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Business and Professional Writing: A Basic Guide for Americans by Paul MacRae Pdf
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
THE SINGLE BEST TOOL EVERY ENTREPRENEUR NEEDS TO BUILD, BOOST, AND GROW THEIR BUSINESS. Beyond technology, software, social media networks, even advertising and marketing campaigns, the biggest and best tool you'll ever have in your belt is a book with your name on the cover. Authority and Credibility--Nothing establishes your authority faster or better, making it easier to attract investors, clients, and customers. Brand recognition--Nothing makes your name and your brand easier to recognize, giving you greater reach with no additional overhead. The ultimate business card--We're hard-wired to hold on to books, to keep and care for them, and to share them with others. When's the last time someone did that with your business card? You Must Write a Book introduces you to these concepts and digs further--revealing not only the benefits of how a book can help you to build and grow your business and your brand but how you can put your ideas on the page. You'll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a champ Marketing plans--both for your book, and using your book to market yourself and your business You'll also learn from the masters--gain insight from some of the most advanced thinkers in publishing, so that you can skip level one and build from their success. Get in on the wisdom from thought leaders such as Hal Elrod, Bryan Cohen, Pat Petrini, J.A. Huss, Steve Scott, James Altucher, Kevin Tumlinson, and many more. IF YOU ARE LOOKING FOR A SINGLE TOOL TO ACHIEVE NEXT-LEVEL SUCCESS, PICK UP YOUR COPY OF 'YOU MUST WRITE A BOOK' RIGHT NOW!
Writing in the Business Professions by Myra Kogen Pdf
Assessing the current state of writing instruction for the business world as well as promising developments of theory and practice in this expanding field, this book contains 14 articles by nationally known leaders in this teaching specialty. The first section of the book, looking at the writing process as it applies to professional writing, consists of: (1) "Rhetorical Problem Solving: Cognition and Professional Writing" (L. Flower); (2) "Arranging Business Prose" (J. Selzer); (3) "What Classical Rhetoric Has to Offer the Teacher and the Student of Business and Professional Writing" (E. Corbett); and (4) "Interactive Writing on the Job: Definitions and Implications of 'Collaboration'" (B. Couture and J. Rymer). Articles in the second section discuss writing as practiced in corporations, government, the law, and academia: (5) "Writing in Organizations" (J. Redish); (6) "Understanding the Writing Context in Organizations" (L. Driskill); (7) "The State of Legal Writing: 'Res Ipsa Loquitur'" (G. Gopen); and (8) "Writing by Academic Professionals" (D. Dietrich). The third section, on teaching professional writing, contains the following articles: (9) "Use of the Case Method in Teaching Business Communication" (J. DiGaetani); (10) "Building Ethos: Field Research in a Business Communication Course" (D. Lauerman); (11) "A Critique of the Rhetorical and Organizational World of Business Communications Texts" (B. Gallagher); and (12) "The Teaching and Practice of 'Professional Writing'" (C. Knoblauch). Articles in the final section survey professional writing programs: (13) "What's Going On in Business and Management Communication Courses" (M. Munter); and (14) "The Professional Writing Program and the English Department" (J. Brereton). (SR)
HBR Guide to Better Business Writing (HBR Guide Series) by Bryan A. Garner Pdf
DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage
The Truth About the New Rules of Business Writing by Natalie Canavor,Claire Meirowitz Pdf
Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
Business Writing For Dummies by Natalie Canavor Pdf
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
Author : Jane Friedman Publisher : University of Chicago Press Page : 323 pages File Size : 53,7 Mb Release : 2018-03-16 Category : Language Arts & Disciplines ISBN : 9780226393339
The Business of Being a Writer by Jane Friedman Pdf
“Destined to become a staple reference book for writers and those interested in publishing careers.” —Publishers Weekly Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. Those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry. This book offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work. or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term. Jane Friedman has more than two decades of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income—and leave them empowered, confident, and ready to turn their craft into a career. “Friedman’s 20-plus years in the industry, launching and managing the social media presence of Writer’s Digest, along with her expertise in business strategies for authors and publishers, combine to create an invaluable compendium of practical advice.” —Library Journal (starred review)
Ultimate Guide to Business Writing by Julian Maynard-Smith Pdf
The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers’ needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book’s also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn’t just practical and anecdotal: it’s also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it’s also suitable for anyone whose job requires them to write, whether it’s something as simple as an email or as complex as a set of policies or a handbook.
This workbook covers techniques to write any kind of business document to present your readers with information or persuade them to take action. You'll learn a five-step process to plan your message, review techniques to keep your language clear and concise, and apply the techniques you learn to the email you write for work. The workbook shows you how to save writing time and improve results with each document you send out for your job.
The Broadview Pocket Guide to Writing - Revised Fourth Canadian Edition by Doug Babington,Don LePan,Maureen Okun,Nora Ruddock Pdf
The Broadview Pocket Guide to Writing is a concise volume presenting essential material from the full Broadview Guide to Writing. Included are summaries of key grammatical points; a glossary of usage; advice on various forms of academic writing; coverage of punctuation and writing mechanics; helpful advice on how to research academic papers; and much more. Four commonly-used styles of citation and documentation are covered—MLA, APA, Chicago, and CSE. The revised fourth edition includes full coverage of the 2016 MLA Style changes.
Author : Laura Brown Publisher : W. W. Norton & Company Page : 192 pages File Size : 51,9 Mb Release : 2019-01-29 Category : Language Arts & Disciplines ISBN : 9780393635331
The Only Business Writing Book You'll Ever Need by Laura Brown Pdf
A must-have guide for writing at work, with practical applications for getting your point across quickly, coherently, and efficiently. A winning combination of how-to guide and reference work, The Only Business Writing Book You’ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. Designed to save time and boost confidence, these easy-to-follow steps will teach you how to make clear requests, write for your reader, start strong and specific, and fix your mistakes. With a helpful checklist to keep you on track, you’ll learn to promote yourself and your ideas clearly and concisely, whether putting together a persuasive project proposal or dealing with daily email. Laura Brown’s supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. Complete with insightful sidebars from experts in various fields and easy-to-use resources on style, grammar, and punctuation, this book offers essential tools for success in the rapidly changing world of business communication.
Technical and Business Writing for Working Professionals by Ray E. Hardesty Pdf
"Filled with Mr. Hardestys knowledge and experience from over 25 years in the fields of technical and business communication, this highly accessible, clearly written volume is both a grammar review and a guide to the main topics in technical and business writing. It is an invaluable aid for working professionals in all fields who find that they must now learn to be good writers and communicators."
Business Writing For Dummies by Natalie Canavor Pdf
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
