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Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 53,7 Mb
Release : 2003
Category : Electronic
ISBN : 8679631795
Author : Bradford Fitch
Publisher : The Capitol Net Inc
Page : 376 pages
File Size : 55,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 1587330032
Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com
Author : Bradford Fitch,Beth Gaston
Publisher : Unknown
Page : 368 pages
File Size : 43,7 Mb
Release : 2010-08
Category : Business & Economics
ISBN : 1587332108
Next to the AP Style Guide, the "Media Relations Handbook" is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The "Media Relations Handbook" is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com
Author : Bradford Fitch
Publisher : The Capitol Net Inc
Page : 334 pages
File Size : 52,6 Mb
Release : 2024-07-01
Category : Business & Economics
ISBN : 9781587332623
Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding. For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change. As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.
Author : Krishnamurthy Sriramesh,Dejan Verčič
Publisher : Routledge
Page : 415 pages
File Size : 41,7 Mb
Release : 2019-10-21
Category : Business & Economics
ISBN : 9781351700405
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 805 pages
File Size : 53,5 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135845544
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Author : Alison Theaker
Publisher : Routledge
Page : 424 pages
File Size : 51,7 Mb
Release : 2020-10-26
Category : Business & Economics
ISBN : 9781000208771
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Author : Robert L. Heath,Robert Lawrence Heath,Gabriel M. Vasquez
Publisher : SAGE
Page : 820 pages
File Size : 55,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 1412909546
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author : Thomas Davies
Publisher : Routledge
Page : 26 pages
File Size : 52,7 Mb
Release : 2019-04-09
Category : Political Science
ISBN : 9781351977494
Offering insights from pioneering new perspectives in addition to well-established traditions of research, this Handbook considers the activities not only of advocacy groups in the environmental, feminist, human rights, humanitarian, and peace sectors, but also the array of religious, professional, and business associations that make up the wider non-governmental organization (NGO) community. Including perspectives from multiple world regions, the book takes account of institutions in the Global South, alongside better-known structures of the Global North. International contributors from a range of disciplines cover all the major aspects of research into NGOs in International Relations to present: a comprehensive overview of the historical evolution of NGOs, the range of structural forms and international networks coverage of major theoretical perspectives illustrations of how NGOs are influential in every prominent issue-area of contemporary International Relations evaluation of the significant regional variations among NGOs and how regional contexts influence the nature and impact of NGOs analysis of the ways NGOs address authoritarianism, terrorism, and challenges to democracy, and how NGOs handle concerns surrounding their own legitimacy and accountability. Exploring contrasting theories, regional dimensions, and a wide range of contemporary challenges facing NGOs, this Handbook will be essential reading for students, scholars, and practitioners alike.
Author : Alison Theaker
Publisher : Routledge
Page : 671 pages
File Size : 50,6 Mb
Release : 2013-03-01
Category : Business & Economics
ISBN : 9781136643743
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management.
Author : Art Feinglass
Publisher : Jossey-Bass
Page : 0 pages
File Size : 52,9 Mb
Release : 2005-05-23
Category : Business & Economics
ISBN : 1118336070
Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including: news releases press kits brochures newsletters annual reports direct mail advertising the internet special events A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.
Author : Regina M. Luttrell,Luke W. Capizzo
Publisher : SAGE Publications
Page : 432 pages
File Size : 50,5 Mb
Release : 2018-03-26
Category : Language Arts & Disciplines
ISBN : 9781506329079
A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Key Features: Real-world examples from the field ensure that the practical concepts presented become concrete for you. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide you with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers you a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows you how to adapt your campaigns to meet the needs of today’s integrated agency environment. A chapter dedicated to tools and templates gives you exposure to real documents you will need in your career.
Author : Philip Henslowe
Publisher : Kogan Page Publishers
Page : 164 pages
File Size : 41,5 Mb
Release : 2003
Category : Business & Economics
ISBN : 0749440724
Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.
Author : CIPR (Chartered Institute of Public Relations)
Publisher : John Wiley & Sons
Page : 260 pages
File Size : 47,5 Mb
Release : 2012-09-24
Category : Business & Economics
ISBN : 9781118404843
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.
Author : Richard W. Darrow,Dan J. Forrestal
Publisher : Unknown
Page : 1144 pages
File Size : 48,9 Mb
Release : 1979
Category : Business & Economics
ISBN : CORNELL:31924001976764
DARTNELL'S PUBLIC RELATIONS HANDBOOK, 4TH EDITION is written by a team of expert PR practitioners, including editor Robert L. Dilenschneider, who brings in-depth theoretical expertise & more than 30 years of practical experience in public relations for corporate & professional groups, trade associations & education institutions. DARTNELL'S PUBLIC RELATIONS HANDBOOK covers everything from the history of public relations to the latest strategies in news media, from effective internal PR programs to crisis communications program. No matter how you use this newly revised reference, you'll find it invaluable. The 4th edition includes case studies; a series of "how-to" chapters, including how to write a press release, develop a media kit, speak to the media, etc.; a new chapter on how to work with a PR firm; plus much more.