A Strategic Analysis Of Chinese Airline Industry Under Online Environment

Author : Hang Liu
Publisher : Scientific Research Publishing, Inc. USA
Page : 111 pages
File Size : 51,8 Mb
Release : 2018-03-29
Category : Technology & Engineering
ISBN : 9781618964366

Get Book

A Strategic Analysis of Chinese Airline Industry under Online Environment by Hang Liu Pdf

The boom of internet is causing another industrial revolution. It is necessary for Chinese airlines to develop E-business in order to keep their competitive advantages. China Southern Airlines is the first Chinese airlines to enter E-business sector and is fairly successful in Chinese civil aviation market. However, comparing with British Airways, current E-business strategy in this company quite falls behind. After a strategic analysis, it is clearly that E-business is a profitable strategy for China Southern Airlines and should be applied further. It is quite urgent for China Southern Airlines to enlarge and improve its E-business strategies so that it can consolidate its leading position in this market segment. Therefore, some reasonable future strategic choices are put forward and a recommendation is given. On the other hand, the explosion of Chinese economy provides a rapid growth of air traffic world widely. British Airways and other foreign airlines would increase their profits significantly from Chinese air market.

Author : Hang Liu
Publisher : Unknown
Page : 128 pages
File Size : 50,6 Mb
Release : 2018-03
Category : Electronic
ISBN : 1618964356

Get Book

A Strategic Analysis of Chinese Airline Industry Under Online Environment¿in the Case of China Southern Airlines by Hang Liu Pdf

Author : Svenja Stellmann
Publisher : GRIN Verlag
Page : 28 pages
File Size : 41,7 Mb
Release : 2010-12-07
Category : Business & Economics
ISBN : 9783640770908

Get Book

Case Study Japan Airlines by Svenja Stellmann Pdf

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Northumbria University, course: Strategic Management and Leadership, language: English, abstract: Japan Airlines Corporation (JAL) is the leading full-service airline in Asia operating in the domestic and international passenger air-transport industry. However, in 2009 JAL's financial situation is alarming. 2009 was completed by a ¥51bn operating loss, representing a decrease of ¥140bn from previous year. In comparison, JAL's major competitor All Nippon Airways manages to stay in the black. This means JAL's competitive position is clearly in danger. Even worse - if JAL does not find a new strategic option immediately they are in danger of going bankrupt soon. This paper intends to find such a strategic option to guarantee future success of the airline. A thorough strategic analysis including an internal and external analysis is used to find out the key strategic issues. Afterwards three possible strategic options are discussed. The most promising option is put forward and its implementation issues are thoroughly discussed.

Author : Christian Uwagwuna
Publisher : GRIN Verlag
Page : 57 pages
File Size : 42,8 Mb
Release : 2011-04
Category : Electronic
ISBN : 9783640893836

Get Book

How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus by Christian Uwagwuna Pdf

Document from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 72, De Montfort University Leicester (De Montfort University Leicester UK), course: Strategic Management, language: English, abstract: This paper discusses the external economic factors affecting the strategic decision of airline industry and how this decision in turn, affect the market forecast of the aircraft manufacturing industry. Various business issues affect airlines operation either directly and indirectly, and these issues affect the strategic decision of the airline industry. The present economic crisis, instability in aviation fuel price, and environmental factors (such as the recent volcanic ashes and snow) has further shrunk business in the airline industry and thereby increasing competitive rivalry. Although the future projected growth by the airline industry look promising, factors affecting airline businesses can make it daunting. Strategic decisions however, will help the airlines to maximize this positive forecast. To make these decisions, it is vital for the origination to understand the macro-economic environment affecting the airline industry. [...]

Author : Mark Dougan
Publisher : Routledge
Page : 280 pages
File Size : 45,5 Mb
Release : 2016-04-29
Category : Political Science
ISBN : 9781317794486

Get Book

A Political Economy Analysis of China's Civil Aviation Industry by Mark Dougan Pdf

First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Narasimha Kotha
Publisher : Unknown
Page : 86 pages
File Size : 53,6 Mb
Release : 2017-09-05
Category : Electronic
ISBN : 3668515808

Get Book

Indian Low-Cost Airlines and Their Future Sustainability by Narasimha Kotha Pdf

Master's Thesis from the year 2016 in the subject Business economics - Operations Research, grade: MERIT, language: English, abstract: The deregulation has revolutionized the air travel industry in India. The low-cost carrier's entry in India has been fulfilling the dream of many Indian people. However, in recent years, low-cost carriers in India are facing huge operational losses and led few carriers to undergo bankruptcy. The impact of high fuel costs, government policies, strikes and infrastructure constraints has led Indian LCCs to pass through a turbulence period. These constraints together place a question mark on Indian LCCs future sustainability and their growth in Indian airline industry. Therefore, this research is undertaken with an objective to conduct strategic analysis on Indian low-cost carriers and examine their future sustainability in the market. The strategic analysis has identified the current situation, and the key challenges faced by Indian low-cost carriers in current operating environment. The impact of internal and external environmental factors caused on Indian low-cost carriers has been also discussed in this report. In addition, this report also discusses the various business strategies followed by major Indian low-cost carriers like INDIGO, Go Air, Spice Jet and Jetlite. A survey has been conducted to identify the customer perception towards travel in low-cost carriers. Data gathered through survey was analyzed to answer key research questions in the report. The analysis and findings have been presented with a set of recommendations that helps the Indian low-cost carriers in upcoming days to improve their situation in the industry.

Author : Marco Hierling
Publisher : GRIN Verlag
Page : 0 pages
File Size : 46,8 Mb
Release : 2007-11
Category : Electronic
ISBN : 9783638824569

Get Book

The Australian Airline Industry and the Case of Ozjet - a Strategic Analysis Report by Marco Hierling Pdf

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3 (86%), The University of Sydney, 45 entries in the bibliography, language: English, abstract: This case study provides an overview of the Australian airline industry and its competitors with a focus on the question why OzJet failed. The first chapter will give an insight on the main task and on the case study structure, concentrating on a brief outline of OzJet and the Australian airline industry. In chapter two, the external environment OzJet had to face is examined, including the analysis of the main trends and its competitive intelligence through scanning and monitoring. Furthermore, it presents a survey of the environment using Porters five forces, completing with a brief conclusion of the threats and opportunities in the Australian airline industry. Chapter three gives information of OzJet's internal environment from a resource based view that examines the collection of its tangible and intangible resources, as well as its organizational capabilities shaping OzJet's competitive position. This chapter ends with a short conclusion about OzJet's strengths and weaknesses. Finally, it is discussed why OzJet failed and a strategic recommendation is given, about the likelihood of a third airline being successful in the Australian airline industry. OzJet started its business in November 2005 with the strategy to enter the Australian business traveller market on the Sydney-Melbourne trunk route. It had to compete with three other airlines: Qantas, Jetstar and Virgin Blue. OzJet's core capability was to provide a top-notch service at a fully flexible economy price. However, the focus on customer service was not able to meet the needs of the targeted market. Business-class travellers were loyal to Qantas, offering a much higher flight frequency and loyalty program for this not so price sensitive market segment. In the end, OzJet had neither

Author : Fu On Lui
Publisher : GRIN Verlag
Page : 26 pages
File Size : 53,7 Mb
Release : 2016-10-13
Category : Business & Economics
ISBN : 9783668319905

Get Book

Sustaining Airline Profitability. Strategic Management and Leadership by Fu On Lui Pdf

Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, Northumbria University, course: Bachelor of Arts in Human Resources Management, language: English, abstract: The commercial airline is an extremely competitive, safety-sensitive, high technology service industry. People, employees and customers, not products and machines, must be an arena of organization's core competence. Sustaining airline profitability, ensuring safety and security, and developing adequate air transportation infrastructure are the important challenges to the airlines. In the following chapters, the strategic reasons that lead Singapore Airline (SIA) success will be discuss with strategic frameworks.

Author : Maximilian Rothkopf
Publisher : LIT Verlag Münster
Page : 246 pages
File Size : 52,6 Mb
Release : 2009
Category : Airlines
ISBN : 9783643100191

Get Book

Innovation in Commoditized Service Industries by Maximilian Rothkopf Pdf

The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.

Author : Katarzyna Szydlowska
Publisher : GRIN Verlag
Page : 21 pages
File Size : 46,6 Mb
Release : 2018-04-25
Category : Business & Economics
ISBN : 9783668690073

Get Book

International Business of the Airline Industry. Strategic Alliance and the Business Tool "PESTLE" by Katarzyna Szydlowska Pdf

Research Paper (undergraduate) from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Cardiff Metropolitan University, language: English, abstract: The purpose of this paper is to answer three questions of the case study. The text is strictly associated with the prosperity of alliances; therefore the term “strategic alliance” will be explained in the first instance. Furthermore, the business tool such as PESTLE, which is utilized to analyse the airline environment will be highlighted. It will be proven that the airlines prosperity strictly depends on political, legal, economic, social, technological and environmental factors. In addition, the alternative strategy for airlines such as mergers will be introduced. The examples of the airline mergers such as Delta-Northwest and Air France-KLM will be emphasized. Finally, the shared management, which is applied by Star Alliance, will be critically evaluated.

Author : Weng Marc Lim
Publisher : GRIN Verlag
Page : 65 pages
File Size : 53,7 Mb
Release : 2012-02
Category : Business & Economics
ISBN : 9783656124276

Get Book

Air Asia by Weng Marc Lim Pdf

Scholarly Research Paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Strategic Management, language: English, abstract: Air Asia is a low-cost carrier based in Kuala, Lumpur Malaysia which flies to over 66 successfully penetrated destinations in 18 countries worldwide. Nevertheless, this innovative organisation continuously seeks new potential markets for its investment. However, not all countries are an attractive prospect for a new investment. This book presents an analysis on the attractiveness of the South African airline industry along with Air Asia's current internal states and strategies in an attempt to rationalise the viability of an investment decision into the state. The data collected entails from secondary sources ranging from academic journal articles, organisational websites and reports, online newspapers, to various databases. The main findings includes a favourable yet challenging immediate and macroeconomic environment conditions in South Africa, supporting internal strengths that were aligned with most key success factors for the investment plan taking into account certain drawbacks identified, and a well-positioned business-level and corporate-level strategy to take on a new investment in the state. It is concluded that the South African airline industry is a viable market in which Air Asia is able to weather those obstacles and achieve great success. Nonetheless, Air Asia is recommended to play safe and currently penetrate the industry on a smaller scale before operating in a larger scale.

Author : Aleksander Szymanski
Publisher : GRIN Verlag
Page : 32 pages
File Size : 54,6 Mb
Release : 2011-04-20
Category : Business & Economics
ISBN : 9783640898114

Get Book

The competitive analysis of the commercial aircraft industry by Aleksander Szymanski Pdf

Seminar paper from the year 2002 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: The purpose of this paper is to analyze the competitive situation of the Boeing Company in the aerospace sector. The first part provides detailed information about the whole business sector with the intention to establish a foundation for an understanding of the complex and unique nature of this branche. Only having a comprehensive overview over the whole sector, one is able to identify the industry attractiveness properly, including the trends and driving forces. The second part provides a concise evaluation of the competitiveness of North America (Boeing’s main production place) based on a theoretical framework. The third part is concerned with the Boeing Company itself and contains a brief company description and a broader competitiveness analysis of the firm. Furthermore, the author will attempt to identify the core competencies of Boeing and to point out potential business opportunities. Finally, in the last part, one can find particular strategic recommendations based on the factual data with respect to Boeing and its business environment and the theoretical analysis.

Author : Loizos Th Heracleous,Jochen Wirtz,Nitin Pangarkar
Publisher : McGraw-Hill Singapore - Professional
Page : 276 pages
File Size : 40,5 Mb
Release : 2009
Category : Business & Economics
ISBN : UOM:39015080711669

Get Book

Flying High in a Competitive Industry by Loizos Th Heracleous,Jochen Wirtz,Nitin Pangarkar Pdf

Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently? This updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries. This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.

Author : Christoph Müller
Publisher : GRIN Verlag
Page : 40 pages
File Size : 43,7 Mb
Release : 2011-04-19
Category : Business & Economics
ISBN : 9783640897247

Get Book

Ryanair case study and strategic analysis by Christoph Müller Pdf

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe’s leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter’s Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair’s external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair’s low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair’s future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding.

Author : Klaus E.Meyer
Publisher : Edward Elgar Publishing
Page : 464 pages
File Size : 47,5 Mb
Release : 2020-03-28
Category : Business & Economics
ISBN : 9781788978927

Get Book

Multinational Enterprises and Emerging Economies by Klaus E.Meyer Pdf

Guided by the overarching question “how and why does the emerging economy context matter for business?”, this collection brings together key contributions of Klaus Meyer on multinational enterprises (MNEs) competing in, and originating from, emerging economies. The book also explores how outward investment strategies contribute to building internationally competitive MNEs.