Winning With Data

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Winning with Data

Tomasz Tunguz,Frank Bien

Author : Tomasz Tunguz,Frank Bien
Publisher : John Wiley & Sons
Page : 179 pages
File Size : 53,7 Mb
Release : 2016-06-20
Category : Business & Economics
ISBN : 9781119257233

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Winning with Data by Tomasz Tunguz,Frank Bien Pdf

Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture—this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT—organization-wide buy-in is essential for long-term success. Winning with Data is the expert guide to making data work for your business, and your needs.

Winning With Data

Fiona Green

Author : Fiona Green
Publisher : Routledge
Page : 194 pages
File Size : 48,6 Mb
Release : 2018-08-06
Category : Business & Economics
ISBN : 9781351610339

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Winning With Data by Fiona Green Pdf

For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an ‘attention economy’ where there’s too much choice and engagement is key. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world’s leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.

Sports Analytics and Data Science

Thomas W. Miller

Author : Thomas W. Miller
Publisher : FT Press
Page : 576 pages
File Size : 41,5 Mb
Release : 2015-11-18
Category : Business & Economics
ISBN : 9780133887419

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Sports Analytics and Data Science by Thomas W. Miller Pdf

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.

Data-First Marketing

Janet Driscoll Miller,Julia Lim

Author : Janet Driscoll Miller,Julia Lim
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 44,7 Mb
Release : 2020-08-21
Category : Business & Economics
ISBN : 9781119701248

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Data-First Marketing by Janet Driscoll Miller,Julia Lim Pdf

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.

Converted

Neil Hoyne

Author : Neil Hoyne
Publisher : Penguin
Page : 192 pages
File Size : 53,5 Mb
Release : 2022-02-22
Category : Business & Economics
ISBN : 9780593420669

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Converted by Neil Hoyne Pdf

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

Big Data

Viktor Mayer-Schönberger,Kenneth Cukier

Author : Viktor Mayer-Schönberger,Kenneth Cukier
Publisher : Houghton Mifflin Harcourt
Page : 257 pages
File Size : 51,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780544002692

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Big Data by Viktor Mayer-Schönberger,Kenneth Cukier Pdf

A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.

The Strategic Analysis Cycle Hand Book

Erik Elgersma

Author : Erik Elgersma
Publisher : Lid Publishing
Page : 0 pages
File Size : 42,6 Mb
Release : 2017-05-02
Category : Business cycles
ISBN : 1911498363

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The Strategic Analysis Cycle Hand Book by Erik Elgersma Pdf

This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.

Street Data

Shane Safir,Jamila Dugan

Author : Shane Safir,Jamila Dugan
Publisher : Corwin
Page : 281 pages
File Size : 44,7 Mb
Release : 2021-02-12
Category : Education
ISBN : 9781071812662

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Street Data by Shane Safir,Jamila Dugan Pdf

Radically reimagine our ways of being, learning, and doing Education can be transformed if we eradicate our fixation on big data like standardized test scores as the supreme measure of equity and learning. Instead of the focus being on "fixing" and "filling" academic gaps, we must envision and rebuild the system from the student up—with classrooms, schools and systems built around students’ brilliance, cultural wealth, and intellectual potential. Street data reminds us that what is measurable is not the same as what is valuable and that data can be humanizing, liberatory and healing. By breaking down street data fundamentals: what it is, how to gather it, and how it can complement other forms of data to guide a school or district’s equity journey, Safir and Dugan offer an actionable framework for school transformation. Written for educators and policymakers, this book · Offers fresh ideas and innovative tools to apply immediately · Provides an asset-based model to help educators look for what’s right in our students and communities instead of seeking what’s wrong · Explores a different application of data, from its capacity to help us diagnose root causes of inequity, to its potential to transform learning, and its power to reshape adult culture Now is the time to take an antiracist stance, interrogate our assumptions about knowledge, measurement, and what really matters when it comes to educating young people.

Dear Data

Giorgia Lupi,Stefanie Posavec

Author : Giorgia Lupi,Stefanie Posavec
Publisher : Chronicle Books
Page : 304 pages
File Size : 55,6 Mb
Release : 2016-09-13
Category : Design
ISBN : 9781616895464

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Dear Data by Giorgia Lupi,Stefanie Posavec Pdf

Equal parts mail art, data visualization, and affectionate correspondence, Dear Data celebrates "the infinitesimal, incomplete, imperfect, yet exquisitely human details of life," in the words of Maria Popova (Brain Pickings), who introduces this charming and graphically powerful book. For one year, Giorgia Lupi, an Italian living in New York, and Stefanie Posavec, an American in London, mapped the particulars of their daily lives as a series of hand-drawn postcards they exchanged via mail weekly—small portraits as full of emotion as they are data, both mundane and magical. Dear Data reproduces in pinpoint detail the full year's set of cards, front and back, providing a remarkable portrait of two artists connected by their attention to the details of their lives—including complaints, distractions, phone addictions, physical contact, and desires. These details illuminate the lives of two remarkable young women and also inspire us to map our own lives, including specific suggestions on what data to draw and how. A captivating and unique book for designers, artists, correspondents, friends, and lovers everywhere.

The Big Data-Driven Business

Russell Glass,Sean Callahan

Author : Russell Glass,Sean Callahan
Publisher : John Wiley & Sons
Page : 228 pages
File Size : 41,6 Mb
Release : 2014-11-24
Category : Business & Economics
ISBN : 9781118889800

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The Big Data-Driven Business by Russell Glass,Sean Callahan Pdf

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

Win with Advanced Business Analytics

Jean-Paul Isson,Jesse Harriott

Author : Jean-Paul Isson,Jesse Harriott
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 47,9 Mb
Release : 2012-09-25
Category : Business & Economics
ISBN : 9781118417089

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Win with Advanced Business Analytics by Jean-Paul Isson,Jesse Harriott Pdf

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

Data-Driven Leaders Always Win

Jay Zaidi

Author : Jay Zaidi
Publisher : Alydata
Page : 212 pages
File Size : 43,5 Mb
Release : 2016-07-15
Category : Business & Economics
ISBN : 0997813504

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Data-Driven Leaders Always Win by Jay Zaidi Pdf

Organizations are being forced to undergo a digital transformation and this is creating a tumultuous period of change for them. Those that wish to win with data must implement a data culture - a complex undertaking.

Big Data at Work

Thomas Davenport

Author : Thomas Davenport
Publisher : Harvard Business Review Press
Page : 241 pages
File Size : 48,9 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9781422168172

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Big Data at Work by Thomas Davenport Pdf

Go ahead, be skeptical about big data. The author was—at first. When the term “big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold. This book will help you understand: • Why big data is important to you and your organization • What technology you need to manage it • How big data could change your job, your company, and your industry • How to hire, rent, or develop the kinds of people who make big data work • The key success factors in implementing any big data project • How big data is leading to a new approach to managing analytics With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities—from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.

Super Founders

Ali Tamaseb

Author : Ali Tamaseb
Publisher : PublicAffairs
Page : 280 pages
File Size : 54,6 Mb
Release : 2021-05-18
Category : Business & Economics
ISBN : 9781541768413

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Super Founders by Ali Tamaseb Pdf

Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

Privacy, Big Data, and the Public Good

Julia Lane,Victoria Stodden,Stefan Bender,Helen Nissenbaum

Author : Julia Lane,Victoria Stodden,Stefan Bender,Helen Nissenbaum
Publisher : Cambridge University Press
Page : 343 pages
File Size : 41,6 Mb
Release : 2014-06-09
Category : Computers
ISBN : 9781107067356

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Privacy, Big Data, and the Public Good by Julia Lane,Victoria Stodden,Stefan Bender,Helen Nissenbaum Pdf

Data access is essential for serving the public good. This book provides new frameworks to address the resultant privacy issues.

Winning With Data

Winning with Data by Tomasz Tunguz,Frank Bien Pdf

Winning With Data by Fiona Green Pdf

Sports Analytics and Data Science by Thomas W. Miller Pdf

Data-First Marketing by Janet Driscoll Miller,Julia Lim Pdf

Converted by Neil Hoyne Pdf

Big Data by Viktor Mayer-Schönberger,Kenneth Cukier Pdf

The Strategic Analysis Cycle Hand Book by Erik Elgersma Pdf

Street Data by Shane Safir,Jamila Dugan Pdf

Dear Data by Giorgia Lupi,Stefanie Posavec Pdf

The Big Data-Driven Business by Russell Glass,Sean Callahan Pdf

Win with Advanced Business Analytics by Jean-Paul Isson,Jesse Harriott Pdf

Data-Driven Leaders Always Win by Jay Zaidi Pdf

Big Data at Work by Thomas Davenport Pdf

Super Founders by Ali Tamaseb Pdf

Privacy, Big Data, and the Public Good by Julia Lane,Victoria Stodden,Stefan Bender,Helen Nissenbaum Pdf

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