Film Marketing Into The Twenty First Century

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Film Marketing into the Twenty-First Century

Nolwenn Mingant,Cecilia Tirtaine,Joël Augros
Film Marketing into the Twenty First Century Book PDF

Author : Nolwenn Mingant,Cecilia Tirtaine,Joël Augros
Publisher : Bloomsbury Publishing
Page : 347 pages
File Size : 48,5 Mb
Release : 2019-07-25
Category : Performing Arts
ISBN : 9781838715779

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Film Marketing into the Twenty-First Century by Nolwenn Mingant,Cecilia Tirtaine,Joël Augros Pdf

How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Film Marketing Into the Twenty-first Century

Nolwenn Mingant,Cecilia Tirtaine,Joel̈ Augros
Film Marketing Into the Twenty first Century Book PDF

Author : Nolwenn Mingant,Cecilia Tirtaine,Joel̈ Augros
Publisher : Unknown
Page : 0 pages
File Size : 54,8 Mb
Release : 2015
Category : Motion pictures
ISBN : 1838711775

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Film Marketing Into the Twenty-first Century by Nolwenn Mingant,Cecilia Tirtaine,Joel̈ Augros Pdf

How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Marketing the Arts

Finola Kerrigan,Chloe Preece
Marketing the Arts Book PDF

Author : Finola Kerrigan,Chloe Preece
Publisher : Taylor & Francis
Page : 311 pages
File Size : 43,9 Mb
Release : 2022-12-20
Category : Business & Economics
ISBN : 9781000788143

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Marketing the Arts by Finola Kerrigan,Chloe Preece Pdf

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.

Peruvian Cinema of the Twenty-First Century

Cynthia Vich,Sarah Barrow
Peruvian Cinema of the Twenty First Century Book PDF

Author : Cynthia Vich,Sarah Barrow
Publisher : Springer Nature
Page : 359 pages
File Size : 55,9 Mb
Release : 2020-12-17
Category : Performing Arts
ISBN : 9783030525125

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Peruvian Cinema of the Twenty-First Century by Cynthia Vich,Sarah Barrow Pdf

This is the first English-language book to provide a critical panorama of the last twenty years of Peruvian cinema. Through analysis of the nation’s diverse modes of filmmaking, it offers an insight into how global debates around cinema are played out on and off screen in a distinctive national context. The insertion of post-conflict Peru within neoliberalism resulted in widespread commodification of all areas of life, significantly impacting cinema culture. Consequently, the principal structural concept of this collection is the interplay between film production and market forces, an interaction which makes dynamism and instability the defining features of 21st-century Peruvian cinema.

The Road to Wicked

Kent Drummond,Susan Aronstein,Terri L. Rittenburg
The Road to Wicked Book PDF

Author : Kent Drummond,Susan Aronstein,Terri L. Rittenburg
Publisher : Springer
Page : 336 pages
File Size : 43,6 Mb
Release : 2018-07-24
Category : Social Science
ISBN : 9783319931067

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The Road to Wicked by Kent Drummond,Susan Aronstein,Terri L. Rittenburg Pdf

The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum’s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful—Disney’s recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it.

Film Marketing

Finola Kerrigan
Film Marketing Book PDF

Author : Finola Kerrigan
Publisher : Routledge
Page : 487 pages
File Size : 43,7 Mb
Release : 2017-07-20
Category : Business & Economics
ISBN : 9781317747048

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Film Marketing by Finola Kerrigan Pdf

The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.

Experimental and Independent Italian Cinema

Cristiano Anthony Cristiano
Experimental and Independent Italian Cinema Book PDF

Author : Cristiano Anthony Cristiano
Publisher : Edinburgh University Press
Page : 344 pages
File Size : 43,5 Mb
Release : 2020-07-06
Category : Reference
ISBN : 9781474474054

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Experimental and Independent Italian Cinema by Cristiano Anthony Cristiano Pdf

Discussing a variety of independent and experimental Italian films, this book gives voice to a critcically neglected form of Italian cinema. By examining the work of directors such as Marinella Pirelli, Mirko Locatelli and Cesrae Zavattini, the book defines, inspects and studies the cinematic panorama of Italy through a new lens. It thereby explores the character of independent films and their related practices within the Italian historical, cultural and cinematic landscape.

Marketing to Moviegoers

Robert Marich
Marketing to Moviegoers Book PDF

Author : Robert Marich
Publisher : SIU Press
Page : 434 pages
File Size : 54,6 Mb
Release : 2013-01-30
Category : Performing Arts
ISBN : 9780809331970

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Marketing to Moviegoers by Robert Marich Pdf

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

Marketing to Moviegoers

Robert Marich
Marketing to Moviegoers Book PDF

Author : Robert Marich
Publisher : Taylor & Francis
Page : 314 pages
File Size : 45,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 9780240806877

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Marketing to Moviegoers by Robert Marich Pdf

The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

Writing Marketing

Stephen Brown
Writing Marketing Book PDF

Author : Stephen Brown
Publisher : SAGE
Page : 276 pages
File Size : 51,9 Mb
Release : 2005-09-15
Category : Business & Economics
ISBN : 1412902665

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Writing Marketing by Stephen Brown Pdf

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don'ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

Global Marketing

Warren J. Keegan,Mark C. Green
Global Marketing Book PDF

Author : Warren J. Keegan,Mark C. Green
Publisher : Prentice Hall
Page : 664 pages
File Size : 46,7 Mb
Release : 2005
Category : Export marketing
ISBN : PSU:000064519814

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Global Marketing by Warren J. Keegan,Mark C. Green Pdf

WHAT MAKES THIS BOOK UNIQUE? Warren Keegan and Mark Green approached the fourth edition of "Global Marketing" with this goal: To write a book that reflects current issues and events, features conceptual and analytical tools that will help the reader apply the "4P"s to global marketing, and is authoritative in content yet relaxed and assured in style and tone.

Guerrilla Film Marketing

Robert G. Barnwell
Guerrilla Film Marketing Book PDF

Author : Robert G. Barnwell
Publisher : Taylor & Francis
Page : 390 pages
File Size : 47,5 Mb
Release : 2018-07-11
Category : Performing Arts
ISBN : 9781351018050

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Guerrilla Film Marketing by Robert G. Barnwell Pdf

Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

Marketing in the 21st Century and Beyond

Bruce D. Keillor
Marketing in the 21st Century and Beyond Book PDF

Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
Page : 276 pages
File Size : 48,9 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781440828539

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Marketing in the 21st Century and Beyond by Bruce D. Keillor Pdf

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

Capital in the Twenty-First Century

Thomas Piketty
Capital in the Twenty First Century Book PDF

Author : Thomas Piketty
Publisher : Harvard University Press
Page : 817 pages
File Size : 40,6 Mb
Release : 2017-08-14
Category : Business & Economics
ISBN : 9780674979857

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Capital in the Twenty-First Century by Thomas Piketty Pdf

What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories. In this work the author analyzes a unique collection of data from twenty countries, ranging as far back as the eighteenth century, to uncover key economic and social patterns. His findings transform debate and set the agenda for the next generation of thought about wealth and inequality. He shows that modern economic growth and the diffusion of knowledge have allowed us to avoid inequalities on the apocalyptic scale predicted by Karl Marx. But we have not modified the deep structures of capital and inequality as much as we thought in the optimistic decades following World War II. The main driver of inequality--the tendency of returns on capital to exceed the rate of economic growth--today threatens to generate extreme inequalities that stir discontent and undermine democratic values if political action is not taken. But economic trends are not acts of God. Political action has curbed dangerous inequalities in the past, the author says, and may do so again. This original work reorients our understanding of economic history and confronts us with sobering lessons for today.

Transmedia Marketing

Anne Zeiser
Transmedia Marketing Book PDF

Author : Anne Zeiser
Publisher : CRC Press
Page : 582 pages
File Size : 45,5 Mb
Release : 2015-06-19
Category : Art
ISBN : 9781134746293

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Transmedia Marketing by Anne Zeiser Pdf

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.