strategies apply in different industries. The third section encompasses evaluation criteria such as content marketing, search engine optimisation (SEO), pay-per-click (PPC), social media marketing, print advertising, broadcast advertising, direct mail marketing, telemarketing, target market marketing evaluation, factors for effective marketing, and competition analysis effectiveness. The fourth section is dedicated to creating marketing strategies for various professionals such as salespersons in the textile industry, loan officers for commercial banks, and the difference between content marketing and SEO, PPC, and SMM, print advertising versus broadcast advertising, and direct mail marketing versus telemarketing. Section five discusses the contemporary marketing strategies that are used in the market today, while section six talks about the social media platforms. Section seven provides insights into different marketing budget requirements for various businesses, such as eCommerce clothing stores, author websites, marketing managers, product managers, small business owners, digital marketers, and non-profit organisations. Finally, section eight dives into the marketing strategies used in different industries such as healthcare, real estate, hospitality, and education. The author has achieved specialisation in Google Digital Marketing & E-commerce.

Author : Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson
Publisher : IGI Global
Page : 515 pages
File Size : 49,7 Mb
Release : 2024-04-22
Category : Business & Economics
ISBN : 9798369321669

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AI-Driven Marketing Research and Data Analytics by Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson Pdf

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.