Winning The Health Care Race Strategies For Hospital Marketing Excellence In India

Author : Dilly Borhas George
Publisher : OrangeBooks Publication
Page : 85 pages
File Size : 50,6 Mb
Release : 2023-04-26
Category : Medical
ISBN : 8210379456XXX

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Winning the health care race : Strategies for Hospital marketing excellence in india by Dilly Borhas George Pdf

"Winning the health care race : Strategies for hospital marketing excellence in India " written by Dilly Borhas,provides a comprehensive guide on hospital marketing in the Indian context. The book delves in to various marketing tools and strategies that can help hospitals stay ahead in the competitive healthcare industry in India. The author has shared practical insights ,case studies, and examples to explain how hospitals can effectively market their services to attract and retain patients .This book serves as a valuable resource for hospital administrators, marketing professionals, and anyone interested in understanding the nuances of hospital marketing in India.

Author : G. Krishna Mohan
Publisher : Discovery Publishing House
Page : 238 pages
File Size : 52,8 Mb
Release : 2006
Category : Medical care
ISBN : 8183561225

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Health Care Marketing by G. Krishna Mohan Pdf

Contents: Indian Health Care System, Health Care Marketing: An Overview, Methodology of the Study, Profile of the Selected Corporate Hospitals, An Empirical Study, Conclusions and Suggestions.

Author : Steven G. Hillestad,Eric N. Berkowitz
Publisher : Jones & Bartlett Publishers
Page : 377 pages
File Size : 55,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780763789282

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Health Care Market Strategy by Steven G. Hillestad,Eric N. Berkowitz Pdf

Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
Page : 430 pages
File Size : 48,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 0763732680

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Essentials of Health Care Marketing by Eric N. Berkowitz Pdf

Marketing Management for Health Services, Health Care Marketing, Marketing in Health Care Environments

Author : Mark Shipley
Publisher : Unknown
Page : 128 pages
File Size : 47,7 Mb
Release : 2014-08-01
Category : Electronic
ISBN : 1495116611

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In Search of Good Medicine by Mark Shipley Pdf

Author : Philip Kotler,Robert J. Stevens,Joel I. Shalowitz
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 44,7 Mb
Release : 2020-12-31
Category : Medical
ISBN : 9781118448304

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Strategic Marketing For Health Care Organizations by Philip Kotler,Robert J. Stevens,Joel I. Shalowitz Pdf

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

Author : National Library of Medicine (U.S.)
Publisher : Unknown
Page : 1068 pages
File Size : 49,5 Mb
Release : 1982
Category : Medicine
ISBN : UOM:39015074107528

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Current Catalog by National Library of Medicine (U.S.) Pdf

First multi-year cumulation covers six years: 1965-70.

Author : National Library of Medicine (U.S.)
Publisher : Unknown
Page : 1080 pages
File Size : 51,7 Mb
Release : 1982
Category : Medicine
ISBN : MINN:31951M013680694

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National Library of Medicine Current Catalog by National Library of Medicine (U.S.) Pdf

Author : Robert W. Strauss,Thom A. Mayer
Publisher : McGraw Hill Professional
Page : 786 pages
File Size : 50,8 Mb
Release : 2013-12-11
Category : Medical
ISBN : 9780071762397

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Strauss and Mayer’s Emergency Department Management by Robert W. Strauss,Thom A. Mayer Pdf

Offers a real-world, pragmatic guide designed to help emergency department managers efficiently which handle the many complex issues that arise in this challenging clinical environment. This title delivers practical solutions to virtually any problem that may arise in running an emergency department or acute care center.

Author : Adam Bohr,Kaveh Memarzadeh
Publisher : Academic Press
Page : 385 pages
File Size : 40,6 Mb
Release : 2020-06-21
Category : Computers
ISBN : 9780128184394

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Artificial Intelligence in Healthcare by Adam Bohr,Kaveh Memarzadeh Pdf

Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. Highlights different data techniques in healthcare data analysis, including machine learning and data mining Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks Includes applications and case studies across all areas of AI in healthcare data

Author : Institute of Medicine,Board on Health Care Services,Subcommittee on Standardized Collection of Race/Ethnicity Data for Healthcare Quality Improvement
Publisher : National Academies Press
Page : 286 pages
File Size : 46,7 Mb
Release : 2009-12-30
Category : Medical
ISBN : 9780309140126

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Race, Ethnicity, and Language Data by Institute of Medicine,Board on Health Care Services,Subcommittee on Standardized Collection of Race/Ethnicity Data for Healthcare Quality Improvement Pdf

The goal of eliminating disparities in health care in the United States remains elusive. Even as quality improves on specific measures, disparities often persist. Addressing these disparities must begin with the fundamental step of bringing the nature of the disparities and the groups at risk for those disparities to light by collecting health care quality information stratified by race, ethnicity and language data. Then attention can be focused on where interventions might be best applied, and on planning and evaluating those efforts to inform the development of policy and the application of resources. A lack of standardization of categories for race, ethnicity, and language data has been suggested as one obstacle to achieving more widespread collection and utilization of these data. Race, Ethnicity, and Language Data identifies current models for collecting and coding race, ethnicity, and language data; reviews challenges involved in obtaining these data, and makes recommendations for a nationally standardized approach for use in health care quality improvement.

Author : Anonim
Publisher : Unknown
Page : 1090 pages
File Size : 44,8 Mb
Release : 1991-07
Category : Electronic journals
ISBN : NWU:35556020718193

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American Journal of Public Health by Anonim Pdf

Includes section "Books and reports."

Author : Anonim
Publisher : Unknown
Page : 1018 pages
File Size : 45,6 Mb
Release : 1984
Category : Education
ISBN : UOM:39015021467629

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Resources in Education by Anonim Pdf

Author : United States. Congress. Senate
Publisher : Unknown
Page : 1810 pages
File Size : 40,9 Mb
Release : 1999
Category : Legislation
ISBN : HARVARD:32044116475773

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Journal of the Senate of the United States of America by United States. Congress. Senate Pdf

Author : Anonim
Publisher : Unknown
Page : 688 pages
File Size : 51,9 Mb
Release : 1989
Category : Health facilities
ISBN : CORNELL:31924066746409

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Hospital Literature Index by Anonim Pdf