A Practical Guide To Ethics In Public Relations

Author : Regina Luttrell,Jamie Ward
Publisher : Rowman & Littlefield
Page : 255 pages
File Size : 40,6 Mb
Release : 2018-02-09
Category : Business & Economics
ISBN : 9781442272750

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A Practical Guide to Ethics in Public Relations by Regina Luttrell,Jamie Ward Pdf

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Author : Patricia Houlihan Parsons,Patricia J. Parsons
Publisher : Kogan Page Publishers
Page : 216 pages
File Size : 52,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 074944276X

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Ethics in Public Relations by Patricia Houlihan Parsons,Patricia J. Parsons Pdf

Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), CanadaEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold:to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the futureto help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the fieldto assist in everyday ethical decision-makingWritten by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.

Author : Patricia J Parsons
Publisher : Kogan Page Publishers
Page : 209 pages
File Size : 50,9 Mb
Release : 2008-11-03
Category : Business & Economics
ISBN : 9780749455675

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Ethics in Public Relations by Patricia J Parsons Pdf

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Author : Philip Henslowe
Publisher : Kogan Page Limited
Page : 148 pages
File Size : 54,8 Mb
Release : 1999
Category : Public relations
ISBN : 0749429372

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Public Relations by Philip Henslowe Pdf

This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.

Author : Trevor Morris,Simon Goldsworthy
Publisher : Routledge
Page : 237 pages
File Size : 45,9 Mb
Release : 2020-12-29
Category : Language Arts & Disciplines
ISBN : 9781000327984

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Public Relations Ethics by Trevor Morris,Simon Goldsworthy Pdf

This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.

Author : Kathy Fitzpatrick,Carolyn Bronstein
Publisher : SAGE
Page : 256 pages
File Size : 49,5 Mb
Release : 2006-05-03
Category : Language Arts & Disciplines
ISBN : 9781452236780

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Ethics in Public Relations by Kathy Fitzpatrick,Carolyn Bronstein Pdf

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Author : Dick Martin,Donald K. Wright
Publisher : Business Expert Press
Page : 224 pages
File Size : 49,6 Mb
Release : 2015-11-24
Category : Business & Economics
ISBN : 9781631571473

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Public Relations Ethics by Dick Martin,Donald K. Wright Pdf

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.

Author : Philip Henslowe
Publisher : Unknown
Page : 161 pages
File Size : 45,7 Mb
Release : 1999
Category : Electronic
ISBN : 1597343560

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Public Relations by Philip Henslowe Pdf

The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The book provides a survey of the main areas of work involved, including: ethics and the law; working with publishers; making videos, exhibitions, conferences and events; sponsorship; crisis management; new developments in technology.

Author : Joseph M. Zappala
Publisher : Routledge
Page : 312 pages
File Size : 44,7 Mb
Release : 2010-04-02
Category : Business & Economics
ISBN : 9781135231583

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Public Relations Writing Worktext by Joseph M. Zappala Pdf

Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Author : Kim Harrison
Publisher : Unknown
Page : 303 pages
File Size : 54,7 Mb
Release : 2000
Category : Public relations
ISBN : 1740160045

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Strategic Public Relations by Kim Harrison Pdf

Author : Patricia Parsons
Publisher : Routledge
Page : 200 pages
File Size : 52,9 Mb
Release : 2017-11-13
Category : Business & Economics
ISBN : 9781351596329

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A Manager's Guide to PR Projects by Patricia Parsons Pdf

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives. This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.

Author : Karen Freberg
Publisher : SAGE Publications
Page : 513 pages
File Size : 46,8 Mb
Release : 2020-07-08
Category : Language Arts & Disciplines
ISBN : 9781544355399

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Discovering Public Relations by Karen Freberg Pdf

Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Author : Annette Clear,Linda Weideman
Publisher : Juta and Company Ltd
Page : 232 pages
File Size : 49,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 070215637X

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Dynamics of Public Relations and Journalism by Annette Clear,Linda Weideman Pdf

Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.

Author : Patricia J. Parsons
Publisher : Routledge
Page : 85 pages
File Size : 46,9 Mb
Release : 2003-10-17
Category : Business & Economics
ISBN : 9781135624774

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A Manager's Guide To PR Projects by Patricia J. Parsons Pdf

This workbook provides a practical step-by-step guide through the phases of managing a public relations project. For undergraduate and graduate public relations students.

Author : Mitchell Land,Bill W. Hornaday
Publisher : Unknown
Page : 462 pages
File Size : 46,6 Mb
Release : 2006
Category : Mass media
ISBN : STANFORD:36105114455251

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Contemporary Media Ethics by Mitchell Land,Bill W. Hornaday Pdf

This book is designed for use in college-level mass media ethics courses and for use in mass media organizations. The 27 chapters are written by top scholars and media professionals in the United States. The books provides a practical introduction to real-world media ethics cases, focusing on two major models: utilitarian and communitarian.