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Author : Richard J. George (Ph. D.),John L. Stanton
Publisher : Unknown
Page : 223 pages
File Size : 55,6 Mb
Release : 2009
Category : Marketing
ISBN : OCLC:547193151
Author : Barry Feig
Publisher : Addison Wesley
Page : 430 pages
File Size : 52,8 Mb
Release : 1999
Category : Markedsføringsledelse
ISBN : UVA:X004276046
This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.
Author : Alan G. Lafley,Roger L. Martin
Publisher : Harvard Business Press
Page : 274 pages
File Size : 44,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781422187395
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author : Resit Gulec
Publisher : Independently Published
Page : 0 pages
File Size : 54,9 Mb
Release : 2023-10-31
Category : Electronic
ISBN : 9798866031917
Resit Gulec, a success-proven 10-figure exit entrepreneur, is going through a 7-step framework to skyrocket any business. Boost revenue and profit by targeting the right segments, designing effective go-to-market strategies, and building high-value brands. Align your marketing and promotion efforts with business strategy to maximize Return on Investment. Fundamentals of Marketing - Explore the influences that affect customer purchases. Identify the bricks of a successful marketing strategy. Step 1 - Develop Marketing Strategy The first step to skyrocketing your business is developing winning marketing strategies. In this section of the book, you will go through the key elements of marketing strategy, marketing mix, and 4P's of marketing. Then you will see the supply-demand balance, 4S web-marketing mix, and market sizing. Generate your unique marketing strategy to secure the desired corner in the marketplace. Step 2 - Segment Your Target Audience: Market Segmentation The second step to rocket your business is segmenting your market. In this section, you will see empathy mapping, market segmentation, and the STP marketing model which helps to categorize the target audience into different groups, so effective marketing strategies can be created for each group. Explore the marketplace to find the most profitable segment for your business. Develop user personas for your domain to target your customers effectively. Step 3 - Launch Product/Service The third step to rocket your business is launching products or services. You will go through the product lifecycle, content marketing, and product diffusion curve in this section. Content is king in today's marketing world. Learn how to develop engaging content for your audience. Step 4 - Manage Customer Engagement & Journey The fourth step to skyrocketing your business is managing customer engagement and journey. In this section, you will learn the sales funnel, customer journey maps, business ethnography, and designing future-state customer journeys. Each organization has its unique sales funnel on the way from customer acquisition to loyal customers. Improve your sales skills to excel in your sales and marketing process. Step 5 - Build & Grow Reputable Brands The fifth step to rocket your business is building and growing reputable brands. In this section, you will go through perceptual mapping, the brand pyramid, Kapferer's Brand Identity Prism, and how to build a positive corporate brand reputation. Step 6 - Target the Right Audience In the 6th step, you will learn how to target the right audience using focus groups, the marketing research mix, developing personas, and the Ansoff matrix. Step 7 - Grow, Grow, Grow - Skyrocket Your Business In the last step, you will go through customer intimacy, Keller's Brand Equity Model, the buy-sell hierarchy, and the net promoter score. Rome was not built in one day. You will learn the steps to create a strong and reputable brand. Are you an entrepreneur, small business owner, or marketing professional? This book is for you!
Author : Paul Fifield
Publisher : Routledge
Page : 623 pages
File Size : 49,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750686310
This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
Author : Jenna Tiffany
Publisher : Kogan Page Publishers
Page : 321 pages
File Size : 46,5 Mb
Release : 2021-05-03
Category : Business & Economics
ISBN : 9781789667424
WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
Author : Irene Agunbiade
Publisher : Lulu.com
Page : 140 pages
File Size : 45,8 Mb
Release : 2012
Category : Electronic
ISBN : 9781447781615
Author : John Jantsch
Publisher : HarperCollins Leadership
Page : 224 pages
File Size : 45,8 Mb
Release : 2021-09-21
Category : Business & Economics
ISBN : 9781400224784
A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Author : Adrian Ryans,Roger More,Donald Barclay,Terry Deutscher
Publisher : John Wiley & Sons
Page : 319 pages
File Size : 42,9 Mb
Release : 2010-12-30
Category : Business & Economics
ISBN : 9780470158395
Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership offers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living plans" that reflect changing market conditions and competitive dynamics, involve cross-functional teams effectively, and drive to "yes/no" decisions. The book resulted from project-based executive programs developed by the authors for corporate clients such as IBM, Nortel Networks, National Semiconductor, and General Electric. This strategic market planning process has been refined and tested with over a thousand managers and executives in North America, Europe, and Asia. Winning Market Leadership: Is targeted at managers in technology-intensive businesses such as computers, telecommunications, software, biotechnology, semiconductors, instruments, pharmaceuticals, and advanced materials. Focuses on the key issues and tough choices faced by executives in very demanding technology-intensive markets. Outlines a clear 10-step process for building winning market plans, including: identifying opportunities, understanding the competition, managing critical relationships, understanding the profit dynamic, and more. Features examples from high-tech companies such as Intel, Compaq, Hewlett-Packard, Glaxo Wellcome, and General Electric. Includes "Key Questions for Executives and Managers" at the end of each chapter that help eliminate "blind spots" in the planning process. Winning Market Leadership is relevant to all executives and managers who play a significant role in developing cross-functional strategic market plans for their business: general managers; marketing managers; strategic planners; managers in business development, engineering, and R&D; and project team leaders.
Author : Richard Hall
Publisher : Pearson UK
Page : 369 pages
File Size : 51,9 Mb
Release : 2016-10-31
Category : Business & Economics
ISBN : 9781292139050
Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: · Understand the ideas, actions, campaigns that make a real difference. · Get a complete marketing skill-set to seduce and inspire. · Be a master of strategy - from thinking to planning to execution.
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 49,8 Mb
Release : 2011
Category : Electronic
ISBN : OCLC:746578140
Author : Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece
Publisher : FT Press
Page : 1595 pages
File Size : 47,5 Mb
Release : 2010-10-19
Category : Business & Economics
ISBN : 9780132617604
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon
Author : Laurence Vincent
Publisher : Kaplan
Page : 321 pages
File Size : 42,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 0793155606
Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and "stories" and, in the process, claim a unique niche in the marketplace. Author Laurence Vincent has been a keen observer and a frontline player in developing the brand stories of so many outstanding companies. In Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy he applies the theory to specific brand issues. From the frank comments offered by leading brand managers, readers will learn new ways to approach specific marketing problems, as well as innovative solutions to untangle an assortment of thorny branding issues.
Author : Pankaj Kumar
Publisher : Unknown
Page : 0 pages
File Size : 50,6 Mb
Release : 2024-02-05
Category : Business & Economics
ISBN : 9798224497553
"Dive into 'Mastering Marketing, ' an insightful Book guiding you through each strategic step in crafting a winning marketing plan. This comprehensive guide empowers you with the skills to navigate the dynamic landscape of marketing, offering a clear roadmap to success. From conceptualization to execution, this step-by-step manual equips you with the knowledge to build a robust marketing strategy, ensuring your business stands out and thrives in today's competitive market."
Author : Ruth Mortimer,Gregory Brooks,Craig Smith,Alexander Hiam
Publisher : John Wiley & Sons
Page : 420 pages
File Size : 47,7 Mb
Release : 2012-04-30
Category : Business & Economics
ISBN : 9781119966500
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.