Media Relations Handbook For Agencies Associations Nonprofits And Congress

Author : Bradford Fitch
Publisher : The Capitol Net Inc
Page : 376 pages
File Size : 53,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 1587330032

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Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress by Bradford Fitch Pdf

Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com

Author : Bradford Fitch,Beth Gaston
Publisher : Unknown
Page : 368 pages
File Size : 40,7 Mb
Release : 2010-08
Category : Business & Economics
ISBN : 1587332108

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Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book by Bradford Fitch,Beth Gaston Pdf

Next to the AP Style Guide, the "Media Relations Handbook" is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The "Media Relations Handbook" is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com

Author : Bradford Fitch
Publisher : The Capitol Net Inc
Page : 334 pages
File Size : 47,9 Mb
Release : 2024-06-10
Category : Business & Economics
ISBN : 9781587332623

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Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e by Bradford Fitch Pdf

Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding. For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change. As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.

Author : Anonim
Publisher : TheCapitol.Net Inc
Page : 375 pages
File Size : 52,8 Mb
Release : 2024-06-10
Category : Electronic
ISBN : 9781587332203

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Lobbyist Registration and Compliance Handbook: The Honest Leadership and Open Government Act of 2007 (HLOGA) and the Lobbying Disclosure Act Guide, House and Senate Rules, and Lobbying Regulations for Nonprofits by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 53,8 Mb
Release : 2003
Category : Electronic
ISBN : 8679631795

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A Media Relations Handbook for Non-Governmental Organizations by Anonim Pdf

Author : Art Feinglass
Publisher : Jossey-Bass
Page : 344 pages
File Size : 49,7 Mb
Release : 2005-05-23
Category : Business & Economics
ISBN : IND:30000102962523

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The Public Relations Handbook for Nonprofits by Art Feinglass Pdf

Publisher Description

Author : Bradford Fitch
Publisher : The Capitol Net Inc
Page : 119 pages
File Size : 53,5 Mb
Release : 2010
Category : Lobbying
ISBN : 9781587332326

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Citizen's Handbook to Influencing Elected Officials by Bradford Fitch Pdf

One part research studies, one part interviews and focus groups, and one part experience, this text provides practical guidance on preparing for and meeting with elected officials and staff, writing effective letters and e-mails to elected officials, and strategies for influencing legislators face to face.

Author : Dennis W. Johnson
Publisher : Routledge
Page : 653 pages
File Size : 40,7 Mb
Release : 2010-03-17
Category : Language Arts & Disciplines
ISBN : 9781135897499

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Routledge Handbook of Political Management by Dennis W. Johnson Pdf

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Author : Ruth Aoko Owino,Dr. Margaret Mtange,Juliet Waruguru Mwai,Joan Kittot,Daniel Kituu Kyalo
Publisher : IPR Journals and Book Publishers
Page : 181 pages
File Size : 55,6 Mb
Release : 2024-06-10
Category : Business & Economics
ISBN : 9789914728644

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Corporate Communication and Public Relations by Ruth Aoko Owino,Dr. Margaret Mtange,Juliet Waruguru Mwai,Joan Kittot,Daniel Kituu Kyalo Pdf

TOPICS IN THE BOOK Government Communication: A Critical Analysis of the Strategic Dimensions of the Central National Government Communication in Kenya Managing Corporate Identity during Organisational Transformation in a Public Institution in Kenya Television Betting Advertisements and the Gambling Behavior of Undergraduate University Students Aged between 18 and 25 Years in Kiambu County Kenya Intercultural Communication Competence and Academic Performance of International University Students at Pan African University Institute for Basic Sciences, Technology and Innovation Abstinence Communication Campaigns and Prevention of HIV and AIDs among Undergraduate University Students in Kenya: A Case of Jomo Kenyatta University of Agriculture and Technology

Author : Mordecai Lee,Grant Neeley,Kendra Stewart
Publisher : CRC Press
Page : 272 pages
File Size : 44,8 Mb
Release : 2011-08-04
Category : Business & Economics
ISBN : 9781439834664

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The Practice of Government Public Relations by Mordecai Lee,Grant Neeley,Kendra Stewart Pdf

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Author : Anonim
Publisher : Unknown
Page : 212 pages
File Size : 47,7 Mb
Release : 1995
Category : Business & Economics
ISBN : UOM:39015046500685

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Promoting Issues & Ideas by Anonim Pdf

The revised and updated edition of Promoting Issues and Ideas shows you how to develop and enhance your organization's public relations plan. This book -- equally valuable for old hands and newcomers to the field -- covers essential aspects of nonprofit public relations. You will learn to create informational materials; exploit public speaking events; expand media coverage; orchestrate special events; manage public relations crises; and much more! The revised edition also features information on new communication technologies available to nonprofits.

Author : Bill Henniff,Megan Lynch
Publisher : The Capitol Net Inc
Page : 398 pages
File Size : 54,7 Mb
Release : 2024-06-10
Category : Electronic
ISBN : 9781587332258

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The Federal Budget Process: A description of the federal and congressional budget processes, including timelines by Bill Henniff,Megan Lynch Pdf

Consists of various reprints from the Congressional Research Service including: Introduction to the Federal budget process by Robert Keith and various publications on the budget process by Bill Heniff and others.

Author : Tony Silvia,Terry Anzur
Publisher : John Wiley & Sons
Page : 233 pages
File Size : 43,6 Mb
Release : 2011-03-21
Category : Language Arts & Disciplines
ISBN : 9781444340624

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Power Performance by Tony Silvia,Terry Anzur Pdf

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

Author : Anonim
Publisher : Unknown
Page : 454 pages
File Size : 47,5 Mb
Release : 2009
Category : United States
ISBN : PSU:000059743880

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CQ Weekly by Anonim Pdf

Author : Kathy Bonk,Emily Tynes,Henry Griggs,Phil Sparks
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 40,7 Mb
Release : 2008-09-17
Category : Business & Economics
ISBN : 9780470181546

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Strategic Communications for Nonprofits by Kathy Bonk,Emily Tynes,Henry Griggs,Phil Sparks Pdf

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.