2030 How Today S Biggest Trends Will Collide And Reshape The Future Of Everything

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2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything

Mauro F. Guillén
2030 How Today s Biggest Trends Will Collide and Reshape the Future of Everything Book PDF

Author : Mauro F. Guillén
Publisher : St. Martin's Press
Page : 185 pages
File Size : 45,8 Mb
Release : 2020-08-25
Category : Business & Economics
ISBN : 9781250268181

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2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything by Mauro F. Guillén Pdf

AN INTERNATIONAL BESTSELLER Wall Street Journal Bestseller A Porchlight Book Bestseller Financial Times Best Books of 2020 Yahoo Finance Favorite Business Books of 2020 JP Morgan NextList 2021 selection "Bold, provocative...illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.” —ADAM GRANT The world is changing drastically before our eyes—will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes. Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "play the game," and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure. That world—and those rules—are over. By 2030, a new reality will take hold, and before you know it: - There will be more grandparents than grandchildren - The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined - The global economy will be driven by the non-Western consumer for the first time in modern history - There will be more global wealth owned by women than men - There will be more robots than workers - There will be more computers than human brains - There will be more currencies than countries All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world. According to Mauro F. Guillen, the only way to truly understand the global transformations underway—and their impacts—is to think laterally. That is, using “peripheral vision,” or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend—climate-change or the rise of illiberal regimes, for example—Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point—2030—that will be, for better or worse, the point of no return. 2030 is both a remarkable guide to the coming changes and an exercise in the power of “lateral thinking,” thereby revolutionizing the way you think about cataclysmic change and its consequences.

Global Turning Points

Mauro F. Guillén,Emilio Ontiveros
Global Turning Points Book PDF

Author : Mauro F. Guillén,Emilio Ontiveros
Publisher : Cambridge University Press
Page : 193 pages
File Size : 44,6 Mb
Release : 2012-09-20
Category : Business & Economics
ISBN : 9781139577045

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Global Turning Points by Mauro F. Guillén,Emilio Ontiveros Pdf

The twenty-first century is replete with uncertainty and complexity: game-changing events and trends are transforming the world beyond recognition. For the first time in human history more people live in cities than in the countryside and greater numbers suffer from obesity than from hunger. Emerging economies now represent half of the global economy and during the next few decades India will be the biggest country in terms of population, China the largest in output and the United States the richest among the major economies on a per capita income basis. Food and water shortages will likely become humankind's most important challenge. In this accessible introduction, Mauro Guillén and Emilio Ontiveros deploy the tools of economics, sociology and political science to provide an analytical perspective on both the problems and opportunities facing business in the modern world.

The Raging 2020s

Alec Ross
The Raging 2020s Book PDF

Author : Alec Ross
Publisher : Henry Holt and Company
Page : 180 pages
File Size : 41,9 Mb
Release : 2021-09-14
Category : Business & Economics
ISBN : 9781250770936

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The Raging 2020s by Alec Ross Pdf

In the face of unprecedented global change, New York Times bestselling author Alec Ross proposes a new social contract to restore the balance of power between government, citizens, and business in The Raging 2020s. For 150 years, there has been a contract. Companies hold the power to shape our daily lives. The state holds the power to make them fall in line. And the people hold the power to choose their leaders. But now, this balance has shaken loose. As the market consolidates, the lines between big business and the halls of Congress have become razor-thin. Private companies have become as powerful as countries. As Walter Isaacson said about Alec Ross’s first book, The Industries of the Future, “The future is already hitting us, and Ross shows how it can be exciting rather than frightening.” Through interviews with the world’s most influential thinkers and stories of corporate activism and malfeasance, government failure and renewal, and innovative economic and political models, Ross proposes a new social contract—one that resets the equilibrium between corporations, the governing, and the governed.

The Platform Paradox

Mauro F. Guillén
The Platform Paradox Book PDF

Author : Mauro F. Guillén
Publisher : University of Pennsylvania Press
Page : 104 pages
File Size : 46,8 Mb
Release : 2021-05-11
Category : Business & Economics
ISBN : 9781613631515

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The Platform Paradox by Mauro F. Guillén Pdf

In The Platform Paradox, Wharton professor Mauro F. Guillén argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.

Emerging Markets Rule: Growth Strategies of the New Global Giants

Mauro F. Guillen,Esteban Garcia-Canal
Emerging Markets Rule Growth Strategies of the New Global Giants Book PDF

Author : Mauro F. Guillen,Esteban Garcia-Canal
Publisher : McGraw Hill Professional
Page : 209 pages
File Size : 54,9 Mb
Release : 2012-11-16
Category : Business & Economics
ISBN : 9780071798129

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Emerging Markets Rule: Growth Strategies of the New Global Giants by Mauro F. Guillen,Esteban Garcia-Canal Pdf

SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting. Are you in a position to compete with the most energetic, imaginative companies on the planet? In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute again Cater to the niches Scale to win Embrace chaos Acquire smart Expand with abandon No sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know," the authors write. "Simply put, down is up. The weak have become strong." You need to learn these new "best practices" now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. "Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational." -- S. D. Shibulal, CEO and Managing Director , Infosys "This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors." -- Alessandro Carlucci , CEO, Natura Cosmeticos "The authors have touched on an important idea that emerging market growth can often be tapped by companies located in those markets. This is an essential book leading us to identify the niche markets and strategies for those emerging markets. A must for all international companies with growth ambitions." -- Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies "A must-read for any company on its way to becoming a global one. You will learn from companies that have developed unique ways of competing in tough markets such as China and India." -- Jorge Zarate , China General Manager, Grupo Bimbo

The 2030 Spike

Colin Mason
The 2030 Spike Book PDF

Author : Colin Mason
Publisher : Routledge
Page : 256 pages
File Size : 44,7 Mb
Release : 2013-06-17
Category : Law
ISBN : 9781136555114

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The 2030 Spike by Colin Mason Pdf

The clock is relentlessly ticking! Our world teeters on a knife-edge between a peaceful and prosperous future for all, and a dark winter of death and destruction that threatens to smother the light of civilization. Within 30 years, in the 2030 decade, six powerful 'drivers' will converge with unprecedented force in a statistical spike that could tear humanity apart and plunge the world into a new Dark Age. Depleted fuel supplies, massive population growth, poverty, global climate change, famine, growing water shortages and international lawlessness are on a crash course with potentially catastrophic consequences. In the face of both doomsaying and denial over the state of our world, Colin Mason cuts through the rhetoric and reams of conflicting data to muster the evidence to illustrate a broad picture of the world as it is, and our possible futures. Ultimately his message is clear; we must act decisively, collectively and immediately to alter the trajectory of humanity away from catastrophe. Offering over 100 priorities for immediate action, The 2030 Spike serves as a guidebook for humanity through the treacherous minefields and wastelands ahead to a bright, peaceful and prosperous future in which all humans have the opportunity to thrive and build a better civilization. This book is powerful and essential reading for all people concerned with the future of humanity and planet earth.

The AI Economy

Roger Bootle
The AI Economy Book PDF

Author : Roger Bootle
Publisher : Nicholas Brealey
Page : 422 pages
File Size : 52,5 Mb
Release : 2019-11-26
Category : Business & Economics
ISBN : 9781473696204

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The AI Economy by Roger Bootle Pdf

Gold winner in Business Technology category, 2020 Axiom Business Book Awards Extraordinary innovations in technology promise to transform the world, but how realistic is the claim that AI will change our lives? In this much needed book the acclaimed economist Roger Bootle responds to the fascinating economic questions posed by the age of the robot, steering a path away from tech jargon and alarmism towards a rational explanation of the ways in which the AI revolution will affect us all. Tackling the implications of Artificial Intelligence on growth, productivity, inflation and the distribution of wealth and power, THE AI ECONOMY also examines coming changes to the the way we educate, work and spend our leisure time. A fundamentally optimistic view which will help you plan for changing times, this book explains AI and leads you towards a more certain future. Extraordinary innovations in technology promise to transform the world, but how realistic is the claim that AI will change our lives? In this much needed book the acclaimed economist Roger Bootle responds to the fascinating economic questions posed by the age of the robot, steering a path away from tech jargon and alarmism towards a rational explanation of the ways in which the AI revolution will affect us all. Tackling the implications of Artificial Intelligence on growth, productivity, inflation and the distribution of wealth and power, THE AI ECONOMY also examines coming changes to the the way we educate, work and spend our leisure time. A fundamentally optimistic view which will help you plan for changing times, this book explains AI and leads you towards a more certain future.

The Future Normal

Rohit Bhargava,Henry Coutinho-Mason
The Future Normal Book PDF

Author : Rohit Bhargava,Henry Coutinho-Mason
Publisher : Unknown
Page : 0 pages
File Size : 41,7 Mb
Release : 2023-03-07
Category : Electronic
ISBN : 1646870654

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The Future Normal by Rohit Bhargava,Henry Coutinho-Mason Pdf

This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other. Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress. In this book, you'll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society. These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.

Prosperity in The Age of Decline

Brian Beaulieu,Alan Beaulieu
Prosperity in The Age of Decline Book PDF

Author : Brian Beaulieu,Alan Beaulieu
Publisher : John Wiley & Sons
Page : 247 pages
File Size : 54,5 Mb
Release : 2014-06-16
Category : Business & Economics
ISBN : 9781118933213

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Prosperity in The Age of Decline by Brian Beaulieu,Alan Beaulieu Pdf

A guide for protecting your wealth in an age of turbulent business cycles In Prosperity in the Age of Decline, Brian and Alan Beaulieu—the CEO and President of the Institute for Trend Research® (ITR)—offer an informed, meticulously-researched look at the future and the coming Great Depression. Drawing on ITR's 94.7% forecast accuracy rate, the book outlines specific, actionable strategies for capitalizing on cyclical opportunities and dodging economic danger. In this important resource, the authors reveal what it will take for individual investors and business leaders to prosper as the economy heats up prior to the predicted downturn, preserve wealth in the upcoming Great Depression, and profit on the way out of the depression. The imbalances and maladjustments have a while to play out and the authors pinpoint the investment opportunities to be had in the countdown period. The Beaulieu's examine the major economic trends at play, such as low interest rates, burgeoning government debt, and an aging population. They discuss which trends will last and what investors should do with this knowledge in order to thrive. The book also reviews the group of leading economic indicators that most consistently achieve reliable results for predicting where the economy is headed. Designed as a useful tool for investors, the book includes a working list of key trends, describes the upside potential of each trend, and explains the potential threat stemming from a particular trend. Understanding how to capitalize on these trends and knowing how to avoid the common pitfalls are the keys to creating a solid economic future for individual investors and business leaders. Contains the strategies for capitalizing on cyclical opportunities and avoiding economic dangers Offers an examination of major economic trends Includes information on the leading economic indicators that most reliably achieve results Shows how to preserve wealth and avoid the most common investing pitfalls This comprehensive resource offers guidelines for averting cyclical downturns and building on rising industry trends.

The Robots Are Coming!

Andres Oppenheimer
The Robots Are Coming Book PDF

Author : Andres Oppenheimer
Publisher : Vintage
Page : 418 pages
File Size : 46,9 Mb
Release : 2019-04-30
Category : Business & Economics
ISBN : 9780525565017

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The Robots Are Coming! by Andres Oppenheimer Pdf

Staying true to his trademark journalistic approach, Andrés Oppenheimer takes his readers on yet another journey, this time across the globe, in a thought-provoking search to understand what the future holds for today's jobs in the foreseeable age of automation. The Robots Are Coming! centers around the issue of jobs and their future in the context of rapid automation and the growth of online products and services. As two of Oppenheimer's interviewees -- both experts in technology and economics from Oxford University -- indicate, forty-seven percent of existing jobs are at risk of becoming automated or rendered obsolete by other technological changes in the next twenty years. Oppenheimer examines current changes in several fields, including the food business, legal work, banking, and medicine, speaking with experts in the field, and citing articles and literature on automation in various areas of the workforce. He contrasts the perspectives of "techno-optimists" with those of "techno-negativists" and generally attempts to find a middle ground between an alarmist vision of the future, and one that is too uncritical. A self-described "cautious optimist", Oppenheimer believes that technology will not create massive unemployment, but rather will drastically change what work looks like.

The Great Demographic Reversal

Charles Goodhart,Manoj Pradhan
The Great Demographic Reversal Book PDF

Author : Charles Goodhart,Manoj Pradhan
Publisher : Springer Nature
Page : 260 pages
File Size : 45,6 Mb
Release : 2020-08-08
Category : Business & Economics
ISBN : 9783030426576

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The Great Demographic Reversal by Charles Goodhart,Manoj Pradhan Pdf

This original and panoramic book proposes that the underlying forces of demography and globalisation will shortly reverse three multi-decade global trends – it will raise inflation and interest rates, but lead to a pullback in inequality. “Whatever the future holds”, the authors argue, “it will be nothing like the past”. Deflationary headwinds over the last three decades have been primarily due to an enormous surge in the world’s available labour supply, owing to very favourable demographic trends and the entry of China and Eastern Europe into the world’s trading system. This book demonstrates how these demographic trends are on the point of reversing sharply, coinciding with a retreat from globalisation. The result? Ageing can be expected to raise inflation and interest rates, bringing a slew of problems for an over-indebted world economy, but is also anticipated to increase the share of labour, so that inequality falls. Covering many social and political factors, as well as those that are more purely macroeconomic, the authors address topics including ageing, dementia, inequality, populism, retirement and debt finance, among others. This book will be of interest and understandable to anyone with an interest on where the world’s economy may be going.

The Dragonfly Effect

Jennifer Aaker,Andy Smith
The Dragonfly Effect Book PDF

Author : Jennifer Aaker,Andy Smith
Publisher : John Wiley & Sons
Page : 244 pages
File Size : 46,5 Mb
Release : 2010-09-28
Category : Business & Economics
ISBN : 9780470614150

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The Dragonfly Effect by Jennifer Aaker,Andy Smith Pdf

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Something of Themselves

Sarah Lefanu
Something of Themselves Book PDF

Author : Sarah Lefanu
Publisher : Oxford University Press, USA
Page : 413 pages
File Size : 51,6 Mb
Release : 2020-03-20
Category : Biography & Autobiography
ISBN : 9780197501443

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Something of Themselves by Sarah Lefanu Pdf

In early 1900, the paths of three British writers--Rudyard Kipling, Mary Kingsley and Arthur Conan Doyle--crossed in South Africa, during what has become known as Britain's last imperial war. Each of the three had pressing personal reasons to leave England behind, but they were also motivated by notions of duty, service, patriotism and, in Kipling's case, jingoism. Sarah LeFanu compellingly opens an unexplored chapter of these writers' lives, at a turning point for Britain and its imperial ambitions. Was the South African War, as Kipling claimed, a dress rehearsal for the Armageddon of World War One? Or did it instead foreshadow the anti-colonial guerrilla wars of the later twentieth century? Weaving a rich and varied narrative, LeFanu charts the writers' paths in the theatre of war, and explores how this crucial period shaped their cultural legacies, their shifting reputations, and their influence on colonial policy.

Of Green Illusions

Clifton Lopez
Of Green Illusions Book PDF

Author : Clifton Lopez
Publisher : Lulu.com
Page : 165 pages
File Size : 55,6 Mb
Release : 2012-08-27
Category : Fiction
ISBN : 9781300130796

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Of Green Illusions by Clifton Lopez Pdf

The story of a young man that would help change the world in which he lived. He stood on the ledge of the great Cauldarian range looking down at his hand in which he held a rock. The beauty of it was overpowering, its green opaque luminescence made him feel falsely at ease. But he knew this was an object of beauty that no Cauldarian should posses. The stone represented the dark side of their history. The ideological faith and power that emanated from it could also be used for good. But its efficacy was wielded as if it were a sword striking at every aspect of the populaces' freedom. So far, its thrusts proved deadly in every instance. It had to be thrown over the ledge and into the night if his people were to survive. Michael awoke from this same dream that he had many times before. It was as if it were only yesterday that his world had changed; it was so different, but in many ways, it was still the same...

The End of Marketing

Carlos Gil
The End of Marketing Book PDF

Author : Carlos Gil
Publisher : Kogan Page Publishers
Page : 241 pages
File Size : 53,7 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9780749497590

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The End of Marketing by Carlos Gil Pdf

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.