42 Rules For Growing Enterprise Revenue 2nd Edition

Author : Lilia Shirman
Publisher : Happy About
Page : 131 pages
File Size : 52,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781607730002

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42 Rules for Growing Enterprise Revenue (2nd Edition) by Lilia Shirman Pdf

Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. '42 Rules for Growing Enterprise Revenue' is based on two concepts: No effective effort to grow a company is ever contained within a single function There is no silver bullet -- you have to keep trying new things and making bets So, this isn't a marketing or sales book; it doesn't focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman's observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders. The rules cover a broad spectrum of concepts, including: Laying the foundation for growth New market entry Sales enablement Solutions Industry specialization Demonstrating value Some rules are reminders of the things you know you "should do" but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you'll want to avoid. All are practical, concise, and actionable.

Author : Lilia Shirman
Publisher : Super Star Press
Page : 132 pages
File Size : 54,5 Mb
Release : 2014-03-01
Category : Business & Economics
ISBN : 1607730936

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42 Rules for Growing Enterprise Revenue (2nd Edition) by Lilia Shirman Pdf

Value is in the eye of the beholder. Do your customers see your value? Business buyers barraged with a ceaseless, deafening cacophony of banal marketing-speak learn to focus exclusively on information that is directly relevant to them right now. To engage buyers and grow enterprise sales, companies must create and demonstrate tangible and unique customer relevance with every customer touch. In this time-crunched, information-overload reality: Customer relevance is the only way to generate customer interest and revenue growth Customer relevance cannot be accomplished by a single functional group There is no silver bullet--you have to keep trying new things and testing new strategies 42 Rules for Growing Enterprise Revenue provides practical ideas and proven strategies that boost B2B sales by making every aspect of your business more relevant to customers. The rules cover critical concepts, including: Making "Mattering to Customers" your company's core competence Pursuing markets where you're most relevant Cultivating Customer collaboration Defining value and relevance using the customers context Using solutions and industry specialization to increase relevance Putting customer relevance into practice through your sales channels Lilia Shirman, CEO of a highly respected Silicon Valley strategy consultancy, coach at Stanford University's Global Entrepreneurial Marketing program, and start-up investor and advisor, shares the best ideas and practices from her own and other executive's experiences taking B2B products to market. Heres a chance to learn from business leaders at Cisco, Adobe, Citrix, VMware, and others to distill actionable strategies that drive sustainable customer relevance and revenue growth.

Author : Philippa Gamse
Publisher : Happy About
Page : 138 pages
File Size : 50,9 Mb
Release : 2012-11
Category : Business & Economics
ISBN : 9781607730965

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42 Rules for a Web Presence That Wins (2nd Edition) by Philippa Gamse Pdf

Primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams, this volume explains business concepts, issues, strategies, and tactics for the Web.

Author : Meridith Elliott Powell
Publisher : Happy About
Page : 129 pages
File Size : 44,5 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781607730835

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42 Rules to Turn Prospects Into Customers by Meridith Elliott Powell Pdf

The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. To succeed in this economy you need to do it all - build relationships, establish trust and value, maximize efficiency and generate bottom line results. In her new book, 42 Rules To Turn your Prospects into Customers, Meridith Elliott Powell draws on her 20-plus years in sales to give you a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales and turn your customers into champions for your business. Through her experience, research and interviews with sales professionals, clients and executives, Powell has gathered valuable information that will help you navigate this change, get ahead of the curve, and succeed. For sales people, business owners, and executives who need to know how to identify the right prospects; build quality relationships, and maximize their sales efforts, this book provides solid, actionable answers. The rules can be learned quickly and implemented immediately so you and your teams can develop your most critical skill - striking the balance between relationships and results. Powell answers these questions and more: How can I make sure my networking efforts are setting me up for sales success? How do I maximize my time and minimize my expenses? How do I handle the stress of producing and meeting sales goals? How do I get my customers to buy my best and most valuable products or services? How do I standout from the competition? Powell, a life-long student of sales and the sales process, is passionate about helping her clients succeed. Her experience, dedication to research and her desire to listen and learn from the ultimate teacher - our customers - ensure readers gain first hand knowledge of how to Turn Prospects into Customers.

Author : Pam Fox Rollin
Publisher : Happy About
Page : 136 pages
File Size : 49,5 Mb
Release : 2012-08
Category : Business & Economics
ISBN : 9781607731016

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42 Rules for Your New Leadership Role by Pam Fox Rollin Pdf

Drawing from extensive interviews with corporate leaders and the author's 20 years as a strategy consultant and executive coach, these rules form an essential leadership manual.

Author : Michael Griego
Publisher : Happy About
Page : 130 pages
File Size : 47,5 Mb
Release : 2012-12-26
Category : Business & Economics
ISBN : 9781607730330

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42 Rules to Increase Sales Effectiveness by Michael Griego Pdf

If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in today's market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules. These rules have been road tested over 28 years of personal sales and management experience and close observation of many salespeople and sales organizations. These rules apply to all selling efforts, from high-tech enterprise sales to non-technology sales. Sales isn't rocket science, but it's not ABC simple either. While selling is often either over-engineered or over-simplified, today even the professionals are caught off-guard in a changing world and marketplace. "Old school" is out; new school is in, but with a twist. There are key sales fundamentals that never go out of style but still need a refresh. This book, 42 Rules to Increase Sales Effectiveness (2nd Edition), upgrades and adjusts foundational rules for today's business environment to increase the overall sales effectiveness of individuals or teams. In '42 Rules to Increase Sales Effectiveness (2nd Edition), ' you will learn: The Effective Sales Perspective The Effective Sales Process The effective Salesperson Effective Territory Management Effective Sales Communication The Effective Sales Meeting Effective Sales Closing This book will challenge standard conventions while reinforcing best practices that have gotten lost in the recent advancement of new technologies and modern tools. It's a great read for any professional to confirm that their own "salesmanship" is still on target and appropriately current. Use this as your own handbook to reset on key best-practices for the new day or teach a new generation 42 nuggets and practical applications of this fascinating activity called Sales.

Author : Susan Neustrom
Publisher : Happy About
Page : 138 pages
File Size : 50,6 Mb
Release : 2015-04-23
Category : Business & Economics
ISBN : 9781600052583

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The Comfort Zone Illusion by Susan Neustrom Pdf

What is this place called the comfort zone? Where does the comfort zone exist? Why is stepping outside of the comfort zone so frightening? "The Comfort Zone Illusion" answers those questions by taking you on a journey of discovery to uncover the mystery of the very personal space we call our comfort zone. It is an exploration through the stages of change, beginning with the very first step outside of the comfort zone to exposing the five walls of fear that create barriers to change. This book looks beyond the illusion of comfort to the stark reality of the discomfort of change, and offers strategies to transform fear to energy, break down the brick walls of fear, develop movement habits, and create success enablers. Every breakthrough exercise provides a reflective understanding of your comfort zone, and although the exercises have a specific purpose, each offers a chance to reveal an "a-ha" moment. One of those moments is the turning point, the awakening to move you out of being stuck in the comfort of where you are to where you are meant to be.

Leaving your comfort zone is frightening, and fear can stifle action, inhibit the ability to attempt a new approach, and can create unnecessary stress, making you less likely to welcome change as an opportunity for discovery, growth, and personal development. The author, Susan Neustrom, shares numerous stories about confusion, uncertainty, anxiety, and success derived from her life-changing experience of facing her fear of educational failure from being a high-school dropout at sixteen by returning to school at forty-eight to earn a GED and then a doctorate. Susan conveys her thoughts, feelings, and unbelievable discomfort with leaving her comfort zone, as well as many "a-ha" moments, in her personal transformation of abandoning a twenty-two-year career to follow her vision to do work with greater purpose and meaning. Not only does she offer her personal account, she also shares the stories of people in a variety of situations, and from experts who clearly understand change.

If you are stuck in your comfort zone, ready for change, but walls of "I can't" stand in your way, this book shows you how leaving your comfort zone is not so hard after all. "The Comfort Zone Illusion" truly demonstrates that possibilities are endless once you learn how to get out of the discomfort of being in your comfort zone, eliminate fear, and unleash purpose, passion, and potential.

Author : Laura Lowell
Publisher : Happy About
Page : 110 pages
File Size : 47,6 Mb
Release : 2012-07-06
Category : Business & Economics
ISBN : 9781607730927

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42 Rules of Marketing (2nd Edition) by Laura Lowell Pdf

The `42 Rules of Marketing - 2nd Edition¿ is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don¿t always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn¿t that the point?

Author : Leon Shirman
Publisher : Happy About
Page : 114 pages
File Size : 54,9 Mb
Release : 2012-11
Category : Business & Economics
ISBN : 9781607731122

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42 Rules of Sensible Investing (2nd Edition) by Leon Shirman Pdf

In "42 Rules of Sensible Investing (2nd Edition)", Leon Shirman shares his practical insights on personal investment strategies and philosophies, and on picking winning stocks. These views are heavily influenced by successful long-term approaches used by modern investing legends, such as Benjamin Graham, Warren Buffett and Peter Lynch. The book provides a checklist of concise, practical, and sensible rules that are indispensable in assessing investment ideas. You will read about investing principles that can be used to evaluate your portfolio and immediately implement changes if necessary. Some rules are common sense advice. Some you may have already heard about. And some could definitely cause controversy: Why index funds perform better than most other actively managed funds How diversification can sometimes be a bad idea Why long term, investing in stocks is less risky than in bonds or bills Why it makes sense to stay invested at all times How simple process of stock picking is better than a complex one

Author : Chris Muccio,Peggy Murrah
Publisher : Happy About
Page : 126 pages
File Size : 55,7 Mb
Release : 2013-08
Category : Business & Economics
ISBN : 9781607731009

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42 Rules for 24-Hour Success on LinkedIn (2nd Edition) by Chris Muccio,Peggy Murrah Pdf

"Learning to generate results using LinkedIn for Leads"--Cover.

Author : Brian Lawley
Publisher : Happy About
Page : 126 pages
File Size : 53,7 Mb
Release : 2012
Category : Product management
ISBN : 9781607730910

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42 Rules of Product Management (2nd Edition) by Brian Lawley Pdf

42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!

Author : Mitchell Levy
Publisher : Happy About
Page : 144 pages
File Size : 41,6 Mb
Release : 2012-12
Category : Business & Economics
ISBN : 9781607731023

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42 Rules for Driving Success with Books (2nd Edition) by Mitchell Levy Pdf

Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.

Author : Alvin C Croft
Publisher : Routledge
Page : 323 pages
File Size : 48,8 Mb
Release : 2013-09-05
Category : Business & Economics
ISBN : 9781136614521

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Managing a Public Relations Firm for Growth and Profit, Second Edition by Alvin C Croft Pdf

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the fieldalmost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood. The extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success developing a marketing plan serving clients communication to prospects management strategies for success installing efficient systems and procedures managing staff productivity forecasting income management systems and procedures managing profitability client and agency budgeting recruiting, training, and retaining staff crisis planning planning the future of your firm Covering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.

Author : Peter J. Sander,Janet Haley
Publisher : John Wiley & Sons
Page : 394 pages
File Size : 42,6 Mb
Release : 2011-02-08
Category : Business & Economics
ISBN : 9781118052280

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Value Investing For Dummies by Peter J. Sander,Janet Haley Pdf

Want to follow in Warren Buffett’s investing footprints? Value Investing For Dummies, 2nd Edition, explains what value investing is and how to incorporate it into your overall investment strategy. It presents a simple, straightforward way to apply proven investment principles, spot good deals, and produce extraordinary returns. This plain-English guide reveals the secrets of how to value stocks, decide when the price is right, and make your move. You’ll find out why a good deal is a good deal, no matter what the bulls and bears say, get tips in investing during jittery times, and understand how to detect hidden agendas in financial reports. And, you’ll uncover the keys to identifying the truly good businesses with enduring and growing value that continually outperform both their competition and the market as a whole. Discover how to: Understand financial investments View markets like a value investor Assess a company’s value Make use of value investing resources Incorporate fundamentals and intangibles Make the most of funds, REITs, and ETFs Develop your own investing style Figure out what a financial statement is really telling you Decipher earnings and cash-flow statements Detect irrational exuberance in company publications Make a value judgment and decide when to buy Complete with helpful lists of the telltale signs of value and “unvalue,” as well as the habits of highly successful value investors, Value Investing For Dummies, 2nd Edition, could be the smartest investment you’ll ever make!

Author : Helmut Kury,Sławomir Redo
Publisher : Springer Nature
Page : 766 pages
File Size : 40,7 Mb
Release : 2021-01-29
Category : Law
ISBN : 9783030562274

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Crime Prevention and Justice in 2030 by Helmut Kury,Sławomir Redo Pdf

This book analyzes human rights and crime prevention challenges from the perspective of the 1948 Universal Declaration of Human Rights and the 2030 United Nations Sustainable Development Agenda, in particular its goal 16 on promoting peaceful, inclusive and just societies, the creation and development of which depend on the interplay between various secular and non-secular (f)actors. The book reflects on the implementation of these two legal instruments from a “back to the future” standpoint, that is, drawing on the wisdom of contributors to the 2030 Agenda from the past and present in order to offer a constructive inter-disciplinary and intergenerational approach. The book’s intended readership includes academics and educationists, criminal justice practitioners and experts, diplomats, spiritual leaders and non-governmental actors; its goal is to encourage them to pursue a socially and human rights oriented drive for “larger freedom,” which is currently jeopardized by adverse political currents.