Dynamics Of Public Relations And Journalism

Author : Annette Clear,Linda Weideman
Publisher : Juta and Company Ltd
Page : 232 pages
File Size : 52,6 Mb
Release : 2002
Category : Business & Economics
ISBN : 070215637X

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Dynamics of Public Relations and Journalism by Annette Clear,Linda Weideman Pdf

Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.

Author : Annette Clear
Publisher : Juta and Company Ltd
Page : 240 pages
File Size : 53,5 Mb
Release : 2011-12
Category : Journalism
ISBN : 0702178136

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Dynamics of Public Relations and Journalism by Annette Clear Pdf

What we think and do is influenced by the information that comes from public relations practitioners and journalists. Dynamics of Public Relations and Journalism 3rd Edition enhances the journalistic skills of Media Studies students and gives journalists invaluable insights into the complex, multidisciplinary world of public relations. It also highlights the interdependency of the two professions and explains clearly, simply and succinctly the need for their smooth interaction. This third edition updates all the chapters to stay abreast of the changing world of PR & Journalism and to broaden student and practitioner insight into the synergy between PR & Journalism. The chapter on New Media discusses the exciting new developments in Social Media and introduces the reader to the business aspect of social networking.

Author : Annette Clear
Publisher : Unknown
Page : 128 pages
File Size : 48,7 Mb
Release : 2015
Category : Journalism
ISBN : 1485130948

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Dynamics of Public Relations and Journalism by Annette Clear Pdf

Author : Romy Fröhlich
Publisher : Routledge
Page : 354 pages
File Size : 47,9 Mb
Release : 2018-10-26
Category : Language Arts & Disciplines
ISBN : 9781351685399

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Media in War and Armed Conflict by Romy Fröhlich Pdf

This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and holistic approach over time, across different cycles of six conflicts in three regions of the world, and across different types of domestic, international and transnational media. In so doing, it explores the roles of public communication through traditional media, social media, strategic communication, and public relations in informing and involving national and international actors in conflict prevention, resolution and peace-keeping. It provides a key point of reference for creative, innovative, and state-of-the-art empirical research on media and armed conflict.

Author : Vincent F. Filak
Publisher : SAGE Publications
Page : 517 pages
File Size : 54,8 Mb
Release : 2021-07-22
Category : Language Arts & Disciplines
ISBN : 9781544385662

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Dynamics of Media Writing by Vincent F. Filak Pdf

Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

Author : Carmel O'Toole,Adrian Roxan
Publisher : Unknown
Page : 0 pages
File Size : 43,6 Mb
Release : 2019
Category : Government accountability
ISBN : 1138044628

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Local Democracy, Journalism and Public Relations by Carmel O'Toole,Adrian Roxan Pdf

Local Democracy, Journalism and Public Relations is a critical examinationthe impact of sustained large-scale austerity cuts on local government communications in the UK.

Author : Alexandra Prentiss
Publisher : Unknown
Page : 294 pages
File Size : 51,5 Mb
Release : 2017
Category : Electronic
ISBN : 1680945114

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Dynamics of Public Relations and Journalism by Alexandra Prentiss Pdf

Author : Richard M. Perloff
Publisher : Routledge
Page : 489 pages
File Size : 51,5 Mb
Release : 2013-12-04
Category : Computers
ISBN : 9781136294600

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The Dynamics of Political Communication by Richard M. Perloff Pdf

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

Author : Richard M. Perloff
Publisher : Routledge
Page : 328 pages
File Size : 44,7 Mb
Release : 2019-09-09
Category : Language Arts & Disciplines
ISBN : 9781351233491

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The Dynamics of News by Richard M. Perloff Pdf

This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.

Author : Vincent F. Filak
Publisher : CQ Press
Page : 343 pages
File Size : 55,6 Mb
Release : 2019-01-07
Category : Language Arts & Disciplines
ISBN : 9781506379128

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Dynamics of Media Editing by Vincent F. Filak Pdf

As traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is an even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editing emphasizes the broad value of editing as both a tool for journalistic management and an essential skill for individual writers of all stripes. Author Vince F. Filak recognizes editing as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills and by platforms, Dynamics of Media Editing shows students how the basic principles of good editing work across disciplines and media platforms. Key Features The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. "Helpful Hints" boxes provide easy-to-consult lists of dos and don’ts for good writing. "Thoughts From a Pro" boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.

Author : Vincent F. Filak
Publisher : CQ Press
Page : 112 pages
File Size : 44,6 Mb
Release : 2017-12-14
Category : Language Arts & Disciplines
ISBN : 9781506347684

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Dynamics of Writing by Vincent F. Filak Pdf

Dynamics of Writing: An Exercise Guide gives you multiple opportunities to practice your writing skills in-class or as take-home assignments. Each chapter focuses on a different aspect of the newswriting process and offers short-answer, multiple-choice, and writing-prompt activities to help you master the concepts and skills presented in Vincent F. Filak’s comprehensive book. Additional exercises built around the unique demands of online newswriting will prepare you to meet the demands of a changing media landscape. Key Features: “Writing Exercises” enable you to recall & demonstrate your understanding of various elements found in each chapter in Dynamics of News Writing and Reporting. “Practice Writing” exercises empower you to apply their knowledge in a safe, in-class environment. “Live-Action Exercises” encourage you to expand their knowledge and experience through out-of-class reporting and writing opportunities.

Author : Amber Hutchins,Natalie T.J. Tindall
Publisher : Routledge
Page : 267 pages
File Size : 41,7 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9781317659747

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Public Relations and Participatory Culture by Amber Hutchins,Natalie T.J. Tindall Pdf

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

Author : Esiyok, Elif
Publisher : IGI Global
Page : 572 pages
File Size : 50,6 Mb
Release : 2020-08-07
Category : Business & Economics
ISBN : 9781799832034

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Handbook of Research on New Media Applications in Public Relations and Advertising by Esiyok, Elif Pdf

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Author : Hugo de Burgh
Publisher : Routledge
Page : 312 pages
File Size : 48,9 Mb
Release : 2006-03-13
Category : Social Science
ISBN : 9781134377541

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Making Journalists by Hugo de Burgh Pdf

At a time when the media’s relation to power is at the forefront of political discussion, this book considers how journalists can affect public discourse on politics, economy and society at large. From well-known and respected authors providing all new material, Making Journalists considers journalism education, training, practice and professionalism across a wide range of countries, including Saudi Arabia, Africa, India, USA and the UK. The book offers insights into: what journalism is how education makes the journalist and, therefore, the news models of journalism taught and practised across the globe the ethical implications of the process. When news reporting can lead to decisions on whether or not to got to war, everything can be affected by journalists and their mediation of the world. This text brings these present issues together in one invaluable resource for all students of journalism, politics and media studies.

Author : Lee Edwards
Publisher : SAGE
Page : 320 pages
File Size : 45,7 Mb
Release : 2018-04-17
Category : Social Science
ISBN : 9781526422125

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Understanding Public Relations by Lee Edwards Pdf

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.