A Practical Approach To Marketing Management

Author : Kujnish Vashisht
Publisher : Atlantic Publishers & Dist
Page : 420 pages
File Size : 51,5 Mb
Release : 2005
Category : Electronic
ISBN : 8126904739

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A Practical Approach to Marketing Management by Kujnish Vashisht Pdf

In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.

Author : Kujnish Vashisht
Publisher : Unknown
Page : 408 pages
File Size : 43,5 Mb
Release : 2006-01-01
Category : Electronic
ISBN : 8126905808

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Practical Approach To Marketing Management by Kujnish Vashisht Pdf

In the modern world, every individual indulges in marketing process in a variety of forms and at all places be it buying of goods or services, dealing with customers, applying for a job, joining a club, drinking tea or offering coffee. In fact, marketing

Author : Peter Rix
Publisher : Unknown
Page : 558 pages
File Size : 45,9 Mb
Release : 19??
Category : Marketing
ISBN : OCLC:957017817

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Marketing by Peter Rix Pdf

Author : Alan Charlesworth
Publisher : Routledge
Page : 367 pages
File Size : 49,6 Mb
Release : 2014-07-25
Category : Business & Economics
ISBN : 9781135048877

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Digital Marketing by Alan Charlesworth Pdf

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.

Author : Joseph F. Hair,Robert P. Bush,David J. Ortinau
Publisher : Irwin Professional Publishing
Page : 712 pages
File Size : 55,5 Mb
Release : 2000
Category : Dataindsamling
ISBN : PSU:000046983022

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Marketing Research by Joseph F. Hair,Robert P. Bush,David J. Ortinau Pdf

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

Author : Larry DeGaris
Publisher : Routledge
Page : 297 pages
File Size : 51,5 Mb
Release : 2015-02-11
Category : Business & Economics
ISBN : 9781136223464

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Sports Marketing by Larry DeGaris Pdf

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

Author : Bonita Kolb
Publisher : SAGE
Page : 313 pages
File Size : 46,9 Mb
Release : 2008-04-18
Category : Business & Economics
ISBN : 9781849204903

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Marketing Research by Bonita Kolb Pdf

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Author : Kujnish Vashisht
Publisher : Atlantic Publishers & Dist
Page : 328 pages
File Size : 42,5 Mb
Release : 2006
Category : Sales management
ISBN : 8126905379

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A Practical Approach to Sales Management by Kujnish Vashisht Pdf

Sales Department Occupies A Strategically Most Important Position In The Present-Day Marketing Operations. The Increase In Quantum Of Business, Changing Demographics, Developed Information Technology And Awareness Of Rights And Privileges Of The Customers Have Prompted Growing Competition In Business. In The Changed Scenario, The Position Of Sales Manager Has Gained In Importance, Thereby Making The Study Of Sales Management In A Proper Perspective Indispensable For The Students Who Intend To Pursue A Managerial Career.The Present Book A Practical Approach To Sales Management Is A Complete Treatise On The Subject. Beginning With A Well-Researched Introduction To The Field, The Book Discusses All The Key Concepts Related To Sales. It Explicitly Lays Down The Objectives Of Sales Management Achievement Of Sufficient Sales Volumes, Contribution To Desirable Profits And Ensuring Continuous Growth For The Company, And Its Functions Sales Planning, Organising The Sales Effort, Coordination With Other Departments, Appointing And Training Sales Personnel, Motivating Sales Persons, Achieving Sales Targets, Administration And Control, To Name But A Few. The Role Of A Modern-Day Sales Manager Has Been Exclusively Presented In Detail With A View To Make The Students Highly Competent In Handling The Real Time Marketing Situations. The Other Important Concepts Of Sales Which Have Been Analytically Studied In The Present Book Include Marketing Policies On Sales, Market Demand And Sales Forecasting, Recruitment And Selection Of Sales Persons, Sales Training Programmes, Performance Evaluation, Sales Budget, Sales Territories, Sales Control And Analysis, And Many Others.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Sales Environment, Makes The Book Easily Accessible To The Average Readers. A Glossary Of Sales And Selling Terms Given In The Appendix Of The Book Is An Added Advantage Provided To The Readers Which Would Facilitate Them In Understanding Of The Subject. In Addition, Practical Case Studies And Analytical Questions As Well As Sales Quiz Provided At The End Of Each Chapter Would Help The Students Of Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.

Author : Leyland F. Pitt
Publisher : Juta & Company Limited
Page : 261 pages
File Size : 44,9 Mb
Release : 1998
Category : Business & Economics
ISBN : 0702142220

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Marketing for Managers by Leyland F. Pitt Pdf

Introduces readers to the issues underlying marketing concepts and strategies. This book provides material on competitive advantage, competitive strategies, customer service, product management, relationship management and new media. It is suitable for undergraduate and postgraduate marketing and management students.

Author : H. J. Riezebos,Bas Kist,Gert Kootstra
Publisher : Pearson Education
Page : 338 pages
File Size : 53,6 Mb
Release : 2003
Category : Business & Economics
ISBN : 0273655051

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Brand Management by H. J. Riezebos,Bas Kist,Gert Kootstra Pdf

The goal of this book is not only to give insight into what a successful brand can mean for a company, but also to give managers a better feeling of how to adequately develop, manage and protect brands.

Author : Leyland F. Pitt
Publisher : Unknown
Page : 0 pages
File Size : 54,5 Mb
Release : 2004-04
Category : Marketing
ISBN : 0702159336

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Marketing for Managers by Leyland F. Pitt Pdf

With refreshing style, this book introduces readers to the issues underlying marketing concepts and strategies. The second edition provides new material on competitive advantage, competitive strategies, customer service, product management, relationship management and new media. This incisive, up-dated, accessible text: debunks the notion that marketing is an overly complicated discipline with many mystiques; offers readers strategic insights into marketing; encourages readers to question conventional wisdom; explores fresh, innovative alternatives born of a 'how to do it' approach; integrates the best of marketing theory with cutting-edge practicality; covers the uses of new media including the Internet and the World Wide Web; focuses on the challenges of writing viable, well-considered marketing plans; is conversational and non-technical; examines the marketing departments of future organisations. The book is a must for undergraduate and postgraduate marketing and management students at all higher education institutions; marketing and advertising practitioners; management and marketing personnel; entrepreneurs and small-business owners; public relations practitioners and marketing analysts and consultants.

Author : Anonim
Publisher : Unknown
Page : 258 pages
File Size : 55,7 Mb
Release : 2010
Category : Marketing
ISBN : 0702189634

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Marketing for Managers by Anonim Pdf

Author : Barrie Pearson,Neil Thomas
Publisher : HarperCollins
Page : 204 pages
File Size : 44,5 Mb
Release : 1997
Category : Business
ISBN : 0002558300

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The Shorter MBA by Barrie Pearson,Neil Thomas Pdf

A course for managers who don't have time to go back to college which concentrates on all the key areas of running a business. Areas covered include marketing strategy, business development, turning around a loss-making business, selling and negotiating, human resource management and finance.

Author : Cathy Ace
Publisher : Routledge
Page : 223 pages
File Size : 51,9 Mb
Release : 2012-06-14
Category : Business & Economics
ISBN : 9781136361265

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Successful Marketing Communications by Cathy Ace Pdf

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.

Author : Alan Charlesworth
Publisher : Routledge
Page : 376 pages
File Size : 51,6 Mb
Release : 2011-01-03
Category : Business & Economics
ISBN : 9781136438813

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Internet Marketing: a practical approach by Alan Charlesworth Pdf

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.