Youtube Marketing

Author : Will Eagle
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 48,8 Mb
Release : 2019-02-12
Category : Business & Economics
ISBN : 9781119541349

Get Book

YouTube Marketing For Dummies by Will Eagle Pdf

Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

Author : Rob Ciampa,Theresa Go,Matt Ciampa,Rich Murphy
Publisher : John Wiley & Sons
Page : 404 pages
File Size : 41,7 Mb
Release : 2020-09-01
Category : Computers
ISBN : 9781119688051

Get Book

YouTube Channels For Dummies by Rob Ciampa,Theresa Go,Matt Ciampa,Rich Murphy Pdf

Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

Author : Seth Godin
Publisher : Portfolio
Page : 208 pages
File Size : 42,5 Mb
Release : 2018-11
Category : Electronic
ISBN : 0241370140

Get Book

This Is Marketing by Seth Godin Pdf

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketingto Purple Cowto Tribesto The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Author : Greg Jarboe
Publisher : John Wiley & Sons
Page : 533 pages
File Size : 40,8 Mb
Release : 2011-10-07
Category : Business & Economics
ISBN : 9781118203811

Get Book

YouTube and Video Marketing by Greg Jarboe Pdf

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Author : Jane Cunningham,Philippa Roberts
Publisher : Penguin UK
Page : 240 pages
File Size : 52,6 Mb
Release : 2021-02-18
Category : Business & Economics
ISBN : 9780241456019

Get Book

Brandsplaining by Jane Cunningham,Philippa Roberts Pdf

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Author : Aron Levin
Publisher : Apress
Page : 170 pages
File Size : 47,8 Mb
Release : 2019-11-30
Category : Business & Economics
ISBN : 9781484255032

Get Book

Influencer Marketing for Brands by Aron Levin Pdf

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Author : John Jantsch
Publisher : HarperCollins Leadership
Page : 224 pages
File Size : 47,5 Mb
Release : 2021-09-21
Category : Business & Economics
ISBN : 9781400224784

Get Book

The Ultimate Marketing Engine by John Jantsch Pdf

A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.

Author : Mathew Sweezey
Publisher : Harvard Business Press
Page : 178 pages
File Size : 52,7 Mb
Release : 2020-03-24
Category : Business & Economics
ISBN : 9781633694033

Get Book

The Context Marketing Revolution by Mathew Sweezey Pdf

In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

Author : April Cox
Publisher : Unknown
Page : 128 pages
File Size : 49,5 Mb
Release : 2021-09-15
Category : Electronic
ISBN : 1737557010

Get Book

Self-Publishing Made Simple by April Cox Pdf

Author : Elliott Bryan
Publisher : IdeaPress Publishing
Page : 128 pages
File Size : 50,8 Mb
Release : 2019-06-19
Category : Business & Economics
ISBN : 194085878X

Get Book

Behind the Brand by Elliott Bryan Pdf

This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Author : Ricardo Fayet
Publisher : Independently Published
Page : 330 pages
File Size : 40,5 Mb
Release : 2021-01-26
Category : Electronic
ISBN : 9798700596695

Get Book

How to Market a Book by Ricardo Fayet Pdf

Writing a book is hard. Marketing it can be even harder. Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales... in a minimum amount of time. And that's exactly what you'll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you'll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon's Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy's Co-founder Ricardo Fayet is sharing everything he's learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Get your copy now and benefit from all the experience of a seasoned marketing professional.

Author : Anaam Tiwary
Publisher : Book Bazooka Publication
Page : 53 pages
File Size : 45,7 Mb
Release : 2023-09-23
Category : Business & Economics
ISBN : 9788119934874

Get Book

YouTube Marketing by Anaam Tiwary Pdf

"YouTube Marketing Mastery," we delve into the dynamic world of YouTube marketing to equip you with the knowledge and strategies needed to thrive in today's digital realm. This eBook offers a comprehensive guide, designed to empower individuals and businesses to harness the immense potential of YouTube for effective brand promotion, engagement, and growth. Key Points: 1. Understanding YouTube as a Marketing Platform: Delve into the foundations of YouTube, exploring its reach, demographics, and unique features that make it a potent marketing tool. 2. Creating Engaging Content: Learn the art of crafting compelling videos that captivate your audience, drive traffic, and encourage meaningful interactions. 3. Optimizing Your Channel and Videos: Discover essential techniques to optimize your YouTube channel and videos for search engines (SEO) to enhance visibility and attract a broader audience. 4. Leveraging YouTube Analytics: Grasp the significance of data-driven decisions by exploring YouTube analytics, enabling you to refine your content strategy for better results. 5. Monetization Strategies: Uncover various monetization options available on YouTube, including ad revenue, sponsorships, merchandise shelf, and memberships, to generate sustainable income. 6. Building a Community and Fostering Engagement: Explore strategies to cultivate a loyal subscriber base, enhance engagement, and nurture a thriving community around your brand. 7. Advertising and Promotion on YouTube: Delve into effective advertising strategies, from Google Ads to influencer collaborations, to expand your reach and maximize your marketing efforts. 8. Navigating Legal and Copyright Considerations: Understand the legal aspects and copyright policies associated with YouTube marketing, ensuring compliance and safeguarding your brand. 9. Trends and Future of YouTube Marketing: Stay ahead of the curve by exploring emerging trends and anticipating the future landscape of YouTube marketing. Whether you're a budding content creator, a business owner, or a marketing professional, "YouTube Marketing Mastery" provides a roadmap to unlock the immense potential of YouTube, empowering you to build a successful online presence and achieve your marketing objectives.

Author : Divyam Agarwal,Sahil Sharma,Kiren Sandhu Designer
Publisher : PARK
Page : 16 pages
File Size : 55,5 Mb
Release : 2022-10-29
Category : Computers
ISBN : 8210379456XXX

Get Book

Youtube Marketing by Divyam Agarwal,Sahil Sharma,Kiren Sandhu Designer Pdf

Secrets of YouTube Marketing The Internet Marketing Handbook and The Ultimate Guide to Marketing Your Content on YouTube Easy YouTube Marketing This unique guide will teach you all you need to know to succeed with YouTube marketing, step-by-step, topic by topic, and tool by tool. You'll discover how to sell on YouTube in the quickest, most straightforward manner possible with the best tools.

Author : Will Eagle
Publisher : John Wiley & Sons
Page : 504 pages
File Size : 47,8 Mb
Release : 2019-01-24
Category : Business & Economics
ISBN : 9781119541363

Get Book

YouTube Marketing For Dummies by Will Eagle Pdf

Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

Author : Kenneth Atchity
Publisher : Simon and Schuster
Page : 178 pages
File Size : 50,7 Mb
Release : 2012-06-20
Category : Business & Economics
ISBN : 9781620874462

Get Book

How to Quit Your Day Job and Live Out Your Dreams by Kenneth Atchity Pdf

Are you a creative person seeking more satisfying work? Do you want to make the transition from a job you find secure but soulless to a life built around your creative dream? Then look no further than this essential guide, written by a tenured professor who quit his job and pursued his dream as a successful “story merchant” and film producer. This book will show you how to: - Construct a life that fits your personal vision - Stand up against negative peer pressure - Redefine success in your own terms - Identify and control your conflicting inner voices - Find time to make your dreams come true - And much more! If you’re ready to fall in love with your future, this book can give you the inspiration you need to make that life-changing leap into a better world.