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Author : Serhat Ertan
Publisher : ERP Destekli Bütçe Danışmanlığı A.Ş.
Page : 456 pages
File Size : 53,6 Mb
Release : 2021-05-13
Category : Business & Economics
ISBN : 8210379456XXX
This book is the largest referral for Turkish companies.
Author : Asha Kaul,Vidhi Chaudhri
Publisher : SAGE Publications Pvt. Limited
Page : 0 pages
File Size : 50,6 Mb
Release : 2017-11-14
Category : Language Arts & Disciplines
ISBN : 9386446197
Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization–stakeholder relationships, trust, engagement, leadership, and reputation. Covering a wide spectrum of topics such as branding, consumer engagement, employee relations, crisis communication, corporate responsibility and sustainability, and the return on investment (ROI), the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation. Key Features • Blend of theory and practice of social-mediated communication and implications for reputation management • International focus with contemporary (and classic) examples and cases • Link with professional practice in “Voices from the Field” feature • Discussion questions and activities to encourage critical reflection and informed application
Author : Serhat Ertan
Publisher : ERP Destekli Bütçe Danışmanlığı A.Ş.
Page : 502 pages
File Size : 43,8 Mb
Release : 2021-05-09
Category : Business & Economics
ISBN : 8210379456XXX
This book is the largest referral for Turkish companies.
Author : James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus
Publisher : Rothstein Publishing
Page : 141 pages
File Size : 55,9 Mb
Release : 2016-08-02
Category : Business & Economics
ISBN : 9781944480288
Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That’s easy if everyone – executives, PR, managers, and employees – is familiar with Jim Lukaszewski’s sure-fire methods for handling the media. James (Jim) Lukaszewski, America’s Crisis Guru TM, is one of the most visible corporate go-to people for companies when there is trouble in the room or on the horizon. The Manager’s Guide to Handling the Media in a Crisis: Doing and Saying the Right Thing When it Matters Most, shares with you the skills he has developed in 30+ years of helping companies in crisis management, employee communications, ethics, media relations, public affairs, reputation preservation, leadership restoration, and recovery. Jim speaks annually before a wide variety of local, statewide, national and international organizations and associations heard by thousands of each year – and in this book, he is speaking directly to you. With this book as a guide, you will be able to: Create and deliver the message that best represents your organization. Understand what it takes to be an effective spokesperson. . Make sure everyone is aware of company policies and procedures relating to the press. . Be aware of the needs, deadlines, and priorities of reporters. . Prepare to give good answers to all sorts of questions. . Monitor social media, assess its impact. . Identify the ways social media could be used to attack your company. . Preserve company reputation amid a flurry of conflicting publicity. . Reading this book, you will see why, wherever there is or can be trouble and crisis, affected audiences and troubled leaders are waiting to learn the way out of their problems from Jim. The book is practical, easy to read, filled with real-world case studies, checklists, anecdotes, discussion questions, and easy-to-remember tips for success.
Author : Craig E. Carroll
Publisher : John Wiley & Sons
Page : 656 pages
File Size : 47,8 Mb
Release : 2015-06-22
Category : Social Science
ISBN : 9781119061236
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Author : Natalie Jomini Stroud,Shannon McGregor
Publisher : Routledge
Page : 200 pages
File Size : 46,8 Mb
Release : 2018-11-09
Category : Political Science
ISBN : 9781351209427
Big data raise major research possibilities for political communication scholars who are interested in how citizens, elites, and journalists interact. With the availability of social media data, academics can observe, on a large scale, how people talk about politics. The opportunity to study political discussions is also available to media organizations and political elites—examining how they make use of big data represents another fruitful scholarly trajectory. The scholars involved in Digital Discussions represent forward thinkers who aim to inform the study of political communication by analyzing the behavior of and messages left by citizens, elites, and journalists in digital spaces. By using a variety of methodological approaches and bringing together diverse theoretical perspectives, this group sheds light on how big data can inform political communication research. It is critical reading for those studying and working in communication studies with a focus on big data.
Author : Kreft, Jan,Kuczamer-K?opotowska, Sylwia,Kalinowska-?ele?nik, Anna
Publisher : IGI Global
Page : 317 pages
File Size : 41,8 Mb
Release : 2019-06-14
Category : Business & Economics
ISBN : 9781522591023
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Author : Shirley Biagi
Publisher : Cengage Learning
Page : 464 pages
File Size : 51,5 Mb
Release : 2012-12-19
Category : Business & Economics
ISBN : 1111346364
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today’s world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today’s society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider’s look at what it’s like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author : Kim Baer,Jill Vacarra
Publisher : Rockport Publishers
Page : 244 pages
File Size : 44,9 Mb
Release : 2008-05-01
Category : Design
ISBN : 9781616736040
This workbook is a methodical yet comprehensive approach to conveying the fundamentals of avant-garde, innovative, information design by examining history, theory, criticism, technology and media, process, method, and practice. Opening with a very brief history followed by an instructive breakdown of the discipline, readers get an intimate understanding of the complexities of crafting information design to effectively improve communication both functionally and aesthetically. The back half of the book contains a wide range of case studies from design firms around the world so designers can see the techniques previously outlined in the first half of the book. The author also critiques and explains why the design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?).
Author : Serhat Ertan
Publisher : ERP Destekli Bütçe Danışmanlığı A.Ş.
Page : 135 pages
File Size : 42,9 Mb
Release : 2021-05-13
Category : Business & Economics
ISBN : 8210379456XXX
This book is the largest referral for Turkish companies.
Author : Sabine Einwiller,Jens Seiffert-Brockmann,Stefania Romenti,Chiara Valentini
Publisher : Emerald Group Publishing
Page : 198 pages
File Size : 41,6 Mb
Release : 2024-05-31
Category : Business & Economics
ISBN : 9781835495940
Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication.
Author : Gyamfi, Albert,Williams, Idongesit
Publisher : IGI Global
Page : 275 pages
File Size : 41,7 Mb
Release : 2021-06-18
Category : Business & Economics
ISBN : 9781799867944
Knowledge management has always been about the process of creating, sharing, using, and applying knowledge within and between organizations. Before the advent of information systems, knowledge management processes were manual or offline. However, the emergence and eventual evolution of information systems created the possibility for the gradual but slow automation of knowledge management processes. These digital technologies enable data capture, data storage, data mining, data analytics, and data visualization. The value provided by such technologies is enhanced and distributed to organizations as well as customers using the digital technologies that enable interconnectivity. Today, the fine line between the technologies enabling the technology-driven external pressures and data-driven internal organizational pressures is blurred. Therefore, how technologies are combined to facilitate knowledge management processes is becoming less standardized. This results in the question of how the current advancement in digital technologies affects knowledge management processes both within and outside organizations. Digital Technology Advancements in Knowledge Management addresses how various new and emerging digital technologies can support knowledge management processes within organizations or outside organizations. Case studies and practical tips based on research on the emerging possibilities for knowledge management using these technologies is discussed within the chapters of this book. It both builds on the available literature in the field of knowledge management while providing for further research opportunities in this dynamic field. This book highlights topics such as human-robot interaction, big data analytics, software development, keyword extraction, and artificial intelligence and is ideal for technology developers, academics, researchers, managers, practitioners, stakeholders, and students who are interested in the adoption and implementation of new digital technologies for knowledge creation, sharing, aggregation, and storage.
Author : Sheryl N. Hamilton,Sandra Robinson
Publisher : Unknown
Page : 198 pages
File Size : 46,7 Mb
Release : 2019
Category : Freedom of expression
ISBN : 0433498595
Author : Anonim
Publisher : DIANE Publishing
Page : 144 pages
File Size : 54,5 Mb
Release : 1992
Category : Communication in medicine
ISBN : 9780788100802
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
Author : Jadhav, Dipti,Chavan, Pallavi Vijay,Chaudhari, Sangita,Williams, Idongesit
Publisher : IGI Global
Page : 431 pages
File Size : 54,6 Mb
Release : 2024-02-14
Category : Medical
ISBN : 9798369310915
Cognitive disorders are a growing concern, affecting individuals across the age spectrum and society. These disorders can profoundly disrupt daily life, and their timely diagnosis is crucial for effective intervention and care. As the prevalence of cognitive disorders continues to rise, the need for precise and early diagnosis has never been more pressing. Intelligent Solutions for Cognitive Disorders is a research-based book which delves into the intersection of medical science and technology, exploring the latest advancements in cognitive disorder diagnosis and treatment. This book assembles a multidisciplinary team of experts, including researchers, clinicians, and technologists, to address this challenge head-on. This book commences with an in-depth introduction to cognitive disorders, providing a solid foundation for readers of all backgrounds. It then navigates the role of intelligent systems in cognitive healthcare, unveiling the potential of artificial intelligence, machine learning, and deep learning techniques. The book highlights how these intelligent systems can enable the early and accurate detection of cognitive disorders, a pivotal factor in improving patients' quality of life. This book is an invaluable resource for technologists, researchers, linguists, data scientists, healthcare practitioners, medical professionals, and students seeking a comprehensive understanding of cognitive disorders and the role of intelligent technologies in their diagnosis and care.