Word Of Mouth In Contemporary Hollywood

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Word-of-Mouth in Contemporary Hollywood

Simon Hewitt
Word of Mouth in Contemporary Hollywood Book PDF

Author : Simon Hewitt
Publisher : Taylor & Francis
Page : 220 pages
File Size : 53,7 Mb
Release : 2023-07-26
Category : Performing Arts
ISBN : 9781000917611

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Word-of-Mouth in Contemporary Hollywood by Simon Hewitt Pdf

Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation. Using a ‘Bourdieuconomic’ approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of ‘Grassroots Intermediaries’ in contemporary film marketing campaigns. It critiques ‘democratic’ crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition. By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.

Contemporary Hollywood Masculinities

Susanne Kord,Elisabeth Krimmer
Contemporary Hollywood Masculinities Book PDF

Author : Susanne Kord,Elisabeth Krimmer
Publisher : Springer
Page : 480 pages
File Size : 51,6 Mb
Release : 2013-12-04
Category : Social Science
ISBN : 9781137016218

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Contemporary Hollywood Masculinities by Susanne Kord,Elisabeth Krimmer Pdf

Kord and Krimmer investigate the most common male types - cops, killers, fathers, cowboys, superheroes, spies, soldiers, rogues, lovers, and losers - by tracing changing concepts of masculinity in popular Hollywood blockbusters from 1992 to 2008 - the Clinton and Bush eras - against a backdrop of contemporary political events, social developments, and popular American myths. Their in-depth analysis of over sixty films, from The Matrix and Iron Man to Pirates of the Caribbean and The Lord of the Rings, shows that movies, far from being mere entertainment, respond directly to today's social and political realities, from consumerism to "family values" to the War on Terror.

Genre and Contemporary Hollywood

Steve Neale
Genre and Contemporary Hollywood Book PDF

Author : Steve Neale
Publisher : Bloomsbury Publishing
Page : 328 pages
File Size : 47,5 Mb
Release : 2019-07-25
Category : Performing Arts
ISBN : 9781838715908

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Genre and Contemporary Hollywood by Steve Neale Pdf

This wide-ranging text is one of the first to look in detail at some of the principal genres, cycles and trends in Hollywood's output during the last two decades. It includes analysis of such films as Sense and Sensibility, Grifters, The Mask, When Harry Met Sally, Pocahontas, Titanic, Basic Instinct, Coppola's Dracula, and Malcolm X.

Hollywood and China in the Post-postclassical Era

Lara Herring
Hollywood and China in the Post postclassical Era Book PDF

Author : Lara Herring
Publisher : Taylor & Francis
Page : 245 pages
File Size : 55,6 Mb
Release : 2024-03-18
Category : Business & Economics
ISBN : 9781040002261

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Hollywood and China in the Post-postclassical Era by Lara Herring Pdf

This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the ‘post‐postclassical’ period. Centred around a case study of Legendary Entertainment, the analysis shows how the studio adopted and adapted its global strategies in order to gain access to and favour within the Chinese film market, and how issues of censorship and financial performance affected the choices they made. Demonstrating Legendary’s identity as a ‘post‐postclassical’ studio and examining how this plays into its China‐strategy, this book explores how this particular case and the necessary analysis of wider political economic relations offer a periodisation of the contemporary Hollywood‐China relationship. This book will interest students and scholars of media and film studies, as well as academics whose research interests include global cinema, Hollywood, Chinese cinema, transnational cinema, and film industry studies.

A Reader on Audience Development and Cultural Policy

Steven Hadley
A Reader on Audience Development and Cultural Policy Book PDF

Author : Steven Hadley
Publisher : Taylor & Francis
Page : 391 pages
File Size : 50,7 Mb
Release : 2024-02-22
Category : Performing Arts
ISBN : 9781040000649

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A Reader on Audience Development and Cultural Policy by Steven Hadley Pdf

This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.

The Travels of Media and Cultural Products

Enrique Uribe-Jongbloed
The Travels of Media and Cultural Products Book PDF

Author : Enrique Uribe-Jongbloed
Publisher : Taylor & Francis
Page : 111 pages
File Size : 51,9 Mb
Release : 2023-09-07
Category : Business & Economics
ISBN : 9781003803096

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The Travels of Media and Cultural Products by Enrique Uribe-Jongbloed Pdf

This book presents the Cultural Transduction framework as a conceptual tool to understand the processes that media and cultural products undergo when they cross cultural and national borders. Using a series of examples from pop culture, including films, television series, videogames, memes and other digital products, this book provides the reader with a wider understanding of the procedures, interests, roles, assumptions and challenges, which foster or hinder the travels of media and cultural products. Compiling in one single narrative a series of case studies, theoretical debates and international examples, the book looks at a number of exchanges and transformations enabled by both traditional media trade and the internet. It reflects on the increase of cultural products crossing over regional, national and international borders in the form of videogames and TV formats, through music and video distribution platforms or via digital social media networks, to highlight discussions about the characteristics of border-crossing digital production. The cultural transduction framework is developed from discussions in communication and media studies, as well as from debates in adaptation and translation studies, to map out the travels of media and cultural products from an interdisciplinary perspective. It provides a tool to analyse the markets, products, people and processes that enable or constrain the movement of products across borders, for those interested in the practical aspects that underlie the negotiation and transformation of products inserted into different cultural market settings. This volume provides a new framework for understanding the travels of cultural products, which will be of use to students and scholars in the area of media industry studies, business studies, digital media studies, international media law and economics.

Contemporary Hollywood Cinema

STEVE NEALE,Murray Smith
Contemporary Hollywood Cinema Book PDF

Author : STEVE NEALE,Murray Smith
Publisher : Routledge
Page : 364 pages
File Size : 49,7 Mb
Release : 2013-04-15
Category : Social Science
ISBN : 9781135108830

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Contemporary Hollywood Cinema by STEVE NEALE,Murray Smith Pdf

A comprehensive overview of the film industry in Hollywood today, Contemporary Hollywood Cinema brings together leading international cinema scholars to explore the technology, institutions, film makers and movies of contemporary American film making.

Film As Product in Contemporary Hollywood

Nick Lacey,Roy Stafford
Film As Product in Contemporary Hollywood Book PDF

Author : Nick Lacey,Roy Stafford
Publisher : Bloomsbury Publishing
Page : 36 pages
File Size : 40,5 Mb
Release : 2019-07-25
Category : Performing Arts
ISBN : 9781838715748

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Film As Product in Contemporary Hollywood by Nick Lacey,Roy Stafford Pdf

This teaching pack, suitable for AS/A2 Media and Film Studies, offers a suitable case study for industry and institution and help students demonstrate an understanding of key concepts and contemporary Hollywood.

Movie Blockbusters

Julian Stringer
Movie Blockbusters Book PDF

Author : Julian Stringer
Publisher : Psychology Press
Page : 296 pages
File Size : 47,9 Mb
Release : 2003
Category : History
ISBN : 0415256089

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Movie Blockbusters by Julian Stringer Pdf

First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

Feminist Hollywood

Christina Lane
Feminist Hollywood Book PDF

Author : Christina Lane
Publisher : Wayne State University Press
Page : 270 pages
File Size : 55,5 Mb
Release : 2000
Category : Performing Arts
ISBN : 0814329225

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Feminist Hollywood by Christina Lane Pdf

Feminist Hollywood examines the differences between commercial cinema and counter cinema by focusing on the work of contemporary women directors who have entered Hollywood from the realm of independent filmmaking. Christina Lane compares their early documentaries or avant-garde films with their more mainstream endeavors as she explores the possibilities and limits of feminist expression within the male-dominated industry of commercial filmmaking. Feminist Hollywood incorporates interviews with directors Susan Seidelman, Martha Coolidge, Kathryn Bigelow, Lizzie Borden, Darnell Martin, and Tamra Davis in an attempt to bridge the "theory gap" that often excludes women's professional experiences and makes false assumptions about how the industry operates. Lane balances these firsthand accounts with cultural theory and an understanding of the current film industry, in which the line between commercial and independent filmmaking has become blurred. The timely and comprehensive nature of this volume will make it a welcome addition to the bookshelves of film scholars and amateur movie buffs alike.

New Hollywood Cinema

Geoff King
New Hollywood Cinema Book PDF

Author : Geoff King
Publisher : Bloomsbury Publishing
Page : 304 pages
File Size : 51,8 Mb
Release : 2002-03-29
Category : Performing Arts
ISBN : 9780857731050

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New Hollywood Cinema by Geoff King Pdf

New Hollywood extends from the radical gestures of the 'Hollywood Renaissance' of the late 1960s and early 1970s to the current dominance of the corporate blockbuster. Geoff King covers new Hollywood dynamically and accessibly in this thoroughly modern introductory text. He discusses diverse films as well as the film-makers and film companies, focusing on the interactions between the film texts, their social contexts and the industry producing them. Using examples across Hollywood and its genres, King reveals how the positions of studios within media conglomerates, together with the impact of television, advertising and franchising on the New Hollywood, shape the form and content of the films.

Are You Watching Closely?

Seth Friedman
Are You Watching Closely Book PDF

Author : Seth Friedman
Publisher : State University of New York Press
Page : 280 pages
File Size : 40,9 Mb
Release : 2017-08-15
Category : Performing Arts
ISBN : 9781438465920

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Are You Watching Closely? by Seth Friedman Pdf

Identifies a new genre—misdirection films—and explains its appeal to contemporary producers and audiences. Are You Watching Closely? is the first book to explore the recent spate of “misdirection films,” a previously unidentified Hollywood genre characterized by narratives that inspire viewers to reinterpret them retrospectively. Since 1990, Hollywood has backed more of these films than ever before, many of which, including The Sixth Sense (1999), A Beautiful Mind (2001), and Inception (2010), were both commercial and critical successes. Seth Friedman examines this genre in its sociocultural, industrial, and technological contexts to explain why it has become more attractive to producers and audiences. The recent popularity of misdirection films, Friedman argues, is linked to new technologies that enable repeat viewings and online discussion, which makes it enticing to an industry that depends increasingly on the aftermarket, as well as to historically specific cultural developments. That is, in addition to being well suited for shifting industrial and technological conditions, these films are appealing because they suggest that it remains possible to know what “actually” occurred and who was “really” responsible for events at a time when it is also becoming increasingly recognized that “truth” is relative. Are You Watching Closely? shows how Hollywood’s effective strategies for these changing circumstances put it at the forefront of a storytelling trend that has increasingly become important across media. Through close analyses of how misdirection films have been designed, marketed, and received in relation to their contexts, Friedman demonstrates the ways in which they epitomize a kind of narrative experimentation that has become a crucial facet of twenty-first-century audiovisual storytelling. Seth Friedman is Associate Professor of Communication and Theatre and Director of Film Studies at DePauw University.

Film Marketing into the Twenty-First Century

Nolwenn Mingant,Cecilia Tirtaine,Joël Augros
Film Marketing into the Twenty First Century Book PDF

Author : Nolwenn Mingant,Cecilia Tirtaine,Joël Augros
Publisher : Bloomsbury Publishing
Page : 347 pages
File Size : 46,5 Mb
Release : 2019-07-25
Category : Performing Arts
ISBN : 9781838715779

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Film Marketing into the Twenty-First Century by Nolwenn Mingant,Cecilia Tirtaine,Joël Augros Pdf

How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Euro Horror

Ian Olney
Euro Horror Book PDF

Author : Ian Olney
Publisher : Indiana University Press
Page : 281 pages
File Size : 49,5 Mb
Release : 2013-02-07
Category : Performing Arts
ISBN : 9780253006486

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Euro Horror by Ian Olney Pdf

Beginning in the 1950s, "Euro Horror" movies materialized in astonishing numbers from Italy, Spain, and France and popped up in the US at rural drive-ins and urban grindhouse theaters such as those that once dotted New York's Times Square. Gorier, sexier, and stranger than most American horror films of the time, they were embraced by hardcore fans and denounced by critics as the worst kind of cinematic trash. In this volume, Olney explores some of the most popular genres of Euro Horror cinema—including giallo films, named for the yellow covers of Italian pulp fiction, the S&M horror film, and cannibal and zombie films—and develops a theory that explains their renewed appeal to audiences today.

Connected Viewing

Jennifer Holt,Kevin Sanson
Connected Viewing Book PDF

Author : Jennifer Holt,Kevin Sanson
Publisher : Routledge
Page : 266 pages
File Size : 40,8 Mb
Release : 2013-12-04
Category : Social Science
ISBN : 9781135081294

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Connected Viewing by Jennifer Holt,Kevin Sanson Pdf

As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.