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Yes Logo by Jiazhuo George Wang,Shuo Qin,Allison Wang Pdf
This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public. In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of China’s consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book are provided by well-recognized business analysts/writers, which may not be available in other publications. Overall, this book provides readers with the opportunity to receive some valuable new knowledge about how to succeed in the globe’s largest consumer market, providing foodstuff for both thought and enjoyment.
Make My Logo Bigger: 40 Years of Branding and Design by Michael Peters and Partners chronicles the story of Michael Peters, one of Britain's most significant design luminaries. Still actively lecturing in the fields of graphics and branding, Michael Peters is an inextricable component of the history of commercial design. Michael Peters began his venture into graphic design at London College of Printing, continuing his studies abroad at Yale, where was he tutored by such greats as Paul Rand, Herbert Matter and Alexej Brodovitch; he was also fortunate to work as an assistant to Bauhaus legend, Josef Albers. Peters then worked at CBS in New York, which was at the time a mecca for the creative marketing profession. He returned to London and set up Klein Peters Ltd with Lou Klein in 1968, followed by his own company, Michael Peters and Partners in 1970. More recently, Peters has formed Identica, a branding and creative consultancy with clients such as Vodafone, Nike and Universal Studios. Throughout his career Peters has worked on highly successful campaigns, ranging from Bird's Eye food products to Penhaligon's perfume. His philanthropic and forward thinking philosophy is celebrated by the Royal College of Art award in Peters' name. This attitude has put him firmly at the forefront of the British design renaissance, together with key figures such as Sir Terence Conran, Rodney Fitch and Wally Olins. Make My Logo Bigger chronicles Michael Peters' extraordinary career in its entirety. 400 colour & b/w illustrations
Proceedings of the 8th International Conference on Computational Science and Technology by Rayner Alfred,Yuto Lim Pdf
This book gathers the proceedings of the Seventh International Conference on Computational Science and Technology (ICCST 2021), held in Labuan, Malaysia, on 28–29 August 2021. The respective contributions offer practitioners and researchers a range of new computational techniques and solutions, identify emerging issues, and outline future research directions, while also showing them how to apply the latest large-scale, high-performance computational methods.
The first two volumes that chronicled the unique art and design of Roger Dean were met with huge critical and popular success. Views (1975) went straight to number one on the bestseller list and went on to sell more than a million copies, and its successor Magnetic Storm (1984) enjoyed similar success. Dragon's Dream makes up the Roger Dean trilogy. A more ambitious work than its predecessors, it celebrates Roger's work from the last twenty years. This encompasses a panoramic dreamscape of original paintings; album covers, logos, and stage designs for bands including living legends Yes as they celebrate their 40th anniversary; virtual worlds, characters, and logos for computer games companies such as Psygnosis, Bullet-Proof Software, and Tetris; and concepts and designs for both opera and animated movies. Finally, there is a review of Roger's lifelong and prophetic passion for eco-friendly architecture, featuring the visionary prototypes with which he has addressed the topical issue of sustainable living in the twenty-first century. The first published collection of Roger Dean's work in more than twenty years, Dragon's Dream celebrates the enduring vision of one of the most significant artists of our time.
The Story Of Yes – (Largely) In Their Own Words For his landmark 50th book, top rock writer Martin Popoff abandons his metal musings to celebrate the long and legendary life of Yes, a band he has loved since the 1970s. Using a timeline format, Popoff disentangles the convoluted tale of the band’s hirings and firings, their inspired creations, live triumphs and studio victories (as well as the occasional controversial failure.) With original interviews from Anderson, Bruford, Howe, Wakeman, the late Chris Squire and many others, the tale unfolds via an exhaustive chronology designed to satisfy the most knowledgeable of Yes fans. You just might learn what “Close To The Edge” actually means, or why Alan White and Jon Anderson might be seen prowling the junkyard for car parts! Not content with charting the band’s history, Popoff covers the major projects outside the Yes umbrella, such as Asia, GTR and Rick Wakeman’s extravaganzas, to paint a full picture. If you’ve been moved by classic albums like Fragile, Close To The Edge, Relayer, Going For The One, or more recent offerings like Fly From Here and Heaven And Earth, you’ll love this book, which perfectly captures the spirit of progressive rock’s first, biggest, and best band who have made it their mission to widen our perceptions of what music can be.
First International Conference on Artificial Intelligence and Cognitive Computing by Raju Surampudi Bapi,Koppula Srinivas Rao,Munaga V. N. K. Prasad Pdf
This book presents original research works by researchers, engineers and practitioners in the field of artificial intelligence and cognitive computing. The book is divided into two parts, the first of which focuses on artificial intelligence (AI), knowledge representation, planning, learning, scheduling, perception-reactive AI systems, evolutionary computing and other topics related to intelligent systems and computational intelligence. In turn, the second part focuses on cognitive computing, cognitive science and cognitive informatics. It also discusses applications of cognitive computing in medical informatics, structural health monitoring, computational intelligence, intelligent control systems, bio-informatics, smart manufacturing, smart grids, image/video processing, video analytics, medical image and signal processing, and knowledge engineering, as well as related applications.
A lot has changed since 1985, when this landmark collection of human resource forms was last published. New legislation, the ongoing modernization of company practices, and drastic changes in the workplace have led to a slew of new challenges for HR professionals. Forms Used in Human Resources tackles these challenges head on. It is fully revised with up-to-date forms for areas such as domestic partnership, the ethical use of computer software, and requests for translation services. Forms Used in Human Resources is for anyone faced with the difficult task of creating or redesigning human resources forms. It features contributions from over 55 U.S. and Canadian companies and includes 350 commonly used HR forms. It can be used as a source to create new forms or as a standard for evaluating your company's current forms with those used by others. Forms in this book have been designed to meet the needs of the companies using them. They have already been put to use by companies such as the Principal Financial Group, the Southwestern Life Corporation and Mutual of New York, so you know they work well in the workplace. And with so comprehensive a source, there is no longer any need to spend hours doing research or struggling to create a new form. Practical examples are right there at your fingertips-examples that will save you valuable time and money.
Beyond and Before, Updated and Expanded Edition by Paul Hegarty,Martin Halliwell Pdf
The original edition of Beyond and Before extends an understanding of “progressive rock” by providing a fuller definition of what progressive rock is, was and can be. Called by Record Collector “the most accomplished critical overview yet” of progressive rock and one of their 2011 books of the year, Beyond and Before moves away from the limited consensus that prog rock is exclusively English in origin and that it was destroyed by the advent of punk in 1976. Instead, by tracing its multiple origins and complex transitions, it argues for the integration of jazz and folk into progressive rock and the extension of prog in Kate Bush, Radiohead, Porcupine Tree and many more. This 10-year anniversary revised edition continues to further unpack definitions of progressive rock and includes a brand new chapter focusing on post-conceptual trends in the 2010s through to the contemporary moment. The new edition discusses the complex creativity of progressive metal and folk in greater depth, as well as new fusions of genre that move across global cultures and that rework the extended form and mission of progressive rock, including in recent pop concept albums. All chapters are revised to keep the process of rethinking progressive rock alive and vibrant as a hybrid, open form.
Author : G. Alan Tarr,Robert F. Williams Publisher : SUNY Press Page : 228 pages File Size : 49,8 Mb Release : 2006-06-01 Category : Political Science ISBN : 0791466140
Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want by Claudia Reuter Pdf
How women can "lean in" to entrepreneurship to create the life they want! Claudia Reuter left a promising corporate career to raise her two young children but realized, when re-entering the workforce, that the gap in her resume looked like a gap in ambition—not a purposeful plan. Instead of leaning into a corporate career and fighting the structures and systems designed by and for men decades ago, or leaning out and giving up income, Claudia took a different path. That decision ultimately led to success in the corporate world and at home. In Yes, You Can Do This!, Claudia shares her own reasons for starting a business and makes a call to action for women to consider entrepreneurship so that they can create businesses with the rules they want and change the playing field for others, making a significant impact in the world. More than a "how-to book" on building a business, Yes, You Can Do This! provides clear examples and practical resources to help others create the life they want through entrepreneurship. In Yes, You Can Do This!, you'll learn: How to develop and share your vision How to deal with stereotypes and unconscious bias How to leverage perceived weaknesses and turn them into strengths How to balance life at high speeds and avoid burnout How to cultivate the confidence to move from idea to creating a company with the culture and rules you want Claudia provides women with an electrifying third career option: it’s not just "lean in" or "lean out," but startup and change the playing field for others in the process. Praise for Yes, You Can Do This! "It's rare to find a book on entrepreneurship that fuels your heart with inspiration and encouragement and your mind with practical, tangible things you can put into action immediately — but this is one of them. As a woman who has started three companies and been a senior team member of five startups, this is the guide I wish I'd read when I was starting out." —Nataly Kogan, Author of Happier Now and founder of Happier, Inc. "Combining compelling storytelling with practical, tactical advice, Reuter has created a manifesto for the next generation of female founders. Rooted in the research around gender and work, this is a must read for women looking to launch the next new thing." —Jennifer McFadden, Associate Director of Entrepreneurial Programs, Yale School of Management "A must-read for any woman considering taking the leap into entrepreneurship, You Can Do This brings together today's best thinking about women in the workplace with practical advice for creating your dream career and life - by starting a company. Whether you are just curious or ready to take the leap, this book is a great read and a valuable resource." —Anna Barber, Managing Director, Techstars "Claudia helps not just the female entrepreneur, but all entrepreneurs, find their footing in what can be an overwhelming whirlwind of starting a business. This book is not only inspiring and uplifting, but positively necessary for any woman looking to find success in the startup space!" —Shira Atkins, Co-founder & CMO Wonder Media Network "Stories of entrepreneurial success exist in abundance for men who receive 97.8% of venture funding and hold 95% of CEO roles. What is most inspiring about Claudia's book, making me want to shout from the rooftop, is that it is told from the perspective of an everyday woman who pushed hard through barriers, doubts, and setbacks that any entrepreneur would face. On top of all that, she overcame obstacles that are uniquely ours as women today. Claudia is now a standout among women, but with her book in hand, women who want to build a business to scale have a blueprint and path to do so. Here's to making dreams come true!" —Coco Brown, CEO and Founder, The Athena Alliance. "As I read through the book, there were multiple points where I thought, 'Every man in any startup or fast-growing business should read this.' As a man in technology, I took away lots of new ideas, along with examples that were explained in a way that I wouldn’t have been able to do prior to reading Claudia’s book" —Brad Feld, Managing Director, at Foundry Group, author of Venture Deals and Do More Faster "Reuter breaks the stigma about mothers that chose to leave the workforce. She provides practical tools to start a business, by showing the path to success for every woman that wants to write her own rules" —Sharon Kan, CEO of Pepperlane & Co-Founder of the WIN Lab "Reuter manages to put into words what women have been facing and feeling for decades. She leaves the readers with stories, steps and inspiration to create the career path they are worthy of no matter if it's starting from scratch or breaking glass ceilings. This book will fuel the next generation of women in leadership and entrepreneurship giving them guides and confidence as it has fueled me to start the business I have always wanted." —Elizabeth Presta, CD(DONA), CLD
Land of Long Juju: A Doc Savage Adventure by Lawrence Donovan Pdf
"Land of Long Juju: A Doc Savage Adventure" is an adventure tale. When Renny disappears in the vast continent, Doc Savage and his loyal crew embark on a mission to a remote African kingdom. There, they face off against The Shimba, a dangerous group plotting to overthrow the kingdom's rulers and exploit its valuable red diamonds. The story, originally set in Central America but swiftly adapted to Africa, is filled with thrilling encounters and unexpected twists, including encounters with fearsome four-inch-long man-eating fish and other unexpected challenges.
Virtual Reference Training by Buff Hirko,Mary Bucher Ross Pdf
Provides librarians with the resources needed to help their patrons use virtual reference sources, with hands-on learning activities, exercises, and assessment tools.