Author : Fernando Jaramillo,Jay P. Mulki
Publisher : Edward Elgar Publishing
Page : 208 pages
File Size : 55,8 Mb
Release : 2021-01-29
Category : Business & Economics
ISBN : 9781788975315
A Research Agenda for Sales by Fernando Jaramillo,Jay P. Mulki Pdf
A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Featuring original research and current developments in the field, the chapters focus on critical topics and provide answers to important questions by company leaders and sales scholars.