Market Research

Author : Edward F. McQuarrie
Publisher : SAGE Publications
Page : 401 pages
File Size : 42,7 Mb
Release : 2015-04-01
Category : Business & Economics
ISBN : 9781483313597

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The Market Research Toolbox by Edward F. McQuarrie Pdf

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

Author : Marko Sarstedt,Erik Mooi
Publisher : Springer
Page : 347 pages
File Size : 40,8 Mb
Release : 2014-07-29
Category : Business & Economics
ISBN : 9783642539657

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A Concise Guide to Market Research by Marko Sarstedt,Erik Mooi Pdf

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22

Author : Chris Fox
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 43,5 Mb
Release : 2016-02-06
Category : Authorship
ISBN : 1548220396

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Write to Market by Chris Fox Pdf

Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.

Author : Mercedes Esteban-Bravo,Jose M. Vidal-Sanz
Publisher : Cambridge University Press
Page : 883 pages
File Size : 52,8 Mb
Release : 2021-01-28
Category : Business & Economics
ISBN : 9781108834988

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Marketing Research Methods by Mercedes Esteban-Bravo,Jose M. Vidal-Sanz Pdf

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Author : Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague
Publisher : Kogan Page Publishers
Page : 400 pages
File Size : 52,7 Mb
Release : 2016-03-03
Category : Business & Economics
ISBN : 9780749475864

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Market Research in Practice by Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague Pdf

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

Author : Erik Mooi,Marko Sarstedt,Irma Mooi-Reci
Publisher : Springer
Page : 429 pages
File Size : 54,8 Mb
Release : 2017-11-01
Category : Business & Economics
ISBN : 9789811052187

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Market Research by Erik Mooi,Marko Sarstedt,Irma Mooi-Reci Pdf

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Author : Anne E. Beall
Publisher : iUniverse
Page : 99 pages
File Size : 40,5 Mb
Release : 2010-07-14
Category : Business & Economics
ISBN : 9781936236176

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Strategic Market Research by Anne E. Beall Pdf

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.

Author : Paul N Hague,Nicholas Hague,Carol-Ann Morgan
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 41,5 Mb
Release : 2004-03-03
Category : Business & Economics
ISBN : 9780749445942

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Market Research in Practice by Paul N Hague,Nicholas Hague,Carol-Ann Morgan Pdf

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.

Author : Donald R. Lehmann
Publisher : McGraw-Hill/Irwin
Page : 840 pages
File Size : 52,5 Mb
Release : 1985
Category : Business & Economics
ISBN : UOM:49015000253964

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Market Research and Analysis by Donald R. Lehmann Pdf

Author : Russell Belk,Eileen Fischer,Robert V Kozinets
Publisher : SAGE
Page : 243 pages
File Size : 51,5 Mb
Release : 2012-12-14
Category : Business & Economics
ISBN : 9781446272060

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Qualitative Consumer and Marketing Research by Russell Belk,Eileen Fischer,Robert V Kozinets Pdf

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.

Author : Chris Chapman,Elea McDonnell Feit
Publisher : Springer
Page : 454 pages
File Size : 40,7 Mb
Release : 2015-03-09
Category : Business & Economics
ISBN : 9783319144368

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R for Marketing Research and Analytics by Chris Chapman,Elea McDonnell Feit Pdf

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

Author : Robert E. Stevens
Publisher : Routledge
Page : 444 pages
File Size : 54,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780789024169

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The Marketing Research Guide by Robert E. Stevens Pdf

Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.

Author : G. Scott Erickson
Publisher : Edward Elgar Publishing
Page : 208 pages
File Size : 47,9 Mb
Release : 2017-10-27
Category : Business & Economics
ISBN : 9781786432698

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New Methods of Market Research and Analysis by G. Scott Erickson Pdf

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.

Author : Len Tiu Wright,Luiz Moutinho,Merlin Stone,Richard P. Bagozzi
Publisher : Routledge
Page : 623 pages
File Size : 45,8 Mb
Release : 2021-06-27
Category : Business & Economics
ISBN : 9781134826865

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The Routledge Companion to Marketing Research by Len Tiu Wright,Luiz Moutinho,Merlin Stone,Richard P. Bagozzi Pdf

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

Author : Norman M. Bradburn,Seymour Sudman,Brian Wansink
Publisher : John Wiley & Sons
Page : 448 pages
File Size : 45,9 Mb
Release : 2015-08-07
Category : Business & Economics
ISBN : 9781119214762

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Asking Questions by Norman M. Bradburn,Seymour Sudman,Brian Wansink Pdf

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.