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Author : American Bankers Association,Bank Marketing Association (U.S.)
Publisher : Unknown
Page : 120 pages
File Size : 48,9 Mb
Release : 2002
Category : Bank marketing
ISBN : OCLC:52102623
Author : American Bankers Association Staff
Publisher : Unknown
Page : 50 pages
File Size : 46,9 Mb
Release : 2003-09-01
Category : Electronic
ISBN : 0899825524
The ABA Bank Marketing Survey, a supplement to the 2002 report, analyzes marketing expenditures in five areas - advertising, public relations, sales promotions, market research and staff sales and customer relations training.
Author : American Bankers Association
Publisher : Unknown
Page : 128 pages
File Size : 43,8 Mb
Release : 2004-09-01
Category : Electronic
ISBN : 0899825680
Author : American Bankers Association. Marketing/Savings Division
Publisher : Unknown
Page : 136 pages
File Size : 47,6 Mb
Release : 1970
Category : Bank marketing
ISBN : IND:30000120746106
Author : Anonim
Publisher : Unknown
Page : 404 pages
File Size : 43,5 Mb
Release : 1997-07
Category : Bank management
ISBN : UOM:35128002313730
Author : Anonim
Publisher : Unknown
Page : 560 pages
File Size : 47,8 Mb
Release : 2010
Category : Bank management
ISBN : CORNELL:31924107858528
Author : Mary Ann Pezzullo
Publisher : Unknown
Page : 440 pages
File Size : 51,6 Mb
Release : 1993
Category : Business & Economics
ISBN : 0899823173
Author : American Bankers Association
Publisher : Unknown
Page : 718 pages
File Size : 52,9 Mb
Release : 1994
Category : Banks and banking
ISBN : MINN:31951P003892732
Author : W. Ogden Ross
Publisher : Unknown
Page : 176 pages
File Size : 54,8 Mb
Release : 1968
Category : Bank marketing
ISBN : UOM:39076005836676
Author : Anonim
Publisher : Unknown
Page : 452 pages
File Size : 52,8 Mb
Release : 1997
Category : Bank management
ISBN : UOM:35128002039236
Author : Androniki Kavoura,Efstathios Kefallonitis,Apostolos Giovanis
Publisher : Springer
Page : 1330 pages
File Size : 43,9 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9783030124533
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Author : American Bankers Association
Publisher : Unknown
Page : 1144 pages
File Size : 46,5 Mb
Release : 1998
Category : Banks and banking
ISBN : MINN:31951P00563732O
Author : Bruce Wrenn,Phylis M Mansfield
Publisher : Routledge
Page : 384 pages
File Size : 45,9 Mb
Release : 2014-07-16
Category : Business & Economics
ISBN : 9781317718277
THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Author : Malcolm McDonald,Ailsa Kolsaker
Publisher : Bloomsbury Publishing
Page : 544 pages
File Size : 46,6 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137300287
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
Author : Mary A. Pezzullo
Publisher : Unknown
Page : 522 pages
File Size : 54,9 Mb
Release : 1986
Category : Electronic
ISBN : OCLC:753099286