Zconomy

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Zconomy

Jason R. Dorsey,Denise Villa
Zconomy Book PDF

Author : Jason R. Dorsey,Denise Villa
Publisher : HarperCollins
Page : 279 pages
File Size : 46,9 Mb
Release : 2020-09-22
Category : Business & Economics
ISBN : 9780062970305

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Zconomy by Jason R. Dorsey,Denise Villa Pdf

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.

Y-Size Your Business

Jason Ryan Dorsey
Y Size Your Business Book PDF

Author : Jason Ryan Dorsey
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 52,6 Mb
Release : 2009-11-16
Category : Business & Economics
ISBN : 9780470505564

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Y-Size Your Business by Jason Ryan Dorsey Pdf

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce—and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they’ll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity—depending entirely on how you choose to employ them. In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself he delivers an insider's view of his generation as well as more than fifty cost-effective, ready-to-use strategies that deliver immediate measurable results. Dorsey collected these creative strategies from the frontlines of business during his work with executives, managers, and entrepreneurs in businesses large and small around the world. He shows you exactly how to attract the best Gen Y employees, quickly develop their workplace skills, and then unlock their performance, motivation, and loyalty. Reveals creative ways to attract, retain, motivate, and develop Gen Y employees without paying them more money (or meeting their Mom) Includes a behind-the-scenes view of Gen Y from someone in Gen Y (including why they text message without vowels) Explains the primary workplace differences between the four generations and how to leverage their strengths Features funny, outrageous, and candid stories that expose the generation gap in the office (Is that a tattoo?) Helps you view the Gen Y employee life cycle and key business operations in a new way—one you can use to your business and career advantage Companies that wisely choose to embrace Gen Y today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y—they’ll also benefit from Gen Y's increasing economic influence as well as their massive social networks. Based on Dorsey's work with business leaders at companies around the world, as a keynote speaker, consultant, and generational expert, Y-Size Your Business presents precisely the solutions you need to make the most of an increasingly important generation that is ready to make an impact from their first day at work (and then blog about it!).

My Reality Check Bounced!

Jason Ryan Dorsey
My Reality Check Bounced Book PDF

Author : Jason Ryan Dorsey
Publisher : Harmony
Page : 258 pages
File Size : 40,8 Mb
Release : 2007-01-02
Category : Self-Help
ISBN : 9780767921831

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My Reality Check Bounced! by Jason Ryan Dorsey Pdf

It’s time to cash your reality check and re-create your life on your own terms. In your twenties you expect to finally live life on your own terms. But it can seem like the world won’t cooperate. Roommates drive you crazy (but you can’t afford to lose them), entry-level jobs frustrate you (“Four hundred double-sided copies before lunch,”), and even a dream job can take over your nights and weekends, leaving you feeling like you are running hard but going nowhere. Jason Ryan Dorsey helps you turn this coming-of-age crisis into opportunity. He shows you the big secret of the real world—that you don’t realize how much control you have over your life until you use it. In My Reality Check Bounced! Jason shows you how to: Find the courage to climb out of your real-world rut Create a Future Picture that gets you off your “buts” Uncover opportunity and build a tag team to make the most of it Live like you mean it, and finally cash your reality check.

Graduate to Your Perfect Job in Six Easy Steps

Jason Ryan Dorsey
Graduate to Your Perfect Job in Six Easy Steps Book PDF

Author : Jason Ryan Dorsey
Publisher : Unknown
Page : 144 pages
File Size : 50,7 Mb
Release : 1997
Category : Business & Economics
ISBN : 0965772519

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Graduate to Your Perfect Job in Six Easy Steps by Jason Ryan Dorsey Pdf

Developing a plan to maximize your job search.

Gentelligence

Megan Gerhardt,Josephine Nachemson-Ekwall,Brandon Fogel
Gentelligence Book PDF

Author : Megan Gerhardt,Josephine Nachemson-Ekwall,Brandon Fogel
Publisher : Rowman & Littlefield
Page : 293 pages
File Size : 55,7 Mb
Release : 2021-06-08
Category : Business & Economics
ISBN : 9781538142158

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Gentelligence by Megan Gerhardt,Josephine Nachemson-Ekwall,Brandon Fogel Pdf

"Vital for any organization with multigenerational staffs, and for marketers, public relations professionals, HRD managers, or executives." Library Journal, Starred Review Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce presents a transformative way to end the generational wars once and for all. This book first introduces Gentelligence as a powerful business strategy and shows why it is critical for the future of work. It then presents a practical guide and a call to action for leaders of all ages to unlock the potential strengths of each generation. Readers will learn how an intergenerational workforce can be reframed as a profound business opportunity and discover how Gentelligence can help them win the talent war, create strong, diverse teams, and build adaptable cultures that will flourish in an era of rapid change. Gentelligence shares groundbreaking evidence that will have readers thinking about their generationally diverse workforce in an entirely different way. Readers will discover: Where generational conflict originates, and how it results in both dangerous ageism and reverse ageism in today’s workplaces. Why the generation gap stems from a misunderstanding of shared core values across all generations. How to find essential common ground with colleagues, both older and younger, and recognize the unique needs that come with different generational identities. How generational shaming leads us to view those from other generations as competitors rather than collaborators, further damaging employee engagement, team dynamics, innovation, and organizational culture. How leveraging the unique strengths of each generation at work can lead to a win-win outcome for all. How traditional views on leadership have been turned upside down as a result of new generational dynamics, with many employees currently being led by managers that are younger than themselves, and older leaders struggling to make sense of changing norms around authority and power. Gentelligence reveals the opportunities within an intergenerational workforce and provides actionable tools to help leaders build Gentelligent organizations. Unlike other books on generational leadership, this book rejects common stereotypes assigned to different generations, replacing them with a deep understanding of why those who grew up in different times may behave in unique and valuable, ways. We challenge leaders to go beyond simply accepting generational differences to leverage them proactively to increase engagement, innovation, and organizational success.

A Great Place to Work For All

Michael C. Bush
A Great Place to Work For All Book PDF

Author : Michael C. Bush
Publisher : Berrett-Koehler Publishers
Page : 252 pages
File Size : 45,8 Mb
Release : 2018-03-13
Category : Business & Economics
ISBN : 9781523095094

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A Great Place to Work For All by Michael C. Bush Pdf

Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Foreword A Better View of Motivation -- Introduction A Great Place to Work For All -- PART ONE Better for Business -- Chapter 1 More Revenue, More Profit -- Chapter 2 A New Business Frontier -- Chapter 3 How to Succeed in the New Business Frontier -- Chapter 4 Maximizing Human Potential Accelerates Performance -- PART TWO Better for People, Better for the World -- Chapter 5 When the Workplace Works For Everyone -- Chapter 6 Better Business for a Better World -- PART THREE The For All Leadership Call -- Chapter 7 Leading to a Great Place to Work For All -- Chapter 8 The For All Rocket Ship -- Notes -- Thanks -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z -- About Us -- Authors

The Gen Z Frequency

Gregg L. Witt,Derek E. Baird
The Gen Z Frequency Book PDF

Author : Gregg L. Witt,Derek E. Baird
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 46,7 Mb
Release : 2018-09-03
Category : Business & Economics
ISBN : 9780749482497

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The Gen Z Frequency by Gregg L. Witt,Derek E. Baird Pdf

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

Disrupting the Game

Reggie Fils-Aimé
Disrupting the Game Book PDF

Author : Reggie Fils-Aimé
Publisher : HarperCollins Leadership
Page : 222 pages
File Size : 40,8 Mb
Release : 2022-05-03
Category : Business & Economics
ISBN : 9781400226689

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Disrupting the Game by Reggie Fils-Aimé Pdf

WALL STREET JOURNAL BESTSELLER LESSONS FROM A BOSS-LEVEL DISRUPTOR AND GAMING LEGEND Reggie Fils-Aimé, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top. Although he’s best known as Nintendo's iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I'm about kicking ass, I'm about taking names, and we're about making games”-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success. Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams. As close to sitting one-on-one with the gaming legend as it gets, you will learn: About the challenges Reggie faced throughout his life and career-from his humble childhood as the son of Haitian immigrants, to becoming one of the most powerful names in the history of the gaming industry. What it takes to reach the top of your own industry, including being brave enough to stand up for your ideas, while also being open to alternative paths to success. How to create vibrant and believable visions for your team and company. How to maintain relentless curiosity and know when to ask questions to shatter the status quo.

Marketing Lessons from the Grateful Dead

David Meerman Scott,Brian Halligan
Marketing Lessons from the Grateful Dead Book PDF

Author : David Meerman Scott,Brian Halligan
Publisher : John Wiley & Sons
Page : 196 pages
File Size : 41,9 Mb
Release : 2010-08-02
Category : Business & Economics
ISBN : 9780470900529

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Marketing Lessons from the Grateful Dead by David Meerman Scott,Brian Halligan Pdf

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Managing Work in the Digital Economy

Stefan Güldenberg,Ekkehard Ernst,Klaus North
Managing Work in the Digital Economy Book PDF

Author : Stefan Güldenberg,Ekkehard Ernst,Klaus North
Publisher : Springer Nature
Page : 246 pages
File Size : 48,6 Mb
Release : 2021-03-22
Category : Business & Economics
ISBN : 9783030651732

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Managing Work in the Digital Economy by Stefan Güldenberg,Ekkehard Ernst,Klaus North Pdf

This book provides well-founded insights and guidance to (self-)manage work in a globalized and digitalized knowledge economy with a perspective of the year 2030. International researchers and practitioners draw a picture of how, when, and where we will work most probably in 10 years. Many cases and examples make this work a compendium for learning and for implementing new leadership and management practices. The book assists managers, knowledge workers, human resource professionals, consultants, trainers, coaches in business, public administration, and non-profit organizations to shape the future of work. Drawing on the authors’ more than twenty years of research, teaching, and consulting experience, this is one of the first professional guidebooks to analyze and discuss strategies for digital and disruptive changes at the workplace.

Good Is the New Cool

Afdhel Aziz,Bobby Jones
Good Is the New Cool Book PDF

Author : Afdhel Aziz,Bobby Jones
Publisher : Simon and Schuster
Page : 304 pages
File Size : 41,5 Mb
Release : 2016-10-25
Category : Business & Economics
ISBN : 9781682450475

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Good Is the New Cool by Afdhel Aziz,Bobby Jones Pdf

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Generation Why Not?®

Ruth Klein
Generation Why Not Book PDF

Author : Ruth Klein
Publisher : Post Hill Press
Page : 177 pages
File Size : 43,7 Mb
Release : 2020-03-24
Category : Business & Economics
ISBN : 9781642934175

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Generation Why Not?® by Ruth Klein Pdf

Generation Why Not?® lays out 7 Principles that many highly successful people hold as their core beliefs about business and life. They know it’s not about your age, your gender, or your background—it’s about your attitude. Through personal interviews with and observations of a diverse community of individuals ranging from multi-millionaire CEOs, to octogenarians starting new careers, to second and third do-overs, to young adults reinventing the world, author Ruth Klein offers insights and practical applications you can start using to begin to see your life and work through a new lens—one of clarity and purpose. Once you’ve embraced the tools of Generation Why Not?®, you’ll no longer adhere to “I have to see it to believe it.” First, you’ll believe it—and then everyone will see it.

Shine

Neisha Hernandez
Shine Book PDF

Author : Neisha Hernandez
Publisher : Morgan James Publishing
Page : 128 pages
File Size : 42,8 Mb
Release : 2019-04-02
Category : Family & Relationships
ISBN : 9781642792843

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Shine by Neisha Hernandez Pdf

Shine is the handbook for any mom who wants to see her daughter grow into the best version of herself. Your child was born to be an amazing gift to the world! As a mother of four children, Neisha Hernandez knows the joys, struggles, and hopes mothers have for their daughters. Through her thirty-year career of coaching children in the classroom, Neisha shares the proven tools for helping your kids navigate life and stay focused. Shine shows mothers how to connect with their daughters on a deeper level; how to unlock their hidden potential and gifts; own and know their own worthiness; and find their Purpose in Life. With the ability to be read and applied in bite-sized chunks for busy moms, SHINE teaches mothers how to lead their daughters into a life of great love, great service, and great purpose.

The Spirit to Soar

Jim Petersen
The Spirit to Soar Book PDF

Author : Jim Petersen
Publisher : Morgan James Publishing
Page : 264 pages
File Size : 48,7 Mb
Release : 2021-11-09
Category : Self-Help
ISBN : 9781631956522

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The Spirit to Soar by Jim Petersen Pdf

On January 23rd, 1967, Lt. Colonel Barry Bridger and his copilot, Dave Grey, launched a mission over Vietnam in their Phantom F-4 fighter jet in treacherous weather. It was Colonel Bridger’s 75th mission and the only one he had attempted in the daylight hours. Suddenly, his plane was split in half by a ground-to-air missile. He and Grey ejected while the plane was going 600 miles per hour and began their descent into the unknown below. When Bridger finally landed on terra firma, he found the North Vietnamese army waiting for him. They arrested him and Grey and checked them into The Hanoi Hilton: a place designed to break the spirit of all who entered. Lt. Colonel Bridger not only survived this horrific ordeal; he thrived. He says his deeply held values saved him and his fellow prisoners. Are your values compelling enough and ingrained deeply enough to sustain you through a situation in which, like Barry, you are captured by a savage enemy and subjected to years of torture? Are your values such that you can make it through the inevitable tough times we all face periodically that make it hard to continue? The Spirit to Soar is filled with valuable life lessons about how to thrive and how to use every experience to help you successfully face the next one.

Trusted Leader

David Horsager
Trusted Leader Book PDF

Author : David Horsager
Publisher : Berrett-Koehler Publishers
Page : 200 pages
File Size : 50,6 Mb
Release : 2021-03-30
Category : Business & Economics
ISBN : 9781523093014

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Trusted Leader by David Horsager Pdf

Without trust, people and businesses fail. Trusted Leader provides a framework for building trust so that you and your organizations can perform at your best. “A lack of trust is your biggest expense,” says Wall Street Journal bestselling author David Horsager. Without trust, transactions cannot occur. Without trust, influence is destroyed. Without trust, leaders lose their people. Trust can be either your most vulnerable weakness or your greatest asset. Horsager introduces readers to his Eight Pillars of Trust through the journey of a senior leader who thought success was certain. Follow CEO Ethan Parker as he discovers the power of trust and how to apply it amid the complexities of leadership, change, and culture transformation. The Eight Pillars of Trust (Clarity, Compassion, Character, Competency, Commitment, Connection, Contribution, and Consistency) are based on Horsager's original research and extensive experience working with Fortune 500 companies and top government agencies around the globe. In addition to the business parable, this book is rich in practical advice for implementing each of the Eight Pillars. You will learn strategies to increase alignment, overcome attrition, and get absolutely clear on executing your top priorities. Horsager offers a road map for how to become the most trusted expert in your industry.