Strategic Innovative Marketing And Tourism

Author : Androniki Kavoura,Stephen J. Havlovic,Natalya Totskaya
Publisher : Springer Nature
Page : 240 pages
File Size : 55,7 Mb
Release : 2021-03-19
Category : Business & Economics
ISBN : 9783030661540

Get Book

Strategic Innovative Marketing and Tourism in the COVID-19 Era by Androniki Kavoura,Stephen J. Havlovic,Natalya Totskaya Pdf

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

Author : Androniki Kavoura,Efstathios Kefallonitis,Prokopios Theodoridis
Publisher : Springer Nature
Page : 1074 pages
File Size : 41,6 Mb
Release : 2020-03-09
Category : Business & Economics
ISBN : 9783030361266

Get Book

Strategic Innovative Marketing and Tourism by Androniki Kavoura,Efstathios Kefallonitis,Prokopios Theodoridis Pdf

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Author : Ray, Nilanjan
Publisher : IGI Global
Page : 425 pages
File Size : 45,7 Mb
Release : 2015-08-03
Category : Business & Economics
ISBN : 9781466687004

Get Book

Emerging Innovative Marketing Strategies in the Tourism Industry by Ray, Nilanjan Pdf

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

Author : Androniki Kavoura,Efstathios Kefallonitis,Apostolos Giovanis
Publisher : Springer
Page : 1330 pages
File Size : 43,5 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9783030124533

Get Book

Strategic Innovative Marketing and Tourism by Androniki Kavoura,Efstathios Kefallonitis,Apostolos Giovanis Pdf

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Author : Androniki Kavoura,Teresa Borges-Tiago,Flavio Tiago
Publisher : Springer
Page : 0 pages
File Size : 43,5 Mb
Release : 2024-04-22
Category : Business & Economics
ISBN : 3031510372

Get Book

Strategic Innovative Marketing and Tourism by Androniki Kavoura,Teresa Borges-Tiago,Flavio Tiago Pdf

This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.

Author : Androniki Kavoura,Damianos P. Sakas,Petros Tomaras
Publisher : Springer
Page : 764 pages
File Size : 44,7 Mb
Release : 2016-09-26
Category : Business & Economics
ISBN : 9783319338651

Get Book

Strategic Innovative Marketing by Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Pdf

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Author : Damianos P. Sakas,Dimitrios K. Nasiopoulos
Publisher : Springer
Page : 275 pages
File Size : 46,6 Mb
Release : 2019-05-25
Category : Business & Economics
ISBN : 9783030160999

Get Book

Strategic Innovative Marketing by Damianos P. Sakas,Dimitrios K. Nasiopoulos Pdf

This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

Author : Anonim
Publisher : Business Science Reference
Page : 0 pages
File Size : 54,5 Mb
Release : 2015
Category : Tourism
ISBN : 1466687010

Get Book

Emerging Innovative Marketing Strategies in the Tourism Industry by Anonim Pdf

"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--

Author : Guy Masterman,Emma Wood
Publisher : Routledge
Page : 288 pages
File Size : 44,6 Mb
Release : 2007-06-01
Category : Business & Economics
ISBN : 9781136395215

Get Book

Innovative Marketing Communications by Guy Masterman,Emma Wood Pdf

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 47,6 Mb
Release : 2017
Category : Electronic book
ISBN : OCLC:1066415801

Get Book

Strategic Innovative Marketing by Anonim Pdf

Author : Camilleri, Mark Anthony
Publisher : IGI Global
Page : 411 pages
File Size : 43,9 Mb
Release : 2018-08-17
Category : Business & Economics
ISBN : 9781522558361

Get Book

Strategic Perspectives in Destination Marketing by Camilleri, Mark Anthony Pdf

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
Page : 326 pages
File Size : 51,9 Mb
Release : 2016-01-07
Category : Business & Economics
ISBN : 9781466697621

Get Book

Strategic Tools and Methods for Promoting Hospitality and Tourism Services by Nedelea, Alexandru-Mircea Pdf

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Author : Harald Pechlaner,Elisa Innerhofer
Publisher : Routledge
Page : 262 pages
File Size : 48,6 Mb
Release : 2016-04-14
Category : Business & Economics
ISBN : 9781317162919

Get Book

Competence-Based Innovation in Hospitality and Tourism by Harald Pechlaner,Elisa Innerhofer Pdf

Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changing environmental and market conditions continually force hotel businesses and service providers to offer their customers new and modified products and services, in order to remain competitive; those which respect value perceptions of markets and sustainable stakeholder reactions. This then raises the question of how innovations within this industry must be developed in order to achieve competitive differentiation. The book demonstrates that the development and analysis of successful innovation strategies should integrate the resource-based view and its advancements, the competence-based view, as well as the dynamic capabilities approach and the relational view. Resource-based strategic management approaches view the firm as a bundle of resources and competences. They point to the importance of firm-specific resources and competences in explaining variations in competitive positions and performance differentiation between companies. The challenge of hospitality and tourism is to develop resources and competences that drive innovations. This book will serve to advance the status quo of tourism research literature by combining innovation theories with network theories and tourism and destination development, by illustrating the development of cooperative competences and innovations in tourism and by showing, in a tailored way, how the challenge of the development of resources and competences that drive innovations in tourism can be managed.

Author : Siddharth Bedi
Publisher : Unknown
Page : 0 pages
File Size : 52,5 Mb
Release : 2022
Category : Electronic
ISBN : 9390780861

Get Book

Emerging Innovative Marketing Strategies in the Tourism Industry by Siddharth Bedi Pdf

Author : Vanessa Ratten,Vitor Braga,Jose Álvarez-García,Maria de la Cruz del Rio-Rama
Publisher : Routledge
Page : 187 pages
File Size : 55,8 Mb
Release : 2019-06-26
Category : Business & Economics
ISBN : 9780429663284

Get Book

Tourism Innovation by Vanessa Ratten,Vitor Braga,Jose Álvarez-García,Maria de la Cruz del Rio-Rama Pdf

Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in tourism through a creativity, sustainability and technology perspective. Tourism Innovation: Technology, Sustainability and Creativity addresses the growing use and importance of tourism innovation in society. Readers of this book will gain a global perspective on how the tourism industry is changing and taking advantage of emerging technologies, which will help them to foresee potential changes in the industry and plan for the future. Tourism innovation is defi ned as innovating in a cost-effi cient manner by taking into account the available resources. Most of the focus on tourism innovation has been on developing countries but it is also used by companies in other locations. This book explores the way in which tourism innovation differs from other types of innovation and offers a creative solution to issues about sustainability and the circular economy. In this vein, it includes chapters addressing issues related to the following but not limited subjects: co-creation in innovation, social issues in innovation, leadership and innovation, forms of innovation, government innovation and innovation research. This book is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.