A Concise Guide To Market Research

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A Concise Guide to Market Research

Erik Mooi,Marko Sarstedt
A Concise Guide to Market Research Book PDF

Author : Erik Mooi,Marko Sarstedt
Publisher : Springer Science & Business Media
Page : 308 pages
File Size : 45,5 Mb
Release : 2011-02-01
Category : Business & Economics
ISBN : 9783642125416

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A Concise Guide to Market Research by Erik Mooi,Marko Sarstedt Pdf

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.

A Concise Guide to Market Research

Marko Sarstedt,Erik Mooi
A Concise Guide to Market Research Book PDF

Author : Marko Sarstedt,Erik Mooi
Publisher : Springer
Page : 347 pages
File Size : 46,9 Mb
Release : 2014-07-29
Category : Business & Economics
ISBN : 9783642539657

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A Concise Guide to Market Research by Marko Sarstedt,Erik Mooi Pdf

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22

The Market Research Toolbox

Edward F. McQuarrie
The Market Research Toolbox Book PDF

Author : Edward F. McQuarrie
Publisher : SAGE
Page : 228 pages
File Size : 41,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 1412913195

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The Market Research Toolbox by Edward F. McQuarrie Pdf

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. Next, McQuarrie discusses nontraditional types of market research that have evolved in recent years to meet the needs of business-to-business marketers and technology firms. The volume concludes with a chapter on five common business applications that can be addressed by combining several individual research techniques into a research strategy. New to the Second Edition: - Chapters 1 and 2 have been extensively revised and updated based on feedback from students. - Chapter 3 on secondary research includes a new section on Internet research. - Chapter 6 will be split into two chapters, one to focus on survey research procedures and the other to focus on questionnaire design. - Chapter 7 will be revised to focus almost exclusively on conjoint analysis, a key tool. - Chapter 9 will be deleted, and relevant material will be moved to other chapters. - Chapter 10 will be expanded to include new topics such as forecasting - An Instructors Resource on CD-ROM will be made available to lecturers adopting the book for course use. It contains PowerPoint slides, case questions, teaching notes for suggested cases that can be linked to the book, and a sample syllabus.

The Market Research Toolbox

Edward F. McQuarrie
The Market Research Toolbox Book PDF

Author : Edward F. McQuarrie
Publisher : SAGE Publications
Page : 401 pages
File Size : 42,8 Mb
Release : 2015-04-01
Category : Business & Economics
ISBN : 9781483313597

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The Market Research Toolbox by Edward F. McQuarrie Pdf

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

Strategic Market Research

Anne E. Beall
Strategic Market Research Book PDF

Author : Anne E. Beall
Publisher : iUniverse
Page : 99 pages
File Size : 51,7 Mb
Release : 2010-07-14
Category : Business & Economics
ISBN : 9781936236176

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Strategic Market Research by Anne E. Beall Pdf

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.

The Market Research Toolbox

Edward F. McQuarrie
The Market Research Toolbox Book PDF

Author : Edward F. McQuarrie
Publisher : SAGE
Page : 273 pages
File Size : 42,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781412991735

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The Market Research Toolbox by Edward F. McQuarrie Pdf

An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them.

Market Research in Practice

Paul N Hague,Nicholas Hague,Carol-Ann Morgan
Market Research in Practice Book PDF

Author : Paul N Hague,Nicholas Hague,Carol-Ann Morgan
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 51,5 Mb
Release : 2004-03-03
Category : Business & Economics
ISBN : 9780749445942

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Market Research in Practice by Paul N Hague,Nicholas Hague,Carol-Ann Morgan Pdf

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.

Market Research in Practice

Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague
Market Research in Practice Book PDF

Author : Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague
Publisher : Kogan Page Publishers
Page : 400 pages
File Size : 47,5 Mb
Release : 2016-03-03
Category : Business & Economics
ISBN : 9780749475864

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Market Research in Practice by Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague Pdf

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

Qualitative Market Research

Hy Mariampolski
Qualitative Market Research Book PDF

Author : Hy Mariampolski
Publisher : SAGE Publications
Page : 328 pages
File Size : 43,9 Mb
Release : 2001-08-21
Category : Social Science
ISBN : 9781506319117

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Qualitative Market Research by Hy Mariampolski Pdf

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research

Marketing Research

Bonita Kolb
Marketing Research Book PDF

Author : Bonita Kolb
Publisher : SAGE
Page : 314 pages
File Size : 53,5 Mb
Release : 2008-04-18
Category : Business & Economics
ISBN : 9781446243961

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Marketing Research by Bonita Kolb Pdf

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Market Research

Erik Mooi,Marko Sarstedt,Irma Mooi-Reci
Market Research Book PDF

Author : Erik Mooi,Marko Sarstedt,Irma Mooi-Reci
Publisher : Springer
Page : 429 pages
File Size : 53,6 Mb
Release : 2017-11-01
Category : Business & Economics
ISBN : 9789811052187

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Market Research by Erik Mooi,Marko Sarstedt,Irma Mooi-Reci Pdf

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

The Entrepreneur's Guide to Market Research

Anne M. Wenzel
The Entrepreneur s Guide to Market Research Book PDF

Author : Anne M. Wenzel
Publisher : Praeger
Page : 0 pages
File Size : 47,8 Mb
Release : 2012-01-16
Category : Business & Economics
ISBN : 9780313396052

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The Entrepreneur's Guide to Market Research by Anne M. Wenzel Pdf

Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers. The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential—and too-often overlooked—part of constructing a workable business plan. Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.

Concise Guide to Optimization Models and Methods

Xian Wen Ng
Concise Guide to Optimization Models and Methods Book PDF

Author : Xian Wen Ng
Publisher : Springer Nature
Page : 132 pages
File Size : 50,7 Mb
Release : 2021-11-24
Category : Technology & Engineering
ISBN : 9783030844172

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Concise Guide to Optimization Models and Methods by Xian Wen Ng Pdf

This concise text contains the most commonly-encountered examination problems in the topic of Optimization Models and Methods, an important module in engineering and other disciplines where there exists an increasing need to operate optimally and sustainably under constraints, such as tighter resource availability, environmental consideration, and cost pressures. This book is comprehensive in coverage as it includes a diverse spectrum of problems from numerical open-ended questions that probe creative thinking to the relation of concepts to realistic settings. The book adopts many examples of design scenarios as context for curating sample problems. This will help students relate desktop problem-solving to tackling real-world problems. Succinct yet rigorous, with over a 100 pages of problems and corresponding worked solutions presented in detail, the book is ideal for students of engineering, applied science, and market analysis.

Asking Questions

Norman M. Bradburn,Seymour Sudman,Brian Wansink
Asking Questions Book PDF

Author : Norman M. Bradburn,Seymour Sudman,Brian Wansink
Publisher : John Wiley & Sons
Page : 448 pages
File Size : 53,9 Mb
Release : 2015-08-07
Category : Business & Economics
ISBN : 9781119214762

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Asking Questions by Norman M. Bradburn,Seymour Sudman,Brian Wansink Pdf

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Essentials of Marketing Research

Joseph F. Hair
Essentials of Marketing Research Book PDF

Author : Joseph F. Hair
Publisher : McGraw-Hill/Irwin
Page : 404 pages
File Size : 42,5 Mb
Release : 2007-07-02
Category : Business & Economics
ISBN : PSU:000062905732

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Essentials of Marketing Research by Joseph F. Hair Pdf

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.